Creation. Formation. Inspiration.

Design Solutions & Innovative Technology

www.durranidesign.com

Who We Are

Durrani is located in Southern California, in the surf town of Encinitas on the historic Highway 101. Founded in early 2007, Durrani specializes in web development, graphic design and SEO services for businesses of all sizes in industries ranging from action sports, manufacturing, art and music to hospitality. Durrani prides itself on staying informed and current on the latest trends and techniques in the industry in order to keep clients in pace with their customers and ahead their competition. Durrani believes in delivering expert solutions to it’s clients and gives their customers a rich interactive online experience.

The management team at Durrani has a combined experience of over 25 years in the web development, graphic design and internet technology industries. In the fast paced world of technology and communication, it’s still nice to do business with a handshake.

We are Durrani Design!

Our Abilities

Websites, business cards, exhibit displays, we’ll even design your company a clothing line.We’re pretty down with everything that allows us to be creative and inspire the people that follow your company.

CreativeBrand Identity

AdvertisingDesign

WebsitesSocial MediaMedia Arts

StrategicPlanningResearch

Market AnalysisBrand Planning

Measurement& Analytics

TrackingWeb Analytics

KPI/ROI

TechnologyDigital Media

InteractiveTouch ScreeneCommerce

DatabaseIntegration

MediaSocial MediaSEO & SEM

Electronic Media & Collateral Delivery

AffiliateDirect

Case Studies

Launching a leading brand with new store power

Sauvage

Sauvage is one of the worlds leading manufacturers of both mens & womens designer swimwear. They had almost no online position in their market place and also felt their website design was a poor representation of the company brand. The task, come up with the full brand overhaul and maximize online retail sales.

After the initial creative brief it became unanimous that the main focus is the product and it needed to jump off the page. We also wanted to take a chance with color schemes which we found black to be the best solution. Considering a strong shopping cart platform and security features we felt Miva was the favored choice.

After we designed the new Sauvage logo, we moved on to a virtually all black and minimal design for the site. The development is a Flash front end gallery and seamlessly integrated in the Miva platform. The new site design alone increased sale conversions. Since the launch we have moved on to an annual SEO campaign.

Integrated new product introductions;branding, website and e-Commerce, social media and SEO.

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Launching a store with timely sales

Private “invite-only” online sales are the latest trend to hit the internet retail industry. Seshday, a local Solana Beach company, wanted to get in on the action. With their relationships to the action sports industry already established, Seshday came to us to build their new online store from the ground up.

With our work in the action sports industy already, there was no shortage of ideas and inspiration when we first sat down with the owners of Seshday. We quickly began work to identify every component needed to make their site successful - providing consultation from the shopping cart platform, to the hosting to the shipping and fulfillment. The site needed to be quick, responsive, and flexible enough to grow as fast as their business right out of the gates.

Our team worked tirelessly for several months and created a sophisticated and leading edge private sale site that showcased their constantly changing products while also providing tools that allowed members to shop, invite friends and earn rewards. The action sports industry is a fiercely loyal community and branding, perception and function is everything.

Integrated new product introductions;website, eCommerce and email marketing

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Work

Clie

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ailsPatrissi Landscaping

www.patrissilandscaping.com

Integrated new corporate branding and service structure;

custom content management system database, branding, prin collateral, uniform

design, email marketing, SEO

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ailsBumbleride

www.bumbleride.com

Integrated new product introductions;

website and eCommerce development, multi language microsites,

affiliate marketing and HD Video playback capabilities

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ailsBetter Business Bureau Integrated new service introductions;

television, print and digital advertising, print advertising and collateral

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ailsEncinitas Foreign & Domestic Auto Repair

www.runcarrun.com

Integrated new service introductions;

branding, website, email marketing, SEO,

promotional product and collateral, print advertising

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ailsHouse of Scuba

www.houseofscuba.com

New store introduction;

brand design, website design, eCommerce development using

Miva Merchant shopping cart, email marketing,SEO, social media,

collateral design

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ailsHarvest Farms

www.harvestfarms.com

Integrated new product introductions;

brand design, website and interactive development,

email marketing

Tee Compressed

www.teecompressed.com

New promotional product introduction;

brand design, website design, eCommerce development using Miva Merchant shopping cart, email

marketing, SEO, blog development, collateral design, social media, pay-per-click Adwords marketing

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Various Logo Development

Add SpaceYour Lifeto

CourtsideRestaurant, Catering & Wedding

DISPLAYWORKS

L A B O R A T O R I E S , L L C .

TM

LIFESCIA D V I S O R S

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Particulars

Management Team

Joeseph McDonald - Co-Founder & Chief Technical Officer

Joe is the technical mastermind behind Durrani’s success. Ambitious and driven, he treats his clients’ business as if they were his own – a

quality that makes him extremely good at what he does. Joe’s passion for his work and his ability to think outside the box have endeared him to

his clients, and his employees love that he still maintains the delicate balance between focused and fun in the office.

