DVC EXTERNAL STANDARDS 2014

DVC EXTERNAL STANDARDS 2014

DVC overview & T&L guides

Perspective Drawing – AS91339

Working Drawings – AS91338 & AS91631

Ideation – AS91337 & AS91627

Scholarship – AS93620

agenda

What is the study of Design and Visual Communication about?

Design and Visual Communication is where students develop the practice of designing with a focus on spatial and product design. This practice is explored and expressed through visual literacy, it incorporates design thinking and an awareness of design heritage. 

o Design thinking is the consideration and interrogation of divergent and convergent possibilities in ways that is purposeful and meaningful to a context.

o Divergent thinking involves broad exploration and generation of a range of ideas, it is creative and lateral. It can lead to innovative and unusual ideas beyond the expected.

o Convergent thinking  involves making decisions for the resolution and refinement of outcomes.

o Design heritage includes knowledge of approaches to design practice for different design fields; (commercial practice, industry practice, media design), design eras/movements, designers, design artefacts and the elements of design.

o Visual literacy is a thinking tool that uses visual modes (e.g. drawing, model making, digital modelling) to interrogate design ideas and communicate decisions. T&L guides

What is the study of Design and Visual Communication about?

Three Learning Objectives:

T&L guides

Design practice

DesignHeritage

Visual Communication

Learning in Design and Visual Communication focuses on the three inter-related strands of:

dvc matrix

Level 1 Level 2 Level 3

AS91064 (v3) – (DVC 1.31) – 3 credits externalinstrumental, multi-view orthographic drawings – technical features

AS91338 (v2) – (DVC 2.31) – 4 credits externalworking drawings – technical details of a design

AS91631 (v2) – (DVC 3.34) – 6 credits externalworking drawings – production details of complex design

AS91065 (v3) – (DVC 1.32) – 3 credits externalinstrumental paraline drawings – communicate ideas

AS91339 (v2) – (DVC 2.32) – 3 credits externalinstrumental perspective projection drawings – communicate ideas

AS91066 (v2) – (DVC 1.33) – 3 credits internalrendering techniques – communicate form of design ideas

AS91069 (v3) – (DVC 1.36) – 4 credits internalPromote organised body of design work – vis com techniques

AS91343 (v2) – (DVC 2.36) – 4 credits internalvisual communication techniques – compose a presentation

AS91628 (v2) – (DVC 3.31) – 6 credits internalvisual presentation – exhibits a design outcome to audience

AS91063 (v3) – (DVC 1.30) – 3 credits externalfreehand sketches – communicate ideas

AS91337 (v2) – (DVC 2.30) – 3 credits external AS91627 (v2) – (DVC 3.30) – 4 credits externalinitiate design ideas through exploration

visual communication techniques – generate ideas

AS91067 (v3) – (DVC 1.34) – 3 credits internalwork of an influential designer – inform ideas

AS91340 (v2) – (DVC 2.33) – 3 credits internalcharacteristics of a design movement or era – inform ideas

AS91068 (v3) – (DVC 1.35) – 6 credits internaldevelopment of design ideas through graphics practice

AS91341 (v2) – (DVC 2.34) – 6 credits internaldevelop a spatial design through graphics practice

AS91629 (v2) – (DVC 3.32) – 6 credits internalresolve a spatial design through graphics practice

AS91342 (v2) – (DVC 2.35) – 6 credits internaldevelop a product design through graphics practice

AS91630 (v2) – (DVC 3.33) – 6 credits internalresolve a product design through graphics practice

Instrumental drawing (2D & 3D) Communication ideas (& presentation)

Generating ideas (ideation) Developing ideas

standard

Produce instrumental perspective projection drawings to communicate design ideas 

Produce instrumental perspective projection drawings to communicate design ideas: using perspective drawing techniques to show design features applying

appropriate conventions Produce instrumental perspective projection drawings to clearly communicate design ideas: accurately using perspective drawing techniques to show the detail of the design

features. Produce instrumental perspective projection drawings to effectively communicate design ideas: selecting a view point that enables the detail of the design features to be shown

effectively. 

91339

Perspective projection drawings use pictorial drawing methods that involve parallel and/or angular perspective projection Conventions of instrumental perspective projection drawings include: picture plane, station point, eye level lines, ground level lines, vanishing points, height lines Detail of design features may include but is not limited to features such as; windows, door handles, fasteners, reliefs, and fittings Design ideas are student generated responses to a design brief.

schedule2013

Uses perspective projection drawing techniques to show complex visual information.

ACH: The instrumental perspective drawing shows design features.

MER:Uses perspective projection drawing techniques to skilfully show complex visual information.

The instrumental perspective drawing clearly shows detail of the design features.

EXC: Demonstrate an ability to select a viewpoint that enables complex visual information of the design to be effectively communicated.

The instrumental perspective drawing effectively shows detail of the design features.

