continued

AXJJ unsolichd j$~ormc 08r visit f13m 8.3

~ ~ ~ r L ~ n ~ l t e d sslesmag is x-i invasion of my o*ivacy 8:qd ~ks&j, be

- 3 agailzst !fie !zp,hl, 29.2 10,2 13.8 2 2 2 8 ~ 4 15.6

kiixssui~ing I were ziy~.~.ilable for err.,plqr- men-t, under the ~ r q 3 e r circumstances 1 wroul$ cp~rquoprp k wii,:Jwl a n position - zs a direct salesperson. 4.0 3.1 6'7 9.3 10.7 65"8

1kJo;e: When the total of the perce13tages zdjed across a :ova do cot rcaci: 100%, :he differerce reflects respondents ~ v h o $id :?=it 8,nsTArer this ques~iion.

knerican Incentive to Read X

7oh.n Amico Cosmetics, Inc .

Apco Fashionique, Inc .

Arbonne International, Inc .

Artcraft Concepts, Inc . [sea e l ~ ~ o : C. H, Stuart, Inc . j

Art Finds Ynternzt~onal, Inc . [see a,sog Collectors Corner, Inc . ]

Artistic Impressici.:~, 113~.

Art Treasures Guild

Aelantic Industries, Inc, X

Avacare Inc - [see aisa: PJl-ltri-Metics International 1

Avon Eroduc cs ; Ii~c , X >C X ii 17 . >: . x X

3z.sket People Borne parties, Ltd. A Ti

Seeline ~ashisns, Inc. :: .A \- 2: [ass e : a ~ a : Act 11 Jewelry; z.nd S c u d i s Girl Cosmetics]

3-1 Krafc International, L,td

- i-e-c - ~ ,,-, ~ l v l n ~ Products, Inc . A Ti -a 17

8: iblz - House, Inc. 77 A

3 i a ~ z Quz.lity Products X X [ s e e d a o s Chapstlck Cornpanyj

n don Del Corpora-tion

Bose Corporation

Bzandeis Decor Bcutique

,-7- Lh2 Eron-Shoe Company

Canbzidge Direct Sales

Cameo Coutures , Inc . :: I? X A I? X \,

Care Free Internationai, Inc

Cz-rol lne Em-nons [BEE aLso; Szrali Covencry, inc, ; C .H, Stuart & Co , , Inc. ]

Catholic Publishers, Inc.

Cattan1 of California

Ceiebri ity C h i ~ i a Cc

Celebrity, Inc

Ceres Cosrnet ics , Inc .

Cerni tin America, Inc .

Chambre' Cosmetic Corporation

Chapsticl; Company [ ~ & 8 s%&=J: Blair Qval i ty- Pzoduc ts ]

Charmay Corporation

CheerEu.1 Card Coi-ilpany

Childrei-L ' s Records, Inc .

Cblon International, Inc

Cleveland Insticute of Electronics, Tnc ,

Club Watermas ters , inc (Regal Ware, Inc.)

Coilectors Corner, inc. an$. Affiliates [sea al~o: Art Finds International ]

Coloniel Studios, Inc

Eolo~ii; House (SMC Industries, Inc.)

Columbia Jubilee Program

Caresi~uni ty World, Ir~c

Cor~~puterized Buying iVet\\~c-rk, Inc. X

Concept Now Cosmetics X X X X

P , T 7 - C J - - . X , ~~n Tildus cries, Tnc . X X [s,a~s 3.1s~: bTu.tri-Metics International]

Consumer Express, Inc.

Concempo Fashions (The Gea.rson Ccnvany )

Cooking the .An~ericsn Way (Division oOHouse of Lloyd)

Cordcn Sleu, inc.

Country Beautiful Corporation

? T - z L- c - ! L ~ v ~ '- ' Memcries

,m .- a - ,- 2 - - sL -c.LL~~e gL-~i-vers1L, i nc

[3se ~ L L S ~ F Aicas Cutlery Ccrp.-CUTCG; Wear-Ever A l u r n i ~ u m ; Inc . ]

John H . Danlei Co, \i . .

Dekoral? Dow Crez-tions T i 1-

Dezc Plz-nts Company

DehohoSa, Inc .

Delaro Granite, Inc

D-E,L.T.A. International II

Discovery Toys, Inc.

Doehla Greetlng Cards, Inc.

Ooiicas ter

Cudley Pro2.ucts ; Inc

Dynamics. Inc .

Easterlj-ng Company; Inc a

efe' Zosmetics, Ltd.

Ecko I-lome Products Ccrr.gsai?y

- 7

blan Vital. Ltd.

Electrolux Corporation

Ele~-anc Cosmetics, Inc,

Elements

Elysee Scientific Cosmetics

En-ma Page Jewelry, Ltd

n j3i-ruuleiine Cosmetics Corp.

Encyclopaedia B r i t a n n i c a , Inc . X X X A Ti- X Ti ii

Energy Savers, I n c . X

Espree Cosn-ietics Corpora t ion

Family Record P l a n i i n c .

