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E V E N T S P O N S O R S H I P

World ClassPolo, Music & Sport in aBeautiful Setting

Welcome to the Dukes Polo 2014!! This year our prestigious event will be celebrating its 9th birthday in the beautiful setting of Hylands House in Chelmsford, also renowned for hosting the hugely popular V Festival. With beautiful landscapes and acres of land The Dukes Polo could not be more at home and now stands proud with an Exhibition Polo field for all spectators to enjoy. Our ethos has always been to make the event accessible to everyone and with a heady mix of High Goal Polo, Live Music from international bands and Football that will make anyone feel part of the World Cup action, we can safely say it will be a weekend not to miss! The Dukes Polo has always attracted a large number of visitors year on year and we look forward to working with sponsors and partners alike to build and share in the success of this sporting weekend.

About Us

The weekend of July 12th

and 13th is planned to be the

most spectacular in the 9 year

history of this prestigious

event. A truly International

collaboration of Polo, Music,

Football and Fashion will be

on display. The Duke himself

has brought in partners from

South Beach, Miami Beach,

Florida and Puerto Banus,

Marbella, Spain to give this

years event the best of the

best for 2 days and nights,

including a concert featuring

some of Britain’s rock stars

and American legends Earth

Wind and Fire plus an after

party including international

DJ’s and Marbella Sessions.

The organisers of the fabulous

World Cup Beach Polo, Miami

Beach will bring players and

South Beach style including

fashion shows and celebrities

to enhance the polo

experience for all attendees.

La Sala from Puerto Banus, Marbella, are working with “The Duke” to create a memorable World Cup Final experience on Sunday 13th July 2014. La Sala will bring their partners and friends many of whom are famous footballers from the premier league and other celebrities to watch the game Live on the Big Screens. Talk Sport personalities will organize a pre show 5 a side celebrity match and this with other pre and post show music and fashion will provide a unique day for all attendees.

DEMOGRAPHICSWHO IS COMING TO THE POLO?

GENDER

MALE

FEMALE

AGE

41-60

Under 2021-40

ANNUAL INCOME

£100,000+Under

£50,000

£50-£100,000

Over its 8 years the Dukes Polo has attracted between 8,000 and 10,000 visitors year on year.

Saturday 12th July 2014

11.00hrs VIP Arrivals & General Public Gates open12.00hrs Polo Match 113.30hrs VIP Hospitality Lunch15.00hrs Charity Auction15.30hrs Fashion Show17.00hrs Polo Match 218.30hrs Main Stage Entertainment with Earth Wind & Fire 22.00hrs Dukes Nightclub featuring Marbella Sessions01.00hrs Carriages

2014 Event Schedule

Sunday 13th July 2014

12.00hrs VIP Arrivals into the La Sala Beach Club & General Public Gates open

13.00hrs Polo Match 1

13.30hrs La Sala VIP Garden Gourmet Food

15.00hrs Celebrity 5 a side Football match

17.00hrs Polo Match 2

19.00hrs Live Screening of World Cup Final

22.00hrs DJ’s and Fireworks

23.00hrs Close*Itinerary subject to change

TheUltimateFamilyAdventure

This itinerary is a guideline to the

weekend’s activities. There will

be activities available and Arena

displays interspersed throughout

the day’s events ensuring

entertainment for everyone

A full range of games activities and rides to keep all the little ones happy.

Food, drinks and refreshments on offer all day long and into the evening.

Live entertainment and music on the main stage for all to see

A weekend for the family not to be missed!

What ThePress Said

2013Coverage

Sponsors will have their logos displayed on all marketing materials for the event including posters and tickets

Duke of Essex

POLOGRAND PRIX 2013

HIGHLIGHTS INCLUDE:Enjoy a sumptuousVIP Luncheon

NewVIP Marquees!

Complimentary BBQ in theVIP Enclosure!

Polo Tournament of the year!

Live Music & Entertainment!

Sunday Afternoon High Tea!

Great Ormond Street Charity Auction!

Weekend Family Funday Activities!

