STEPS IN BUILDING AN AD CAMPAIGN

Presentation by,Gaurav Kulkarni

Unifyadvertiser’s CRM, campaign and website(first party) data with technographic, behavioral,

contextual and demographic(third party) data in a Data management platform (DMP)

Buildaudience segments in DMP based on business need

Createan advertising plan to reach target audience segment

Budgetfor digital ad campaign and develop media plan

Designad for multiple media formats(video, display, social, mobile) and devices

Advertiseusing a demand-side platform (DSP), the technology for buying media

Optimizecampaign performance and analyze results

Informfuture plans by consolidating campaign data back into DMP