Skilfully = “correct set up including use of HL”

Selected viewpoint = “allows features to be viewed in detail”

standard

 Produce working drawings to communicate technical details of a design: producing a set of related scaled drawings using conventions showing complex

visual information. Produce working drawings to clearly communicate technical details of a design: producing an accurate set of related scaled drawings that communicate details of a

design. Produce working drawings to effectively communicate technical details of a design: producing a coherent set of related scaled drawings that communicate details of a

design. 

91338

Working drawings are a set of related 2D (orthographic) drawings include but not limited to: components, assembly, sectional view, auxiliary view, true shape, surface development, and construction details.Conventions associated with orthographic (line types, drawing and text layout, dimensioning). Conventions include those which are commonly applied within a community of practice e.g. engineering, architecture, etc.Complex visual information may include but is not limited to: information not visible in the main outline, multi-component assembly detail, communication of a design with complex shape and form.A coherent set of drawings provides sufficient information to enable a design to be made. Can use either traditional drawing equipment or computer applications.A design is a student generated response to a design brief.

Produce working drawings to communicate technical details of a design

Produce a set of interconnected 2D instrumental working drawings to show technical details.

ACH: Demonstrate an ability to use drawing conventions in a working drawing.

MER:Produce a set of working drawings that clearly communicates technical details of the design to show complex visual information.

Demonstrate an ability to apply drawing conventions appropriately to working drawings.

EXC: Produce a coherent set of working drawings that effectively communicates technical details of the design to show complex visual information.

Clearly = “accurately, informative, easy to follow”

Coherent = “relevant views, enough detail to make design”

schedule2013

standard

 Produce working drawings to communicate production details for a complex design: selecting views and modes informed by research and the nature of the design. using appropriate conventions and presentation techniques to generate a set of

related drawings that communicates details for the assembly and/or construction of the design

 Produce working drawings to clearly communicate production details for a complex design: accurately applying techniques to generate a precise set of related drawings that

communicates details for the assembly and/or construction of the design. Produce working drawings to effectively communicate production details for a complex design: Selecting a series of views and modes to generate a cohesive set of related drawings

that would enable the assembly and/or construction of the design.

91631

Working drawings to communicate production details are a set of related 2D and 3D (and/or 4D) drawings and/or models that show exterior and interior detail of thecomponents and information related to the construction and assembly of the complex design.Working drawings can be constructed using either traditional drawing equipment and/or computer applications using a range of modes (e.g. 2D, 3D, 4D).Complex design refers to a spatial or product design with multiple components.The production details to be communicated about the complex design must be decided by the students.

Produce working drawings to communicate production details for a complex design

Produce a set of related instrumental drawings showing exterior and interior detail of components related to the construction and assembly of a design.

ACH: Demonstrate an ability to use drawing conventions and presentation techniques to communicate details of a complex design.

MER:Produce a precise set of related instrumental drawings showing exterior and interior detail of components that explains the construction and assembly of a design.

Demonstrate an ability to accurately apply drawing conventions and presentation techniques to clearly communicate details of a complex design.

EXC: Produce a precise and cohesive set of related instrumental drawings through the appropriate selection of views and modes that enable the construction and assembly of a design.

schedule2013

Demonstrate an ability to accurately apply drawing conventions and presentation techniques to clearly communicate production details of a complex design.

standard

Use visual communication techniques to generate design ideas Use visual communication techniques to generate design ideas: using techniques to explore the functional and aesthetic qualities of the design

to generate design possibilities. Use visual communication techniques skilfully to generate design ideas: using techniques to explore in detail the functional and aesthetic qualities of the

design to generate divergent design possibilities. Use visual communication techniques effectively to generate design ideas: using techniques to comprehensively explore the functional and aesthetic qualities

of the design to reflect on and extend divergent design possibilities. 

91337

Functional qualities may include but are not limited to: operation e.g. movement and ergonomic interface; construction e.g. material and assembly; size, scale, and proportion. Aesthetic qualities may include but are not limited to: Colour, tone, texture, pattern, shape, balance, surface finish Visual communication techniques may include but are not limited to: Sketching, rendering, modelling/model making e.g. mock-ups and 3D constructions, collage and overlays, digital media e.g. CAD, image manipulation and animation. Design ideas are student generated responses to a design brief. The design ideas must have identifiable functional and aesthetic qualities.

schedule2013

Visual communication techniques are used to generate ideas to show design qualitiesACH: Design ideas are produced that explore identifiable

design qualities

MER:Visual communication techniques are used skilfully to generate ideas to show design qualities with clarity through well-articulated visual means.

Divergent design ideas are produced that explore identifiable design qualities

EXC: Visual communication techniques are used effectively to generate ideas to show design qualities with clarity and a depth of understanding through well-articulated visual means

Divergent design ideas are produced that are explored and extended to show identifiable design qualities

Divergent = “dissimilar, diverse, unalike, distinctive”

Extended = “reflected on, manipulating, translating”

standard

Initiate design ideas through exploration Initiate design ideas through exploration: using an experience(s) to generate starting ideas using visual communication strategies to interrogate and re-generate ideas towards design ideas.Initiate design ideas through insightful exploration: using visual communication strategies to analyse and identify an emerging train

of thought and re-interpret ideas to form design ideasInitiate design ideas through extensive exploration: using visual communication strategies to challenge thinking, and to extend and

transform ideas to form design ideas. 