Fash ion Dynamics

Fash ion Two Twenty, I n c . A- T i ;i X T i il x

F i b e r - S e a l Zn te rna t io i ra i , Ync X

- " b ' l n a n c i a l Cont ro l Associz . tes , Inc

- r i n e i l e Cosmetics

F o r t i ~ n a t e C o r p o r a t i o n

ForYcu, I n c .

Freedom Marketing C o r p o r a t i o n

The Fu- l l e r Brush Corilpany

F u r s t-McNess Company

Gateway ( C . H . Sc-u.art)

Gold Markeeing Associates

n .=ocd Will, Inc,

Grace 5nl irnited Cosmetics, Inc .

Great A~riericar? Health &C

Nutrii::on, Inc .

- - Hear c and Ho;ne, Inc .

. . klsritaqe Corporation of Amezicz.

Hishlights Eor Children, I n c . . X . II T7

Hillestad International, Inc

Borne Accents Unllrnited, Inc.

Eome Decoracing Asscciates, Inc.

Home Incer io~:s & G i f t s , Inc. I\ T i A x7 >< A A - x - .. T i

Azmernakers G u i l d of 3-merica A Xi ,, li

Hostess Choice

House of L loyd , Inc.

Ideal Snacks

Jaf r a Cosmecics I n t e r n a t i o n a l

Japan LF f e F_rn.errc~. Ccrpora- t ion

Jene C o r p o r a t i o n

Jud-y-Lee Jewels :I

Just -America X X

Xal-son Eouse , Inc .

n, he Kirby Cornpany

Kitchen Pair

La.dy Lovz Cosmetics

L 'Ajcome ( U - S .A. ) Inc .

Laura Lynn Cosmetics, Inc

Learnex Ltd. , inc

Legacy International, Inc.

John. ini. Lewis Enterprises Iiac .

Lisa Jewels Compai~y

Living Homes, Inc.

The Longaberger Cornpany

L,ucl-,y Heart Cosmetics Inc. :I :C

Lu.z ier , Inc . X X

Lynelb 's Skin Care, i n c

Magik Maid. Ii X

Marjo, Inc

Martin fiesearch Corp.

Mary Catherine, Inc.

Mary Kay Cosmetics, Inc. X X A .,i ;Z X X

Mason Shoe Manufacturing Co . Ti .A X X A Ti X

Masterguard Cor2cration X >I

M z ~ o l Bot?.nical international

Ma\j-a Cosnetics and Skin Care Company, Inc.

Mesa-Trend, Inc.

Melale~lca~ Inc

Milkmaid CcsmeLlcs, iiic.

>qii?ilesot?. Woolen Coirrpany

Miracle Maid

Moorman Manuf ac Luring Conrpany X X X

Mu-ltiples at Home

N a t i o n a l Scck. I n c .

Natural Irgpressions Corp .

Na- tu ra l World., Inc

Nilc_kei?, Tnc .

'I\.TS~ . . (Ns.tional Safety Assoc:at2s, inc.

[see sI7go: SASC3 Ccsmetj.cs]

. .. p q u Skin Ink-erna.tioriaL, Inc . - x .

$Jutri-J\he ci . -s Tcternat ' l (USA) Inc [sss e l ! g 8 0 : pP~jacare ; Inc . ; ~ . n d , Con-Stail Indl~s tries in.-. 1

'7 Olan Mills, Inc. A

Old€ world^ ? r c d u c - ~ s : Inc. :: . .

Q7a. t io .n Cosrttetics Iiic . >I

'1- - ' Sa m-n _ .... ~ e r e 6 Chef, Lcd. X X

II? lne Persccal Place

Personal Resource System, Inc.

C omg k*i~~iV

PC-- ,ira - Fashions, Inc.

Pieroth Brothers, Inc.

PlantMinder , Inc .

The ?lz.y!iouse COII-~pany, Inc ,

Pola U,S.A.. Inc

Positlve Living Products

Premier Eesigns, Inc.

Pres cige Products, Inc

primerica Financial Services

Princess Youse. Inc

- dro-Ag Inc - -

The Process Corporation

PYO-P/LA -. Systems (U. S, A) , Inc

Pure Life Systems, Inc.

ml- L L L , a ~ u r o CO., Inc

Queen' s-Way to Fashion, Inc

RACXAeL Cosmetics, Inc.

The - .. W. T . Rabiilelgh Corqoany [sas s leo: Goiden Prid-el

Regal Ware, I a . X X X X X A X V

Reliv', Inc. X

Rena-Ware Distributors, Inc. V -A X X X ii II X 7,

Renn Enterprises, Ltd. T'- .A X

Rexair, Znc.

Rich P1a.n Corporation

Rickshaw Imports

Rose Joyce Cosmetics

Rose Marie Collection Group, Inc [Eo~-.,aerly WeCare Cistributors j

Royal kmerican Food Company

Royal Bodycare, Inc

Royal Designs, Inc.

Rubberinaid Party Plan, Tnc

Saladmas ter

Sarah Ccventry, inc. X [see alss: Caroline Elmons; and C.H. Stuart, Inc.]

