Duracell Marketing
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Transcript of Duracell Marketing
Aims
HUMANBECOMING MORE
BY CREATING
EMOTIONAL
You can be a “HERO” for others.
HEROESRISING BRAND AWARENESS
COMPASSIONWARMTHSHARINGCONNECTION
4
MOVIE LAUNCH
1ST PHASE 2ND PHASE
SO
CIAL
SHA
RIN
G K
EY M
ARKE
T
(ON
LINE
& O
FFLIN
E)
FOCU
S O
NLIN
E
IMPA
CT O
F
CAM
PAIG
N
1ST NOV. 15TH NOV. 1ST DEC. 20TH DEC. 1ST JAN.
Timeline
5
Budget
PLWADMIN.
VIDEO MAKING
FULL CAMPAIGN
SPONSORSHIP
€25K €25K
€1.000.000
CAMPAIGN SPONSOR
€10K
CHANNEL DISTRIBUTION
€80.6K
CAMPAIGN SPONSOR
€375K
YOUTUBE HOMEPAGE ROADBLOCK
€600K
CAMPAIGN WEBSITE
€25K
1ST PHASE 2ND PHASE
CHARGE DOCK€9K
TVC OFFLINE
€667K
OFFLINE ADS
€1OK
TOTAL€3MILLION
6
€0
PART
NER
SHIP
S(E
-CO
MM
ERCE
)CO
LLA
B
Risks
7
1PEOPLE
DON’T LIKE IT
2 3BRAND IS
LOSTCOST/BENEFIT
FOR THE BRAND
PRODUCTS TIME
PLAN B
CONNECTION PHYSICAL PRESENCE
PUSH PULL
LIMITED RISK