Action from the Essex Dog Show Display Team!

Drive the Lookers Land Rover Terror Pod!

Show Jumping Arena & Pony Rides!

TICKET HOTLINE08451 246 123

TICKETS AVAILABLE ONLINEwww.dukeofessexpolo.com

LIVEBritain’s Got TalentSemi Finalists

YOUTH CREATION

PLUSDJ sets from KISS

FM’s DREAMTEAM!

Sat 13th & Sun 14th JulyDoors open from 10.00am

Hylands Park,Chelmsford, Essex

VIPPACKAGES

from£110 pp

FAMILYPACKAGES

from£20

The Duke of Essex PoloGrand Prix 2013 raisingfunds in aid of GreatOrmond StreetHospital Children’sCharity

THE BESTWEEKEND OUT IN ESSEX!

ALLTICKETEVENT

The Management reserve the right to amend or change any entertainment.

A3_POSTER:Layout 1 12/6/13 19:38 Page 1

The Duke of Essex Polo Grand Prix 2013 raising funds inaid of Great Ormond Street Hospital Children’s Charity

ALLTICKETEVENT

THE BESTWEEKEND OUT IN ESSEX!

The Management reserve the right to amend or change any entertainment.

Duke of Essex

POLOGRAND PRIX 2013

Sunday 14th JulyHylands House, London Road,Chelmsford, Essex CM2 8WQ

TICKETS AVAILABLE ONLINEwww.dukeofessexpolo.comTICKET HOTLINE08451 246 123

SUNDAYAFTERNOONTEA!

SUNDAYAFTERNOONTEA PACKAGE£75.00 per person (incVAT)This ticket includes:• Access into theVIP Polo PaddockClub Enclosure

• Access to the Grand Prix PoloVillage• LOOKERS Land Rover chauffer serviceto your table

• AfternoonTea served from 2.00pmwhich includes:- A glass of the fizzy stuff on arrival- Fresh Strawberries and Cream- AThree Tier platter (per person)no sharing those delicious cakes!!!

- And ...Tea,Tea andTea!!Also…•Enjoy full view of the thrilling polo matchestaking place during the afternoon from ourlocal clubs

• Relax in a comfy setting• Enjoy an array of music into the evening• AfternoonTea is sponsored by Belgique,Lookers Land Rover & LoveVintage

THE ENQUIRER VINTAGE 170x267:Layout 1 2/7/13 10:54 Page 1

Duke of Essex

POLOGRAND PRIX 2013

Saturday 13th JulySunday 14th JulyHylands House

NEWVENUE!NEW LINE UP!NEW EVENT!

TICKETS ARE AVAILABLE ONLINE AT

www.dukeofessexpolo.com

POLO DAY PASS (Saturday or Sunday)Adults £20.00, Children £15.00 (under12's free when accompanied by an adult.

WEEKEND PASS (Saturday AND Sunday)Adults £30.00, Children £20.00 (under12's free when accompanied by an adult.

The Grand Prix VillageWeekend.What could be better than bringing your family along for

the ultimate Polo Fun Day?

SILVER GRAND PRIX PACKAGEPrice £195 per person incVATTable of 10 £1,850 incVAT

• All DayAccess to the Grand Prix Enclosure.• Exquisite 5 course sharing platter lunch inthe Dukes Marquee.

• Entry to the ‘Paddock Night Club’.• Premium view of the Polo match.• Outside stage with Live Entertainment,International Artists, Bands and DJs.

• Access to the GrandTerrace, a large outsidedecking area with luxury seating and aChampagne Bar.

• The Grand Prix Bar will be serving finewines, cocktails and premium spirits all dayand evening.

• Complimentary all day BBQ traditionaland Asian.

THE DUSK PACKAGEPrice £110 per person Strictly over21 years of age, Photo ID required.

• Access to the Grand Prix Enclosure withview of the Polo match.

• Outside stage with Live Entertainment,International Artists, Bands and DJs.

• Access to the Terrace area with aChampagne, Pimms and Oyster bar.

