Dubai Electronics Distributors List

7/27/2019 Dubai Electronics Distributors List

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2007 sales: $105m

In the hotseat: Hesham Tantawi

Employees: 49

Active Accounts: 500

No. Middle East offices outside Dubai: 1Geographic remit: Middle East & Africa

www.asbisme.ae

PO Box 17706, Warehouse VA-1, Jebel Ali Free Zone, Dubai, UAE

Tel: +971 4 883 5929

Background: Once perceived as just a hard drive distributor, Asbis has massively

grown its portfolio by striking deals with the likes of Dell and Toshiba, and

aggressively pushing its own-brand hardware.

2008strategy: Asbis' new Saudi operation has got off to a flying start by gaining

Toshiba distribution rights, and now the firm has set its sights on establishing a local

presence in Qatar. Asbis aims to eventually reach sales of US$175m and employ 80

people, underscoring the extent of its ambition.

12. Empa Middle East FZCO

2007sales: $106m

Inthehotseat: Rahb Hamidaddin

Employees: 74

ActiveAccounts: 600

No.MiddleEastofficesoutsideDubai: 3Geographicremit: Middle East & North Africa

www.empa-me.com

Jebel Ali Free Zone, South,Plot Number S-10108

Tel: +971 4 8039 500

Background: Intel distributor Empa is a powerful player in the components space,

with offices in Jeddah and Riyadh as well as a presence in Cairo. The company has

restructured its front office during the past year in a bid to help it improve its service

levels and address smaller markets in the region.

2008strategy: Empa has recovered from a fire that destroyed its main warehousein December and moved to a new state-of-the-art HQ in Jebel Ali. The firm is

looking to increase customer breadth this year in addition to launching a value

added unit.

11. eSys Technologies FZE

2007sales: $143m


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In the hotseat: Pavan Gupta

Employees: 29


No. Middle East offices outside Dubai: 0

Geographicremit: Middle East & North Africawww.esysglobal.com/ae

PO Box 18272, Jebel Ali Free Zone, Dubai, UAE

Tel: +971 4 883 9292

Background: eSys has bounced back from its infamous split with Seagate in late

2006 to regain its footing in a competitive market. Pioneer and SimpleTech have

both come on board in the Middle East to augment the company's product portfolio.

2008strategy: The components specialist still harbours ambitions to become a

stronger player in finished goods distribution. Deals with laptop, printers and UPS

vendors could be on the cards. Note that 30% of sales are derived from assembly.

10. Al Yousuf Digital LLC

2007sales: $150m

Inthehotseat: Ahmad Qasem

Employees: 57

ActiveAccounts: 400


Geographicremit: Middle East & North Africa

www.alyousufdigital.comPO Box 25, RA13, Jebel Ali Free Zone, Dubai

Tel: +971 4 881 7277

Background: Al Yousuf Digital is an established distribution name and with

showrooms in Abu Dhabi, Dubai and Cairo the Epson and Viewsonic expert is well

known to many of the region's dealers.

2008strategy: Having just signed Netgear for security and storage solutions,

expect Al Yousuf to continue its focus on finished products as it seeks to strengthen

sales into the retail channel. Increasing the fulfilment work it does for resellers

working on smart home projects also remains a priority.9. Mindware FZ LLC

2007sales: $200m

Inthehotseat: Jacques Chammas

Employees: 135

ActiveAccounts: 1,000


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www.mindware.ae

PO Box 55609, Dubai, UAE

Tel: +971 4 391 3333Background: Mindware has held its own in the market despite seeing a decline in

ASPs for Intel CPUs and ending its hard drive agreement with Seagate midway

through last year. Deals with Alcatel-Lucent, Neverfail and Xerox have reaffirmed

the company's status as an influential distributor.

2008strategy: With improvements to its back-office systems now concluded and

value brands flocking to its portfolio, Mindware is in a commanding position to meet

its main target of profitable growth this year.

8. Logicom Dubai LLC

2007sales: $204m

Inthehotseat: Nicholas Argyrides

Employees: 135




www.lgcom.net

Office 307, Al Kifaf Commercial Office Building

Trade Centre Road, PO Box 54328, DubaiTel: +971 4 507 8888

Background: Cyprus-listed Logicom has fought back from the credit crisis that

engulfed the Intel channel two years ago to become a stronger player in the market.

