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NAME: YASHVARDHAN CHAMARIA

ROLL NO: 157

COURSE: PGDM-B

YEAR: 2011-13

SUBJECT: BUSINESS COMMUNICATION

TRIMESTER: 2

Cross Cultural Communication

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Cross Cultural Communication

Title: The Communication of Respect as a Significant Dimension

of Cross-Cultural communication Competence .

Author: Lauren Mackenzie, Megan Wallace.

Edition Details: Cross-Cultural Communication, Vol 7,

No. 3, 2011. DOI: 10.3968/j.ccc.1923670020110703.175

Page No: 10-18.

SUMMARY

Cross Cultural Communication

Cross cultural communication produces some guidelines with which people from different

cultures can communicate more effectively with each other. It studies how the people of

different culture background communicate, in a similar or different ways among

themselves. As culture defines the way of behaviour and its perception by some otherperson, it is very necessary to understand cross culture communication to prevent any

misjudgment or wrong perception about other person. For example, US people are

accustomed to waving and smiling politely at strangers, but the same can be perceived as

rude or disrespectful or even as a sign of weakness in Korean culture. The study of cross

cultural communication was originally found within business and the government both

seeking to expand globally.

Respect in Cross Cultural Communication

In communication competence, respect is the considered as the most important key.

Respect is more to do with politeness, ability, and competence. It is defined and understood

only in human interaction. When any form communication is absent, be it verbal or non

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verbal, respect cannot be shown. Respect essentially means to be cooperative, to be polite,

to appreciate, to be encouraging, to be tolerant, to empathize to name a few.

Communication of Respect

The communication of respect is a complex concept going beyond simple politeness and

courtesies. It can be communicated either verbally, or nonverbally or paralinguistic

manner. People have a chance to alter the evaluations others make of them and of other

people in their group. Thus it becomes necessary to study the dimension of respect in cross

culture communication to better understand and promote the power of initial interactions

to counteract potential negative stereotypes. Also if one feels respected by the person with

whom one interacts, this may increase ones motivation to reciprocate the positive

relational information by acting more in favour of the groups interest. There are two major

components to the communication of respect- attitudinal and interactional. As the name

suggests, the attitudinal response is comprised of the subjects beliefs, attitudes, emotions

and motives. While interactional component is the way the subjects attitudinal response

and motives are communicated to the object. This information has been beneficial in

developing physician education and training programs. It shows four domains of communication

competence that determine how respect is communicated interpersonally.

Skeleton of Communication of Respect

In the skeleton (framework) that was presented by van Quaquebeke et al (2009), respect

was differentiated from tolerance and two distinct types of respect were detailed.

Quaquebeke et al characterized these differences as the vertical kind of appraisal respect

and the horizontal kind of recognition respect. The former was concerned with ones

decision to evaluate another positively or negatively, whereas the latter deals with

perceiving and responding to another as an equal. Thus communicative conduct and

appropriate cultural displays of interpersonal respect could be examined through this

framework. This framework that is provided, can be used to guide future study as well as to

prepare individuals to communicate respect in a better way.