Research BulletinJuly 2018 - June 2019 Volume-V

Issue 1

DELHI BUSINESSSCHOOL OF

VIPS-Technical Campus

VIVEKANANDA INSTITUTE OF PROFESSIONAL STUDIES

CONTENT

Aggarwal, Anuj Walmart’s Flipkart Acquisition: Can it Unlock Value in India’s E-Commerce Market?

Chaudhary, Sanjay Adoption of B2B E-Commerce: A Theoretical Framework

Gupta, Sharad & Verma, H.V. Mindful Consumption Behaviour: Scale development and validation

Kansil, R. & Singh, A Institutional Ownership and Firm Performance: Evidence from Indian Panel Data

Kansil, R. & Singh, A Sustainability Enhancement of Corporate Governance Regime in India.

Nagdev, Kritika Measuring Demonetisation: a path towards the Cashless India

Nagdev, Kritika Consumers' Intention to Adopt Internet Banking: An Indian Perspective

Nagdev, Kritika Redefining HR using people analytics: the case of Google

Singh, Ramanpreet & Nagdev, Kritika

Educing the Referral Power to tap potential customer segments- a study in Indian perspective

Gupta, Sharad & Verma, H.V. Mindfulness, Mindful Consumption, and Subjective Happiness: An Experimental Study

Journal Papers

Gupta, Sharad & Verma, H.V. Measuring Mindful Consumption: Scale development and validation

Gupta, Sharad & Verma, H.V. Mindfulness, Mindful Consumption & Life Satisfaction: An Experiment

Gupta, Sharad & Verma, H.V. Relationship among Mindfulness, Mindful Consumption, and Life Satisfaction

Gupta, Sharad & Verma, H.V. Mindful Consumption Behaviour: Scale development and validation

Gupta, Sharad & Verma, H.V. Over-consumption and its antidote in Mindful Consumption

Singh, Ramanpreet Understanding Perceived Risk in Block Chain Adoption- An Indian Buyer Perspective

UGC Journal

Name of Author/s TitleCategory/Conference Organizer

UGC Journal

UGC Journal

ABDC 'C' Journal

UGC Journal

Kansil, Ruchi Corporate Governance through ownership: A conceptual framework (edited volume). Transforming India: Inclusion, Empowerment, digitalization and Social Responsibility

ABDC 'C' Journal

ABDC 'C' Journal

Scopus Journal

ABDC 'C' Journal

Conference Papers

IIT Roorkee

IIM Indore

IIM Indore

IIM Indore

SBS, VIPS

SBS, VIPS

Chaudhary, Sanjay A ranking of the factors influencing e-trading usage in Indian Agriculture Sector

Chaudhary, Sanjay Impact of e-trading on wholesale pricing at farmer level in India

IIM Lucknow

IIM Kashipur

Sarin, Gaurav Digital Data Management: Categorization, Features, Migration and Adoption

IIM Lucknow

Kansil, Ruchi Ownership Structure Segmentation Of Indian Listed Firms - A Governance Perspective

IIFT

LBS

Gulyani Garishma, Gupta Priyanka & Singh Ramanpreet

Contagion effect of US stock market returns on new fragile five stock market returns-A relationship analysis

JIMS

Book Chapter/BookGandhi, M. & Raina, A., Engendering Women In India, Published by Satyam Law

International, New Delhi, ISBN 978-93-82823-85-8

BOOK CHAPTER

BOOK

Message from The Chairman

Message from The Director General

Research Seminars-1. Ram R Sen: India’s securities laws, through the prism of the Securities contracts (regulation) act, 1956 -

Constitutionality, drafting, coherence and teleology

2. Sanjay Chaudhary: Interpretive Ranking Process

3. Sanjay Kumar: Handling VUCA: Causes, Impacts and Remedies

4. Neerja Arora: A review of Literature on Mobile App Usage - Agenda for Future Research

5. Sanjay Chaudhary: Does E-trading Effect Wholesale Prices of Agricultural Products?

Working papersPaper No. Month Author(s)

DSB-WP-2019-01-01 Jan 2019 Sharad Gupta and Harsh Verma

DSB-WP-2019-01-02 Jan 2019 Ashok Bhattacharya and Manab Bose

DSB-WP-2019-01-03 Jan 2019 Sharad Gupta and Harsh Verma

DSB-WP-2019-03-04 Mar 2019 Sahil Gupta and Sharad Gupta

DSB-WP-2019-03-05 Mar 2019 Atul Singh Chauhan and Sandip Anand

DSB-WP-2019-03-06 Mar 2019 Sharad Gupta and Harsh Verma

DSB-WP-2019-03-07 May 2019 Sanjay Kumar

Research Committee

Change is inevitable, more so in the management education. We must be aware of our environment.

