Dvd menus upload

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MOTION GRAPHICS AND COMPOSITING IN DVD MENUS

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Transcript of Dvd menus upload

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MOTION GRAPHICS AND COMPOSITING

IN DVD MENUS

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THE IMPORTANCE OF DVD MENUS DVD menus have existed for as long as DVDs, and are primarily

used functionally with little creativity or artistic flair. As the DVD menu only exists as a means of reaching the main feature it is often ignored or neglected, leading to the vast majority of menus looking very similar; there is a standard format for menus that almost every DVD follows.

However, DVD menus have been used to great effect and there are some examples of menus with extremely creative designs that use the format in surprising and innovative ways. However, these are uncommon and the DVD menu will likely remain extremely functional and basic in most cases.

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DVD menus are typically entirely made of either motion graphics, stills or scenes from the feature, or a composite of both.

The position of text in a menu varies, but is usually inserted either directly over a graphic such as a box or strip or, more rarely, in different positions reflecting the context of the film.

Graphics can also be used to tie the menu into the main feature; some DVDs will have the menu mock or copy a prominent interface or other asset from the film; computer/TV screens, reflections in windows and complicated gadgetry are popular choices.

USING MOTION GRAPHICS AND COMPOSITING EFFECTIVELY IN DVD MENUS

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Colour can be used in a DVD menu to reinforce a theme in the main feature; if a particular colour or texture is prominent or central to a film then the DVD menu will likely follow this direction to introduce it to the audience. The colour and style of the DVD menu also gives clues as to the genre or style of movie it opens.

DESIGN CHOICES AND THEIR IMPACT: COLOUR

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The DVD menu for ‘The Girl Who Leapt Through Time’ uses motion graphics and compositing extremely effectively to provide a functional gateway to the main feature, but also demonstrates exceptional creativity and artistic merit.

The fact that the menu prefaces an animated film makes it easier to include motion graphics without breaking from the style of the film, a flaw that the menus to almost all live-action films have. The graphics in the menu are all assets from the feature itself and there is a consistent visual style across both.

The text used in the menu is also incorporated into the film’s aesthetic with the help of motion graphics; instead of being separate from the scene the menu text is an active part of it’s design in many sub menus while still standing out and keeping the functionality of the menu.

EXAMPLE DVD MENU: THE GIRL WHO LEAPT THROUGH TIME (2006)

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The DVD menu for ‘Transformers’ is designed match the context of the main film; the menu appears as text and graphics orbiting and interacting with a piece of alien technology, a key plot point in the film.

The ‘frames’ rotating in 3D space show various images and clips from the film, and are drawn into frame when a submenu is entered. Strangely, instead of using this interesting and innovative mechanic to make scene selection more immersive and dynamic, the menu instead uses a typical four-panel format with superimposed looping clips and text.

EXAMPLE DVD MENU: TRANSFORMERS (2007)