Dvd Players

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Preface We look our Survey Report at DVD Player . During the Survey Report was to get an overview of the Consumer Durable Market of Sagar city . It was a firsthand experience to get exposed to the professional set-up and face the market, which was really a great experience. Survey Report period was a learning experience. When business is involved, an experience counts a lot. experience are an instrument, which leads towards success. Working with DVD PLAYER ., has been a pleasure I take this opportunity to present the project report and sincerely hope that it will be as much knowledge enhancing to the readers as it was to use during the fieldwork and the compilation of the report. 1

Transcript of Dvd Players

Page 1: Dvd Players

Preface

We look our Survey Report at DVD Player . During the Survey Report was to get an

overview of the Consumer Durable Market of Sagar city . It was a firsthand experience to

get exposed to the professional set-up and face the market, which was really a great

experience. Survey Report period was a learning experience.

When business is involved, an experience counts a lot. experience are an instrument,

which leads towards success. Working with DVD PLAYER ., has been a pleasure 

I take this opportunity to present the project report and sincerely hope that it will be as

much knowledge enhancing to the readers as it was to use during the fieldwork and the

compilation of the report.

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INDEX

Sr.no. Contents Page no.

1. Introduction

2. Industry Profile

4. Product Profile

5. Objective of Study

6. Research Methodology

1.Primary data

2. Secondary data

3.Sampling

4. Scope of the study

5.Limitations of the study

7. Theoretical Background of the study

8. Data Analysis

9. Findings

10 Recommendations

11 Conclusion

10. Bibliography

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INTRODUCTION

Before the liberalization of the Indian economy, only a few companies like Kelvinator,

Godrej, Alwyn, and Voltas were the major players in the consumer durables market,

accounting for no less than 90% of the market. Then, after the liberalization, foreign

players like LG, Sony, DVD Players , Whirlpool, Daewoo, and Aiwa came into the

picture.

Today, these players control the major share of the consumer durables market. Consumer

durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast

because of rise in living standards, easy access to consumer finance, and wide range of

choice, as many foreign players were entering in the market with the increase in income

levels, easy availability of finance, increase in consumer awareness, and introduction of

new models, the demand for consumer durables has increased significantly. Products like

DVD Players s, air conditioners, microwave ovens, color televisions (DVD PLAYERS )

were no longer considered luxury items. However, there were still very few players in

categories like vacuum cleaners, and dishwashers Consumer durables sector is

characterized by the emergence of MNCs, exchange offers, discounts, and intense

competition. The market share of MNCs in consumer durables sector is 65%. MNC's

major target is the growing middle class of India. MNCs offer superior technology to the

Consumers whereas the Indian companies compete on the basis of firm grasp of the local

market, their well-acknowledged brands, and hold over wide distribution network.

However, the penetration

Level of the consumer durables is still low in India. 

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Indian Consumer durables market used to be dominated by few domestic players like

Godrej, Voltas, Allwyn and Kelvinator. But post liberalization many foreign companies

have entered into Indian market dethroning the Indian players and dominating Indian

market the major categories being CTV, REFRIGRATOR, MICROWAVE OVEN and

DVD PLAYERS S.

India being the second largest growing economy with huge consumer class has resulted

in consumer durables as the fastest growing industries in India. LG, DVD PLAYERS the

two Korean companies have been maintaining the lead in the market with LG being

leader in almost all the categories.

The rural market is growing faster than the urban market, although the penetration level

is much lower .The CTV segment is expected to the largest contributing segment to the

overall growth of the industry. The rising income levels double-income families and

consumer awareness were the main growth drivers of the industries.

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INDUSTRY PROFILE

The Consumer Durables industry consists of durable goods and appliances for domestic

use such as televisions, refrigerators, air conditioners and DVD Players s. Instruments

such as cell phones and kitchen appliances like microwave ovens were also included in

this category. The sector has been witnessing significant growth in recent years, helped

by several drivers such as the emerging retail boom, real estate and housing demand,

greater disposable income and an overall increase in the level of affluence of a significant

section of the population. The industry is represented by major international and local

players such as BPL, Videocon, Voltas, Blue Star, MIRC Electronics, Titan, Whirlpool,

etc.

