Dvořákova Praha 2013 - Závěrečná zpráva EN

Final Report 8–20/9/2013

“Our enthusiasm to partake in preserving and dispersing the works of Antonín Dvořák

stems from respect for the cultural tradition of our country and the legacy of this extraordinary

member of the Czech nation.”Karel Komárek, KKCG Investment Group

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Since its very beginning, the festival has revolved around the idea of promoting the prestige of the Czech culture through the legacy of the works of Antonín Dvořák as well as his students and contemporaries.

Since quality is the paramount criterion for the festival’s success, stages hosting Dvořák Prague concerts showcase only the most accomplished soloists, conductors, and internationally acclaimed orchestras and chamber ensembles that bring to the international audiences in the Czech capital music written by Dvořák and other world famous composers.

A breakthrough year for the event, 2013 saw the sixth edition of Dvořák Prague festival with a new artistic director and new additions to the organizational team. The changes were made not only to build on the success of previous editions and to improve further the artistic quality of the event, but also to enhance effi ciency, where reducing operating costs was the principal objective.

Despite the festival’s young age, this year’s edition reconfi rmed that the event has rightfully become a permanent and irreplaceable part of the Czech cultural landscape, as evidenced by sold out concert halls and more than ample interest on the part of corporate sponsors. The good news for the festival’s future development is the growing family of its partners and supporters as well as the continually rising interest in the Youth Club among young listeners. Highly commendable is the consistently generous attitude of Prague’s city fathers as well as a change in the way the festival is regarded by the Ministry of Culture.

Suffi cient and stable funding is necessary to guarantee the high-quality programming and fl awless organization required for a world-class event of this type. Since individual editions are planned several years in advance, the fi nancing scheme relies on multi-annual contracts with partners and sponsors. Being the organizer, our main objective is to foster and develop these partnerships, now and in the future.

ROBERT KOLÁŘDIRECTOR, ACADEMY OF CLASSICAL MUSIC,THE ORGANIZER OF THE DVOŘÁK PRAGUE INTERNATIONAL MUSIC FESTIVAL

Dear Friends,Having assumed the duties of the artistic director, I found this year’s edition of the Dvořák Prague festival an extraordinarily exciting experience.

From the festival’s overture concert staged in the chapel of the Lužany Chateau, to Verdi’s Requiem superbly conducted by Fabio Luisi in the St. Vitus Cathedral, all the way to the unforgettable closing concert which featured Rafał Blechacz’s performance in Prague’s Rudolfi num, the Dvořák Prague festival was a joyful celebration of music written by the most famous of Czech composers, accompanied, despite less than favorable weather, by the unmistakably festive atmosphere of a grand event.

The festival has come a long way since it was established no more than six years ago. Creating a festival in the Czech capital to celebrate Dvořák’s legacy is a highly laudable achievement, and I consider it an honor to be able to continue in the footsteps of the event’s founders with a view to developing Dvořák Prague to its full potential.

For many weeks now, the festival team has been busy preparing next year’s edition and making plans for subsequent years. Moreover, 2014 will be the Year of Czech Music, providing us with an excellent opportunity to demonstrate that Dvořák Prague is indeed a “new world among festivals”, an event that is purely Czech albeit undeniably world class.

Looking forward to seeing you again in 2014.

MAREK VRABECARTISTIC DIRECTOR, DVOŘÁK PRAGUE INTERNATIONAL MUSIC FESTIVAL

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5 DVOŘÁK PRAGUE

6 THE 2013 EDITION AT A GLANCE

9 PARTNERS

10 PROGRAM

34 DVOŘÁK PRAGUE 2013 CAMPAIGN

38 DVOŘÁK PRAGUE YOUTH CLUB 2013 CAMPAIGN

40 PRINTED MATERIALS

44 IN THE MEDIA

46 PHOTOSTORY

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Dvořák Prague

The DVOŘÁK PRAGUE FESTIVAL is not only a celebration of the musical genius of Antonín Dvořák, the world’s most acclaimed Czech composer, but also an important social event. It is a showcase of outstanding performers, conductors, and world famous orchestras and chamber ensembles who congregate in Prague to present Dvořák’s music as well as works by other celebrated composers to the international audience of the Czech capital.

Since its inception, the festival has built its renown on the incontestable, time-proven quality of Dvořák’s works. The event has fi lled one of the last white spots on the map of today’s cultural world. In fact, it is astonishing that there had been no large festival celebrating Antonín Dvořák’s phenomenal creations, both through his own works and in the context of music written by other composers.

