DSU Media Pack 2015

De MontfortStudents’ UnionMedia Pack2015/16

www.demontfortstudents.com

De MontfortStudents’Union (DSU)is a dynamicand vibrantnon-profitorganisation.

We’re here to represent, involve and inspire all 22,000 students that attend De Montfort University. Work with us for unrivalled student exposure to help you build business, whilst supporting us and our students to Do Something Unforgettable.

www.demontfortstudents.com Proud to be part of the National Union of Students (NUS)

02 MEDIA PACK 2015/16INTRODUCTION

03MEDIA PACK 2015/16WHY WORK WITH US?

T. 0116 366 4967 E. [email protected]

At De Montfort Students’ Union we know our students, and we are ideally placed in the centre of the student community. From the moment each student accepts their place at DMU and receives their welcome pack from us, to the moment they graduate, and beyond – we’re here with them every step of the way.

We have an outstanding relationship with our students and regularly communicate via e-communications as well as traditional direct marketing methods.

We have one of the most diverse and creative student bodies in the country – no wonder we were voted by Which? as one of the top creative universities in the country! Our hugely successful Freshers’ Week reflects just that.

We’re in an ideal position to provide effective marketing for businesses to our vibrant, diverse and vast student population. Let’s work together and make great things happen.

WHY WORK WITH US?

www.demontfortstudents.com Proud to be part of the National Union of Students (NUS)

04 MEDIA PACK 2015/16THE NUMBERS


Because it’s all about the numbers...

•22,200+ emails sent every fortnight

•8000+ Facebook likes •7000+ Twitter followers

•6000+ Freshers’ Freebie Fair attendees

•5000 Welcome booklet mail out

•3000 Goody Bags for students in halls

•116,420 web hits during Freshers’ Week

•18,250+ web hits on A Level results day alone

•22,000 copies of The Demon a year

We have loads

of affordable sponsorship and

advertising offers available to help your business or organisation grow. Flick through to find out how

we can help. Want something that’s not in the booklet, or

just fancy a chat about your options?

Give us a call!

= opportunitiestoo good to

miss!

Adele ClarkeMarketing & Communications Manager


Charlie BullMedia & Communications Coordinator


05MEDIA PACK 2015/16FRESHERS’ WEEK – EVENTS

Freshers’ Week – Events

Freshers’ Fairs It doesn’t get busier at De Montfort Students’ Union than Freshers’ Week. Over 5000 new students enrol to study at DMU, joining the 18,000 already here. Over 2300 first years will move into student accommodation and everybody across the university is ready to explore and get involved with what’s on offer in Leicester.

Freshers is the perfect opportunity to showcase your business and network with the students from DMU. Our Freebie Fair will see over 5000 students in attendance. Our Life in Leicester fair (designed to give students a flavour of what living in Leicester is all about) promises to see a similar level of footfall.

TheFreebieFair–Monday28thSeptember2015

Gold Stall (Prime location): £500

Silver Stall (Good location): £400

Bronze Stall (Standard location): £300

The Life in Leicester Fair – Tuesday 29th September 2015



Bronze Stall (Standard location): £150

DOUBLE UP! Attend The Freebie Fair and The Life in Leicester Fair for only...

Gold Stall: £650 SAVE £150!

Silver Stall: £500 SAVE £100!

Spaces are limited so book now to avoid disappointment.Stall table and chairs are provided. A viewing of the stall areas can be arranged prior to your booking. All stalls are subject to approval. All prices exclude VAT.

Book in for

Freshers and get a stall at Re-Freshers

half price!See page 11 for

Re-Freshers Fair

details


06 MEDIA PACK 2015/16FRESHERS’ WEEK – EVENTS & ADVERTISING


Welcome Weekend The Welcome Weekend for all first year students takes place Friday 25th until Sunday 27th September 2015. During the weekend, almost 5000 first year students and their parents descend on the Students’ Union to collect their Freshers’ wristband and t-shirts. This is another perfect opportunity to showcase your business and to sell your services or products to thousands of students.

