Town of Duxbury

Hall’s Corner Economic Development Analysis

December 8, 2014

Project Goal

To create an economic development plan that will serve to enhance and improve Hall’s Corner, to broaden the current customer base, support existing businesses, and to create a thriving and walkable business district.

Study Area

Stakeholder Outreach

Strengths •Loyal local customer base Weaknesses •Parking Confusion •Traffic concerns, lack of pedestrian amenities •Signage restrictions •Lack of Cohesiveness Opportunities •Marketing/Branding Campaign •Introduction of new destination stores or services •Introduction of residential *Stakeholder Input from General Public & Local Businesses

Major Findings

Household Projections By Age

2010 2020 2030 Change % Change

Households 5344 5940 6387 1043 20%

Age 15-29 96 115 74 -22 -23%

Age 30-44 952 877 1005 53 6%

Age 45-59 2128 1939 1624 -504 -24%

Age 60 and

over 2168 3009 3684 1516 70%

Income

Median Household Income

2000 2012 % Change

Duxbury $97,124 $117,197 21%

Plymouth

County $55,615 $74,722 34%

Massachusetts $50,502 $66,658 32%

Median Household Income By Age

Age Median Income

Householder 25 to 44 years $173,056

Householder 45 to 64 $134,913

Householder 65 years and over $62,500

Housing Tenure & Type

Number of Units in Structure

MA

Plymouth

County Duxbury

Single Family 76% 80% 88.50%

Two to Four Units 12% 8.20% 4.60%

Five to Nine Units 3% 2.76% 2.20%

Ten to Nineteen Units 2.30% 1.90% 0.17%

Twenty Plus Units 4% 3.40% 4.50%

Current Retail Inventory

# of

Establishments

% of

Overall

% Typical

Neighborhood

Center Mix

Professional Services 46 51% 10%

Personal Services 9 10% 10-20%

Retail Trade 20 22% 20-40%

Food Services 8 9% 10-20%

Retail Analysis

• Primary Trade Area- 10 Minute Drive

• 10 Minute Drive Time Could Potentially Support – 1 Furniture/Home

Furnishings Store – 1 Clothing Store – 4 Restaurants – 1 Miscellaneous Other

Store (Florist/Art Dealer/Pet Store/Office Supplies)

Office Analysis

Source: Jones Lang Lasalle

Major Recommendations

Major Recommendations

GOAL: Support Existing Businesses • Implement Business Development and

management training programs

• Expand Work of Duxbury Business Association (DBA)

– Events and Promotions

– “Shared” gift card program

• Develop a comprehensive marketing strategy for Hall’s Corner

– Working Group

– Online/Smartphone campaign

– Expand Signage

Major Recommendations

GOAL: Pursue New Development

• Introduce a Hall’s Corner Overlay District

• Continue to work with property owners on key development parcels along Bay Road and Standish Street to explore redevelopment opportunities consistent with this plan

• Meet with local developers or hold a developer’s summit to showcase the parcels

• Include residential in new development.

Major Recommendations

GOAL: Create an appealing public realm

• Create a Pedestrian & Bicycle Friendly Environment

-Resolve motorist confusion and pedestrian safety issues at the rotary

-Implement Complete Streets Policies

• Beautify the Area

– Work with town to delineate public/private property

– Trim street trees

– Consider undergrounding utilities

Visualization-Standish Street Before

Visualization-Standish Street After

Visualization- Bay Road Before

Visualization- Bay Road After

Questions?

Amanda Chisholm

Regional Planner

Metropolitan Area Planning Council

achisholm@mapc.org