Research bulletin provides an opportunity to present our awareness about changes occurring in our

environment. It helps in reflecting on our pre-dispositions that will make the difference in our

holistic development to become contributing members of the society and nation, particularly in the

academic context. Exemplary research by our faculty members is a means of creating knowledge

and inspires our students to excel. Institute supports faculty members and incentivizes them to

undertake exellent quality of research and publish their articles in internationally reputed journals.

The institution is focused on undertaking management research. Research Committee organizes research-related activities like monthly faculty seminars and bimonthly working paper series, among others. The aim of the Research Committee is to increase the research output of the institution by encouraging good quality of research by faculty and students. The Research Committee has the following members:

1. Prof. Sharad Gupta (Chairperson) 2. Prof. Sanjay Kumar (Member) 3. Prof. Sourindra Bhattacharjee (Member)

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About Authors

Prof. Anuj Aggarwal, Assistant Professor

Dr Anuj Aggarwal is Ph.D. from department of business economics in Delhi University and is UGC NET qualified. He did MBA from IBS, Gurgaon and B. Com. (H) from Hansraj College, Delhi University. He has done certificate courses from IIT Delhi and IIM Ahmedabad. He is appreciated for his acumen in data analysis and market research. His recent publication focuses on acquisition in fast changing e-commerce space in the Indian market.

JOURNAL PAPERS : 01

MBA (AIT), MS (USA), Pursuing Ph.D., DTU Specialisation: MIS, Project Management ICT professional with twenty years of International work experience. An IIT (B.Tech), SUNY (MS (MIS)), AIT (MBA) alumni, he has expertise in Telecom, IT Management, Corporate Management and Training Industry. He has worked in corporate sector for seventeen years in large MNCs with progressive technical and business management responsibilities in India, US and Singapore. He is involved with start-ups since last two years as management consultants.

JOURNAL PAPERS : 01 ; CONFERENCE PAPERS : 02

Prof. Sanjay Chaudhary, Associate Professor

Dr. Meenakshi Gandhi has close to 20 years of academic work experience in the areas of Teaching, Training, Research, Institution building, Academic administration, faculty development, research enhancement & Program management. A keen researcher, her interest areas are Entrepreneurship, Women leadership in Higher Education, Enhancing quality of higher education and employability skills. She has published 7 books and over 30 research papers in journals and presented her research work at various national and international conferences including IIM Ahmedabad, IIT Delhi, MDI, IMT Ghaziabad, AIMA and others.

BOOK : 01

Prof. Meenakshi Gandhi, Professor

Prof. Ms. Garishma Gulyani, Assistant Professor

Ms. Garishma Gulyani has done her B.Com (Hons.) from Delhi University and further went on to pursue her M.Com from Department of Commerce, Delhi School of Economics and qualified NET in Commerce. She has a keen interest in Finance. She has presented research papers in conferences on the Causal relationships in International markets.

CONFERENCE PAPERS : 01

Prof. Ms. Priyanka Gupta, Assistant Professor

Ms Priyanka Gupta has done her B.Com (Hons.) from Delhi University and M.Com from Delhi School of Economics and qualified NET Jrf in Commerce. She has presented a researched paper titled "Contagion effect of US market returns on New fragile five economies- A relationship analysis” during the "International Conference on Advances in Management Practices " on 27th April at JIMS, Rohini.

CONFERENCE PAPERS : 01

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About Authors

Prof. Ruchi Kansil, Assistant Professor

C. A. (ICAI), M Com (Delhi University), M Phil (Delhi University), Ph. D. (DTU)Specialisation: Accounting and Taxation.CA. Ruchi Kansil is an academician with nearly fifteen years of experience in teaching as full time and adjunct faculty at various universities. She has taught accounting and taxation papers at both undergraduate and post graduate levels.

JOURNAL PAPERS : 02 ; CONFERENCE PAPERS : 01 ; BOOK CHAPTER : 01

Kritika Nagdev is research and analytics enthusiast. She is Assistant Professor at Vivekananda Institute of Professional Studies, Delhi and Research Scholar at Amity University. She has got five years of experience in academia and industry. Her research interest is in the area of digital organisational designs that enhance customer relationships.

JOURNAL PAPERS : 04

Prof. Kritika Nagdev, Assistant Professor

Prof. Avantika Raina, Assistant Professor

Dr. Avantika Raina is PGDM (Mktg. & IT), M.A. (PM & IR), Ph. D. (Jamia Millia Islamia). She received her Bachelor in Arts (B.A. Hons) from Delhi University, Masters in IR & PM from Alagappa University, (A State University Reaccredited with ‘A’ Grade by NAAC) Tamilnadu. She also has P.G.D.M. to her credit from Sri Balaji Society’s BIMHRD College, Pune in Marketing and I.T. Her areas of specialization are General Management, Human Resource Management, Business Ethics and Corporate Governance, Business Communication and Personality Development.