Despite its young age, Dvořák Prague is one of the two most popular classical music festivals in the Czech Republic. During 2008-2013, the event has hosted no fewer than 109 concerts, attracting over 80,000 listeners. The long list of musicians

who have brought masterful performances to Prague’s audience includes Dmitri Hvorostovsky (vocal), Joseph Calleja (vocal), Marina Rebeca (vocal), Adam Plachetka (vocal), Maria Joao Pires (piano), Piotr Anderzsewski (piano), Anna Vinnitskaya (piano), Boris Berezovsky (piano), Jean Yves Thibaudet (piano), Evgeny Kissin (piano), Arabella Steinbacher (violin), Nicola Benedetti (violin), Midori Gotó (violin), Janine Jansen (violin), Julian Rachlin (violin), Gautier Capucon (cello), Truls Mork (cello), Sol Gabetta (cello), Alisa Weilerstein (cello), Daniele Gatti (conductor), Andris Nelsons (conductor), Paavo Järvi (conductor), Daniel Harding (conductor), Yannick Nézet-Séguin (conductor), Sir John Eliot Gardiner (conductor), Zubin Mehta (conductor), Fabio Luisi (conductor), Orchestre National de France, Philharmonia Orchestra London, Royal Philharmonic Orchestra, Orchestre Philharmonique de Radio France, Emerson String Quartet, Tokyo String Quartet, City of Birmingham Symphony Orchestra, Filarmonica della Scala, Kammerorchester Basel, Deutsches Symphonie-Orchester Berlin, Czech Philharmonic, and others.

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The 2013 Edition at a Glance

The sixth edition of the Dvořák Prague held during 8-20 September 2013 was a magnifi cent event in which world-acclaimed orchestras and soloists paid tribute to the most famous artist in the history of the Czech lands.

“Magic sounds and timbres … Since the beginning of the festival,

Dvořák’s music resounded at just about all concerts, reaffi rming that its unmitigated

accessibility, masterful form, and international acclaim make it one of the most delightful commodities Czech culture has to offer.”

Hospodářské noviny, 23 September 2013

7The festival got underway in the chapel of the Lužany

Chateau on 8 September, the day of Dvořák’s 172nd birthday, by a performance of the composer’s Lužany Mass in D major. Dvořák wrote the composition for his friend and benefactor Josef Hlávka on the occasion of the consecra-tion of a chapel on the Hlávka family estate. The work was performed by Ensemble Inégal, a leading Czech orchestra led by music director Adam Viktora. The concert was intro-duced by the American musicologist and Dvořák researcher David R. Beveridge who spoke about the circumstances under which this remarkable composition was created. The performance of the Lužany Mass marked the launch of a new series entitled “Following the Footsteps of Antonín Dvořák”, created with the aim to take listeners to places intimately intertwined with the master’s music.

The festival’s overture in Lužany was followed by the opening concert in the Rudolfi num on Tuesday 10 September. The event featured Dvořák’s famous Cello Concerto in B minor performed by American cellist Alisa Weilerstein accompanied by the Czech Philharmonic con-ducted by Jiří Bělohlávek. Other compositions played on the opening night included Beethoven’s Symphony No. 7 and, most notably, Symphony No. 3 by the legend of musical avant-garde Krzysztof Penderecki, who is celebrating his 80th birthday this year and who personally attended the fes-tival’s opening concert. The Czech Philharmonic performed the Adagio movement in a world premiere of a string ar-rangement commissioned for the orchestra. The concert was broadcast live on the CT Art channel.

Apart from the opening performance, the Czech Philharmonic – closely tied to the festival by its history, as its fi rst ever concert was conducted by Dvořák himself – prepared an additional two extraordinary musical evenings. On the second occasion, the orchestra joined forces with the Prague Philharmonic Choir and star soloists to perform Verdi’s Requiem in the St. Vitus Cathedral at the Prague Cas-tle on 15 September. Conducting duties were assumed by Fabio Luisi, the Grammy Award-winning Principal Conductor of the Metropolitan Opera, Chief Conductor of the Vienna Symphony, and General Music Director of the Zurich Opera. Solo vocal parts were performed by soprano Evelina Dobratcheva, Romanian mezzo-soprano Ruxandra Donose, Italian tenor Massimo Giordano, and up-and-coming Czech bass Jan Martiník. The third performance by the festival’s resident orchestra was staged in the Rudolfi num on Wednes-day 18 September, where the ensemble accompanied Julian Rachlin, a virtuoso violinist and an excellent viola player who performed doubled duty as the conductor, under-scoring his rising reputation of a respected music director.

