DTT and the evolution of TV market in Europe
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Transcript of DTT and the evolution of TV market in Europe
DTT and the evolution of TV market in Europe
Hervé Michel– France Televisions, Deputy Director, International Affairs.
Approaches for Growth and Sustainability
Wednesday May, 25th - Hanoï
AMS 2011France Télévision /Médiahub
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Initial equilibrium of TV market in France
Public service mediaLicense fee paid by government
Private channels Advertising revenues or pay-revenues
TOTAL TV OFFER
1990’s: New threat from Cable TV & Satellite TV
Historical Channels
AMS 2011France Télévision /Médiahub
2005 & the Digital Terrestrial Television revolution
30$
- 15 new free channels available- Wider choice of programs- Improvement of Sound & Picture quality
Key benefits to consumers
DTT coverage (2005)
New TV offer
AMS 2011France Télévision /Médiahub
Evolution factors of the French TV Market
- Wider Choice available to consumers Fragmentation of historical channels’ audiencesHistorical channels: 88% MS in 2005 to 65% MS in 2011Free TNT channels : 0% MS in 2004 to 25% MS in 2011
- 2007: The Global economic crisis Downturn in Channels revenue Programs creation jeopardized
- Internet revolution UGC, Catch-up TV, VOD OTT TV and soon hybrid-TV
AMS 2011France Télévision /Médiahub
4 main reasons to be optimistic
1 - Audience behaviour 2010: New highs in viewing levels Average daily viewing time is 3hrs and 10 min
2 - Bouquet Strategy: “it’s better to fragment ourselves than to be fragmented by others”
AMS 2011France Télévision /Médiahub
4 main reasons to be optimistic
3 - Economic dominance of classic business models Linear TV based on advertising & pay revenues and license fee generates
11 billions € Non linear TV (VOD + Catch-up TV) generates 180 millions $
4 - The high value of content In France, 90% of program production is financed by historical
broadcasters in volume (99% in financial terms).
Thank you for your time !
Hervé Michel – France Televisions, Deputy Director, International Affairs.
Wednesday May, 25th - Hanoï