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DUBLIN AIRPORT AUTHORITY

A Case Study Presented to

Mrs. Chanda C. Tiu

St. Paul University Surigao

Surigao City

In Partial Fulfilment of the Requirements for the Course

MKT ! Prin"i#les of Mar$eting

%y

F&'() *+( A. AM%RA(

R+S&'() T. ,+R+)

,&'I-T ,U-M+C

A'I'I& A,'A+

MARK A)T+)( ,&'M+

)ovem/er 0!1

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I. %ACK-R+U),

The ,u/lin Air#ort Authority 2,AA3 is res#onsi/le for o#erating the main Irish

air#orts at ,u/lin4 Cor$ and Shannon. The "om#any is highly unioni5ed6 union density

standing at 718. In 0!!9 the ,AA em#loyed :ust over ;4!!! 2FT&s3. ,u/lin Air#ort

Authority has fa"ed many "hallenges as it attem#ted to gro< its /usiness4 /oth from

"hanging nature of the airline industry and from in"reasing regulation.

II. PR+%'&M STAT&M&)T

The #ro/lem of this "ase is the im#a"t of re"ession on the la/our mar$et and the

management of human resour"es.

III. U),&R'(I)- ASSUMPTI+)S

The su/sequent #oints of analysis and de"ision ma$ing . Provision for redundan"y of #ayments million euro re"orded in 0!!9.

IB. FACTS +F T& CAS&

Strengths. The "om#any is highly unioni5ed6 union density standing at 718.

ea$nesses

. Redundan"y of #ayments+##ortunities

. -ro

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The ne< em#loyees

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ta$e on a"tion the ne< a"tive em#loyment #oli"ies and "ondu"t different a"tivities that