The festival program included a host of renowned orchestras from abroad: Kammerorchester Basel, the pre-ferred choice of such musical celebrities as Cecilia Bartoli,

Magdalena Kožená, and Andreas Scholl, accompanied the virtuoso German violinist Christian Tetzlaff who performed a Beethoven concerto on 16 September. The Beijing Sympho-ny Orchestra brought a program comprising two of Dvořák’s less known symphonies, No. 3 and 4, as part of the or-chestra’s tour of Europe’s most prestigious concert halls.

In the Recital series, festivalgoers were treated on 12 September to a performance by Evgeny Kissin, a phenomenal pianist of Russian origin. The concert featured a brand new repertoire consisting of works composed by Franz Schubert and Alexander Scriabin. Owing to his superb technique and expressive musicianship, Kissin’s performances come close to absolute musical perfection. Another artist who joined the festival was Adam Plachetka, an accomplished bass-baritone who is one of the few Czech vocalists who have made a distinct mark on the internation-al scene. In a concert held on 17 September, Plachetka, who is a Vienna State Opera soloist, performed works that included Dvořák’s Gypsy Songs. He was accompanied by the prominent British pianist Gary Matthewman.

In addition to vocalists, the recital program featured a fi ne selection of instrumentalists, including cellist Alisa Weil-erstein and violinist Julian Rachlin. The day after their Ru-dolfi num concert with the Czech Philharmonic, they moved to the Prague Crossroads whose intimate setting allowed their virtuosity to shine in solo recitals. Backed by pianist Ivo Kahánek, Alisa Weilerstein explored works composed by Antonín Dvořák, Johannes Brahms, and Fryderyk Chopin, while Julian Rachlin switched between violin and viola in a program featuring compositions by Brahms, Dvořák, and Cézar Franck.

The fi nal concert on Friday 20 September marked the end of the festival marathon with an audience-thrilling rendition of Schumann’s Piano Concerto. Featuring Polish pianist Rafał Blechacz, the composition was performed by the Deutsches Symphonie-Orchester Berlin under the baton of Cornelius Meister. An interesting counterpoint to Penderecki’s composition presented in the opening concert was David Philip Hefti’s composition Changements. Dvořák Prague 2013 reached its fi nale with the unmistakable sound of Dvořák’s New World Symphony, which has been performed – together with the master’s Cello Concerto – since the festival’s fi rst edition on the most festive occasions, usually in the opening or closing concert.

The Debut series, intended to outline the future paths of music, showcased talented representatives of the youngest generation from various parts of the world. The Concert Hall of the Prague Conservatory hosted a performance by Esther Yoo, an American violinist of Korean ancestry whose virtuos-ity has drawn praise from the French newspaper Le Repub-lican: “Her tones fl oated through the hall like a dream, and

8it would not be presumptuous to consider the personality of this young virtuoso as a 21st century David Oistrakh...”. Oth-er performers included Belarusian cellist Ivan Karizna, who has been compared by critics to Rostropovich in his young years, and Denis Kozhuchin, a 27-year old Russian pianist who has already conquered such world-famous venues as Carnegie Hall in New York and Théâtre du Châtelet in Paris.

Building on the concept of family concerts featured in the preceding two editions, the festival introduced a Family Day dedicated to both children and parents. Held on Sat-urday 14 September, the event offered two performances for the youngest listeners, an open-air concert, a workshop where children could make their own book about Antonín Dvořák, and a theater performance in a park. The event took place at the Prague Conservatory, where Dvořák worked as the director, in a park on Alšovo Embankment, and in the Rudolfi num. The Family Day was concluded by a lecture given by Dvořák researcher David R. Beveridge – The Unknown Antonín Dvořák. The entire event was hosted by Czech Television’s Jiří Václavek.

The festival aims to appeal not only to Dvořák afi ciona-dos and lovers of classical music; apart from showcasing young artists, Dvořák Prague also pays close attention to the young listeners. As in previous years, the Youth Club offered discounts on tickets and a rich program that includ-ed meetings with artists. The festival approached young listeners through a distinctive street art campaign entitled “Classical Music Is Fun”.

Added as a new feature in the life of the festival were meetings after the applause. No fewer than four of them were organized for listeners. On three occasions, performers met with students attending debut concerts at the Prague Conservatory. Additionally, Czech bass-baritone Adam Plachetka met with his fans during the main program.