BOOK : 01

18+ years of experience (Research, Teaching, Information Systems and Telecommunications). He worked in UK and France (2.5 years). He worked with some top companies – Capgemini, Ericsson, Alcatel and Wipro Technologies. He is pursuing Fellow Program (IIM Lucknow). He holds PGPX (IIM Lucknow) and Engineering Degree (North Maharashtra University).

CONFERENCE PAPERS : 01

Prof. Gaurav Sarin, Assistant Professor

Dr. Raman Preet Singh in teaching and eight years in industry. His areas of specialization are Finance, Accountancy, Banking and Insurance, Derivatives and Security Market. He presented and published many papers in conferences and journals. He is active participant in FDPs, Seminars, and committees. He is a member of ICFAI and Indian Commerce Association.

JOURNAL PAPERS : 01 ; CONFERENCE PAPERS : 02

is M.Com, MBA, M.Phil, and CFA. His experience includes ten years

Prof. Ramanpreet Singh, Associate Professor

Sharad Gupta is an alumnus of IIT BHU and IIM Indore. He is pursuing Ph.D. from FMS, Delhi University and has 17 years of work experience including 10 years in companies of Infosys, Wockhardt, ICICI, Bharti, etc. His research interests are in areas of mindfulness, sustainable development, and consumer behaviour.

JOURNAL PAPERS : 01 ; CONFERENCE PAPERS : 06

Prof. Sharad Gupta, Associate Professor

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Abstract of Journal Articles

Aggarwal, Anuj. (2018). ‘Walmart’s Flipkart Acquisition: Can it Unlock Value in India’s E-Commerce

Market?’.Journal of Modern Management & Entrepreneurship, Vol 8

The recent takeover of India’s e-commerce giant Flipkart’s assets by Walmart in a multi-billion dollar deal has redefined

the rules of e-commerce game in India. Some analysts think that this is a brilliant move by US based Walmart which failed

to make a mark in cash & carry retail last year to now aggressively enter India’s e-commerce space, while others are

cautiously optimistic as there will be set of problems and challenges that Walmart will have to deal with. On the other hand,

there is lack of regulatory clarity plaguing the domestic e-commerce industry. The study has gathered secondary data from a variety of sources including annual reports, articles in business press,

external agencies, think-tanks, industry associations, analysts’ presentations etc. The key objectives are :

1. To study the characteristics of India’s e-commerce industry.

2. To analyze the impact of Walmart’s entry on the competitive landscape of the e-commerce business in India.

3. To identify the challenges that lie ahead for Walmart in India’s e-retailing space and possible strategies that could

adopted to overcome them.

The biggest takeaway of Walmart-Flipkart mega deal is that deep pockets always win particularly in the B2C technology

plays. Some of the leading companies in this sector are defined by their ruthless pursuit of killing competition, gaining

substantial market share and not thinking too much about capital efficiency. For some, Flipkart is the poster-child of Indian

start-ups as it successfully leveraged capital and scaled up its operations in India’s e-commerce space, only to sell it at a

massive premium. But for others, the Indian start-up community has lost a crown jewel and there is no one left that can act

as a torch bearer for the next generation of entrepreneurs. The exploratory findings of this study covers the Indian e-commerce sector, similar study could be done in the organized

retail space. Further, there is a big opportunity for international management researchers to investigate the phenomenon of

e-commerce in the context of other emerging market economies and suggest the path forward to them as the advanced

economies are increasingly becoming less consumerist in the aftermath of global financial crisis and e-commerce sites are

struggling to find untapped areas of growth i.e industry is at the mature stage of the life cycle.

Chaudhary, Sanjay. (2018). ‘Adoption of B2B E-Commerce: A Theoretical Framework’. BULMIM Journal of

Management and Research, Vol 3 (2)

The authors propose the conceptual B2B e-Commerce adoption framework for Indian market. The framework clearly

defines the linkages among determinant adoption factors and enhance our understanding of online individual and

organisationalbehaviour in India. In general, the user opinion shows that the B2B e-Commerce adoption will increase, if the

system helps in the work performance improvement, transaction costs are low, and trustworthiness is attached to the

system. In addition, if the required infrastructure support is in place and users are encouraged to use the new system, then the

actual usage of B2B e-Commerce will increase in India. It also helps answer some of the queries for service providers,

researchers and policy makers.

Gupta, Sharad & Verma, H.V.

Asian Journal of Multidimensional Research, Vol 8 (5)

(2018). ‘Mindful consumption behaviour: Scale development and validation’.

The concept of mindful consumption is new in the marketing literature. Though a few researchers explained it

in different ways but no one actually developed a scale for this novel construct. This research examined Sheth’s

conceptualization of mindful consumption and developed the scale for measuring mindful consumption

behaviour. This research used appropriate qualitative and quantitative research methods for developing the

first scale for measuring mindful consumption behavior. The scale may be used by researchers in different

academic fields and industry requirements.