The consumer durables industry can be broadly classified into two segments: Consumer

Electronics and Consumer Appliances. Consumer Appliances can be further categorized

into Brown Goods and White Goods. The key product lines under each segment were as

follows.

Industry Size, Growth, Trends

The consumer durables market in India was estimated to be around US$ 5 billion in

2007-08. More than 7 million units of consumer durable appliances have been sold in the

year 2006-07 with DVD Players s (CTV) forming the bulk of the sales with 30 per cent

share of volumes. CTV, refrigerators and Air-conditioners together constitute more than

60 per cent of the sales in terms of the number of units sold.

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In the refrigerators market, the frost-free category has grown by 8.3 per cent while direct

cool segment has grown by 9 per cent. Companies like LG, Whirlpool and DVD Players

have registered double-digit growth in the direct cool refrigerator market.

In the case of DVD Players s, the semi-automatic category with a higher base and fully-

automatic categories have grown by 4 per cent to 526,000 units and by 8 per cent to

229,000 units, respectively. In the air-conditioners segment, the sales of window ACs

have grown by 32 per cent and that of split ACs by 97 per cent.

Since the penetration in the urban areas for these products is already quite high, the

markets for both DVD PLAYERS and refrigerators were shifting to the semi-urban and

rural areas. The growth across product categories in different segments is assessed in the

following sections.

Consumer Electronics

The CTV production was 15.10 million units in 2007-08 and is expected to grow by at

least 25 per cent. At the disaggregated level, conventional CTV volumes have been

falling while flat TVs have grown strongly. Market sources indicate that most CTV

majors have phased out conventional TVs and have been instead focusing more on flat

TVs. The flat segment of CTVs now account for over60 per cent of the total domestic TV

production and is likely to be around 65 per cent in 2007-08.High-end products such as

liquid crystal display (LCD)and plasma display CTV grew by 400 per cent and 150 per

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Cent respectively in 2009–10 following a sharp decline in prices of these products and

this trend is expected to continue. The audio/video player market has seen significant

growth rates in the domestic market as prices have dropped. This trend is expected to

continue through 2009- 2010, as competition is likely to intensify to scale and capture the

mass market.

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OBJECTIVES OF THE PROJECT

To find number of brands of consumer durable in Sagar city .

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To study brand preference of consumer for consumer durable goods..

To find most important parameter for selection of brand of DVD Players ,

Refrigerators, DVD Players , DVD, Microwave oven.

To study profit margin of major brands in consumer durable.

Research Methodology

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Research methodology is considered as the nerve of the project. Without a proper well-

organized research plan, it is impossible to complete the project and reach to any

conclusion. The project was based on the survey plan. The main objective of survey was

to collect appropriate data, which work as a base for drawing conclusion and getting

result.

Therefore, research methodology is the way to systematically solve the research problem.

Research methodology not only talks of the methods but also logic behind the methods

used in the context of a research study and it explains why a particular method has been

used in the preference of the other methods 

Research design 

Research design is important primarily because of the increased complexity in the market

as well as marketing approaches available to the researchers. In fact, it is the key to the

evolution of successful marketing strategies and programmers. It is an important tool to

study buyer’s behavior, consumption pattern, brand loyalty, and focus market changes. A

research design specifies the methods and procedures for conducting a particular study.

According to Kerlinger, “Research Design is a plan, conceptual structure, and strategy of

investigation conceived as to obtain answers to research questions and to control

variance. 

Research design specifies methods and procedures for study. In this study the company

was interested to know the demand of different consumer durable product, about

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competitors, and potential for DVD PLAYERS procedures to be used for the study

among retailers/dealer and. However it was exclusively personal interview.

Data Collection:

This report was prepared after collecting data from the retailers/ dealers and past data was

arranged from the various studies conducted in last few years and various other records of

company. 

Primary Data:

These data were collected by personal interview with retailers/ dealer. For this purpose

questionnaires were prepared in such that all necessary data would be collected.

Secondary Data:

Information regarding the project, secondary data was also required. These data were

collected from various past studies and other sources of the company.