1 day: £150

3 days: £300 SAVE £150!

Spaces are limited so book now to avoid disappointment. Stall table and chairs are provided. A viewing of the stall areas can be arranged prior to your booking. All stalls are subject to approval. All prices exclude VAT.

Freshers’ Packs We send out direct mail welcome packs to over 5000 new

students’ homes before they arrive in Leicester. This provides a fantastic opportunity to promote and introduce your

organisation to thousands of new students and their families before they even arrive in the city.

A5 Flyer inclusion in all 5000 mail outs: £550

Spaces are limited so book now to avoid disappointment.All prices exclude VAT.

Freshers’ Week – Events & Advertising

07MEDIA PACK 2015/16FRESHERS’ WEEK – ADVERTISING


DSU Goody Bags We distribute over 3000 goody bags around the campus and to halls of accommodation across the city during Freshers’ Week. Each goody bag this year is called the ‘Welcome Home’ pack and has some lovely gifts, freebies and information all designed to help new students settle into Leicester life.

Your business can advertise and promote itself through the use of flyers or freebies in these goody bags.

Flyer inclusion in all 3000 Goody Bags: £250

Freebie + Flyer inclusion in all 3000 Goody Bags: £190

Spaces are limited so book now to avoid disappointment. Subject to approval. All prices exclude VAT.

The DSU Wall Planner The ‘must have’ item for every Fresher and student on campus... The DSU Wall Planner! This large A2 poster is double sided. Side one not only shows all the activities over Freshers’ Week, but also key dates over the first term. Side two is a full academic calendar to help students map out their studies and socials.

The DSU Wall Planner will be put into the Goody Bags of 3000 Freshers. You can choose whether you want your company’s logo, branding and contact details on the Freshers side, Calendar side – or both! Let your brand take pride of place on students’ walls.

Freshers Side: £50 per slot

Academic Calendar Side: £70 per slot

DOUBLE UP! – Both Sides: £90 per slot SAVE £30!

Spaces are limited so book now to avoid disappointment.Subject to approval. All prices exclude VAT.

Freshers’ Week –

Advertising

DOUBLEUP!

08 MEDIA PACK 2015/16YEAR ROUND – ADVERTISING


The FortnightlyAll Student Email

E-communications are quickly becoming the most effective ways of direct advertising

to a student audience. According to our ‘Better Union, Better University, Better You’ survey over

70% of students would prefer to receive information by email and social media.

We send out two e-newsletters a month directly to all 22,000 De Montfort University students’ emails. That’s a targeted email to 22,000 students coming from the students’ union that they know and trust.

We don’t send out stand alone emails on behalf of businesses and organisations, instead incorporating their news and adverts into our newsletters. This way our students know that DSU emails are never spam and always include information important to them, and keeps our open rate high.

To be sent out on 1 email

Text and thumbnail image advert on 1 email (up to 60 words plus URL): £60

Advert banner (600px x 200px maximum size) on 1 email: £50

To be sent out on 6 emails

Text and thumbnail image advert on 6 emails £300(up to 60 words plus URL each): • At pre-agreed intervals, can be the same or different stories

Advert banner (600px x 200px maximum size) £270on 6 emails (up to 60 words plus URL each): • At pre-agreed intervals, can be the same or different adverts

Spaces are limited so book now to avoid disappointment.Subject to approval. All prices exclude VAT.

Year Round Advertising

BULKUP!

09MEDIA PACK 2015/16YEAR ROUND – ADVERTISING


Web Advertising With over 643,000 unique visitors and over 965,000 page views during the 2014/15 academic year, the official De Montfort Students’ Union website www.demontfortstudents.com is the ideal location to promote and inform our students of your organisation, product or event.

Choose from a web banner or web news story:

Web Banner

Get your message seen on our homepage, events page or other webpage of your choosing. Web banners are impactful and a great way to drive traffic to your website. Maximum image size: 300px x 100px.

