DUERMMAG OK

DUERM MAG

Special issue #1!An eye on the world!January 2011!

Special issue #1 Fashion Turkey

TURKEY!

Surface: 780 576 km²!

Special issue #1 Fashion Turkey !

ZOOM

Population!74 million people!5% of whom live in rural areas!

Density! 96 people/km² !(square kilometer)!

Currency! Turkish new lira!

Language! Turkish!

Statut! Parliamentary Republic!

Head of the State! M. Abdullah Gül (since 2007)!

Demography growth!

(2009)!

1.5%!(France : 0.5%)!

Life expectancy!(2009)!

72.6 years!(France: 81 years)!

Literacy rate!(2009) !

85.6%!(France : 100%)!

Unemployment rate!

(2010)!

15%!France with DOM-TOM: 9.9%!

Inflation rate!(2009)!

6.9%!(France : 0.1%)!

Religion!

Islamic (99%) !but the state is secular and they have the right to choose their religion!

Special issue #1 Fashion Turkey!

Can the industrial giant

turn into a creative leader?


Brief

PART 1 The Situation Of

Turkey !

PART 2 The Evolution Of

Turkey!

Sophie Billaud !Anais Alegria!Leslie Lecat !

Alexandra Arnaud!Shuya Guo!


PART 1

The Situation Of Turkey !


Economic Situation

Import and Export:

1st !Producer !of !Hazelnuts !

Secondary Sectors:!

Car Industry!Textile Industry!


Export:

2009 : !102 billion $!

Exported goods : !Clothing / Textile!Food!Transportation equipment!metal fabrication !

Main clients!

Total exportations (%) in 2009!

Germany! 9.6%!France! 6.1%!Italy! 5.8%!Iraq! 5%!

The 5th largest !export market !for the European Union !


Import: 2009 : 140 billion $!

Imported goods : !Machines!chemical products!semi-finished products!Fuel!Transportation equipment!

Main suppliers !

Total Imports (%) in 2009!

Russia! 14%!Germany! 10%!China! 9%!United States!

6.1%!

Italy! 5.4%!France! 5%!

Economic Situation


Purchase

Urban population : 69,1%!

Rural population : 30,9% !

Male population : 50,2% !

Female population : 49,8%!

Average Age : 26,7 !

Developing country!

Upper middle income !(World Bank classification) !

Urban population : !23.5% in 1950 to 69% in 2009!


Power:

G D P : G r o s s D o m e s t i c P e r Capita !(total value of goods and services created by the economic activity of a country, divided by the number of people)!

GDP/cap. : 6 422$/cap!

France has a GDP of 21 175 $/cap!

Cost of living index : 77.6. !(The cost of living index is an index of the cost of life in the country)!

Reference : Paris ! with a base of 100 !

Economic Situation


2008!Foods Products / Soft drinks!

27%!

Housing!Water, Electricity, Gas and other fuels!

19.8%!

Transport! 19.2%!Furnishings, Household Equipment and Routine Household Maintenance!

8.1%!

Other goods and services! 7.6%!Clothing and footwear! 6.5%!Hotels, cafes and restaurants!

6.4%!

Leisure and culture! 4.5%!Health ! 4.1%!Teaching! 1.3%!

Consumption by category of goods in % of

total spending

Economic Situation


Textile

Textile !tradition !Since!the Ottoman empire !

1930 : Textile ! Industrialization !

1980 : Exporting vocation !

apparel, fabrics, threads and fibers !


Industry

Economic Situation

The main fiber is COTTON!

the 6th world producer !

Many opportunities of subcontracting!


Under the Ottomans, clothing corresponds to social criteria, ethnic and religious membership !

Textiles


Textiles and costumes

Traditional clothes


A few years ago

Fashion !education !And Financial !support!

Expatriation!

Dice Kayek and Yazbukey !FRANCE!

Hussein Chalayan!

ENGLAND!


Designers

Today

Leaving!Turkey!

“Condition !to succeed?”!

Hakaan!Yildirim !Had to!Settle!In!

PARIS!To win the!

ANDAM !Fashion !Award!2010!


PART 2

The Evolution Of Turkey !


19 86 Istanbul Textile and

Apparel Exporters’ Associations !

20 05

The TurQuality program: !

to promote the development of Turkish

brands (30 fashion brands selected) !


Institutions and Training

20 08 offering !

international quality!courses to its students!

20 10

First edition of Collection Premiere Istanbul!

a trade show organized during Istanbul Fashion Week!


Today’s clothes

The turks are more open minded towards fashion and clothing concepts than others Muslim

countries !

But in some villages:!

Traditional !wedding outfit!


Actual’s outfit

Street Style


Fashion Turkey

Istanbul Fashion Week

August 2009: First edition !

Organized by IKTIB!

«Argande» project is born!

22 shows in 4 days!


Designers

Arzu Kaprol!Special issue #1 Fashion Turkey!

Bahar Korçan!

Fashion Turkey


Zeynep Tosun !


Fashion Turkey

Gunseli Turkay!Special issue #1 Fashion Turkey!

Burce Bekrek!


Fashion Turkey

Press

Vogue, Marie Claire, Elle, Cosmopolitan, !

Harper’s Bazaar!



What you have to remember…

Video :!

http://www.youtube.com/watch?v=u1uDKphuBfs!

Do you think Istanbul will become a fashion

capital?

DUERMMAG OK

Documents

Transcript of DUERMMAG OK