SAMPLING METHOD

Random Sampling method

SAMPLE SIZE

20 Dealers & 50 Customer

Research tools:

Questionnaires

RESEARCH AREA

          SAGAR CITY -

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Scope of the study

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This project gives us great exposure to the consumer durable market because it includes

product knowledge and field survey job in which we visited the consumer durable stores

in Sagar city .

While visiting the shops we 

1. Calculated the display share of the DVD PLAYERS product in shop.

2. Collected the data of actual monthly sale of the DVD PLAYERS product in few shop.

3 Found out the problems that the dealer were facing while selling the DVD PLAYERS

product.

4. Found out the customer response for DVD PLAYERS products by asking the owner

of the shop.

5. Checked whether demo calls were attended or not 

 Scope 

1. In term of purchasing power parity (PPP), India is the 4th largest economy in the world

and overtake Japan in the near   future become the 3rd largest.

2. Indian consumer durable market is expected to reach $450 billion by on 2010

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3. India has the youngest population amongst the major countries. There were lot of

people in the different income   categories nearly the two third population is below the

age of 35 and nearly 50% is below 25.

4. There were 56 million people in middle class, who were earning us$4,400-US$21,800

a year. And there were 6 million rich household in India.

5. The upper-middle and high-income household in urban areas were expected to grew to

38.2 million in 2007 as against 14.6 million in 2000. 

 

 

OPPORTUNITY 

1. In India the penetration level of white goods is lower as compared to other

developing countries.

2. Unexploited rural market.

3. Rapid urbanization.

4. Increase in income level, i.e. increase in purchasing power of consumers.

5. Easy availability of finance. 

 

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Threats 

1. Higher import duties on row materials.

2. Cheap imports from Singapore, China and from other Asian countries.

LIMITATION OF STUDY

Although I tried my best in preparation of this project, but this study has some limitation:

1.The period of the project was not sufficient to study all the factors in deep. 

2.Visiting various places for the study consumed a lot of time.

3.We cannot say that what the consumer have revealed will be right for each and every

situation because their perception is influenced by many factors.

4.Many consumer and dealers/retailers showed less interest in providing information and

haven’t cooperated.

5.Some of confidential information viz. credit period, schemes, policies and sales figure

were not disclosed by the competitors.

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Theoretical Background of the study

Scope of market research in view of modern global business.

Research methods provide you with the knowledge and skills you need to solve

the problems and meet the challenges of a fast-paced decision-making environment.

Business research courses are a recognition that students in business, not-for-profit, and

public organizations – in all functional areas – need Survey Report in the scientific

method and its application to decision making. Two factors stimulate an interest in more

scientific decision making: (1) the manager’s increased need for more and better

information and (2) the availability of improved techniques and tools to meet this need.

During the last two decades, we have witnessed dramatic changes in the business

environment. Emerging from a historically economic role, the business organization has

evolved in response to the social and political mandates of national public policy,

explosive technology growth, and continuing innovations in global communications.

These changes have created new knowledge needs for the manager. Other knowledge

demands have arisen from problems with mergers, trade policies, protected markets,

technology transfers, and macroeconomic savings – investment issues.

The trend toward complexity has increased the risks associated with business decisions,

making it more important to have a sound information base. Increased complexity means

there are more variables to consider. The competition is more vigorous, with many

business downsizing to make competitive gains. Workers, shareholders, customers, and

the public are better informed and more sensitive to their self-interest. Government

continues to show concern with all aspects of society. Each of these factors demands that

managers have more and better information upon which to base decisions.

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To do well in such an environment, you will need to be equipped with an understanding

of scientific methods and a means of incorporating them into decision making. You will

need to know how to identify good research and how to conduct it. This book addresses

these needs.

As the complexity of the business environment has increased, there has been a

commensurate, increase in the number and power of the tools to conduct research. There

is vastly more knowledge in all fields of management. We have begun to build better

theories. The computer has given us a quantum leap in the ability to deal with problems.

New techniques of quantitative analysis take advantage of this power. Communication

and measurement techniques have also been enhanced. These trends reinforce each other

and are having a massive impact on business management.

sources of collection of primary and secondary data for market research.

ta sources may be classified as either internal (organizational) or external sources of

information.

