Dubai 2013 Think Digital Travel
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Transcript of Dubai 2013 Think Digital Travel
![Page 1: Dubai 2013 Think Digital Travel](https://reader034.fdocuments.in/reader034/viewer/2022052410/547d3f3eb4af9f9b158b540d/html5/thumbnails/1.jpg)
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we started off in a pretty bad placeSaturday 28 September 13
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we started off in a pretty bad placeSaturday 28 September 13
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fearSaturday 28 September 13
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processplatformspeoplefear
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processplatformspeoplefearlanguagelearn to speak their
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processplatformspeoplefearlanguagelearn to speak their
it’s NOT aboutyou
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processplatformspeoplefearlanguagelearn to speak their
it’s NOT aboutyouit’s about
USSaturday 28 September 13
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processplatformspeoplefearlanguagelearn to speak their
show themit’s NOT aboutyouit’s about
USSaturday 28 September 13
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processplatformspeoplefearlanguagelearn to speak their
show themit’s NOT aboutyouit’s about
USdon’t TELL
themSaturday 28 September 13
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SimpleSTRATEGYworks
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SimpleSTRATEGYworkstravelis social
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SimpleSTRATEGYworkstravelis socialmedia revolution
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attract
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attractengage
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attractengageconvert
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attractengageconvertretain
Saturday 28 September 13
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SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile
attractengageconvertretain
consumer expectsbe where the
to find youSaturday 28 September 13
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context
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contextconstantly
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contextconstantly consumerconnected
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contextconstantly consumerconnected
massmediaSaturday 28 September 13
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contextconstantly consumerconnected
massmediaBRANDS
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contextconstantly consumerconnected
massmediaBRANDS
controlSaturday 28 September 13
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insight:
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social media has become the platform where consumers are finding inspiration, sharing their experiences and voicing their opinions, and also interacting with brands in real time.
insight:
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workthatpartnershipscreate
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workthatpartnershipscreate “NO, I don’t want a IO!”
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more than 90% of travel decisions are being made online
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more than 90% of travel decisions are being made online
travel is the #1 commodity sold online in the USA
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more than 90% of travel decisions are being made online
travel is the #1 commodity sold online in the USA
South African travel arrivals are growing at more than double the global standard of 4,4%
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https://vimeo.com/44619388
sometimes markets do a better job than the marketers
Saturday 28 September 13
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https://vimeo.com/44619388
sometimes markets do a better job than the marketers
Saturday 28 September 13
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https://vimeo.com/4461938
user generated content can be curated, amplified and used cost effectively
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https://vimeo.com/4461938
user generated content can be curated, amplified and used cost effectively
Saturday 28 September 13
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& thenthingto do the next
get them
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& thenthingto do the next
get themconvert
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besmart
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connectbesmart
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connect
be real besmart
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be bold connect
be real besmart
Saturday 28 September 13
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be bold connect
be real besmart& take risks
Saturday 28 September 13
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be bold connect
remix it
be real besmart& take risks
Saturday 28 September 13
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be bold connect
remix it
be real
have some FUN
besmart& take risks
Saturday 28 September 13
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be bold connect
remix it
be real
have some FUN
besmart& take risks
beautifulSaturday 28 September 13
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be bold connect
remix it
be real
have some FUN
besmart& take risks
participatebeautifulSaturday 28 September 13
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you need to stay inspired and connectedSaturday 28 September 13
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you need to stay inspired and connectedSaturday 28 September 13
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thankyou
Saturday 28 September 13