As in previous years, the venues that hosted performanc-es during the festival’s 2013 edition included the Dvořák Hall at the Rudolfi num, the St. Vitus Cathedral, and the Con-cert Hall of the Prague Conservatory. There was one new addition – the Prague Crossroads (St. Anna Church).

Tickets for all festival concerts were distributed through the Dvořák Prague Ticket Center, the Rudolfi num Ticket Offi ce, the Perfect System and Ticketpro networks, branches of the Fischer Travel Agency, and the Sazka Ticket network. In addition, tickets could be purchased online at www.dvorakovapraha.cz.

Dvořák Prague is a member of the Czech Association of Music Festivals.

In the main program, 88% of all tickets were sold, and fi ve concerts were com-pletely sold out. The festival attracted close to 12 thousand listeners. On six occasions, performers received standing ovations.

9PartnersOur thanks go to all partners and sponsors who help us bring the most prominent international stars and classical music performers to Prague. Their fi nancial, material, and moral support is indispensable.

One of the founders and the long-time general partner of the Dvořák Prague festi-val is the KKCG investment group. A strongly CSR-minded corporation, KKCG also supports the Strings of Autumn international music festival and provides backing for other corporate conscience projects, such as the Proměny Foundation whose mission is to revitalize the public space, landscape, and urban parks in the Czech Republic. KKCG’s dedication to philanthropy is underscored by the recent award of the Gold Medal in the Arts for cultural patronage to Karel Komárek. The KKCG investment group has committed itself to support Dvořák Prague until 2017. We are grateful for the generous support.

Thanks to its exceptionally multifaceted history and present-day cultural diversity, Prague has maintained a long-standing reputation of a burgeoning culture center. The Czech capital has provided backing for the Dvořák Prague festival since its inception in 2008. The ongoing support testifi es to the city’s respect for cultural traditions on the one hand, and interest in the cultural development of the Czech metropolis in the future on the other. The festival has received a four-year grant from the City of Prague, which guarantees funding until 2017. We are grateful for the generous support.

Sponsor: Czech Ministry of Culture

Main partner: SAZKA Lottery and Betting Company

Partners: Agrofert, Czech Post, GS Condro, Cemio Switzerland

Main media partners: Czech Television, Czech Radio, MF DNES, iDNES.cz

Media partners: Refl ex, Opera PLUS, The Prague Post

Suppliers: AK Šafář & Partners, Scholz & Friends, VCCP Prague, Centr Group, Prague Airport

Offi cial hotel: InterContinental Prague

Offi cial car: BMW CarTec Praha

Nonprofi t partner: Proměny Foundation

Partners and media partners who supported individual concerts:Pražská energetika, ČIAnews, Týdeník Rozhlas, Alik.cz children’s Internet portal, Maminka, Sluníčko, Mateřídouška

The festival was organized with the assistance of:Mary Kay, Schwarzkopf, Belles Fleurs, Xtreme hostess services, Perfect Catering, Telefónica Czech Republic, Moser

Special mention for support and assistance:Dagmar and Václav Havel Foundation VIZE 97, Nadání Josefa, Marie a Zdeňky Hlávkových Foundation, Copyright Protection Association, Polish Institute in Prague, Prague Castle Administration

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ENSEMBLE INÉGALADAM VIKTORA CONDUCTOR

VLADIMÍR ROUBAL ORGAN

Antonín Dvořák Mass in D major, Op. 86 “Lužany Mass”

Thanks are extended to the Nadání Josefa, Marie a Zdeňky Hlávkových Foundation for its support.

8/9Lužany Chateau, Chapel

ON THE TRAIL OF ANTONÍN DVOŘÁK

“Dvořák’s spiritual message, which gradates dramatically in Credo,

resonates in joyful exclamations in Sanctus, and comes to a conclusion in the quiet choral implorations of Dona nobis pacem in Agnus Dei, reverberated with exceptional depth and

force in Ensemble Inégal’s performance in the twilight of the park in front of the chateau. Such extraordinary moments

are impossible to forget.”Lidové noviny, 23 September 2013

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CZECH PHILHARMONICJIŘÍ BĚLOHLÁVEK CONDUCTOR

ALISA WEILERSTEIN CELLO

Krzysztof Penderecki Symphony No. 3, Adagio (adaptation for strings) – world premiereAntonín Dvořák Cello Concerto No. 2 in B minor, Op. 104Ludwig van Beethoven Symphony No. 7 in A major, Op. 92

The concert was held under the auspices of the Mayor of Prague, Tomáš Hudeček. The concert was broadcast live by Czech Television.Thanks are extended to the Polish Institute in Prague, Mary Kay, and Schwarzkopf for their support.

