Mobile Stats

Aug-12

Oct-12

Dec-12

Feb-13

Apr-13

Jun-13

Aug-13

Oct-13

Dec-13

Feb-14

Apr-14

Jun-14

Aug-14

Oct-14

Dec-14

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000MobileTabletDesktop

Total Visitors By Device

Mobile visitors across the Vin65 platform (1050 winery websites)..

Aug-12

Oct-12

Dec-12

Feb-13

Apr-13

Jun-13

Aug-13

Oct-13

Dec-13

Feb-14

Apr-14

Jun-14

Aug-14

Oct-14

Dec-14

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%MobileTabletDesktop

Device Traffic By Percentage

Mobile traffic is better analyzed with percentages rather than in aggregate.

Aug-12

Oct-12

Dec-12

Feb-13

Apr-13

Jun-13

Aug-13

Oct-13

Dec-13

Feb-14

Apr-14

Jun-14

Aug-14

Oct-14

Dec-14

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

MobileTabletDesktop

Sales By Device

Sales on mobile still lag compared to sales on a desktop.

Aug-12

Oct-12

Dec-12

Feb-13

Apr-13

Jun-13

Aug-13

Oct-13

Dec-13

Feb-14

Apr-14

Jun-14

Aug-14

Oct-14

Dec-14

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

MobileMobile

Mobile Sales vs Mobile Traffic

Mobile sales should match mobile traffic, but they lag behind.

Traffic

Sales

First Time Purchase2nd Time Purchase3rd Time Purchase

2014 Mobile Sales

Repeat buys are more rare on a mobile device.

Mobile Sales on Non-Mobile Site Mobile Sales on Mobile Optimized Site0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

2014 Mobile Sales

Mobile sales on optimized sites outperform by a factor of 3X.

Checkout Contact About Cart Club Events Visit0

200000

400000

600000

800000

1000000

1200000

1400000

2014 Content Viewed On Mobile

Checkout Contact About Cart Club Events Visit Wines0

1000000

2000000

3000000

4000000

5000000

6000000

2014 Content Viewed On Mobile

Now we add Wines into the previous graph. Mobile visitors clearly come to view products.

2014 Mobile Engagement

Web Tablet MobileTime Spent on Page 2:40 2:33 1:34Pages Per Visit 3.78 3.59 2.70 Bounce Rates 44.01 44.09 52.12

New Visits 72.39 67.51 70.96 Returning Visits 27.61 32.49 29.04