• The Grand Prix Bar will be serving finewines, cocktails, beers and premium spirits.

• Entry to the ‘Paddock Night Club’.• Complimentary all day BBQ traditionaland Asian.

The Duke of Essex Polo Grand Prix is setto be one of the hottest tickets in town andadvance ticket bookings are now available.

THE GOLD GRAND PRIX PACKAGEPrice £495 per person incVATTables of 6, 8 or 10 available.

• Valet parking and fast track entry.• Champagne reception in main house.• Concierge and Hostess service.• Access to the Grand Prix Enclosure.• Reserved table in exclusiveVIP/PlayersMarquee.

• Royal Surf and Turf Gourmet Lunch withfresh lobster and fillet steak.

• Complimentary fine wines and cocktails• Entry to ‘Paddock Night Club’.Reserved seating.

• Access to private terrace, sun deckoverlooking the polo.

• Outside stage with Live Entertainment,International Artists, Bands and DJs.

• Private VIP wash rooms.

THE BLACK GRAND PRIX PACKAGEPrice £8,000 plusVAT (Table of 12)

• Valet parking and fast track entry.• Champagne reception in the main house.• Concierge and Hostess service.• Access to theVIP Polo Paddock ClubEnclosure.

• Table for 12 guests within the exclusiveVIP/Players Marquee.

• Royal Surf and Turf Gourmet Lunch withfresh lobster and fillet steak.

• Complimentary premium champagnes,fine wines and cocktails.

• Access to the ‘La DolceVita Lounge’. Meetthe players, celebrities,VIP’s and artist’s.

• An exclusive, private decked area with sunloungers to watch the Polo match.

• Full page advert in Event Programme.• VIP booth in the ‘Paddock Night Club’.• VIP viewing of the outside stage with LiveEntertainment, InternationalArtists, Bandsand DJs.

• Private VIP wash rooms.

• Access to the ‘Grand Prix PoloVillage’.• Gourmet FoodVillage:Asian,American,Mediterranean Cuisine.

• Oyster and Champagne Garden.• Grand Arena Bar: Luxury marqueeserving beer, wines and cocktails.

• Grand Central Stage with LiveEntertainment, International Artists,Bands and DJs.

• View of the Polo match.

• Access to the Show Jumping Arena.• Shetland Pony Dinky Derby.• VikingVillage - families can participateliving like vikings!

• F1 Car Display along with F1 Simulator.• Luxury shopping village.• Children’s Area featuring fairgroundrides, all day activities and live events.

• Essex Dog Show and Falcon display.• Grand Stand seats available from £30.00.

TICKETS ARE AVAILABLE ONLINE AT

www.dukeofessexpolo.comTICKET HOTLINE

08451 246 123

ALLTICKETEVENT

OR

Hylands Park, London Road,Chelmsford, Essex

CM2 8WQ

TICKET HOTLINE08451 246 123

TheDuke of EssexPolo Grand Prix 2013raising funds in aid ofGreat OrmondStreet HospitalChildren’s Charity

The overall 2013 campaign reached an audience of over 24 million

SponsorshipOpportunities

The Dukes Polo is an event that aims to bring polo to the masses, offering everyone the opportunity to experience this thrilling sport.

It is very much seen as a fun day with the addition of exclusive VIP hospitality that has grown year after year.

Visitors in 2013 were treated to an action packed day of high-

goal polo, fun fair and some great live performances from

the likes of Jaki Graham, Celebrity DJ’s, Acts from Britain’s

Got Talent plus a plethora of arena events for all the family. It

truly has become a firm fixture on the polo and social calendar

drawing a wide and diverse audience from all over the UK. The

Dukes Polo offers brands a unique opportunity to experience

and engage with an extensive and broad demographic through

a variety of sponsorships and commercial partnerships.

An example of the types of sponsorship opportunities that

are available range from Event Title Sponsorship through

to sponsorship of the individual Polo teams. However, we

believe in creating commercial partnerships that represent

and reinforce your brand values, delivering against your core

objectives. Therefore, we would welcome the opportunity to

work with you in creating bespoke and individually tailored

sponsorship packages that are mutually beneficial, but most

importantly, work!