10/9Rudolfi num, Dvořák Hall

OPENING CONCERT

“Dvořák Prague got to a grandiose start … The sheer amount of pure and unpretentious yet endlessly

warm feeling that Alisa Weilerstein is able to express is absolutely

exceptional.”MF DNES, 12 September 2013

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ALISA WEILERSTEIN cello

IVO KAHÁNEK piano

Johannes Brahms Sonata for Cello and Piano in E minor, Op. 38Antonín Dvořák Silent Woods

Polonaise in A majorFryderyk Chopin Sonata for Cello and Piano in G minor

The media partner of the concert was the ČIAnews media agency.Thanks are extended to the Dagmar and Václav Havel Foundation VIZE 97 for its support

11/9Prague Crossroads (St. Anna Church)

RECITAL

“Alisa Weilerstein’s mastery goes beyond the mere playing

of the cello; she gives the instrument a bodily form.”


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JEVGENIJ KISSIN piano

Franz Schubert Piano Sonata in D major, Op. 53 (D. 850)Alexander Nikolayevich Scriabin Piano Sonata No. 2 In G sharp minor “Sonata Fantasy”, Op. 19

Etudes No. 2, 4, 5, 8, 9, 11, 12, Op. 8

The concert was held under the auspices of Sergey B. Kiselev, the Ambassador of the Russian Federation to the Czech Republic.The media partner of the concert was the ČIAnews media agency.


RECITAL

“Kissin’s virtuosity is outstanding even in passages

that make others stumble. The sheer force of his performances is powerful enough to make an adult man cry.”


“It was a reato play at thRudolfi num fa warm audEvgeny Kissin, Piano, Dvořák Prague 2013

al pleasure e fantastic for such

dience!”

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BEIJING SYMPHONY ORCHESTRATAN LIHUA CONDUCTOR

Fang Kejie Reba Dance – Symphonic PreludeAntonín Dvořák Symphony No. 3 in E fl at major, Op. 10 Symphony No. 4 in D minor, Op. 13

The media partner of the concert was Czech Television.14/9

Rudolfi num, Dvořák Hall

ORCHESTRAL CONCERT

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CZECH PHILHARMONICFABIO LUISI CONDUCTOR

PRAGUE PHILHARMONIC CHOIRLUKÁŠ VASILEK CHOIRMASTER

EVELINA DOBRATCHEVA SOPRANO, RUXANDRA DONOSE MEZZO–SOPRANO

MASSIMO GIORDANO TENOR, JAN MARTINÍK BASS

Giuseppe Verdi Requiem

The concert was held under the auspices of Cardinal Dominik Duka O.P., the Archbishop of Prague.The event was co-organized by the Prague Castle Administration as part of the Music at the Prague Castle series.

15/9St. Vitus Cathedral

ORCHESTRAL CONCERT

“Although close to a month remains until the anniversary of

Giuseppe Verdi’s birth, Prague has already celebrated the composer’s

legacy during Sunday’s concert in the St. Vitus Cathedral.”


“One of the high points of the festival was a rendition of Verdi’s Requiem

in the St. Vitus Cathedral, where Fabio Luisi from Italy proved that in the hands of a masterful performer with

outstanding backing – courtesy of the Czech Philharmonic, the Prague Philharmonic Choir, and vocal soloists – the

somewhat acoustically precarious church space can convey the magic of music with no sonic

imperfections whatsoever.”Novinky.cz, 23 September 2013

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KAMMERORCHESTER BASELGIOVANNI ANTONINI CONDUCTOR

CHRISTIAN TETZLAFF VIOLIN

Ludwig van Beethoven Concerto for Violin and Orchestra in D major, Op. 61Joseph Haydn Symphony No. 102 in B fl at major, Hob. I/102

The concert was held under the auspices of Miroslava Němcová, the Speaker of the Chamber of Deputies of the Parliament of the Czech Republic.The partner of the concert was Cemio Switzerland. The media partner of the event was the ČIAnews media agency.


