Reading Advertisements

Enjoy some beautiful ads

Brainstorming:1 Where can we find these ads?

2 Why do you like these ads?

On billboards, on the Internet, in newspapers/Magazines, on TV , in leaflets, or in buses etc.

They are quite interesting, creative and we can get some useful information from them.

Observation: Observe the six pictures on Page 1. Try to

divide them into two parts.

Ads for public issues

Ads for sales

Earth Day

Say ‘No’ to drugs

Oxlin Airlines

Soft shine shampoo

Fast-reading1 What do advertisements encourage

people to do?

2 What does PSAs stand for?

3 What are PSAs meant to do?

To buy a product or service or believe in an idea.

Public service advertisements.

To educate people about health, safety or any other issue which affects public welfare.

Main idea of each paragraphPara.1

Para.2

Para.3

Para.4

Para.5

_____play an important part in our life.________an ad?untrue claims about__________________ads

the ________on ads

Detailed-reading

Ads

What isproducts

public serviceadvice

Advertisement types:

☆ commercial advertisements ☆ public service advertisements ☆……

What’s the difference between commercial advertisements and public service advertisements?

Detailed-reading

Commercialadvertisements

public service advertisements

charge

purpose

Differences between commercial ads and public service ads?

to be paid

for free

promote a product or service

believe in _____ / educate people/ serve the public

an idea

whether to be

believed

examples

attitudes to them

not lie, not the complete truth

helpful

toothpaste, food

Yes to life, no to drugs/ Knowledge changes life/ Project Hope/ Smoking is killing yourself slowly

not fall for this kind of trick

following the advice they give

Careful-reading

1 Where are the advertisements most commonly found?

2 What is the difference between commercial advertisements and PSAs?

3 Why are some of the ads clever according to the article?

4 When did China begin a nationwide public service advertising campaign?

5 Why should we follow the advice in PSAs?

1 Where are the advertisements most commonly found?

They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV.

2 What is the difference between commercial advertisements and PSAs?

A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.

3 Why are some of the ads clever according to the article?

4 When did China begin a nationwide public service advertising campaign?

Because although the ads do not lie, they do not tell you the complete truth.

In 1996.

5 Why should we follow the advice in PSAs?

Because they are meant to be helpful , and by following the advice in PSAs,we can often learn a lot.

Words-matching

1 persuasive2 promote3 intended4 be aware of5 cure6 nationwide7 schooling8 committing

suicide

a sendingb able to make someone

believe somethingc meant or planned to dod killing oneselfe help a thing or an idea

become popularf know or realizeg makes an ill person

betteror solves a problem

h happening throughout a country

becfghad

Detailed-reading D

Discuss the structure of the text

introduction of advertisementscommercial and public service adsauthor’s opinions/suggestions

How to read expository writing?

Subject:

Information support the idea: (1) (2) (3) Conclusion:

PSAs use some of the same methods, but they are made to serve the public.

Subject: Information support the idea: (1)

(2)

(3) Conclusion:

PSAs are meant to teach us and help us lead better lives.

There are also PSAs that educate people about public service projects. Other PSAs teach people how to live healthy lives.

Subject: Information support the idea: (1) (2) (3) Conclusion: We can learn a lot from them.Now we can have a better understanding of the text.

What we learned today?

1 We learned something about Advertisements, especially the differences between Commercial and PSA advertisements.

2 We can have our own attitudes towards advertisements now.

Homework:

1 Finish the article on Page 95.

2 List the difficult language points on your notebook.