SASCO Cosmetics, Iiic . [see also: NUSAS]

Shaklee Corporation

Sharex X A x7

Sherman, Clay & Company

Silvan 3ve

Scclety Corporation.

The Solutions Corrrpany

The Southwestern Company [see also: %\linii?ng Edge]

The Scvera Company

Spencer Incorporated

Sportron Internationali Inc. X

Stark Brothers Nurseries & X X Orchards Co,

Steelco Stainless Steel, Inc. X

STEP'S Advsntures with the 3R's

Sterling Sealth Services Corp.

Stonegate China Cornpany X

C.H. Stuart & Cc., Inc. X [see also: Artcraft Concepts; Caroline Emmoiis ; Nobility- Prestige Co. ; and Sarah Coventry, Inc . ]

The S tu-art McGuire Comnpany; Inc ,

Studio Girl Cosmetics, Inc. :I X X [see also: Act IT Jewelry: and Beeline Fashions, Inc,)

Success Motivatioa Instituze, Inc .

Su-nasu Internatioral , Inc

Sybil ' s

SymbrakEt te, Iac .

Tarmey Jewels, Inc.

Tandy Home Edu.cation Systems X X

TCC International, Etd. X X

Tiara Exclusives X X X X X

Tirne-Life Libraries, Inc. X X X .A x7 X X X

Tomorrow's Treasures, inc. X X X

Tri-Chem, Inc . X X X -A T7 :I X X

Undercover Wear, Inc. X

United. Consumers Club, Inc. X X x X x

United Laboritories of America, Inc.

-. united Safety & Security, Inc. -A x7

Usborne Boolcs at Home

U.S. Safety & Engineering Corp

Vanda Beauty Counselor

. . verve Corporation

Vis-A-Vis, Inc

Vita Craft Corporation

Viva America Marketing, Inc

Viviane Woodard Corporation

The Vollrath Company

Vorwerk USA, Inc.

W a ~ e r Resou-rces International, Inc.

Watkins Products, Inc.

Weapons Corporation of aiierica

Wear-Ever Aluminum, Inc . [see also: Alcas Cuclery Corp.-CUTCO; CUTCO-Alcas Corp. I

The West Bend Company X X

Wheatonware X X

- - wholesale warehousing Ind-us tries

Appendix B

-., ~ Wlnnlng SdLge [see also: The Southwestern Cowacy]

The Workshops of Gerald E. Wenn X

World Book, Inc

- - world Gift Co., Inc.

World Odyssey

World of Elegance, Ltd.

Yellow Ribbon

Younique Creations

Zondervan Book of Life

Xotess 1. The 3mnuaXLe&ershig Totals reflect that two or more comFany nan-ies may be listed under one membership.

2. References LO "sea alson reflect ir,ultiple company names sharing one membership and/or changed names of the same company.

- T

'v'o~antary adkerence 6~ high sthio.1 standa:ds preserves infegdty and fgimess in "as direct selling ifidustry, its man-,riae'curers, distrribators, and salesmen. Faihfu4 co;npEi;lnce ~ - t h ~rlese stmdards will i~el-ease pdSBic cs~fi"4dene in the direct selling in2ustqr ~rad thereby help to protect *I 0 < 0

brt .~~lb cwflsemer 2nd kgiibi~:ca~e B J S I ~ ~ S S from unfair end deceptive practices.

D;rec"reliing includes ail persons, films, cery~a:~iens and mgmizaiions engaged In h e sate or 05fea"ing for sale of acy kind sf prode-ct by dlrect persaxa; ccmtaac; with Cons"~mer-~Lirci"~.ser~~ or p r q e c i i - ~ e e~slns~rner-~~~rchasers~ at theis home 3r other p B ~ e s 1131. on the premises ofthc s.~;opliers or sellers. l? e ~ c 2 ~ d e s ;host retai! estab~iskments ddistsi5~!ie prin~acily tkscug5 stores, b.dt also emplcy I:~-hxxe selling t e c h k ~ e s .

-1

;I 2e NaAisnal Assozia~ion of DirecflelIing Cofiypa-nies ae1ld the $ J & ~ o ~ ~ J 3e6$er Busi;.ess B~reau. jointly el;dorse t h i s program of stafidards and urge ohers eagagzd in disect selling to a,&le~.e to them.

These standards apply to oral representations made IFX the puqoze of selling o~ ic~ludirag the sale of ~on~n~odi t i es or ser~7ices n~arketed by the direstseiling process. They also apply to a?v~?lse~- ,es~ts and advertising pmfi~e"sion in enjr form.

1. Ali stateme~ts, wri~ten or ma:, by industry members, shdi 'be acca~ate, Tree sf h e capacity to mislead or deceive the consumer and shall reveal maesial f~ctts, the canceal~~ent of which might cwse customers to be n:islead.

2. Ail statementss, vd~ether written or oral, by industry me~mbers, shall offer ~:~erckmdfse or senrice on its merits a ~ d r e h i s ficm attacking co~~pe;itors or disparaging their pro&d-cls, s e ~ ~ i c e s or method of doing business.