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Kansil, R. & Singh, A. (2018).‘Institutional Ownership and Firm Performance: Evidence from Indian Panel Data’. International Journal of Business and Emerging Markets, Vol 10(3)

It is believed that the design of corporate governance in emerging markets depends on the ownership structure and market of its financing sources. A lot of prior research has focussed on this relationship (Altunbas et al., 2007; Guan, 2003; Khanchel, 2007). Different strands of literature has examined how corporate governance is practiced through ownership structure and how firm’s performance is influenced by different ownership patterns (Mizuno, 2014; Imam and Malik, 2007). The objective of the paper is to investigate the interdependent and interaction of institutional ownership and firm performance in Indian emerging market using panel data.

The paper employs two stage simultaneous equations - pooled and panel instrumental regression analysis. The sample includes publicly listed Indian non-financial firms listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) as on March 31, 2014. The fixed effect model finds out the relation between institutional ownership and firm performance in the Indian context. Firm performance impacts institutional ownership and not vice versa. Leverage and asset structure are joint determinants of firm performance and institutional ownership. Thus, it is established empirically that corporate governance enhances firm-level performance. The findings of the study could serve as guidelines for policy makers, institutional investors and the Indian corporates.

The study endorses that the market regulator’s (SEBI) may design the responsibility and accountability framework within the corporate governance structures of the listed firms’ in such a way that more and more institutional investor participation in the management of the investee companies affairs is witnessed. Such participation could be raising a voice in case of dissatisfaction, putting forward suggestions and recommendations, other than exercising the voting rights. At the same time, corporate managements must understand that future institutional investments can be attracted by carefully monitoring firm performance. Therefore, the role of owners in strengthening governance of the firms seems conclusive.

Abstract of Journal Articles

Kansil, R. & Singh, A. (2018).‘Sustainability Enhancement of Corporate Governance Regime in India’.World

Journal of Science, Technology and Sustainable Development, Vol 15(2)

Corporate governance problems in corporations boil down to the practice and implementation of best of the best class

codes, norms and rules. At the same time, it is believed that mere practice and implementation of existing codes, norms and

rules would not suffice. Rather, corporations are to be run in an ethical manner that serves and protects the interests of all its

stakeholders.

There is lack of empirical evidence on key governance issues (KGIs) to expedite the sustainability of corporate governance

reforms in the Indian context. The purpose of this paper is to formulate a list of KGIs that would help in sustainability

enhancement of corporate governance regime in India vis-à-vis other global counterparts. The paper first identifies

governance issues after a thorough literature review and after taking opinion and suggestions of experts. Later, a

questionnaire survey technique is used for data collection. Lastly, a model based on fuzzy set theory has been designed to

identify the KGIs for the sustainability enhancement of corporate governance regime in the Indian context. Five KGIs have

been identified in this study based on fuzzy set theory, namely, ownership structure of the companies, code of best practices

of corporate governance, regulatory framework including monitoring institutions of the country, untrue independence of

independent directors in decision-making and judiciary system of the country. The KGIs identified for the Indian economy

in this study can be a useful reference for the regulators and policymakers to fill the present quality gap and devise measures

to curb noncompliance and or implementation of laws on the ground level. The KGIs identified for the Indian economy in

this study can be a useful reference for the regulators and policymakers to fill the present quality gap and devise measures to

curb noncompliance and/or implementation of laws on the ground level.

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Nagdev, Kritika. (2018). ‘Measuring Demonetisation: a path towards the cashless India’. International Journal of

Public Sector Performance Management, Vol 4(1)

The objective of the paper is to analyse the immediate impact of demonetisation on the Indian economy along with

analysing the barriers in moving towards cashless economy and investigates the influence of demonetisation towards

cashless economy.

Scale was constructed for measuring effectiveness and impact of demonetisation on Indian economy.

The responses were asked only from the people who were earning an income from any source. Exploratory factor analysis

(EFA) and confirmatory factor analysis (CFA) were conducted on respondents followed by the structural equation

modelling and path analysis. Results suggested that demonetisation’s main motive was to lay the path for cashless India.

It was also concluded that IT enabled services, payment portals are the major gainers during this phase and traditional

banking was negatively impacted by demonetisation.

Impact on social issues has also been observed as there is reduction in black money, more disclosure of income, more

transparent business dealings, less holding of huge amounts of cash in hand and others. There has also been an indirect

effect on cashless economy via economic concerns from the demonetisation.

Abstract of Journal Articles

Nagdev, Kritika. (2018). ‘Consumers' Intention to Adopt Internet Banking: An Indian Perspective’. Indian Journal

of Marketing, Vol 48(6)

The purpose of this paper is to propose an Internet Banking (IB) adoption model for emerging markets based on Indian

framework. It explores the role of Accessibility, Corporate image, Demographic characteristics, Perceived ease of use,

Perceived usefulness Self-efficacy, Trust and Website Quality in framing consumers’ intention to use IB.