ORCHESTRAL CONCERT

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ADAM PLACHETKA bass-baritone

GARY MATTHEWMAN piano

Antonín Dvořák Gypsy Songs, Op. 55Sergej Rachmaninov Prelude No. 4 in D major, Op. 23Richard Strauss Selection from the songsArias from operas by Wolfgang Amadeus Mozart, Gioacchino Rossini, Gaetano Donizetti, and Giuseppe Verdi

The partner of the concert was Pražská energetika.17/9


RECITAL

“Young Czech star thrills Prague with arias … The opera arias

showed unmistakably where the singer is at home, allowing him to display the full beauty of the rich timbral

qualities of his voice.”Metro, 20 September 2013

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CZECH PHILHARMONICJULIAN RACHLIN CONDUCTOR, VIOLIN

Mikhail Ivanovich Glinka Ruslan and Lyudmila – OvertureFelix Mendelssohn-Bartholdy Concerto for Violin and Orchestra in E minor, Op. 64 Symphony in A major, Op. 90 “Italian”

The partner of the concert was the GS Condro brand.18/9


ORCHESTRAL CONCERT

“Many a prodigious talent rose to stardom in his youth

to make records at the age of 17 only to become lost in the anonymous

crowd of nondescript middle-aged artists. No chance that Rachlin

might meet this fate.”Opera Plus, 21 September 2013

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JULIAN RACHLIN violin, viola

MAGDA AMARA piano

Johannes Brahms Sonata for Violin and Piano in G major, Op. 78 Sonata for Viola and Piano No. 1 in F minor, Op. 120Antonín Dvořák Romantic Pieces for violin and piano, Op. 75César Franck Sonata for Violin and Piano A major, M. 8

The media partner of the concert was the ČIAnews media agency.Thanks are extended to the Dagmar and Václav Havel Foundation VIZE 97 for its support.

19/9Prague Crossroads (St. Anna Church)

RECITAL

“The Stradivari violin in Rachlin’s hands was literally signing, providing

listeners with the ultimate artistic experience …”

Opera Plus, 21 September 2013

“I love this orchegreat to perform ensemble that hasound. In the casPhilharmonic, it isand richly layereJulian Rachlin, violin, viola, conductor, Dvořák Prague 2

estra. It’s always with an

as its own unique se of the Czech s a very warm

ed timbre.”013 (on working with the Czech Philharmonic)

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PRAGUE PHILHARMONIC CHOIRLUKÁŠ VASILEK CHOIRMASTER

Gabriel Fauré Requiem, Op. 48Leoš Janáček Nursery Rhymes Our Father

The concert was held under the auspices of Milan Štěch, President of the Senate of the Parliament of the Czech Republic.


A CAPPELLA

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The concert was held under the auspices of the Mayor of Prague, Tomáš Hudeček.


CLOSING CONCERT

DEUTSCHES SYMPHONIE-ORCHESTER BERLINCORNELIUS MEISTER CONDUCTOR

RAFAŁ BLECHACZ PIANO

David Philip Hefti ChangementsRobert Schumann Concerto for Piano and Orchestra in A minor, Op. 54Antonín Dvořák Symphony No. 9 in E minor, Op. 95 “From the New World”

“The spectacular performance of Schumann’s Piano Concerto by Polish pianist Rafał Blechaczon the last evening underscored

the world-class stature of the event. Blechacz’s delicate, sensitive, and subtly dynamic playing

was one of the high points of this year’s edition of the festival.”

MF DNES, 21 September 2013

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ESTHER YOO violin

ROBERT KOENIG piano

Johann Sebastian Bach Chaconne from Partita No. 2 in D minor, BWV 1004Felix Mendelssohn-Bartholdy Sonata for Violin and Piano in F majorJeong Kyu Park Variations on Traditional Korean SongsFranz Waxman Carmen Fantasy

12/9Prague Conservatory

DEBUT

IVAN KARIZNA cello

MARTIN LEVICKÝ piano

Johann Sebastian Bach Suite No. 6 for solo Cello in D major, BWV 1012Ludwig van Beethoven Sonata No. 4 for Celllo and Piano in C major, Op. 102Dmitri Shostakovich Sonata for Cello and Piano in D minor, Op. 40


DEBUT

DENIS KOZHUKHIN piano

Franz Schubert 4 Impromptus, Op. 90 (D. 899)Sergei Prokofi ev Piano Sonata No. 6 in A major, Op. 82


DEBUT

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You can’t go wrong by attending any of the concerts of this year’s edition

of Dvořák Prague.Opera Plus, 8 September 2013

“Dvořák has beenfavorite composer a child. Even befoplay the instrumenI just would have tthis concerto one dbeautiful that I couAlisa Weilerstein, cello, Dvořák Prague 2013

by far my most since I was re I learned to t, I knew that o be able to play day. It was so uld not resist.”

