Dual Chapter Installation and Chinese Auction Thursday...

California Landscape Contractors AssociationCalifornia Landscape Contractors AssociationSan Fernando Valley ChapterSan Fernando Valley Chapter

SPECIAL CONVENTION ISSUE, PART ISPECIAL CONVENTION ISSUE, PART IVolume 37, Number 11, November 2019Volume 37, Number 11, November 2019

Valleyscape is now available online! www.eldoradocommunicationspublications.infoValleyscape is now available online! www.eldoradocommunicationspublications.info

Photos of Lake Tahoe Photos of Lake Tahoe Convention Events Convention Events on Pages 6 & 7on Pages 6 & 7• Trophy Awards-related • Trophy Awards-related

photos next issuephotos next issue

ON THE COVER: ON THE COVER: Scenic Lake Tahoe, site of the 2019 CLCA ConventionScenic Lake Tahoe, site of the 2019 CLCA Convention

SWEEPSTAKES WINNING LANDSCAPE at the November Trophy Awards is the

Perry/Bjedov Residence project by Confidence Landscaping. Sponsor of the Sweepstakes Award is BrightView Tree Company. (See next issue for

more awards-related photos.)

Dual Chapter Installation and Chinese AuctionDual Chapter Installation and Chinese AuctionThursday, January 23, 6:30 p.m.Thursday, January 23, 6:30 p.m.• SFV and Channel Islands Chapters Install their 2020 Officers at • SFV and Channel Islands Chapters Install their 2020 Officers at

BJs Restaurant and Brewhouse, Woodland HillsBJs Restaurant and Brewhouse, Woodland Hills

• • Rescheduled Chinese Auction Rescheduled Chinese Auction LEAF Fundraiser is part of the festivitiesLEAF Fundraiser is part of the festivities

• RSVP to Jan Veis at (818) 772-7233 or [email protected]• RSVP to Jan Veis at (818) 772-7233 or [email protected]

• See Page 3 for details• See Page 3 for details

2 November 2019 SFV CLCA Valleyscape

http://www.lcisinc.com

SFV CLCA Valleyscape November 2019 3

Coming Events, Contact Numbers & More

CHAIRMAN OF THE BOARD Steven Kinzler

S K Landscape Design, Inc. 818-345-0492 office

818-345-0494 fax 818-266-3828 cell

[email protected]

VICE PRESIDENT PROGRAMS Francisco Salazar

Groundcare Landscape Company 888-255-5755

818-970-7592 cell [email protected]

VICE PRESIDENT MEMBERSHIP Jennifer Nelson SnapFence LLC (661) 644-9619

[email protected]

SECRETARY Natalie Balyasny

Landscape Contractors Insurance Services, Inc.

(818) 426-0521 [email protected]

TREASURER Josh Emeterio

Specialized Landscape Management Services Inc.

805-520-7590 661-212-0595

[email protected]

BOARD OF DIRECTORS

Nelson Colvin Life Member

818-400-9674 [email protected]

Rene Emeterio Specialized Landscape

Management Services Inc. 805-520-7590

805-823-5603 cell [email protected]

Mickey Strauss MSM Landscape Services, Inc.

818-402-4500 818-341-9236 fax

[email protected]

AMO REP Ted Sirkin

Valvette Systems 818-887-1866

[email protected]

EXECUTIVE SECRETARY Jan Veis

818-772-7233 [email protected]

VALLEYSCAPE PUBLISHER John Hernandez 626-715-1757

NEW ADDRESS 18466 Dragonera Drive

Rowland Heights, CA 91748 [email protected]

FAX 866-591-5093

ASSOCIATE EDITOR/ ART DIRECTOR

Jerry Robin 626-644-4239 [email protected]

San Fernando Valley Chapter2019 Board of Directors

PRESIDENT Luis Casas

Luis Casas Tree Service 818-618-7703

[email protected]

www.clcasfv.org

[The Chinese Auction] generates laughs for those participating, and money for LEAF scholarships.

Dual Installation and Chinese Auction Set for Thursday, Jan. 23• SFV and Channel Islands Chapter Installations

Join Rescheduled LEAF Scholarship Dinner

• BJs Restaurant and Brewhouse, Woodland Hills to Host Unique Dual Chapter Event

Postponed due to the November area fires, the world famous SFV Auxiliary’s Chinese Auction Scholarship Fundraiser has

combined with the San Fernando Valley and Channel Islands Chapter Installations to bring you the best “three-fer” CLCA has ever offered. The new location and date for the combined event is Thursday, January 23, 6:30 p.m. at BJs Restaurant and Brewhouse, Woodland Hills.