Based on existing literature, thirty-one predictor variables were tested for the study. Cronbach alpha test and factor loading

estimates were used to assess the construct reliability and convergent validity of the scale. The data was collected through a

self-administered questionnaire, from a convenient sample of 250 retail bank customers. Exploratory factor analysis and

multiple regression techniques were applied to the data obtained.

Of the 31 predictor variables tested, 25 were found to be significant for the study. Additionally, out of these seven factors

found, three of them were found to significantly impact IB-adoption in India. These were perceived usefulness, perceived

ease of use and trust, and perceived quality. The study also indicated low adoption of Internet Banking in India.

The results affirms the applicability of the Technology Acceptance Model (Davis, 1989). The three significant factors in the

study can help in formulating customer engagement strategies to accept and use IB services in India. The utmost significant

inference for the Indian banking industry is not only to provide hassle-free IB services but also building a trustful

relationship with its customers and providing a fast and easy to access website portal.

The model formulated establish the level of acceptance for IB in India, which is a valuable contribution to the adoption

theories across the globe. The extended model can be further tested to segment retail bank customers of India on the basis of

their intention for use of Internet banking.

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Singh, Ramanpreet & Nagdev, Kritika. (2018). ‘Educing the referral power to tap potential customer segments- a study in Indian perspective’. International Journal of Public Sector Performance Management, Vol 4(2)

The online service providers are endeavouring to harness the power of word of mouth technique by giving customers incentives to refer their friends and family by way of their referrals programs. The present paper seeks to explore the antecedents influencing consumer behaviour towards referrals. It further studies the attitude and perception of the clusters found: pragmatic, learned referrers, calculative and exhibitionist. Factor analysis using principle component analysis was employed on 133 respondents from Delhi-NCR region and further customer’s behaviour was examined on the basis of difference in perceptions of the referral marketing dimensions by using cluster analysis. Seven dimensions were identified and six out of them were found influencing the characteristic of these customers’ clusters. The paper suggests awareness, building partners through WOM, connect like family and devote attention (ABCD) are the four prudent strategies that can be adopted for the four clusters respectively, by the marketers to tap the customers proficiently.

Nagdev, Kritika. (2018). ‘Redefining HR using people analytics: the case of Google’. Human Resource Management International Digest, Vol 26(2)

The article emphasis on how organisations are redefining the HR systems and processes using People Analytics. People analytics or human resource (HR) analytics refers to the use of analytical techniques such as data mining, predictive analytics and contextual analytics to enable managers to take better decisions related to their workforce. Since, employees are the most crucial resource that an organization can possess, it is important that organizations make appropriate people-oriented decisions.

The article further discusses how Google has created a fine example of incorporating analytics in day-to-day decision-making, which has helped them gain some crucial insights into people operations. Organizations’ initiatives like these can also help to bridge the gap between the existing judgement-based approach that the HR function is now based upon and the data-driven approach that it needs to adopt.

Abstract of Journal Articles

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Abstract of Conference Papers

Chaudhary, Sanjay. (2018). ‘A ranking of the factors influencing e-trading usage in Indian Agriculture Sector’, presented in “GLOGIFT 2018 Conference” organized by IIM Lucknow in Dec 2018

This research study ranks the factors influencing e-Trading usage in the Indian agriculture sector. The Interpretive Ranking Process (IRP) methodology is used to develop the hierarchical ranking. It has been found that the top factors are Cost, Trust, Facilitating Conditions, and Perceived Usefulness respectively. These factors need support with resource allocation in the same priority so that the usage of e-Trading increases. Among others, the aspects of quality control, conflict resolution, mobility and training need immediate attention. The IRP method is a simple process adopted in the context of agriculture marketing sector for the first time. The interpretive logic, knowledge base is useful for researcher, and decision makers.

Gulyani Garishma , Gupta Priyanka, & Singh Ramanpreet. (2019). ‘Contagion effect of US stock market returns on new fragile five stock market returns-A relationship analysis’, presented in “International Conference on Advances in Management Practices 2019” organized by JIMS in April 2019

