DT DUBAI 2016 (May 29th) - Izu Nwa-Chukwu (Edelman DABO) "The rise of social video"
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THE RISE OF SOCIAL VIDEO
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Transcript of DT DUBAI 2016 (May 29th) - Izu Nwa-Chukwu (Edelman DABO) "The rise of social video"
THE RISE OF SOCIAL VIDEO
TV AND VIDEO IS BORN - 1927
VIDEO GOES COLOUR – 1950s
SATELITE TV IS EVERYWHERE – 1970s
VIDEO IS SMART AND 3D – 2010
CAPTURING OUR
EXISTENCE
WE ARE
VIDEO
WHAT IS SOCIAL VIDEO?
KEEP CALM THE VIDEO
REVOLUTION IS HERE!
HOW I FEEL…
WALKING AWAY FROM MY COMPUTER TO USE MY MOBILE
5BILLION
VIDEO VIEWS A DAY ON
YOUTUBE
300HOURS OF
VIDEO UPLOADED PER
MINUTE ON YOUTUBE
8BILLION
DAILY VIEWS ON FACEBOOK
7BILLION
DAILY VIEWS ON SNAPCHAT
74%
ALL INTERNET TRAFFIC TO COME FROM VIDEO IN 2017
80%The fastest growth rate YouTube has seen in 2 years.
IN MENA, GROWTH IN WATCH TIME ACCELERATED & IS NOW UP OVER 80%
WE LOVE SOCIAL VIDEO
BUT WHY?• WE CHOOSE
WHAT WE WANT TO WATCH
• WE ARE ALL PUBLISHERS NOW
• WE ARE ALWAYS LIVE
SO, HOW DO YOU DO SOCIAL VIDEO?
BE PREPARED TO SPENDGET ALL EMOTIONAL
ABOUT IT
MAKE IT SNACKABLE
BE CREATIVE AND INNOVATIVE
TELL YOUR STORY AND MAKE IT ENTERTAINING
ONES TO WATCH
VIRTUAL REALITY
AUGMENTED REALITY
MIXED REALITY
THANK YOU
