Dutch Photographic Retailers
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Transcript of Dutch Photographic Retailers
![Page 1: Dutch Photographic Retailers](https://reader031.fdocuments.in/reader031/viewer/2022012918/54be374a4a795929458b45b5/html5/thumbnails/1.jpg)
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Outline
The Assignment The Goals (& objectives) The event: “Simple Complexity” Execution:
Logistics Marketing Financial
Management Conclusion
DASUS
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The Assignment
Client: Dutch Photographic Retailers Association
DASUS
Event: Two day photo trade fair Date: 12-13 May 2006 Location: World Forum Convention Centre,
The Hague
Expected exhibitors: 200 Expected visitors: 10.000
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Goal
To organize a successful event.
DASUS
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A successful event…
Attendance Professional and positive atmosphere Profitability Leaves an impression Places the client as a top player in the
international photography industry
DASUS
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The Photo Trade Fair 2006
• Theme: Simple Complexity
• Exhibitions of new and upcoming photographers
• Content: Product presentations, demonstrations, artist exhibitions, and workshops.
DASUS
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Workshops David LaChapelle – imaginative photographer whose work often
verges on the surreal.Workshop: How to Survive in the World of Celebrity Portraiture
Stan Malinowski – fashion magazines photographer since the seventies.Workshop: How to Publish a Photography Book
Miles Aldridge – fashion photographer based in AmsterdamWorkshop: Personal Vision & Commercial Success
Michael Zeppetello – high end fashion photographerWorkshop: The Professional Beauty and Fashion Workflow
DASUS
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Execution
Logistics
Marketing
Financial
DASUS
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Logistics
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Logistics Venue
Facilities included:- Use of Statenhal (8.000 m²)- security, restaurant & canteen, basic booth
structures, electricity and internet services, hotel reservations, local team for assistance.
Entrance Kit for potential exhibitors:- Floorplan, booth information, package
information, and other instructions.
DASUS
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Logistics
DASUS
Event: Two day photo trade fair Date: 12-13 May 2006 Location: World Forum Convention Centre,
The Hague
Expected exhibitors: 200 Expected visitors: 10.000
![Page 12: Dutch Photographic Retailers](https://reader031.fdocuments.in/reader031/viewer/2022012918/54be374a4a795929458b45b5/html5/thumbnails/12.jpg)
Logistics Facilities included:
- Use of Statenhal (8.000 m²)- security, restaurant & canteen, basic booth
structures, electricity and internet services, hotel reservations, local team for assistance.
DASUS
![Page 13: Dutch Photographic Retailers](https://reader031.fdocuments.in/reader031/viewer/2022012918/54be374a4a795929458b45b5/html5/thumbnails/13.jpg)
Logistics
DASUS
More than 6 months before the Trade Fair: Final approval from the financial department and the project manager
Contacting the Event Manager of the Venue
Formulating the logistics plan
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Logistics
DASUS
6 months before the Trade Fair: Contact key figures/speakers
Send an ‘Entrance Kit’ which includes Floorplan, booth information, package information, and other instructions.
Launch an online information source (website)
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Logistics
DASUS
3 months before the Trade Fair: Acceptance and confirmation of all signed exhibitors
Verifying floor plan
Dealing with special requests
An update meeting with the Venue’s Event manager about the updated floor plan and possible requests
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Logistics
DASUS
General issues:
Being available/problem solving
Supervision/safety regulations
Keeping time/operational flow
Flexibility/crisis management
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Marketing
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Sponsorships
Sponsorship opportunities for companies of all sizes, including:
- Complementary pre- and post-show attendee list
- Logo and link on official website (www.dutchphoto.nl)
- Logo on main entrance banner
- Logo on Sponsors Page of show guide
DASUS
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Advertising
Target group: professionals and amateurs Direct Mail: use of databases Website Magazine ads/advertorials Ads in newspapers TV and radio coverage Web advertising Posters and billboards
DASUS
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Financial
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Financial Budget: € 125.000 + € 25.000
General budget € 125.000
General costs € 54.153 -
€ 70.847
Marketing budget € 25.000 +
Budget used for marketing € 95.847
Total expenses = € 149.593
DASUS
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Income and ExpensesEXPENSES
General Budget
Venue (40% discount on €26.335) € 15.800
Extra costs venue (sounds for stage, facilities) € 2.750
Workshops' instructors fees & related costs € 4.235
Press room and conference € 1.175
Production costs € 30.193
€ 54.153
Marketing Budget
Website € 3.000
Website banner ads on www.dutchphoto.nl € 2.125
Magazine and newspaper advertisements € 48.871
Direct Mailing € 854
Press kits € 1.705
Web advertising € 9.940
Outdoor advertising € 18.353
Inside Show Guide (for potential visitors) € 2.625
Trade Fair brochure (for potential exhibitors) € 2.083
Entrance Kit (for exhibitors) € 1.009
Event leaflet (for visitors) € 4.875
€ 95.440
TOTAL expenses € 149.593
DASUS
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Income and Expenses
EXPECTED INCOME
Entree Fees (booth rental) € 298.755,00
Extra Facilities € 69.550,00
Security included
Labor included
Sponsoring & Promotions € 140.800,00
Tickets € 0,00
Workshops € 12.958,50
TOTAL € 522.063,50
DASUS
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Gantt Chart
DASUS
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Management
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Management
PROJECT PHASE DEADLINE
Obtaining and Confirming Venue 15-16/12/05
Launching Internet Site 26/12/05
Sponsorship Payments 09/1/06
Exhibitor Registration 10/2/06
Workshop Confirmation 21/2/06
Printed Media Campaign Launch 01/3/06
Forwarding Information Packages 10/3/06
Broadcasted Media Campaign Launch 15-16/4/06
PHOTO TRADE FAIR 2006 12-13/5/2006
DASUS
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Conclusion
DASUS
Thank you for your attention.