Internal Sources

Internal sources of organizational data are so varied that it is difficult to provide

generalizations about their use. Accounting and management information systems create

and store much of the internal data. Research and development, planning, and marketing

functions also contribute. Examples are departmental reports, production summaries,

financial and accounting reports, and marketing and sales studies. The collection methods

used are unique to the specific situation, and collection success depends on knowing just

where and how to look. Sometimes the information may exist in central files (i.e., at

headquarters), in computer database, or in departmental chronological files.

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In other organizations, a central library keeps all relevant information. Systematic

searches should be made through exploratory interviews with everyone who handles the

information. Often company librarians, MIS. PR/communications, or departmental

secretaries can help in pinpointing critical data sources. Internal data sources may be the

only source of information for many studies.

External Sources

External sources are created outside the organization and are more varied than internal

sources. There are also better defined methods for finding them. This discussion is

restricted to published sources, although other sources of information may be useful.

Published sources of data can be classified into five categories. The newest and fastest

growing one is computerized database. They are composed of interrelated data files. The

files are sets of records grouped together for storage on some medium. Access may be

through online search or CD-ROM. Online databases are often specialized and focus on

information about a particular field.

Major source of published information consists of diverse materials from special

collections. Within this category there are many reference books, each a compendium of

a range of information. A second group includes university publications, of which there

are master’s theses, doctoral dissertations, and research records. A third group includes

company publications such as financial reports, company policy statements, speeches by

prominent executives, sales literature, product specifications, and many others. There are

miscellaneous information sources consisting of the productions of various trade,

professional and other associations. These organizations often publish statistical

compilation, research report, and proceeding of meeting.

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Data Analysis and Interpretation

Table No.1 Number of company’s product sold by dealers.

Sr. No. PRODUCT NO. OF RESPONDENTS1 DVD 862 DVD PLAYERS &

REFRIGERATOR 673 DVD PLAYERS &

REFRIGERATOR & DVD PLAYERS 56

4 ABOVE ALL 92TOTAL 301

Source:- Survey

Graph No. 1

INTERPRETATION:-

According to survey, 86 dealers were sold only DVD PLAYERS , 67 dealers were sold

DVD PLAYERS and REFRIGERATOR, 56 dealers were sold DVD PLAYERS and

REFRIGERATOR, DVD PLAYERS and 92 dealers were sold all product.

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Table no. 2 shows no. of company’s product sold from dealer’s shop.

Sr. NO. NO. OF COMPANIES PRODUCT

NO. OF RESPONDENTS

1 FIVE 332 FOUR 243 THREE 94 TWO 34

TOTAL 100 Source:- Survey

Graph No. 2

INTERPRETATION-

According to survey, 33 dealers were sold 5 brands, 34 dealers were sold only 2 brands

from their shops.

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Table No.3 Shows Major brand of DVD PLAYERS sold by dealers.

Sr. NO.BRAND

NO. OF RESPONDENTS PERCENTAGE

1 LG 39 392 VIDEOCON 23 233 SAMSUNG 18 184 SANSUI 11 115 ONIDA 9 9

TOTAL 100 100 Source:- Survey

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Graph No. :- 3

INTERPRETATION-

According to dealers, in Sagar city LG is leading in

DVD PLAYERS with 39%, after that VIDEOCON is 2nd with 23% and then DVD

PLAYERS is on 3rd with 18%.

Table No.4 Most important parameter for more sale of DVD PLAYERS

Sr. NO. REASONS FOR MORE SALES

NO. OF RESPONDENTS

PERCENTAGE

1 Price 28 282 Quality 30 303 Service 17 174 Advertisement 15 155 Schemes 10 10

TOTAL 100 100 Source:- Survey

Graph No.4

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INTERPRETATION-

According to dealers, Price is most important parameter for more sale of DVD PLAYRS

and then Quality, Services, Advertisement and Schemes.

Table No. 5 shows the major brands of DVD PLAYERS sold by dealers.

Sr. NOBRAND

NO. OF RESPONDENTS PERCENTAGE

1 LG 22 222 VIDEOCON 13 133 SAMSUNG 9 94 GODREJ 12 125 WHIRLPOOL 19 196 KELVINATOR 16 167 KENSTAR 9 9

TOTAL 100 100 Source:- Survey

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Graph No. 5

0

5

10

15

20

25

LG SAMSUNG WHIRLPOOL KENSTAR

major brands of DVD PLAYERS sold by dealers.