The company has not been distracted by changes in the Cisco distribution channel

over the past year, instead reinforcing its position as the networking vendor's largest

second-tier ally in the Middle East.

It also survived the sharp edge of Microsoft's sword to remain the only UAE-based

distributor with a regional OEM software contract.

2008strategy: With a robust structure now in place in Saudi Arabia, 2008 ispoised to be a key year for Logicom's aspirations to construct a truly regional

business that can offer extensive coverage of the GCC and Levant markets.

Further business development in Pakistan features on the distributor's agenda, while

improved solution versus product marketing also remains a major priority.

7. Comtronix LLC


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2007sales: $209m

In the hotseat: Ebrahimi Mahmoud

Employees: 128


No.Middle East offices outside Dubai: 3Geographicremit: Middle East, CIS

www.comtronix.ae

Umm Hurair, Old Zabeel Road, PO Box 35199, Dubai

Tel: +971 4 335 3366

Background: Comtronix remains a powerful player in the components supply

business, and boasts an extensive reach into the Iranian market that sets it apart

from many other Middle East distributors.

Even though the volume of shipments it has made is largely unchanged from last

year, its revenues have climbed 7% to 8% as a result of its focus on higher value

mainboards, VGAs and disk drives.

It also claims to have the backing of vendor AMD, which Comtronix says is

supporting a ramp-up in the firm's channel marketing and events activities.

2008strategy: The distributor is keen to extend its channel breadth this year and

build on the dependable group of sub-distribution companies and resellers that it

currently trades with.

Efforts are also being made to ensure that the company has the credit capacity to

satisfy its channel partners. It claims to already support partners with up to 90 dayscredit and a standard security guarantee.

6. Jumbo IT Distribution

2007sales: $250m

In the hotseat: Bikas Biswas

Employees: 45

ActiveAccounts: 250


Geographic remit: GCC

www.jumbocorp.comSupra House, Umm Hureir, PO Box 3426, Dubai

Tel: +971 4 336 7999

Background: Jumbo's IT distribution arm has kept a low profile during the past

couple of years, but now takes its rightful place in the Power List following a

prolonged period of aggressive growth.


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Contracts with vendors Acer, Lenovo, LG and HP's printing business go a long way

to explaining its rapid ascent. Contrary to popular belief, Jumbo IT Distribution is

not merely the supply arm of Jumbo Retail.

Orders from its retail namesake accounted for just 7% to 8% - or US$20m - of its

sales last year. In fact, Jumbo IT Distribution does more business with Carrefourthan Jumbo Retail.

2008strategy: Expect a year of relative consolidation for Jumbo even though it

aims to add another 100 accounts to its books. Its recent exploits in building the

business to a meaningful size - which includes the launch of a fully-fledged operation

in Kuwait - means its priority is firmly on profitability rather than top line sales

growth.

5. FDC International FZE

2007sales: $328m

Inthehotseat: Marissa Safe

Employees: 210

ActiveAccounts: 500


Geographicremit: Middle East, CIS

www.fdcinternational.com

5th floor, Fujairah Building, Khalid Bin Walid Road,

PO Box 17453, Dubai, UAETel: +971 4 397 8035

Background: FDC remains a powerful components distributor with a portfolio that

includes Abit, ASRock, Seagate-Maxtor, Elite, Liteon and Nvidia, as well as finished

products from the likes of Lenovo. An upgrade to its IT system - which now connects

all its offices - has helped FDC drive additional efficiency into its operation during

the past year. Note that sales from its PC integration business, which includes its

own-brand XPC lines, represent 25% of its total sales, or US$82m.

2008strategy: FDC is promising to make more investments in its back-office

operations this year as it strives to keep pace with the big hitters of distribution.Although it serves more than 500 regular accounts, the company is determined to

increase its reseller breadth. That objective is poised to receive a boost in the coming

weeks when FDC opens a marketing and after-sales support office in KSA and

appoints a well-known face to manage it.

4. Emitac Distribution LLC


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2007sales: $330m

In the hotseat: Amer Khreino

Employees: 150

ActiveAccounts: 650No. Middle East offices outside Dubai: 5

Geographicremit: Middle East

www.emitac.ae


Tel: +971 4 282 7577

Background: Emitac celebrated a strong year in 2007 as substantial growth in all

its HP units, coupled with the doubling of its Acer commercial business, made a

positive impact on its top and bottom line.