Gathering to honor the 2019 Presidents and Boards of their respective Chapters – Luis Casas for the SFV Chapter, and Pete Dufau for the Channel Islands Chapter – attendees will also show support for their Presidents and Boards in 2020 – Luis Casas again for SFV and Pete Dufau again for Channel Islands.

All attendees will be treated to one of the most FUN-Filled events the SFV Chapter holds each year. Sponsored by the SFV Auxiliary, this event generates laughs for those participating, and money for LEAF scholarships.

The dual Chapter Installation and Chinese Auction will take place Thursday, January 23, 2020 starting at 6:30 p.m. at BJs Restaurant and Brewhouse, 6424 Canoga Ave., Woodland Hills, CA 91367; (818) 340-1748.

Dinner is $40 per person with reservation or $50 at the door, payable to SFV CLCA…plus a wrapped gift (gag or serious). Bring a friend…they’ll laugh with you.

Plan to have a fabulous feast and a lot of fun as you bid on wrapped “mystery” gifts. SFV’s Nelson Colvin will again use his famous scatter-gun delivery and creative math to generate monies for scholarships for students in horticulture and related fields.

RSVP to Jan Veis at (818) 772-7233 or [email protected]

http://www.lcisinc.com


President’s Message

LUIS CASAS SFV President

Luis Casas Tree Service

Are You Better Off This Year?

Another year has just flown by. Are you and is your company better off

than last year? It is time to start thinking about planning and goals setting. Goals are future states that you would like to obtain. A plan is the blueprint agreed upon to help achieve goals. The goals should be specific to help keep an eye on the prize throughout the year. The route

to get there will vary and change along the way. Most plans will fail in one way or another. The bigger the failure the better the lesson for yourself and your organization. As much as I would like to promote what my organization or I do well, failure is what gives us perspective on success.

Failure is the most important driving force in business. It is an absolute teacher. It presents a lesson to everyone it meets. People always talk about success, but it is the ability to resist failure that helps accomplish your goals. “Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success.” – Robert T. Kiyosaki

I would encourage everyone to take some time to reflect on your failures and decide that you want to be a successful person. Successful people learn from the past to make sure they don’t repeat their mistakes. Share success with your team and to help them jump over failure and run toward success. – Luis

Past SFV President Harold Jones Passes Away• Jones Also Served as State President

Long-time CLCA pioneer Harold Jones passed away

Nov. 14. A Memorial Service/Celebration of Life for him was held December 17 and was attended by several of his CLCA friends.

Harold was 97 at the time of his passing. He was SFV’s Chapter President in 1964 and CLCA State President in 1974. He was also an Army veteran serving in Greenland in WW II. Harold launched Harold Jones Landscapes in the 1960s. The company became a third generation, family owned business and is still running strong 65 years later.

In 2005 Harold and his wife Betty moved to Simi Valley to be closer to their family, where he spent his later years. Cards and notes can be sent to Betty Jones c/o Sage Mountain Assisted Living, 3499 Grande Vista Drive, Thousand Oaks, CA, 91320.

HAROLD JONES (right) with Mickey Strauss back in the day.

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Participation

CLCA Trophy Awards: I Was There…Where Were You?

The following is from a 2009 article that appeared in local Chapter newsletters. The article was written by Mr. CLCA, Gary Vallen, who has since passed away and left us much too soon. We paid our respects to Gary at his memorial sign on Highway 395, the day after this year’s State Trophy Awards were held at the November Convention in Lake Tahoe. He may be gone, but his dedication to CLCA continues to be an example of what it means to be an INVOLVED member of this organization. – JRH

Being involved in CLCA for many years, I always look forward to the Convention

and most of all the Trophy Awards. I’ve been fortunate to be a State Judge twice, as I know a little about the program. This year I was told the projects were great, and as the show began in the large ballroom of the “M” Hotel in Las Vegas, that was evident.

Nelson Colvin, this year’s MC, asked me before the show to help him on stage keeping the trophies in order and passing them out to the Sponsors. Of course, I agreed. Once the awards presentation got underway, I was also asked to stand in and have my picture taken with some of the winners, standing in for Trophy Sponsors and award winners who were not present. But as the show went on, I found myself in more and more pictures, to the point that I began to feel uncomfortable.

