Dubai Value Proposition

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Dubai Value Proposition


Dubai Value Proposition

Overall Value

Value to RERA

Value to Buyers

Value to Sellers

Challenges

Summary


Overall Value Web 2.0 and Social Media approach to Real-Estate

Online oversight of transactions

One place online to discover, evaluate and buy R.E.

Bona-fide participants – sellers, financiers, brokers, buyers

Collaborative activities – forums, online meetings, file repository, chat


Overall Value Analytics to gauge the market, move with trends and provide good

services to the community

Notification for various parties to stay current on transactions

Use of Online Meetings to enhance collaboration and communication


Value To RERA

Visibility into transactions

Market metrics aggregated and drawn from the community

Education of the Real-Estate community

Disbursement of forms

Freshening of information

Cooperation


Value To RERA

Feedback from the community

Enhanced communications to monitor activities (SMS, notifications)

Access to web conferencing for seller certification


Value To Sellers

Trusted outlet for marketing

Lead generation vehicle

Pre-qualification of potential buyers

Focused search of seller’s properties

Qualification of brokers and agents

Compliance with RERA regulations

Simplified filings with RERA


Value To Sellers Traffic and analytics reporting

Collaborative engagements with prospective buyers

Rich-media platform for showing properties

Enhanced communications during sale (SMS, chat)

Web meetings


Value To Buyers

Trusted, certified seller properties

Rich-media experience when shopping

Oversight by RERA

Comparative shopping & Focused Search

Community knowledge

Outlet for feedback

Location & Lifestyle Layout & Architecture

Geography

Region

Dwelling Type

Style

Size & Price Range

Price Range

Area (Sq. Feet)

# of Bedrooms

# of Bathrooms

Seller

Search

Seller Agents

Search for Properties


Value To Buyers

Collaborative engagement with sellers

Enhanced communications during sale (SMS, chat)

Web Meetings


Challenges Middle East cultural differences – Not as wired as U.S.

Old-School business practices – entrenched, staid

Natural aversion to online social networking – May not want to ‘show their hand’ (poker)

– Real-Estate not yet open to sharing knowledge

– Competitive environment counter-intuitive to collaboration

– May be considered too time-consuming


Challenges

Mistrust of Gov bureaucracies

Privacy and confidentiality is paramount – fears of compromising delicate deals

Too many middlemen


Summary – Dubai Value Proposition Many Benefits for:– RERA

– Sellers

– Buyers

Some Challenges based on culture and lagging technological savvy

Will require education and adoption

May require live proofing in the community– Examples of enhanced engagements due to the community

– Widely touted successes as a result of using the site

– Will require a public policy campaign by RERA and the L.D.

Definitely need to ‘take it slow’ on our rollout of enhanced collaboration features

Don’t set high expectations on the RERA side

Dubai Value Proposition

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