The addition of MGE OPS power protection products and 3M solutions has given

Emitac an extra edge, while a focus on developing its in-country operations appears

to be paying dividends.

Although not disclosing specifics, Emitac says its Jordanian and Qatari subsidiaries

registered a 60% and 55% rise in annual sales respectively.

2008strategy: With a certain critical mass now achieved, Emitac is in a strong

position to fulfil the needs of its vendors without compromising its profitability

goals. The firm intends to launch a revamped reseller tool - ConnectED - to facilitate

order management and reduce costs.Emitac is also plotting to reorganise its operations to reflect the segmentation of the

dealer and retail channels.

3. Almasa IT Distribution FZCO

2007sales: $420m

Inthehotseat: Frank Sheu

Employees: 250


No. MiddleEastofficesoutsideDubai: 3

Geographicremit: Middle East & North Africawww.almasa.com


Tel: +971 4 3063 100


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Background: An internal restructuring saw aggressive revenue growth sacrificed in

2006, but it was a different story last year as Almasa scaled its top line to cement its

position as one of the region's most powerful volume distributors.

Although the company has padded out its portfolio by securing Acer, Seagate and

ViewSonic rights, the secret to Almasa's success is aligning more closely with keyvendor partners such as HP, Avaya and Asus. Make no mistake about it, those efforts

- and its progress with establishing fully-fledged operations in Saudi Arabia and to a

lesser degree Egypt - have contributed to the firm's impressive growth.

2008strategy: With 50% of its revenues now originating from outside the UAE,

Almasa is aiming to reinforce its status as a pan-regional player this year. 2008 will

see extra focus on markets such as Qatar and the Levant, while the company is also

preparing to make its long-awaited move to a new state-of-the-art logistics facility in

Jebel Ali.

2. Aptec Holdings Limited

2007 sales: $470m

Inthe hotseat: Ali Baghdadi

Employees: 330

Active Accounts: 2,500


Geographic remit: Middle East & North Africa

www.apteconline.com

PO Box 33550, Dubai Internet City, Dubai, UAETel: +971 4 3697 111

Background: Following the acquisition of Tech Data's components and enterprise

business last year, Aptec has reaffirmed itself as a formidable IT distribution house.

With TDME now added to the stable - and overseeing key franchises with vendors

such as Cisco, Oracle and Western Digital - the Aptec group boasts over 500

employees, and almost 70% of them are in distribution functions.

Enhancements to its online systems, including the automation of quote tracking and

sales orders, have strengthened Aptec's relationship with partners.

2008 strategy: Having attracted an investment fund and restructured thecompany financially last year, Aptec is in a strong position to reach its corporate

objectives this year. The signings of Adobe, ISS, NetApp and Secure Computing

during the past year also indicate the direction Aptec is going.

*This figure is a Channel Middle East estimate based on average distribution market

growth and our calculation of the value of business inherited from Tech Data Middle


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East.

1. Redington Gulf FZE

2007sales: $795m

In the hotseat: Raj Shankar

Employees: 305ActiveAccounts: 2,600


Geographic remit: Middle East & Africa

www.redingtongulf.com

Atrium Center, Office 607 & Office 306,

Khaled Bin Waleed Road, Dubai, UAE

Tel: +971 4 359 0555

Background: Publicly-quoted Redington continues to go from strength-to-strength

and is proof that a comprehensive local in-country distribution model can work if

you get all the ingredients right.

The India-based company now makes the lion's share of its business from overseas

sales, which means the Middle East and Africa generates more than 50% of its

revenue.

Redington's sales figure is based on the calendar year, but if you go by its forecasts

for its current financial year - which runs from April 2007 to March 2008 - then it is

on track for sales of more than US$820m, and that's merely its IT distribution

vertical. It's thought that Africa sales account for around 20% of its MEA business.2008strategy: Rivals are watching closely to see how Redington bounces back

from the recent closure of HP's local PC plant in Saudi Arabia, for which it acted as

the primary logistics partner.

The opening of an automated distribution centre in Jebel Ali will certainly help

matters, while plans to increase its brand bouquet have recently been boosted by the

addition of Toshiba distribution rights in Saudi Arabia. Last year, Redington Gulf

signed with APC, HP ProCurve, Kingston, Samsung's printing division and Trend

Micro, and you can bet on 2008 bringing more of the same.

Dubai Electronics Distributors List

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