I’m not an egotist, by any means, and for the most part I shy away from pictures. But after agreeing to help by standing in for missing Sponsors – or worse, winners – I needed to express my profound disappointment in the lack of turnout of both Sponsor representatives and award winners.

What’s happening to our chapter and State Awards Programs? This is a program that put my company on the map with lots of PR and contacts from clients and architects looking for a company that takes pride in their work. Suppliers,

why wouldn’t you want to send a representative to the Awards Program to present the award for which you paid good money?

Suppliers, the promotional aspect of the awards going out to local chapter newsletters and other industry publications gives a boost to the advertising your company deserves without any additional cost. Contractors, if you enter the program and are a winner, you are notified that “you should show up at the awards,” without giving any details. That’s the time to invite your clients, your friends, your workers and your family members to our Trophy Awards Programs. It’s not the time to stay home, losing the best advertising and public relations money can buy, and that was paid for with your entry fee.

Let’s get the program back and running, with all the notoriety and attendance it deserves. If you sponsor an award, show up and give it out. Don’t have me or someone else stand in for your company to hand out the award you paid for. And if you enter an award in the program, show up to receive your award. You’ll gain more than you can imagine from this, especially if you use the award to promote your company. So, do not miss the next Convention and Trophy Awards Program – or your chapter’s

Beautification Awards program. And don’t look for me to be standing in for you next year. Like I said, I’m camera shy. – Gary Vallen

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YOSEMITE CHAPTER Board Chair Tim Pflueger (right) enjoys the welcome bash

with Gregory Wrenn from Pass the Gate.

CLCA INSURANCE SOLUTIONS reps Gina Stanley (center) and Lisa Isom (right) share CLCA camaraderie with Convention First-Timer Pamala Drouin of Heartland Payment Systems.

STATE DIRECTOR OF EVENTS and Past CI President Dan Dvorak is a CLCA Insurance

Solutions rep, as is Lisa Isom. They’re enjoying the Welcome Reception their company sponsored.

NEW ATTENDEE Shardae Barb is welcomed to the Convention by Past State President

Eric Watanabe and Los Angeles/San Gabriel Valley Chapter President Alex Salazar.

EVENT PROMOTION is discussed by 2019 President Elizabeth Burns and Amy Conrad of

Conrad Public Relations.

CONSTRUCTION COLLECTIONS presented by Atty. Bill Porter of the Porter Law Group, was one of the interesting and informative educational

topics offered at the Lake Tahoe Convention.

LIKE HERDING CATS and doing an outstanding job of it, Past State President

Heath Bedal coordinates the Cornhole Fundraiser while maximizing fun and keeping up the

high energy of the event.

LEGISLATION GURU Mickey Strauss with wife Cindy enjoy meeting old and new friends at the CLCA Convention. The 2019 Convention held at the Lake Tahoe Resort Hotel had plenty

of both.

WINNERS of Cornhole, Evan Moffitt (third from left) and Paul Wait (right), receive their prizes from reps of Sponsor CLCA Insurance

Solutions, Pam Kinne, Dan Dvorak, Lisa Isom and Gina Stanley.

CORNHOLE FUNDRAISER had teams tossing bean bags to raise money for LandPAC. Tom Ellington shows his style during the

Welcome Reception that set the stage for an energy-packed, fun-filled Convention.

CPC DIRECTOR (SOUTH) – and former State and Chapter President Eric Watanabe – does some networking with Jeff Calhoun of

Hunter/FX Luminaire.

LCIS VIPS – Landscape Contractors Insurance Services reps Mike and Kim Ayala with

Janice Vasquez get in the swing of things at the Welcome Reception.

CLCA November Convention is Energy-PackedCLCA November Convention is Energy-Packed


DELTA BLUEGRASS reps Fred and Lani Hanker, and Yosemite Chair Tim Pflueger, chat with long-time CLCA friend Jill Crudup of

BrightView Tree Company.

EYESCAPE’S Bronwyn Miller, Meghan Calhoun, and Evan Moffitt are enjoying one of the best run Conventions in recent history. Plus, right across from Nevada casinos…hard to beat.

DIRECTOR OF LEGISLATION Megan Rios enjoys the Awards Reception with Kathy Lykke of

Pacific Breeze Landscape.