Web Banner

Inclusion for 6 months: £500

Inclusion for 12 months: £800SAVE £200!

Web News Stories

Want to get more detailed information to our students? Get your news article included in our news section. The best bit is – there‘s no word limit! We can include as much or as little copy as you provide. Your news story can also include images, embedded videos and external URLs. Your news story will also be featured on our homepage slider, making it un-missable!

Web News Story with Homepage Slider

Inclusion for 1 week: £50

Inclusion for 2 weeks: £85SAVE 15!

Inclusion for 1 month: £150 SAVE £50!


YearRound

Advertising

10 MEDIA PACK 2015/16YEAR ROUND – STALLS & EVENTS

Day Stalls One of the best ways of getting your business known to students is engaging with them face-to-face. According to our ‘Better Union, Better University, Better You’ survey over 40% of students highlighted face-to-face communication as one of their ideal ways of receiving new information.

With De Montfort Students’ Union, you can pay for the ideal space to use in whatever way you wish, from handing out freebies, selling your products to running your own challenges and competitions.

Day Stalls

Outside Day Stall £100Stall outside on the Campus Centre steps:

Inside Day Stall £50Stall inside on the Students’ Union landing area:

Book 6 dates for Outside or Inside Day Stalls in one go and make big savings!

Outside Day Stall £500 SAVE £100!At 6 dates in 1 academic year:

Inside Day Stall £250 SAVE £50!At 6 dates in 1 academic year:


Year Round – Stalls &

Events

BULKUP!


11MEDIA PACK 2015/16YEAR ROUND – STALLS & EVENTS

Re-Freshers’ Fair – Stalls January sees Re-Freshers’ Week at DSU which include our Re-Freshers’ Fair on Tuesday 19th January 2016. Not only will current students be re-familiarising themselves with what’s on offer after the festive break, but we’ll also have over ???? new students starting their DMU journey with us.

Re-Freshers Fair – Tuesday 19th January 2016



Spaces are limited so book now to avoid disappointment. Stall table and chairs are provided. A viewing of the stall areas can be arranged prior to your booking. All stalls are subject to approval. All prices exclude VAT.

Annual Awards Sponsorship The Students’ Union holds a range of awards ceremonies every year to celebrate the brilliant achievements of all of our volunteers, society members, media members, sports teams and course reps. We hold an awards evening for

each of them within lavish locations around Leicester, from theKing Power stadium to the The Athena.

With hundreds of students attending each of the award ceremonies, it’s an impressive event to show off your organisation. Contact us

today to discuss a sponsorship package suited to you.

Year Round – Stalls & Events

Book in for

Freshers and get a stall at Re-Freshers

half price!

See page 5 for Freshers Fair

details


12 MEDIA PACK 2015/16DEMON MEDIA


Demon Media Demon Media is De Montfort Students’ Union’s own student media group, made up of Demon TV, Demon FM and The Demon magazine. It is one of the most impressive student media groups in the country, winning the NUS award for ‘Best Student Media Group’ in the UK in 2013.

The Demon

Covering all aspects of student news at De Montfort University and distributing 2000 copies every month, The Demon magazine is one of the

best ways of reaching a massive student audience.

Packed with stories that DMU students really care about, The Demon is available in a variety of locations around campus and is

the only publication distributed in student halls of residence.

1 x full page, full colour advert: £100 per issue

1 x half page, full colour advert: £70 per issue

Demon FM

Demon FM broadcasts across Leicester and is one of only six student radio stations in the whole country allowed to broadcast on FM 24/7 as

well as online.

Demon FM is one of the most powerful ways to shout about and promote your business to not only students, but to

the local community. According to the Radio Advertising Bureau, local companies that advertise on the radio saw an increase of 9% in sales and over 52% in brand browsing.

Contact us to arrange your radio advertising package.

All prices exclude VAT.


DSU Media Pack 2015

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Transcript of DSU Media Pack 2015