This paper deals with Stock market returns of new fragile five economies i.e. Qatar, Argentina, Pakistan, Turkey, and Egypt. The paper attempts to establish the linkages and relationship among the returns of these fragile five stock exchanges and examines the effect of the stock index of US stock market index return on the stock indices returns of other country. The daily Index returns of all the five stock exchanges are taken from 2010 to 2018. Long term relationship has been tested by Johansen Co-integration test to show long run association among stock exchange indices. ADF, Unit Root Test and Granger Causality have been applied to find out the cause and effect relationship among the S&P 500 of US stock exchange and fragile five Stock Exchanges Indices. Further Vector Auto Regression in the form of Impulse Response Function and Variance Decomposition Model are applied to validate the results obtained from Granger Causality Test. Since the study is confined to fragile Stock Market and effect of FIIs investment and influence of US Stock Market cannot be ruled out, which requires further study. This paper offers insight into the inter linkages among the fragile five indices and provides important insights for investment and speculative decisions. The study shows that there is a significant and positive correlation among US stock market index and other new fragile economies indices. However long run association was not found among US stock market index and rest of the stock indices. Unidirectional causality is observed in US stock market returns with Qatar, Pakistan and Egypt Stock Indices whereas bi-directional relationship was found among US stock index and Turkish Stock index. It was found that no relationship exist between the US market and the Argentinean market. The results reveal that there are visible effects of stock exchanges indices return on each other’s stock returns.

Chaudhary, Sanjay. (2018). ‘Impact of e-trading on wholesale pricing at farmer level in India’, presented in “Management Education and Research Colloquium” organized by IIM, Kashipurin June 2019Abstract: The research study analyses the impact of e-Trading on the wholesale prices of select commodities in the Agricultural Produce Market Committee (APMC) markets in India. The survey shows a positive majority opinion for a potential increase in wholesale prices of select commodities after the introduction of e-Trading through eNAM. The statistical analysis of empirical data also suggests a possible increase in average wholesale prices due to eNAM effect. The knowledge base developed as part of this research is expected to be useful for researchers and economy policy makers.

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Abstract of Conference Papers

Gupta, Sharad & Verma, H.V. (2019). ‘Mindfulness, Mindful Consumption & Life Satisfaction: An Experiment’,presented in International conference “Conference on Excellence in Research and Education” organized by IIM Indore in May 2019

Using two studies, this research experimentally establishes effectiveness of five-minute meditationsessions in classroom environment for increasing mindful consumption and life satisfaction. It freshly establishes that mindful consumption and life satisfaction can improve within two months with mindfulness based intervention. Implications for higher education students, faculty and policymakers are discussed.

This experiment substantiates that guided short mindfulness sessions make significant difference to certain important traits of young students, if these sessions are done in classroom environment. This opens up possibilities of conducting small sessions with them to improve decisive traits of young students that may include mental well-being, social connectedness and even consumption. This research invokes a discussion that mindfulness, mindful consumption, and subjective happiness can and need to be improved in young students with their regular studies. This research proves that this is possible through short guided sessions done in a classroom environment.

Gupta, Sharad & Verma, H.V. (2019).‘Measuring Mindful Consumption: Scale development and validation’, presented in International Conference “Conference on Excellence in Research and Education” organized by IIM Indore in May 2019

Researchers have not yet developed any scale to measure mindful consumption. There is a strong need to have a scale to measure mindful consumption. The current research bridges this gap using mixed method research to develop a scale for Mindful Consumption that can be used for future empirical researches. This research reorganized the scale development steps and several procedural frameworks (Anderson &Gerbing, 1988; Churchill, 1979;Malhotra et al., 2004; 2006, 2012; Rossiter, 2002; Stanton et al., 2002)into four stages followed by Maklan& Klaus (2011) for development and validation of mindful consumption scale. These four stages were Scale generation, Initial purification, scale refinement, and Scale validity. This research used cross discipline literature review, focus group discussions, expert screening, content pretesting, and multiple cross-section studies to develop and validate the scale for measuring mindful consumption. The structural equation modeling established that mindful consumption mediated most of the relationships between antecedents and consequences, which in turn also corroborated relevance of its antecedents and consequences. Mindful consumption is a distinct construct than Mindfulness. Mindful consumption does not mean austerity overdrive (unlike voluntary simplicity) as it does not impact hedonic consumption. The study establishes a reliable and valid measure for mindful consumption behaviour using mixed method research. This can be utilised by future empirical studies. Antecedents of Mindful consumption include aspects more than just mindfulness.

Gupta, Sharad & Verma, H.V. (2019). ‘Relationship among Mindfulness, Mindful Consumption, and Life Satisfaction’, presented in International conference “Conference on Excellence in Research and Education” organized by IIM Indore in May 2019

Mindfulness focuses on giving attention to the present moment, and results in being situated in the present, sensitive to context, and guided (but not governed) by rules and routines (Kabat-Zinn, 2003; Langer, 2014). Mindful consumption would make consumer more aware of her manipulation by social norms and marketing inducements(Rosenberg, 2004). Mindful consumption has three facets of awareness, caring, and temperance(Gupta & Verma, 2019). Life satisfaction reflects an individual’s evaluation of his or her life as a whole (Diener&Diener, 2009). Recent researchers have also shown different mediators for the link between mindfulness and life satisfaction (Bajaj, Gupta, &Pande, 2016; Bajaj &Pande, 2016). Objective of current research is to experimentally understand relationship among mindfulness, mindful consumption, and life satisfaction.The most novel contribution of this research was in establishing mindful consumption as a mediator of influence of mindfulness on life satisfaction.This research linked mindfulness, mindful consumption, and life satisfaction in one experimental study.This research used two studies including an experimental study to establish in a novel way that influence of mindfulness on life satisfaction was mediated by mindful consumption.

