Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm...
Transcript of Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm...
![Page 1: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/1.jpg)
Dungeons & Dragons for Marketing & TechComm
Contextualization & Molecular Content in the Information 4.0 World
![Page 2: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/2.jpg)
Who is Toni Byrd-Ressaire?
• Route 11 Publications/Info4Design
• Cork Institute of Technology – Information Development & Design
• Strasbourg University – Adobe FrameMaker (2017 Release)
• Information 4.0 Consortium – co-founder
• Tech Writers Without Borders – co-founder
![Page 3: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/3.jpg)
Why am I interested in AI, VR and chatbots?
![Page 4: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/4.jpg)
Why am I interested in AI, VR and chatbots?
![Page 5: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/5.jpg)
Why am I interested in AI, VR and chatbots?
![Page 6: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/6.jpg)
Why am I interested in AI, VR and chatbots?
![Page 7: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/7.jpg)
Dungeons & Dragons for Marketing & TechComm
Contextualization & Molecular Content in the Information 4.0 World
![Page 8: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/8.jpg)
…and find out why millions of players worldwide have stepped into the boots of mighty heroes (and sneaky antiheroes) to create their own stories.
![Page 9: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/9.jpg)
We must stop talking about creating user journeys, and focus on contextualizing molecular content so that users can create their own journeys.
![Page 10: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/10.jpg)
mono dimensional vs multi-dimensional
![Page 11: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/11.jpg)
Where we’re going today
How can we begin to develop a content delivery model that prepares us for future machine conversations?
• Context• Personas• Molecular content• Semantics• Mindmaps• Chatbot conversation building
example
![Page 12: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/12.jpg)
In gaming, user journeys are called scenarios.
A series of personal experiences based on the evolving context of the user. A path of actions, choices.
• Players reach a goal • Journeys are unpredictable• Additional scenarios keep
things interesting or help the user along the way• Options/offerings• User chooses the journey• Designer does not decide how
player reaches the goal
![Page 13: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/13.jpg)
How do you write content in an unpredictable environment?
![Page 14: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/14.jpg)
Building blocks of intelligent content
Imagine the user journey…. usingpersonas, scenarios, and molecular content (with semantics)…all in response to context
![Page 15: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/15.jpg)
Whatiscontext?
![Page 16: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/16.jpg)
Whatiscontext?
Contextisnotstatic.
![Page 17: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/17.jpg)
Whatiscontext?
Contextisnotstatic.It’sanobservationofaparticulartimespaceandintent:whatdoesuserwanttodo?
![Page 18: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/18.jpg)
Whatiscontext?
![Page 19: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/19.jpg)
![Page 20: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/20.jpg)
![Page 21: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/21.jpg)
![Page 22: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/22.jpg)
![Page 23: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/23.jpg)
![Page 24: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/24.jpg)
![Page 25: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/25.jpg)
![Page 26: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/26.jpg)
![Page 27: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/27.jpg)
How can we predict the next context?
AI:sensorswillknowelementsofeachperson’scontext–researchbyStephanSigg,Finland
http://www.stephansigg.de/stephan/projects.html
![Page 28: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/28.jpg)
Industry sensors
![Page 29: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/29.jpg)
Industry sensors
![Page 30: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/30.jpg)
“Us” sensors
MOMO works by using several advanced sensors to monitor and interact with the user. For example, MOMO can recognize body temperature, blood pressure, heart rate, and respiratory rate and harness that data as its coaches its users to share their lives with others. Using tactile sensors, MOMO knows when it is being stroked or when users are nervous and clutching it tightly. MOMO can detect users emotional states using cues such as facial expression, vocal intonation, and word recognition.
https://www.jianilin.com/momo/
![Page 31: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/31.jpg)
“Us” sensors
Body Stats• Blood pressure• Body temp• Heart rate• Respiratory rate
Emotion• 17% excited• 42% happy• 11% tension• 20% surprise• 10% upset
keywords• dinner• internship• POD• friends• NYC• Josh xumeng• boyfriend
![Page 32: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/32.jpg)
Software example
![Page 33: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/33.jpg)
• Expert• Novice• First-time user
Software example
![Page 34: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/34.jpg)
• Expert• Novice• First-time user
• Writer• Developer• Project manager
Software example
![Page 35: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/35.jpg)
Designing for context now…
• Some imagination (user journey/possible scenarios)• Defined personas• Information offerings
![Page 36: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/36.jpg)
What’s a persona, and why should you care?
![Page 37: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/37.jpg)
What’s a persona, and why should you care?