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CONCERTS:

10:30 A.M., KÜHN CHILDREN’S CHOIRAn interactive concert with a presentation of folk danc-es and local customs staged by Otmar Mácha. Hosted by Petr Kadlec.

2:00 P.M., CLASSICAL MUSIC PERFORMED BY THE YOUNGESTClassical music performed by young Czech musicians. Hosted by Markéta Vejvodová.

5:00 P.M., OPEN AIR CONCERTA celebration of the musical genius of Antonín Dvořák under open skies. Presented by the Cantarina Clarinette ensemble and the Chamber Choir of the Prague Acade-my of Performing Arts.

FESTIVAL EXTRAS:

12:00 and 3:30 P.M., GARDEN OF BOREDOM AND IMAGINATIONA theater performance fi lled with songs about people’s relationship with nature and the way we affect our living environment. The hegemony of Boredom can only be overcome by the power of Imagination.

12:00 – 5:00 P.M., MAKING A BOOK ABOUT ANTONÍN DVOŘÁKChildren’s workshop. Pre-printed pages were used by children to make their own book about the life and work of Antonín Dvořák.

6:30 P.M., THE UNKNOWN ANTONÍN DVOŘÁKAmerican musicologist and Dvořák researcher David R. Beveridge delivered a captivating presentation about the life and work of the most famous Czech composer.

The partners of the Family Day were Centr Group and BMW CarTec Praha.

The media partners were Czech Television’s D Channel for children, the Alík children’s Internet portal, and the Maminka, Sluníčko, and Mateřídouška magazines.

Family DayPrague Conservatory, Rudolfi num, and vicinity

14 September 2013

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Presented by the Scholz & Friends agency, the commu-nication concept selected to accompany this year’s edi-tion of the Dvořák Prague festival was entitled “THERE IS NOTHING THAT CAN REPLACE A SYMBOL”. The concept was used throughout the media campaign and in all printed materials, relying on delicately rendered black-and-white feature photographs complemented by red musical symbols, such as the bass clef or the rest sign. Another original concept was the “Classical Music Is Fun” scheme designed by the VCCP Prague agency to promote the Dvořák Prague Youth Club.

The main part of the communication campaign was divided into two stages. The fi rst, which part took place in the spring of 2013, involved publishing the festival program and launching the sale of advance tick-ets. The second, executed in August and Septem-ber 2013, focused on presenting individual concerts

and star performers. In addition, there was a parallel communication campaign for the Youth Club in August and September 2013.

Czech Television and Czech Radio, the festival’s long-standing media partners, were joined by the MF DNES daily and the iDNES.cz news portal. Another new addition to the ranks of media partners was the Refl ex weekly, which joined The Prague Post and Opera PLUS, an information portal specializing in opera, music, and dance.

Selected concerts received media support from Česká informační agentura.

The overall list-price cost of the campaign amounted to approximately ten million crowns.

Dvořák Prague 2013 Campaign

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SPRING 2013 (April 2013 – June 2013)

Press advertising: MF DNES, Refl ex, Týdeník Rozhlas, The Prague Post, Instinkt, Týden,

Praktická žena, Květy, Hospodářské novinyProgram brochure inserts: Refl ex, Forbes,

Instinkt, Týden, Literární novinyOnline advertising: iDNES.cz, OperaPlus.cz, praguepost.cz, denik.cz, iHNed.cz, prozeny.cz,

marianne.cz, facebook.comOutdoor advertising: JCDecaux city-light

display cases (182 locations, Prague)Newsletter: Core database of the Dvořák

Prague festival (5,450 contacts)

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FALL 2013 (August 2013 – September 2013)

Press advertising: MF DNES, Refl ex, Forbes, Týdeník Rozhlas, The Prague Post, Prager Zeitung, Harmonie, Pražský kulturní

přehled, Instinkt, Lidové noviny, Literární noviny, Metro, Týden, Svět ženy, Květy, Betynka + special festival insert in MF DNES (four pages, distributed in Prague and the Central Bohemian Region)

On-line advertising: iDNES.cz, OperaPlus.cz, praguepost.cz, denik.cz, iHNed.cz, marianne.cz, maminka.cz, mojebetynka.cz,

praguewelcome.cz, facebook.com, youtube.com

Outdoor advertising: JCDecaux city-light display cases (91 locations, Prague), BigMedia city-light display cases