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Abstract of Conference Papers

Gupta, Sharad & Verma, H.V. (2019). ‘Over-consumption and its antidote in Mindful Consumption’ presented in International conference “Vivekananda International Conference 2019” organized by SBS, VIPS in Jan-Feb 2019

Over-consumption is a juggernaut that is difficult to handle in today’s fast world. It is fuelled by high materialism, low self-esteem, and influence of others. A consumer is not able to decide independently without getting influenced by others.There are different forms of overconsumption. In essence, overconsumption involves excessive use of products or services (Brown & Cameron, 2000).Overconsumption is characterised by-

• No control over consumption

• No attention to effects of consumption on self, community, and environment

• Low awareness about self, community, and nature

Voluntary Simplicity / Anti-Consumption involves awareness and caring about self and environment and huge emphasis on restraint. Collaborative Consumption involves awareness and caring about self and society and huge emphasis on sharing. Sustainable Consumption involves awareness and caring about society and environment but hesitant about any restraint on consumption. Mindful Consumption is the only antidote that involves awareness and caring about self, society, and environment, and also restraint on consumption. Therefore, based on review of literature, Mindful consumption is the best antidote to overconsumption. Research on mindful consumption should be pursued by researchers who are concerned about over consumption in today’s world.

Gupta, Sharad & Verma, H.V. (2019). ‘Mindful Consumption Behaviour: Scale development and validation” presented in International conference “Vivekananda International Conference 2019” organized by SBS, VIPS in Jan-Feb 2019

Mindfulness is Mindfulness is awareness that arises through paying attention, on purpose, in the present moment, non-judgementally (Kabat-Zinn, 2002). In this state of conscious awareness, the individual is implicitly aware of the context and content of information and actively constructs categories and distinctions (Langer, 1992). Mindfulness is found to influence many aspects of clinical and organizational importance.Mindfulness also impacts consumer behavior. Sheth, Srinivas, and Sethia (2011) started a concerted dialogue on this topic through their seminal paper in Journal of Academy of Marketing Science.As described by Sheth et al. (2011), the mindful consumption includes mindful behaviour and mindful mindset. This article focuses on the behaviour aspect of overall mindful consumption. Sheth et al. (2011) further stress that it is the temperance in different types of behaviour that is pertinent to mindful consumption behaviour. This motivates our concentration on temperance in different types of consumption behaviours in the conceptualisation of mindful consumption behaviour scale.The objective is to develop a scale for Mindful Consumption Behaviour that can be used for future empirical researches. Sample items were generated from review of literature, experience surveys and focus groups in line with suggestion of Strauss and Corbin (1998). Purification was done through content pretesting as done in Mathwick et al. (2001). Data collection with 21 items and demographic questions was performed using a combination of paper-pen and online surveys.The data was divided into two parts randomly for structure identification and validation. One sample was used for exploratory factor analysis (EFA) and the second sample was used for confirmatory factor analysis (CFA).The established scale was regressed with frequency of changing mobile phones by consumers. It was found that the regression model was significant with a negative regression coefficient. Bootstrap samples (N=5000) established the significance of regression coefficient. The study establishes a reliable and valid measure for mindful consumption behaviour using mixed method research. This can be utilised by future empirical studies.

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Abstract of Conference Papers

Sarin, Gaurav. (2018). ‘Digital Data Management: Categorization, Features, Migration and Adoption’ presented in “18th Global Conference on Digitalization and Flexibility for Organizational Management and Transformation” organized by IIM Lucknow

Digital Disciplines – Social, Mobile, Analytics, Cloud (SMAC) and Internet of Things (IoT) have resulted in tremendous computing and storage needs, which have been addressed by new age non-relational databases. These new database systems overcome the limitations of the relational database systems. Relational databases face challenges to meet the scalability and performance needs of the Digital era. These new systems provide several options for data management under the categories “NoSQL (Not Only SQL)” and “New SQL”. The main business drivers for these new systems are performance, scalability and cost. New data management solutions manage large volume of data, which is one of the prime characteristics of a Big Data system. The primary purpose of this study is to understand the characteristics of NoSQL data management systems, classify them, compare and contrast key relational databases with non-relational databases, identify migration techniques for movement from relational databases to non-relational databases, elicit NoSQL adoption patterns prevalent in the industry, and also indicate possible research avenues in the NoSQL and NewSQL database space.