SOUTHLAND SOD rep John Domenici and wife Kathleen were award sponsors in the evenings

Trophy Awards banquet.

CHANNEL ISLANDS PRESIDENT Pete Dufau (right), shown in photo with Past State President Aaron Huxley, is also a Past State President. Both enjoyed the Convention interaction among members.

YOSEMITE CHAPTER board members Tim Pflueger of Pflueger Designs, with Savannah

Treloar and Gina Valdez of Delta Bluegrass,

PAST STATE PRESIDENT Heath Bedal networks with Kim Ayala of Landscape Contractors Insurance Services, and the

San Joaquin Valley Chapter.

INCOMING STATE PRESIDENT Regan Barry and Robert Crudup of BrightView

Tree Company strike a presidential pose at a VIP reception.

TWO MORE YEARS! – Elected by his peers to another two-year term as Associate Member

Director is Chris McNairy of Hunter/FX Luminaire.

SOD REPS Fred Hanker and Savannah Treloar of Delta Bluegrass enjoy the Associate Member

Meeting with fellow sod guru John Domenici of Southland Sod.

CLCA AMBASSADOR and Past President Charles Nunley converses with Lisa Isom of CLCA

Insurance Solutions.

MEDIA MAVEN Bronwyn Miller of Eyescapes, Jim Rios of Rios Design Studios, and Auxiliary VIP Cindy Strauss catch up on old times at the

Convention’s Awards Reception.

Some Business, Lots of Fun at Lake Tahoe MeetingSome Business, Lots of Fun at Lake Tahoe Meeting

Convention Awards-related photos will appear next issueConvention Awards-related photos will appear next issue


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Thankfulness, Liberty and Bright Minds This timeless article is a treasure from Dave’s past November contributions

I know each month is always special to me, but November holds that spot in my heart – one that all of us can step back to

acknowledge – being thankful for the wonder of our journey. Our forefathers and mothers recognized the intrinsic value of being thankful to our Creator for the bounty we have. This is our oppor-tunity to do the same.

There is a unique power in thankfulness that returns to us in kind. For some time now, I have been awakened to an inner understanding and acceptance that this creative power is the power of life itself, manifested through us with possibil-ities expanding beyond measure. Thankfulness is natural power.

Taking moments to be with family and friends is a feel-good time generating an inner warm that settles right here in the heart. Yes, Love Does. And even when there are momentary bumps in the road, you are directed to move over in your direction and refocus your vision.

I recently had a discussion with a group of college students. I must say that I was touched and amazed at the commitment shown by these young and bright minds. It demonstrated to me that the future remains promising. The students stated in order – family, honor, integrity, God and country – as critical elements in the creation of liberty. Of course, this created more discussion, albeit without heat, but with cognizant thinking.

A young lady with terrific eyes added, “We are one nation under God,” (with emphasis on one), and that had given birth to our freedoms and liberties. (I think Lincoln said something like this… I wish I could recall a lot more.) More discussion followed.

A strong foundation in everyone’s life begins with principles developed at a young age through family, teachers, and even friends. This young group made an agreement to be vigilant and to continue to pursue what our forefathers had set forth for us as the foundation to build upon. Really, it made

this dinosaur with tears in my eyes very proud and honored to sit in on a discussion of current thoughts and ideas. I saw that the “beacon light” was still there on their individual journeys. Asked what I thought, I said that I was humbled. Amen to that.

As Emerson once said, “When you are in the presence of greatness, you too are great.” – Dave

Just Takin’ a Moment

DAVID JUNOD Sheridan Landscaping,

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There is a unique power in thankfulness that returns to us in kind.

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A Beginner’s Guide to the Sustainable Groundwater Act By Richard Restuccia, Jain Irrigation

A few years and droughts ago (2014 to be exact), Governor Brown signed the Sustainable Groundwater Management

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Why is this Important for Everyone?By the year 2050, the world population will exceed 9 billion people. We are going to have to increase worldwide food produc-tion dramatically to keep up with the growth. In the U.S. alone, we expect to see an increase of 117 million people. This is a real challenge; California farming is going to have to grow more food with less water. It’s estimated by the Environmental Defense Fund between 15% – 20% of irrigated land will be taken out of produc-tion. This means growing more food with less water and, it also means higher food prices for everyone.

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Dual Chapter Installation and Chinese Auction Thursday...

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