INTERPRETATION-

According to dealers, LG also leading in the REFRIGERATOR market in Sagar city

with 22%,

After that Whirlpool and Kelvinator is following them.

Table No.9 shows Major brands of DVD sold by dealers.

Sr. NO.BRAND

NO. OF RESPONDENTS PERCENTAGE

1 LG 11 112 VIDEOCON 13 133 DVD PLAYERS 10 10

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4 ONIDA 15 155 PHILIPS 22 226 SANSUI 12 127 SONY 8 88 INTEX 9 9

TOTAL 100 100 Source:-Survey

Graph No. :- 9

MAJOR BRAND OF DVD

1113

10

15

22

12

8 9

0

5

10

15

20

25

BRANDS

NO

. O

F R

ES

PO

ND

EN

TS

NO. OF RESPONDENTS

INTERPRETATION-

According to dealers, PHILIPS is the most popular brand in DVD market with 22%, after

that ONIDA with 15% and VIDEOCON with 13% on 3rd position.

Table No.10 shows most important parameter for more sales of DVD

Sr. NO. REASONS FOR MORE SALES

NO. OF RESPONDENTS

PERCENTAGE

1 Price 21 212 Quality 42 423 Service 17 17

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4 Advertisement 8 85 Schemes 12 12

TOTAL 100 100 Source:- Survey

Graph No. 10

INTERPRETATION-

According to dealers, Quality is major factor in respect of more sale of DVD, and then

Services and prices were to be considered.

Table No.11shows Major Brand of MICROWAVE OVEN sold by dealers.

Sr. NO.BRAND

NO. OF RESPONDENTS PERCENTAGE

1 LG 18 182 VIDEOCON 13 133 DVD PLAYERS 15 15

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4 KENSTAR 21 215 GODREJ 9 96 PHILIPS 8 87 BAJAJ 9 98 SONY 7 7

TOTAL 100 100 Source:- Survey

Graph No. 11

NO. OF RESPONDENTS

18

1315

21

9 8 97

0

5

10

15

20

25

NO. OF RESPONDENTS

INTERPRETATION-

According to dealers, KENSTAR is very popular brand for microwave oven. KENSTAR

is making a huge business as compare to other competitors after that LG and then DVD

PLAYERS . According to dealers, microwave oven does not have that much demand as

compare to other consumer durable product.

Table No.12 shows Reason for more sales of MICROWAVE OVEN

Sr. NO. REASONS FOR MORE SALES

NO. OF RESPONDENTS

PERCENTAGE

1 Price 21 212 Quality 36 36

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3 Service 14 144 Advertisement 17 175 Schemes 12 12

TOTAL 100 100 Source:- Survey

Graph No. 12

INTERPRETATION-

The most important factor of more sales of microwave oven is QUALITY of the product.

Quality is mostly affected on sales of microwave oven.

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FINDING

1. We came to know while visiting the shop most of the dealers sold entire consumer

durable product DVD Players .

2. We know that during the survey in consumer durable industry in Sagar city and

rural area of Sagar city LG is leading in DVD Players , DVD Players , Refrigerator.

3. Study shows that quality is most important parameter for more sale of DVD Players

and then price is considered by consumers.

4. Study shows that quality of the product is most important parameter for Refrigerator

then price is considered by consumers.

5. While visiting the shop we came to know that quality is most important parameter

which is affect on more sales of DVD Players .

6. According to Survey, Philips is most popular brand for DVD.

7. We came to know that while visiting the shop, Kenstar is most preferable brand for

Microwave oven because of their quality.

8. While visiting the shop we know that LG is gives high profit margin as compare to

other competitors.

9. While visiting the shop dealers suggested that after sales service is most important

factor which contributes towards the sales of Consumer durables.

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10. All the dealers were not satisfied with the profit margin.

11. Dvd Players product is costly as compare to LG and VIDEOCON.

12. Maximum rural area is covered by the VIDEOCON because of their low price

products.

13. We came to know while visiting the shops that there was big problem of after sales

service.