91627

Starting ideas refers to the line of thinking or point of view that functions as the precursor or underlying driver for generating design ideas at an advanced level of creativity. At this level of thinking, origin ideas do not necessarily have obvious connections to a brief context or address functional and aesthetic qualities associated with design ideas. These can be quite symbolic or esoteric in expressing a narrative or perspective that expands design thinking in terms of meaning and semiotics.

Visual communication strategies (including 2D, 3D and 4D modes) that support the interrogation and re-generation of ideas may include: abstraction, re-combination,tessellation, exaggeration, rotation, inversion, translation, translocation, deconstruction. Experiences can be teacher or student selected that may include: natural and/or built landscapes, film clips, music extracts, observational drawing, conceptual modelling,photography, language devices.

schedule2013

Use visual communication strategies to show alternatives and variations for the purpose of exploring and re-generating ideas.

ACH: Origin ideas use starting experiences to generate ideas and lead towards design ideas.

MER:Use visual communication strategies to show considered alternatives and variations for the purpose of analysing and re-interpreting ideas.

Origin ideas identify an emerging train of thought that informs design ideas.

EXC: Use visual communication strategies to show divergent and perceptive alternatives and variations for the purpose of extending and transforming ideas.

Origin ideas challenge thinking that informs and enhances design ideas.

Divergent = “dissimilar, diverse, unalike, distinctive”

Extending = “reflected on, manipulating, translating”

Emerging train of thought = “the interconnection in the sequence of ideas, a theme”

Lead towards = shows a link to design ideas

ideation scaffold 2014

Identify an experience (or a source of inspiration): natural and/or built landscapes, film clips, music extracts, observational drawing, conceptual modelling, photography, language devices, etc.

Identify:

Select visual communication techniques: Modelling (real and/or virtual), photography, sketching, collage, tracing, etc.Select visual communication strategies: Interpretation, abstraction, re-combination, tessellation, exaggeration, rotation, inversion, translation, translocation, deconstruction, etc.

Select:

Produce ideations from the starting experience using selected techniques and strategies. The emphasis should be on a range of interpretations and observations to meet the requirement of “interrogate”.

Ideate:

From the ideations produced in the previous step generate new ideations. This means that the starting ideas are abstracted from the starting experience by two steps of interrogation. They of course may still reference the starting experience but are now new ideas.

Re-generate:

Show the concepts that emerge from the ideation, this provides the evidence that validates the ideation process as a providing the beginnings of design ideas.

Link:

Continue to ideate throughout your concept and development phases: it doesn’t have to stop.Re-interpret:

DVC SCHOLARSHIP – “the total package”

Design and Visual Communication is where students

develop

the practice of designing with a focus on spatial and product

design.

This practice is explored and expressed through visual

literacy,

it incorporates design thinking and an awareness of design

heritage.

standard

New Zealand Scholarship DVC Performance Standard

93620Outstanding Performance DescriptorThe requirements for Scholarship and, in a sustained manner, aspects of:

perception and insight

sophisticated integration and abstraction

independent reflection and extrapolation

convincing communication

Scholarship Performance DescriptorThe student will demonstrate aspects of high level:

analysis and critical thinking

integration, synthesis, and application of highly developed knowledge, skills, and understanding to complex situations

logical development, precision and clarity of ideas

standard

New Zealand Scholarship DVC Performance Standard

93620

Subject specific definitions: Integration and synthesis involves taking a diverse range of ideas, design and visual communication

knowledge and skills, blending them into a coherent whole or combining them in a new way so as to produce an effective outcome.

Complex situations relates to the demonstration of complexity in design thinking through sophisticated ideation that is well articulated or innovative.

Logical development involves a coherent use of creative processes, where diverse ideas are being brought together effectively as an entity, with a consistency, clarity or unity of thought and / or purpose that allows the effective exploration and evolution of design ideas.

Precision and clarity of ideas involves the coherent use of visual communication techniques and strategies in a refined manner.

Perception and insight involves challenging the obvious or conventional thinking around the brief context in order to extend and transform design ideas.

Sophisticated integration and abstraction refers to the recombining and integrating of selective themes or features of ideas that embed a convincingly constructed viewpoint or strand of thinking through a dialogue between ideas. This recombination may occur through a process of juxtaposition, hybridisation, or synchronisation.

Independent reflection and extrapolation involves the expression of a design perspective that emerges through the exploration and evolution of design ideas.

Convincing communication involves the use of highly refined visual communication techniques, and applying outstanding presentation techniques and principles employed in an innovative and coherent manner with visual impact.