Though Joe didn’t get to this position overnight, as with most small business owners, we has worn many hats along the way. Since graduating

from Norwich University with a degree in Management Information Systems, he has always been at home behind a computer. Before enter-

ing the business world, Joe worked as a police officer and also served as a Captain in the U.S. Army commanding M1A1 Armored Tanks. After

leaving the military, he jumped head first in to the Seattle dot com Internet boom of the early 2000s and worked as Vice President of Information

Systems and Internet Technologies for several startups. Before starting Durrani, Joe also worked as a freelance web developer and photogra-

pher with work featured in publications such as 944 Magazine.

Matt Harding - Co-Founder & Creative Director

Matt’s desk chair sits under a collection of skate decks that he has skillfully designed, and for some, hand-painted. They are there partly

because–lets be honest–it looks sweet, and partly as a reminder of the journey that brought him to this point. As the owner and creator of a

successful skateboard company, Matt was awarded Outside Magazine’s Entrepreneur of the Year in 2002.

Matt’s entrepreneurial spirit is matched by his creativity. Always designing, he went from producing skate decks to freelancing as a graphic

designer to working in a more corporate setting when he took a job as the VP of Abtech Creative Group. At Durrani, both Matt and Joe set out

to create a fun and relaxed atmosphere where the feel is less corporate suit-and-tie and more skate-to-work. They succeeded in doing this and

while still maintaining a culture of professionalism… proving that the hybrid of fun and work is in fact possible, and that like most things the

attitude must start at the top.

Management Team cont.

Rich Haley - Director of Sales

When it comes to the art of connection with people Rich Haley humbly will tell you that he didn’t write the book on it he merely enhanced it.

Maybe it was being a New Years Eve baby or growing up in the South Shore of Boston he learned from an early age the value of not only

knowing people but giving them more than expected.

Previously to joining Durrani he spent 2 years with online marketing pioneer BeFree in Boston and 9 years as Sales Manager with Montesquieu

Wines. His experience in the fine wine world not only transcends cultural barriers but gives him his appreciation and passion for everything

“life”. His work with Montesquieu stretched to all 8 offices around the country where he taught many brokers the ins and outs of relationship

building, helping them grow the organization by almost 20% annually.

Tyler Boettcher - Technical Project Manager

Mr. Boettcher is a San Diego native having been born and raised in Del Mar. He left San Diego to go and study computer science at California

Polytechnic State University in San Luis Obispo. After receiving his Bachelor’s Degree in computer science Mr. Boettcher moved back down to

San Diego to work in the Encinitas area for Durrani Design.

When outside the office Mr. Boettcher is a very active individual. Having grown up next to the beach he loves to surf and spend time in the

ocean, As well he enjoys taking trips to snow capped mountains to strap on his snowboard and explore the backcountry. Mr. Boettcher is also a

martial artist, training daily in Chinese Kung Fu.

Mainly Mr. Boettcher enjoys the simple and quiet side of life. Spending time with close friends, playing video games and always remembering

to laugh.

Recent Client Short List

Miss Karen’s Frozen Yogurt – www.misskarens.com The “Original Frozen Yogurt” brand met with us with a immediate need to develop a new look and feel for their brand identity and their online web presence. After meeting with them we quickly realized that it would be a great idea for us to handle their rack cards, POP and nutritional value branded pamphlets. Launching Sept 8

DisplayWorks – www.displayworks.com Listen. Analyze. Create. The mantra used by our new client and is what brought us together; the same understanding and approach we take with each of our clients. The largest exhibit house West of the Mississippi came to us for strategic branding and an overhaul of their corporate website which we completely built in Flash as a cool interactive portfolio gallery.

Elizabeth Cotton – www.elizabethcotton.com The women’s pajamas that are carried in what I think are some of the coolest stores around and have also been featured in Oprah Magazine twice (including the “O” list!), InStyle, and Vogue. An entire Royal Family wears Elizabeth Cotton pajamas! With a loyal customer base of mostly women Elizabeth Cotton came to us to redesign the online store and introduce her first line of men’s pajamas. Launching Oct 8

Client List

Abtech Systems

Airverter

Better Business Bureau - San Diego

BumbrideRide

Char Christmas Collection

Ciro’s Pizzeria

Cruxial

Custom Block Pages

Devil’s Work Day

DisplayWorks

eFit360

Elizabeth Cotton

Encinitas Foreign & Domestic Auto Repair

The Engraver’s Gallery

Estey & Bomberger

Flip N Fit

Goddess Art Productions

Good Source

Harvest Farms

House of Scuba

IVD Research

Jeff Mitchum

Kiddie Corp

LavaCrunch

LaVersant

LifeSci Advisors

MHT Lighting

Miss Karen’s

On-Site Tech Support

Patrissi Landscaping

Rainbow’s End

Rain’s Appraisal Group

Randy Ross

The Restaurant Depot

RMD Group

SafePath

Sara Gilman

Sauvage

Seshday

Skate Standard

Skulls & Wings

Sunlight Direct

Swikmos Snakes

Tee Compressed

Visioneering

Viz Art

Wetsuit Wearhouse

WonderBrains

Zensei

Durrani, LLC

374 N Coast Hwy 101, Suite AEncinitas, CA 92024

T 760.230.5466F 760.230.5467

www.durranidesign.com