DEVELOPMENT OF

TOURISM IN INDIA

CLASS : FYBCOM DIV : C

332 – ASHISH KASHID333 – TANVI KAVITKAR334 – MANALI KAVLE335 – KAVYA RAMESH

• Tourism is an important vehicle for economic and social development.

• It has the potential to generate :

Foreign exchange earnings Create employment Promote development in various parts of the country Reduce income and Employment disparities Strengthen linkages among many sectors of the national economy Help to alleviate poverty

Introduction

• Contribution to GDP –Direct 2% –Overall 5.3%

Tourism in India

• 0.8% share of world market

• Tourists (2005) – International 3.97 million – Domestic 3.67 million

• Employment –Direct 10.7 million –Indirect 24.4 million

• Export earnings (2006) - US $ 9.6 bn

However, the tourism industry does not give a

complete picture of the potential

contribution that tourism can provide for

developing country ……

SWOT Analysis

• Vast geography• Varied culture• English

knowledge among the locals

• Infrastructure• Safety• Specific tourist location• Medical facilities

• Terrorism• Economic slowdown• Better facilities an

prices by other countries

• Increased privatization• Go green initiative• Increased hotel facilities• Common wealth games

2010• International student

exchange program

strength

weakness

• Reduction of expenditure tax.

• Rationalisation of service tax.

• Incentives under the Income Tax Act forthe tourism industry.

• Reduction of levies on aviation turbine fuel(ATF).

• Waiver of inland air travel tax.

• Rural tourism to get the same benefits asagriculture.

• Part refund of excise duty for luxury buses.

Issues taken up by the Department of Tourism with the Ministry of Finance

Preservation of Heritage sites

• Many of our art works are in shambles now and thus need to be restored and preserved,eg,Taj Mahal.

• Can take services of hoteliers, industrialists and businessmen.

• Ample in-house expertise and artisans are available to restore and conserve our rich architectural heritage.

• There are also many NGO’s working in this field like INTACH[Indian national trust for art and cultural heritage] who can help us in developing neglected monuments.

• The National Cultural Fund[NCF] and Archaeological survey of India[ASI] can also help in restoring the monuments by providing funds.

Transportation

• India's transportation system is in need of a serious overhaul..

• In order to improve the transport system, India needs to enforce its traffic laws and reduce railway overcrowding

• The transportation can be improved by-increasing public funding for transportation.

• Improving rural access by launching the Pradhan mantri gram sadak yojna

• Upgrading infrastructure and connectivity in the country's twelve major ports by initiating the National Maritime Development Program (NMDP).

• Privatization and expansion of the Mumbai and New Delhi Airports and development of new international airports at Hyderabad and Bangalore.

Protection of environment • The destruction of these forests leads to a loss of habitat for

many of India's famed fauna, such as Bengal tigers, Asian elephants and Indian ringneck parrots.

• India needs to preserve ecotourism by protecting its forests and the animals that inhabit them.

• The environment can be protected with the help of people working in fields such as :

Geographic Information Systems, Wildlife Management, Wildlife Photography, Marine Biology and Oceanography, National and State Park Management,etc.

Promoting the countryThe country can be promoted in the

following ways-

• Campaigns like ‘Incredible India’.

• Advertising in the Print & Electronic Media.

• Seminars, Workshops, Road Shows & India Evenings

• Brochure Support/Joint Advertising with Travel Agents / Tour Operators.

• Inviting the Media and Travel Trade to visit the country under the Hospitality Programme

I

Eco tourism

Ecotourism tends to be geared to a young and wealthy market as activities marketed are lifestyle emphasized

Ecotourism is a form of tourism involving visiting fragile and usually protected areas, intended as a small scale alternative to standard commercial tourism.

The goals of ecotourism are :-- to help the environment, preserve natural resources-- help the local communities and economies-- the resorts are designed using labour forces and local materials thereby providing employment opportunities

Package Tours • Faster preparations

• Lower costs • Can put a whole diverse package

together

• If trip does not work out you can sometimes get partial refund. If you plan it you are stuck with your mistakes.

• Travel agent works with all the likes and dislikes and plans accordingly

• Easier to get insurance

• Notification of all travel deals

Encourage Internal Tourism

• Travel within the country

• In many countries internal tourism is very popular-people strive to learn more about their country.

• National Income

• Employment

• Increased hotel facilities

• Foreign exchange

• Eco-tourism

• Conserving our culture

• Tourism is a multi-dimensional activity

However, India needs to fight the war on TERRORISM to

sustain …..

Conclusion

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