14. Many dealers were facing the problem of after sale service because there is no follow

up calls from DVD PLAYERS .s

15. Demo calls also not done properly. 

16. LG and Videocon is the main competitor of DVD PLAYERS .

17. Advertising of DVD PLAYERS is more effective as compare to the competitors.

18. Sales promotion scheme were sufficient.

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SUGGESTIONS &RECOMANDETION

Company should improve the after sales service of products as it is the main

factor for the sales of consumer products.

If the DVD PLAYERS Ltd. reduces their product price like LG and VIDEOCON

then DVD PLAYERS will take over the LG in all categories.

Company should distribute free key chain, calendar, t-shirts for making brand

popular among people.

Company should introduce low price and low power consumption Refrigerator for

acquiring the middle income group.

Dealer desire more advertisement to be done through local newspaper and cable

TV ads.  To make consumers aware about the product.

Prompt of service in time.

Advertisements of the company’s products should focus on quality rather then

price.

Company should target upper middle class or premium class customers.

Company should introduce low cost products to satisfy the needs of low or middle

class.

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Demo calls as well as follow up Help Company to maintain customer relationship

and hence the company should focus on these aspects.

DVD PLAYERS ltd. should concentrate on after sales service.

DVD PLAYERS ltd. should try to trap the rural market.

DVD PLAYERS ltd. Establish the service center as per taluka place.

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Conclusion

With respect to the above study and the findings thereby, the company has

definitely entrenched into the urban market.

With few more concerted efforts, the said organization needs to enter the rural

market in order to completely establish itself all over.

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ANNEXURE

A. Questionnaire

Study of Consumer Durable Market for DVD Player . With Special reference To Sagar city .

Name of shop:

Address:

Contact no.:1) Which is consumer durable product you sold from your shop? □DVD PLAYERS □Refrigerator □DVD Players

□DVD □Microwave

2) How many no. of company’s product you sold from your shop? □ONE_______________________________________________

□TWO_______________________________________________□THREE_____________________________________________□FOUR______________________________________________□FIVE_______________________________________________□SIX________________________________________________

3) Which is major brand of DVD Players you sold from your shop? □DVD PLAYERS □LG □ Videocon □ Onida □ Sansui

4) What is the important parameter for more sales of DVD Players brand?□Price □ Quality □ Services □ Advertisement □ Schemes

5) Which is major brand of Refrigerator you sold from your shop?□ Godrej □ Whirlpool □ Kenstar □ LG

□ DVD PLAYERS □ Videocon □ Kelvinator

6) What is the important parameter for more sales of Refrigerator brand? □ Price □ Quality □ Services □ Advertisement □Schemes

7) Which is major brand of DVD Players you sold from your shop? □ IFB □ Whirlpool □ Kenstar □ LG

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□ DVD PLAYERS □ Videocon □ Kelvinator □ Godrej

8) What is the important parameter for more sales of DVD Players brand?□ Price □ Quality □ Services □ Advertisement □ Schemes

9) Which is major brand of DVD you sold from your shop?□DVD PLAYERS □ LG □ Videocon □ Onida

□ Sansui □ Philips □ Intex □SONY

10) What is the important parameter for more sales of DVD brand?□ Price □ Quality □ Services □ Advertisement □ Schemes

11) Which is major brand of Microwave you sold from your shop? □DVD PLAYERS □ LG □ Videocon □ Kenstar □ Godrej □ Philips □ Bajaj □SONY

12) What is the important parameter for more sales of Microwave brand?□Price □ Quality □ Services □ Advertisement

□ Schemes

13) Which company’s product you give high profit margin?□DVD PLAYERS □LG □VIDEOCON □SONY

□WHIRLPOOL □GODREJ □PHILIPS □KENSTAR

14) What are your suggestions for DVD PLAYERS to increase the sales?

_________________________________________________________________

__________________________________________________________________

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B). Bibliography

1- http://www.DVD Players .com/in/aboutDVD Players /index.html 2- http://www.DVD Players .com/in/aboutDVD Players /corporateprofile/index.html 3- http://www.DVD Players .com/in/aboutDVD Players /corporateprofile/history.html 4- http://www.DVD Players .com/in/aboutDVD Players

/corporateprofile/visionmission.html5- http://www.DVD Players .com/in/consumer/index.html

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