Title Sponsorship of the Dukes Polo 2014 will enable a brand to truly take ownership of this unique and popular sporting event and benefit from tapping into its expanding audiences!

TitleSponsor

Title RenamedExclusivityProminent logo positionTop Front Page linkedPrimary PlacementTop Placement8 x Central Pitch side4 x Flag PolesTop Placement2 Page Advert and EditorialProminent PlacementRadio AdvertPress Conference/Launch Party/Match DayProminent Placement2 x Black Tables – 20 People50 x ticketsSpace allocation optionRights permissionFirst refusal on prize giving Dedicated hostess for the dayPrivate champagne reception for 20 guestsReserved seating for duration of the event Prominent Position and opportunity to run any adverts

Event Name :Naming Rights :

Polo Team Shirts :Event Website :

Press Wall :Entrance :Banners :

Flag Poles :Scoreboard :

Event Programme :Flyers / Posters / Adverts :

Commercials :Announcements :

Wallet / Tickets :VIP Tickets :

General Admission :Trade Stands :

Images / Video :Prize Giving/Auction/Goody Bags :

Hostesses :Champagne Reception :

VIP Gardens :

Main Screens :

• Show jumping arena to be named ‘in association with sponsor’

• Inclusion in all marketing material up to the event

• Pitch side branding on perimeter fencing in the Show jumping arena

• Company logo and branding on one of the jumps

• Company name announced by compere at all opportunities and during prize giving Sponsor’s representative to join prize-giving party in presentation

• Polo Team Shirts: Prominent Logo position on all team shirts over the weekend

• Event Website: Top Front Page linked (with reciprocal links)

• Online – Daily Facebook and Twitter announcements

• Event Ad Campaign – Logo inclusion on the entire advertising campaign

• Event Screens – Advert screened daily

• PR – Event PR to work closely with your PR team

• Polo Teams – Customers to meet and greet the teams/players

• Post Event – 6 months exposure on the event website

OtherSponsorshipOptions

SHOW JUMPING ARENA

• Opportunity to showcase brand range in 20 minute Fashion Show after VIP Lunch

• Inclusion on all marketing material up to the event

• Compere mentions throughout fashion show

• 2x perimeter boards on pitch

• Full page advertisement in show guide

• Inclusion in the Charity auction (optional)

• Opportunity to retails from the event

• Inclusion in the event program

• Logo placement on the fashion show backdrop

• Logo placement on event signage

• Opportunity to offer discount cards only redeemable in-store/online (driving footfall/contacts back to you)

• Logo to appear on event ad campaign (website/leaflets/Adverts/Posters)

• News page to appear on the event website

• Facebook and twitter announcements

FASHION SHOW

• Sponsor Logo on all Polo Players shirts

• Sponsor Logo on presentation backdrop board

• 2x perimeter boards on pitch

• Advertisement in show guide

• 5m x 5m promotional space in VIP enclosure

• Commentator mentions throughout Polo match

• VIP Table for 10 people

• 10 x General Admission Tickets Personal Meet and Greet with the team for customers/clients

• Usage of images after the event for PR

• Logo to appear on event ad campaign (website/leaflets/Adverts/Posters)

• News page to appear on the event website

• Facebook and twitter announcements

• VIP Hospitality Marquee branding

• Match Day prize giving

• Helipad branding

• Food and Drink sponsors

• Goody Bag sponsors

• Main Stage branding

• Trade stands in our Shopping Village

• Street Team Activations and Joint promotions

• Community activities

• Adverts on Main Screens

• Pamper Lounge for VIP Guests

TEAM SHIRT SPONSORSHIP ADDITIONAL IDEAS:

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Contact: Tracey Zetter T:07980 611312

E: tracey@dukespolo.com

Hylands House & EstateHylands ParkLondon RoadChelmsford

Essex

CM2 8WQ