DS MOBILE APP

DePuy Synthes Mobile App• A single mobile application (app)

that delivers product information for internal and external use

• Application allows for downloading of content for storage on the device which allows offline usage

• Single, Grouped or Bulk download of assets

• Content sourced from MediaBin Digital Asset Management System

• Update every seven days ensures most recent content is available

• Registration process/ID validation for Sales Consultant only material

• Form completion and submittal with data and user intelligence

• Indexed search of all content• Metrics tool – User and Content

data

DePuy Synthes Mobile App

• SAMM tool for content creation

• Utilize Limelight CDN for public data, INETU secure server for internal only documents

• Fully validated SDLC Development, Validation and Production environments

• US Launch - Oct. 2010

• International Launch - June 2011

• Incorporated legacy DePuy content and private Spine users June 2012

DePuy Synthes Mobile App

• Over 70,000 downloads (US/International), 20,000 activations in two days following DePuy Synthes company launch

• Spine private section access provided to legacy DePuy Spine employees and Distributors only

• Over 1500 registered internal users (450+ Legacy DePuy Spine users since Day 1)

DePuy Synthes Mobile App• TILT• Custom Calendar Creation – Public/Internal only Events• 3D Models with Rotational Capabilities• Compliance Review Form• Spine/Trauma Sales Central• CODMAN NEURO/Mitek/Biomaterials/Power Tools Sections

• Copy or link assets between Airwatch Apps and Public Apps

Testimonials

• “I just wanted to say my surgeons really like the app.  Every surgeon I’ve told has been impressed that we have one and with the amount of content. Thanks again and keep up the good work.”

• “The new IPAD and Synthes App once again played a big part in my sales call today. …The great thing about the app and using it on the IPAD are two fold. First they give you the ability to have a fluid sales call. They allow you to provide the pertinent information to the Surgeon, adjust to other products as the conversation dictates and access files and information not in tech guides…You have unlimited product information at your  fingertips. It has definitely  taken my calls to the next level …”

• “Thanx for putting this together. Its the most useful sales support tool that I've seen since coming on board. Top shelf stuff.”

• “This app is exactly what the sales force needs. “

• “…Anyway, I just wanted to say my surgeons really like the app.  Every surgeon I’ve told has been impressed that we have one and with the amount of content.

• “…Absolutely awesome. This is and will be the best tool we will have in the field: it will also save money on all of the bone models…”

• “Impressive” Marc S. Menkowitz, MD

E Presenter Builder

Mobile Metrics• Programmatic storing and normalization of offline data from the installed App• Track the menus that were accessed and media launched from those menus• Track access to individual content items• Track connection data including the type of devices, OS, Device ids,

Username, IP Address• Track usage of search feature and search terms• Generate reports based on company, date, and area of the App content was

accessed• Reporting data will be collected and available as a historical archive,

permitting system owners to capture, retain, and review utilization data ad infinitum.

DePuy Synthes Mobile App – Metrics

Downloads - over 50,000Unique Devices connecting so far  33,000 Home Screen : over 1,000,000Trauma KYO - 771,000Spine KYO/System Search - 245,000CMF KYO - 88,000Search - 229,000Trauma Sales Two Minute Drills - over 3000Popular search terms: Showing interest in DePuy Products (Spine mainly) and use (all in March)

Expedium 5,085 3/19/2013 Viper 3,635 3/19/2013 Bengal 3,125 3/18/2013 Skyline 2,827 3/15/2013 Mountaineer 2,824 3/18/2013 Concorde 1,911 3/19/2013 Mis Lateral Platform 1,574 3/19/2013 Confidence 1,207 3/13/2013 Vectra 1,114 3/14/2013 Tfn 1,080 3/13/2013 Uniplate 1,069 3/19/2013 Synapse 939 3/18/2013 Matrix 818 3/13/2013 Screw removal 786 3/11/2013 Xrl 751 3/18/2013 Dbx 736 3/14/2013 MilagroBR 682 3/14/2013 Small frag 677 3/17/2013

US Stats Since Inception

DePuy Synthes Mobile App – Metrics

Downloads – over 20,000

Home Screen : 284,000

Trauma KYO - 304,000

Spine KYO/System Search – 66,000

CMF KYO - 33,000

Popular search terms:

Pfna 277 3/3/2013 EXPERT TIBIAL NAIL 204 3/13/2013 Tomofix 197 3/18/2013 Dls 187 3/16/2013 PHILOS 180 2/22/2013 Ria 164 3/14/2013 Lcp 157 3/14/2013 Dhs 155 3/14/2013

OUS Stats Since Inception

DePuy Synthes Mobile App – Future Activities

• New Private Sections• International – Private section in development• Biomaterials

• Revised Public Section – Early July• Private Section - July

• Codman Neuro Private Section early July • Power Tools

• Revised Public Section – Ongoing• Private Section – Aug. 31

• Joint Reconstruction Public Content – In devlopment

• Copy or link assets between Airwatch Apps and Public Apps

• IOS Content Management System enhancement to allow to select the e-Presenter Logo (in process)

• AD Security Integration-Permanent Self Registration of App

In Planning/Production Stage

DePuy Synthes Mobile App – Future ActivitiesFuture Planned Enhancements -

• Native Support for multiple iOS Displays (iPhone 5, iPad Mini)

• Native iOS 7 Support

• Release Current Updated PDF Viewer

• PDF Reader Enhancements (iBooks functionality)

• Push Notification of News, Announcements, Recalls, etc.

- User Target Messaging

• Support for multiple Mobile Devices Platforms

• Favorite Assets (Bookmarks)

• Download individual Asset from Asset Viewer Screen

• AD Security Integration-Automated Permanent Self Registration of App