Unprecedented data volumes, heterogeneous data, performance and scalability requirements of modern applications challenged RDBMS as the only approach for data management. Today's data scales to petabytes or exabytes and should be available with low latency to multiple users globally. Data generated via social media and sensor networks are few examples of Big Data. Mobility is also unleashing multiple waves of innovation. A new category of data storage systems that work properly with Big Data are offering horizontal scalability and high availability as compared to RDBMSs. They sacrifice consistency guarantees and querying capabilities. NoSQL databases are open source as well as commercial, supporting humongous data using distributed servers. Some NoSQL databases have support for structured query language (SQL). Following entities are three major drivers of the NoSQL database management –

I. Big Table by Google II. Dynamo DB by Amazon III. CAP Theorem by Eric Brewer

Singh, Ramanpreet. (2018). ‘Understanding Perceived Risk in Block Chain Adoption- An Indian Buyer Perspective’, presented in National conference organized by LalBahadurShastri Institute of Management in 2018 and published in the book titled on Digital intervention for Economic Growth; Macmillan educationAlthough new virtual currency bitcoin and crypto currency has been gaining popularity in Asia, Europe and the United States, their adoption has seen dramatic rise but adoption in India is below expectation. The growth of bit coin and crypto currency depends on block chain technology .Little research has been conducted to examine and explain adapter’s views on the new block chain adoption system. In this article, we explore buyer’s adoption of block chain technology and discuss factors that inhibit their adoption. The purpose of this study is to examine the impact of perceived risk on buyer adoption of block chain technology. A perceived risk framework was proposed based on perceived risk theory, prospect theory, and perceived value theory. Exploratory factor analysis and multiple regressions have been used to test the research model. Our results suggest that the main adoption drivers are related to the mean of increasing liquidity and transparency, reduction in counter party risk and trading cost whereas the barrier to adoption include perceived risk , perceived performance risk, perceived financial risk, and absence of regulatory authority, trust deficit and speculation in value. By observing the dimensions of perceived risk in block chain technology acceptance, this paper offers insights into how buyers perceive risks in adopting new technologies. Implication for practice and means to overcome the barrier are suggested.

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Book Chapter / Book

Gandhi, M. & Raina, A., (2018). Engendering Women In India, Published by Satyam Law International, New Delhi,

ISBN 978-93-82823-85-8

of the book cover available literature in the domains, while attempting to bring out a focused approach in connecting

“Theory to Practice”. Empowerment of women is an emerging issue these days for the developing and the developed

nations and has speeded the people to work for it directly or indirectly. Studies show that when women are supported and

empowered, all of society benefits. Their families are healthier, more children go to school, agricultural productivity

improves and incomes increase. In short, communities become more resilient. The empowerment of women is located

within the discourse and agenda of gender equality and is increasingly being taken in the agendas of international

development organizations, perhaps more as a means to achieve gender equality than as an end in itself. The book presents

an examination of the core issues, challenges and opportunities that will act as catalysts in driving financial inclusion.

Financial Inclusion, equality at workplace, diversity benefits while women are represented on corporate boards and senior

positions. Chapters in the book discuss legal aspects available in current times to achieve sustainable development by

empowering women in various ways. In every country, women face the particular challenges of their national context,

especially in developing economies. This book explores issues of gender gaps and underlying gender-based injustice in

India, aiming to identify their causes and coming up with a road map in order to achieve women’s empowerment and gender

justice.

The book covers various perspectives about women and sustainable development goal of gender equality. Various aspects

Kansil, R. (2018). Corporate Governance through Ownership: A Conceptual Framework (Edited Volume).

Transforming India: Inclusion, Empowerment, Digitalization and Social Responsibility by Excel India Publishers,

New Delhi, 433-439. ISBN 978-93-86724-61-8

The investors all around the globe move across countries and look at various macro and micro factors for their investment

decision. The economic policies, financial infrastructure and political systems at the macro level and risk, return,

governance and controls at the micro level are the foremost. The expectation is of efficient economic policies, sound and

well-regulated financial infrastructure, stable political systems, lower risk, high return, good governance and vigilant

controls.

The economies that provide the same would attract more capital. In this backdrop, the issue of good governance has been

the subject matter of many previous studies. Though it is difficult to establish what amounts to good governance yet such

practices that would lead to better governance have gained momentum and changed the legal as well as regulatory regime

across nations.

This paper tries to explore the present literature on corporate governance through ownership. Explaining the rationale

behind ownership as a corporate governance mechanism, this paper attempts to discuss two separate dimensions of

ownership as a corporate governance mechanism, namely, type of owner and stake of ownership. In the end an attempt is

made to address the challenges to ownership as a corporate governance mechanism in the context of present ownership

patterns. Given the present settings, it is difficult to call for activism from dispersed shareholders and restrict the power of

large shareholders.

A possible solution provided is the monitoring by the institutional investors. Institutional shareholders can be motivated

and incentivized to actively participate in corporate affairs.

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