Asemi-fictionalcharacterthatrepresentsyouridealcustomer/user.Basedonmarketresearchandrealdataofexistingcustomers.
![Page 38: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/38.jpg)
What’s a persona, and why should you care?
Asemi-fictionalcharacterthatrepresentsyouridealcustomer/user.Basedonmarketresearchandrealdataofexistingcustomers.
• Personalcharacteristics
• Age
• Job
• Behavior
• Interests
• Motivation
• Painpoints
• Triggers
![Page 39: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/39.jpg)
What’s a persona, and why should you care?
Personashelpusbegintodefinethecontext.
![Page 40: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/40.jpg)
What’s a persona, and why should you care?
Personashelpusbegintodefinethecontext.
![Page 41: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/41.jpg)
Molecular Content
![Page 42: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/42.jpg)
Molecular Content
Traditional content is linear.
![Page 43: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/43.jpg)
Molecular Content
Traditional content is linear.
Molecular content is intended to be read by machines and delivered in multi-dimensional contexts.
![Page 44: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/44.jpg)
Molecular Content
Traditional content is linear.
Molecular content is intended to be read by machines and delivered in multi-dimensional contexts.
Molecularcontentallowstheuseroramachinetoamalgamatecontenttofitaspecificcontext.
![Page 45: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/45.jpg)
1
[Hello], Welcome to the edc demo
[Hello], Welcome to the edc demo .....................................................................................1I'm the edc bot. You can call me eddy.................................................................................4Let's customize the demo for you. Are you a writer, developer or project manager?.......4Project Manager ..................................................................................................................4Great. Let's start by adding contextualized help to edc. .....................................................4Great. Let's start by adding contextualized help to edc. .....................................................5Developer.............................................................................................................................5Writer...................................................................................................................................5Would you like to learn more about bricks before we start? .............................................5Would you like to learn more about bricks before we start? .............................................5yes ........................................................................................................................................5yes ........................................................................................................................................5no .........................................................................................................................................5Ok. Let's create a brick.........................................................................................................5About bricks .........................................................................................................................5About bricks .........................................................................................................................6In the left panel, right-click on the edc version, and then click Create a brick. ..................6First, you create a brick. ......................................................................................................6Notice the center panel opens to Parameters. ...................................................................6Let's give the brick a title. Let's call it Documentation Types. ............................................6Do you see Documentation Types in the left panel? ..........................................................6Type Go when you're ready to create a brick. ....................................................................6Type Go when you're ready to create a brick. ....................................................................6yes ........................................................................................................................................6no .........................................................................................................................................7Let's write contextual help for this screen element. ...........................................................7Now that we have a title, let's enter a description. ............................................................7I'll show you. ........................................................................................................................7I've highlighted Documentation Types in the left panel. ....................................................7Select a Brick Type. For contextual help, let's use ??? ........................................................7Next, let's add a Brick key. I'll add one for you, as well as the element name. ..................7You can add a screenshot as a Reference Image, just to make sure your team knows exactly what part of the UI needs contextual help. ............................................................7Click Create and Continue. ..................................................................................................8You've just created your first brick. Now, you or someone else can write contextual help for this UI. ............................................................................................................................8Do you want to write? .........................................................................................................8yes ........................................................................................................................................8no .........................................................................................................................................8Depending on your rights assignment, you may be able to publish contextual help. Do you want to see how publishing works? .............................................................................8
![Page 46: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/46.jpg)
![Page 47: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/47.jpg)
Anticipating the User Journey
• Possible scenes• Places• Situations• Where the user may go
![Page 48: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/48.jpg)
![Page 49: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/49.jpg)
Building conversations with users & bots
• Personas• Molecular content• Semantics• Mindmap• Context• Testing based on user response
![Page 50: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/50.jpg)
Building a conversation…
![Page 51: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/51.jpg)
Building blocks of intelligent content
Imagine the user journey…. usingpersonas, scenarios, and molecular content (with semantics)…all in response to context
![Page 52: Dungeons & Dragons for Marketing & TechComm · Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World …and find out why millions](https://reader030.fdocuments.in/reader030/viewer/2022040102/5e695f30a12e5624f6753b98/html5/thumbnails/52.jpg)
Where to find me…
Linkedin: Toni Byrd RessaireTwitter: @ToniRessaireEmail: [email protected] Blog: pub.inkInfo 4.0 Blog: http://information4zero.org/blog4zero/
Partner in crime:Linkedin: Andy McDonald https://www.linkedin.com/in/andymcdonaldedc/