(26 locations, Prague), QS foil (100 locations, streetcars in Prague), 49 × 49 advertising frames (100 locations, Prague sub-

way), roadside banners (460 locations, Prague)

Radio advertising: 28 August – 6 September 2013 on ČRo1 – Radiožurnál (10 broadcasts), ČRo2 – Praha (10 broadcasts),

and ČRo3 – Vltava (10 broadcasts), 2 – 13 September 2013 on Radio Classic FM (72 broadcasts)

Television: 26 August – 15 September 2013 on ČT1 (15 broad-casts), ČT2 (15 broadcasts), ČT24 (15 broadcasts), and ČT Art

(10 broadcasts)

On-site presentation: roll-up stands with partner logos, roll-up stands for specifi c concerts, presentations on LCD monitors at the

opening and closing receptions

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A specifi c communication campaign, which mainly relied on street art, was prepared under the name “Classical Music Is Fun” to increase the festival’s appeal to the young generation of listeners. During August, pink and black motifs, featuring artistically exaggerated depictions of classical music greats, appeared in the streets of Prague. Apart from Dvořák himself, the campaign featured Johan Sebastian Bach, Bedřich Smetana, Gustav Mahler, and Wolfgang Ama-deus Mozart.

The campaign also relied on viral marketing – videos from the painting of individual fi gures were posted on YouTube, and pictures and thematic posts were pub-lished on the festival’s Facebook profi le.

In September, the campaign continued by the installa-tion of Antonín Dvořák’s CLASSICBOOK, a nine-meter interactive wall erected in front of the Rudolfi num build-ing and connected to the Dvořák Prague Facebook profi le.

The concept was created by the VCCP Prague agency, which used this opportunity to join the ranks of the festival’s supporters.

Dvořák Prague Youth Club 2013 Campaign

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Program brochure: cz/eng versions, 4c, folding, 63,400 brochures printed

for the beginning of advance ticket sale on 25 April 2013, 4,500 bro-

chures with updated program printed in August 2013.

Printed MaterialsAs in previous years, a number of presentation doc-uments and various printed materials were created during the preparatory and execution stages. These materials included program brochures aimed to promote sales, the festival catalog, programs for individual days, invitations, sets of tickets, and ticket jackets.

Day programs: cz/eng versions, 4c, quantity: 12 × 350

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Catalog: cz/eng version, 4c, total quantity: 550

Invitations: cz version, 4c, total quantity: 1,000

“Dvořák Praguethe ambition to of world-class fIts name alone marketing achieLidové noviny, 10 September 2013

e set out with join the ranks estivals. is a superb evement.”

44“Kissin dazzles Prague’s

audience … The concert ended with standing ovation and three

encores.”Metro, 16 September 2013

“The musicians who will perform Verdi’s Requiem in the St. Vitus

Cathedral tomorrow as part of the Dvořák Prague festival would be a fi ne addition to any world-class

musical showcase.”Víkend DNES, 14 September 2013

“Baritone Adam Plachetka, a successful performer with the Vienna State Opera, did not lag behind his reputation in Prague. Although he may have fared somewhat better singing Italian arias than Dvořák’s

songs, his performance in the recital clearly showed that he is a Czech

whose name will be heard, not only in theaters, but also on concert stages

worldwide.”Hospodářské noviny, 23 September 2013

In the Media

45

“Plachetka’s singing was brilliant. The audience’s excitement in the

sold-out Rudolfi num further gradated during an encore that featured the

Champagne Aria from Don Giovanni.”

Lidové noviny, 23 September 2013

“Some three minutes worth of superbly performed beautiful music: waltz by

Chopin played as an encore by Polish virtuoso Rafał Blechacz. It’s moments like

this that make organizing festivals and attending concerts thereat worthwhile.”

Aktualne.cz, 24 September 2013

WE LOOK FORWARD TO MEETING YOU IN THE SOUND OF MUSIC IN 2014.

DVOŘÁKOVA PRAHA 2014DVOŘÁK PRAGUE FESTIVAL 2014WWW.DVORAKOVAPRAHA.CZ

8 – 22. 9. 2014

13313314334334333433433333333333333333333334333333333333433433333333333333333333333333333333333333333333

Akademie klasické hudby, o. p. s.Palackého 1/740, Prague 1,

110 00, Czech Republic

WWW.DVORAKOVAPRAHA.CZ

Dvořákova Praha 2013 - Závěrečná zpráva EN

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