DSM Sunscreen and Skin cancer Social Listening research ......DSM Sunscreen and Skin cancer Social...

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Transcript of DSM Sunscreen and Skin cancer Social Listening research ......DSM Sunscreen and Skin cancer Social...

Page 1: DSM Sunscreen and Skin cancer Social Listening research ......DSM Sunscreen and Skin cancer Social Listening research –Dec 2017Based on the analysisof 4459posts, blog articles, news
Page 2: DSM Sunscreen and Skin cancer Social Listening research ......DSM Sunscreen and Skin cancer Social Listening research –Dec 2017Based on the analysisof 4459posts, blog articles, news

Are you aware of specific UV-filter ingredients used in sunscreens?Which ones of the following UV-filter ingredients have you heard of?

Total

5600

Zinc Oxide 25.5%Titanium Dioxide 15.6%

Methylene Bis-Benzotriazolyl Tetramethylbutylphenol 8.7%

Diethylamino Hydroxybenzoyl Hexyl Benzoate 8.3%Butyl Methoxydibenzoylmethane /Avobenzone 7.9%

4-Methylbenzylidene Camphor 7.5%

Polysilicone-15 7.3%

Octocrylene 7.2%

Homosalate 7.1%

Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine 6.1%

DSM Sun Survey 2017/2018 (5600 consumers – 8 countries: US, UK,Germany, France, China, South Korea, Brazil, Australia)

Zinc benefits from a simplername and

, even higher thanTitanium.

High familiarity correlates with, a

key advantage in today‘s worldwhere consumers want tounderstand and judge „what‘sinside“ the products they use.

Page 3: DSM Sunscreen and Skin cancer Social Listening research ......DSM Sunscreen and Skin cancer Social Listening research –Dec 2017Based on the analysisof 4459posts, blog articles, news

(Bloggers, influencers, dermatologists, institutions)

DSM Sunscreen and Skin cancer Social Listening research – Dec 2017 Based on the analysis of 4459 posts, blog articles, news articles

“I can only usezinc based sun

protection or elseI will break out..”

“Anything zincbased. Never hada problem withmy little girl.”

“You need to makesure the sunscreenhas either titanium

or zinc.”

“Summers coming.Try not to coat

yourself in cancercausing products

to prevent cancer.Bring back the

Zinc.”

“…Zinc oxide is a physical barrierrather than a chemical one,

making this a superior product.”

“Make sure yoursunscreen haszinc oxide or

titanium dioxideas a main

ingredient.”

DSM SOCIAL MEDIA LISTENING

Page 4: DSM Sunscreen and Skin cancer Social Listening research ......DSM Sunscreen and Skin cancer Social Listening research –Dec 2017Based on the analysisof 4459posts, blog articles, news

COOLA ORGANICSUNSCREEN

ALBA BOTANICAMINERAL SUNSCREEN

CERA VE«INVISIBLE ZINC»

CERA VE BABY“NATURALLY SOURCED”

BABYGANICS MINERALBASED SUNSCREEN

NEUTROGENA“PURE&FREE”

NEUTROGENA“SHEER ZINC”

SKINCEUTICAL “PHYSICAL”SPF PROTECTION

“Several brands have experienced success byfocusing on natural offerings, filling a void in

the market”

“Anything zinc based. Never had aproblem with my little girl.”

Mintel - Sun protection and sunless tanners – USNovember 2016

DSM Sunscreen and Skin cancer SocialListening research – Dec 2017

Page 5: DSM Sunscreen and Skin cancer Social Listening research ......DSM Sunscreen and Skin cancer Social Listening research –Dec 2017Based on the analysisof 4459posts, blog articles, news

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2014 2015 2016 2017 2018

Number of Sunscreen Launches containing Zinc Oxide (Mintel GNPD)

Asian Pacific | North America | Europe | Latin America | Middle East & Asia

The number of productslaunched on the marketcontaining Zinc Oxide

is increasing

Page 6: DSM Sunscreen and Skin cancer Social Listening research ......DSM Sunscreen and Skin cancer Social Listening research –Dec 2017Based on the analysisof 4459posts, blog articles, news

• The choice of PARSOL® ZX’s particle size was done tobest balance at

• PARSOL® ZX provides excellent Blue Light Protection

• PARSOL® ZX in combination with PARSOL® TX allows toformulate

• supports you toformulate products with , especiallywhen it comes to all-mineral formulations

• PARSOL® ZX can be also formulated with organicUV-filters to

• PARSOL® ZX can be used infrom suncare to skincare with SPF or

make-up

Page 7: DSM Sunscreen and Skin cancer Social Listening research ......DSM Sunscreen and Skin cancer Social Listening research –Dec 2017Based on the analysisof 4459posts, blog articles, news

• grade to fulfil market request forbest UVA/SPF performance while ensuring best possibleskin feel

• to help youdesign sun protection products with sensorials thatconsumers will love!

• to give you theedge in dealing with Zinc Oxide in formulations

•to accelerate the launch of your products

• Go to the to discoverhow you can include PARSOL® ZX to your developments!

Scan this code to enter ourvirtual in-silico lab andoptimize your sunscreenformualtions right away!

Page 8: DSM Sunscreen and Skin cancer Social Listening research ......DSM Sunscreen and Skin cancer Social Listening research –Dec 2017Based on the analysisof 4459posts, blog articles, news