Duel Detergent_promotion Strategy 2009

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BTL Strategy 2009BTL Strategy 2009


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COMPANYCOMPANY: Beohemija: Beohemija

BRANDBRAND: Duel: Duel

DESCRIPTION OF THE SERVICEDESCRIPTION OF THE SERVICE

Point of sales promotionPoint of sales promotionVENUEVENUE

Hypermarkets / MarketsHypermarkets / Markets

DATE PROMOTIONSDATE PROMOTIONS

FebruaryFebruary

ENDING DATEENDING DATE

DecemberDecember


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Informing costumers about Duel brand;Informing costumers about Duel brand;

Image creation for Duel consumers (BrandImage creation for Duel consumers (Brand

Building);Building);

Increase sales of Duel;Increase sales of Duel;

OBJECTIVESOBJECTIVES


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SUMMARYSUMMARY

This presentation describes promotionalThis presentation describes promotional

campaign for the Duel activities withcampaign for the Duel activities withprimary focus on Housewife's 25-55 god.primary focus on Housewife's 25-55 god.

Who take care about households, who areWho take care about households, who are

economic and realistic.economic and realistic.

COMMUNICATION PLAN


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HostessesHostesses will promote Duel main cities, will promote Duel main cities,

where they will also reward consumers withwhere they will also reward consumers with

promotions materials. Promoters will havepromotions materials. Promoters will have

good appearance. They will be trained togood appearance. They will be trained topromote Duel.promote Duel.

OUR HOSTESSES


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FlyersFlyers would distributed containingwould distributed containing

information for Duel promotional activities.information for Duel promotional activities.

PostersPosters will be placed to inform thewill be placed to inform the

customers about the Duel promotionalcustomers about the Duel promotional

activities.activities.

HangersHangers will be distributed door to door towill be distributed door to door toinform the Customer for Duel advantages.inform the Customer for Duel advantages.

Daily Newspapers:Daily Newspapers: to inform the costumersto inform the costumers

about the Duel promotional activities.about the Duel promotional activities.

INFORMATIONAL CHANELS


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February - April;February - April;

Promotional team will distribute hangers doorPromotional team will distribute hangers door

to door, and every city of Kosova. Hangersto door, and every city of Kosova. Hangers

will be distributed to inform customers onwill be distributed to inform customers onDuel advantages.Duel advantages.

DOOR TO DOOR


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February;February;

Hostesses will promote Duel during theHostesses will promote Duel during the

promotion and distribute flyers to inform thepromotion and distribute flyers to inform the

customer about the Duel.customer about the Duel.In February they will promote;In February they will promote;

Duel Spring White,Duel Spring White,

Duel Mountain Fresh,Duel Mountain Fresh,

Duel Soft,Duel Soft,

Totally two teams and 24 promotion.Totally two teams and 24 promotion.

PROMOTIONAL MECHANISM


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March - April;March - April;

During the promotional activities the hostessesDuring the promotional activities the hostesses

will promote Duel 2 in 1 & Meramica alsowill promote Duel 2 in 1 & Meramica also

they will distribute flyers to inform thethey will distribute flyers to inform thecustomers about activities.customers about activities.




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May - June;May - June;

Promotion activities of Duel Lilak will takePromotion activities of Duel Lilak will take

place in all main Kosovo cities and theplace in all main Kosovo cities and the

hostesses will offer the consumers thehostesses will offer the consumers thepossibility to buy Duel Lilak and win differentpossibility to buy Duel Lilak and win different

gifts.gifts.




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July - August;July - August;

Promotion activities would be held for;Promotion activities would be held for;

Duel asortiman;Duel asortiman;

Hostesses will fill the questionnaire andHostesses will fill the questionnaire and

promote Duel asortiman.promote Duel asortiman.




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September - October;September - October;

Promo Prize Game during the September andPromo Prize Game during the September and

October.October.

Who will buy Duel have chance to win.Who will buy Duel have chance to win.

INSTANT WINNINGINSTANT WINNING



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November - December;November - December;

Hostesses will promote Duel in PoS during theHostesses will promote Duel in PoS during the

last weeks of November and two weeks oflast weeks of November and two weeks of

December.December.

Duel AsortimanDuel Asortiman




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The promotional team will collect valuableThe promotional team will collect valuable

information and data from potentialinformation and data from potential

consumers for Duel database building.consumers for Duel database building.

Serial No.Serial No.

NameName

SurnameSurname

Date of BirthDate of Birth

TelephoneTelephone

AddressAddress

Which are the types of DUEL?Which are the types of DUEL?

QUESTIONNAIRE


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THANK YOU FOR YOUR ATTENTION!!!!!!THANK YOU FOR YOUR ATTENTION!!!!!!

Duel Detergent_promotion Strategy 2009

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