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DUERM MAG Special issue #1 An eye on the world January 2011 Special issue #1 Fashion Turkey

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fashion turkey

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DUERM MAG

Special issue #1!An eye on the world!January 2011!

Special issue #1 Fashion Turkey

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TURKEY!

Surface: 780 576 km²!

Special issue #1 Fashion Turkey !

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ZOOM

Population!74 million people!5% of whom live in rural areas!

Density! 96 people/km² !(square kilometer)!

Currency! Turkish new lira!

Language! Turkish!

Statut! Parliamentary Republic!

Head of the State! M. Abdullah Gül (since 2007)!

Demography growth!

(2009)!

1.5%!(France : 0.5%)!

Life expectancy!(2009)!

72.6 years!(France: 81 years)!

Literacy rate!(2009) !

85.6%!(France : 100%)!

Unemployment rate!

(2010)!

15%!France with DOM-TOM: 9.9%!

Inflation rate!(2009)!

6.9%!(France : 0.1%)!

Religion!

Islamic (99%) !but the state is secular and they have the right to choose their religion!

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Can the industrial giant

turn into a creative leader?

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Brief

PART 1 The Situation Of

Turkey !

PART 2 The Evolution Of

Turkey!

Sophie Billaud !Anais Alegria!Leslie Lecat !

Alexandra Arnaud!Shuya Guo!

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PART 1

The Situation Of Turkey !

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Economic Situation

Import and Export:

1st !Producer !of !Hazelnuts !

Secondary Sectors:!

Car Industry!Textile Industry!

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Export:

2009 : !102 billion $!

Exported goods : !Clothing / Textile!Food!Transportation equipment!metal fabrication !

Main clients!

Total exportations (%) in 2009!

Germany! 9.6%!France! 6.1%!Italy! 5.8%!Iraq! 5%!

The 5th largest !export market !for the European Union !

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Import: 2009 : 140 billion $!

Imported goods : !Machines!chemical products!semi-finished products!Fuel!Transportation equipment!

Main suppliers !

Total Imports (%) in 2009!

Russia! 14%!Germany! 10%!China! 9%!United States!

6.1%!

Italy! 5.4%!France! 5%!

Economic Situation

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Purchase

Urban population : 69,1%!

Rural population : 30,9% !

Male population : 50,2% !

Female population : 49,8%!

Average Age : 26,7 !

Developing country!

Upper middle income !(World Bank classification) !

Urban population : !23.5% in 1950 to 69% in 2009!

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Power:

G D P : G r o s s D o m e s t i c P e r Capita !(total value of goods and services created by the economic activity of a country, divided by the number of people)!

GDP/cap. : 6 422$/cap!

France has a GDP of 21 175 $/cap!

Cost of living index : 77.6. !(The cost of living index is an index of the cost of life in the country)!

Reference : Paris ! with a base of 100 !

Economic Situation

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2008!Foods Products / Soft drinks!

27%!

Housing!Water, Electricity, Gas and other fuels!

19.8%!

Transport! 19.2%!Furnishings, Household Equipment and Routine Household Maintenance!

8.1%!

Other goods and services! 7.6%!Clothing and footwear! 6.5%!Hotels, cafes and restaurants!

6.4%!

Leisure and culture! 4.5%!Health ! 4.1%!Teaching! 1.3%!

Consumption by category of goods in % of

total spending

Economic Situation

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Textile

Textile !tradition !Since!the Ottoman empire !

1930 : Textile ! Industrialization !

1980 : Exporting vocation !

apparel, fabrics, threads and fibers !

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Industry

Economic Situation

The main fiber is COTTON!

the 6th world producer !

Many opportunities of subcontracting!

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Under the Ottomans, clothing corresponds to social criteria, ethnic and religious membership !

Textiles

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Textiles and costumes

Traditional clothes

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A few years ago

Fashion !education !And Financial !support!

Expatriation!

Dice Kayek and Yazbukey !FRANCE!

Hussein Chalayan!

ENGLAND!

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Designers

Today

Leaving!Turkey!

“Condition !to succeed?”!

Hakaan!Yildirim !Had to!Settle!In!

PARIS!To win the!

ANDAM !Fashion !Award!2010!

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PART 2

The Evolution Of Turkey !

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19 86 Istanbul Textile and

Apparel Exporters’ Associations !

20 05

The TurQuality program: !

to promote the development of Turkish

brands (30 fashion brands selected) !

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Institutions and Training

20 08 offering !

international quality!courses to its students!

20 10

First edition of Collection Premiere Istanbul!

a trade show organized during Istanbul Fashion Week!

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Today’s clothes

The turks are more open minded towards fashion and clothing concepts than others Muslim

countries !

But in some villages:!

Traditional !wedding outfit!

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Actual’s outfit

Street Style

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Fashion Turkey

Istanbul Fashion Week

August 2009: First edition !

Organized by IKTIB!

«Argande» project is born!

22 shows in 4 days!

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Designers

Arzu Kaprol!Special issue #1 Fashion Turkey!

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Bahar Korçan!

Fashion Turkey

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Zeynep Tosun !

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Fashion Turkey

Gunseli Turkay!Special issue #1 Fashion Turkey!

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Burce Bekrek!

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Fashion Turkey

Press

Vogue, Marie Claire, Elle, Cosmopolitan, !

Harper’s Bazaar!

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Special issue #1 Fashion Turkey!

What you have to remember…

Video :!

http://www.youtube.com/watch?v=u1uDKphuBfs!

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Do you think Istanbul will become a fashion

capital?