Drybar Monthly Press Report February 2014 SA 3.11

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TO: ALLI WEBB / DRYBAR MICHAEL LANDAU / DRYBAR BRITTANY DRISCOLL / DRYBAR TESSA JOHNSON/ DRYBAR FROM: CAROL BELL / BRANDLINK COMMUNICATIONS BARBARA MARTIN / BRANDLINK COMMUNICATIONS SELMIN ARAT / BRANDLINK COMMUNICATIONS CURTIS KELLY / BRANDLINK COMMUNICATIONS ERICA KRUPICKA / BRANDLINK COMMUNICATIONS SAMANTHA LEFKOWITZ / BRANDLINK COMMUNICATIONS BROOKE HENDERSON/ BRANDLINK COMMUNICATIONS JILLIAN MIZNER / BRANDLINK COMMUNICATIONS ALLIX WRIGHT / BRANDLINK COMMUNICATIONS DATE: RE: FEBRUARY 2014: MONTHLY PRESS REPORT & ACCOUNT ACTIVITIES The following is a detailed account of MEDIA RESULTS generated on behalf of Drybar by BrandLink Communicat MEDIA OUTLET TOPIC / SECTION Allure Magazine Influencers List Vanity Fair Oscars Nights/Featured DOTF Program Refinery29.com 9 New Get-Glam Spots in S.F DailyMakeover.com The Very Best Dry Shampoos DailyCandy.com The Best Hairstylists and Colorists in SF GuestofaGuest.com Fight Flat Hair: 7 Products To Give You Extra Volume/Featured Hot Toddy Dallas.Racked.com The 38 Best Salons, Spas and Beauty Stores in DFW

Transcript of Drybar Monthly Press Report February 2014 SA 3.11

Page 1: Drybar Monthly Press Report February 2014 SA 3.11

TO: ALLI WEBB / DRYBAR

MICHAEL LANDAU / DRYBAR

BRITTANY DRISCOLL / DRYBAR

TESSA JOHNSON/ DRYBAR

FROM: CAROL BELL / BRANDLINK COMMUNICATIONS

BARBARA MARTIN / BRANDLINK COMMUNICATIONS

SELMIN ARAT / BRANDLINK COMMUNICATIONS

CURTIS KELLY / BRANDLINK COMMUNICATIONS

ERICA KRUPICKA / BRANDLINK COMMUNICATIONS

SAMANTHA LEFKOWITZ / BRANDLINK COMMUNICATIONS

BROOKE HENDERSON/ BRANDLINK COMMUNICATIONS

JILLIAN MIZNER / BRANDLINK COMMUNICATIONS

ALLIX WRIGHT / BRANDLINK COMMUNICATIONS

DATE:

RE:

FEBRUARY 2014: MONTHLY PRESS REPORT & ACCOUNT

ACTIVITIES

The following is a detailed account of MEDIA RESULTS generated on behalf of Drybar by BrandLink Communications.

MEDIA

OUTLET TOPIC / SECTION

Allure Magazine Influencers List

Vanity Fair Oscars Nights/Featured DOTF Program

Refinery29.com 9 New Get-Glam Spots in S.F

DailyMakeover.com The Very Best Dry Shampoos

DailyCandy.com The Best Hairstylists and Colorists in SF

GuestofaGuest.com

Fight Flat Hair: 7 Products To Give You Extra Volume/Featured Hot

Toddy

Dallas.Racked.com The 38 Best Salons, Spas and Beauty Stores in DFW

COVERAGE RAN

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Racked NY New York City's 38 Best Beauty Stores, Spas, and Salons

Refinery29.com Lazy Girl's Guide to Heat Styling/Aill Webb Interview

Instagram.com

peoplestylewatchmag "The hot guy from #loveactually, gold #mani,

#champagne, a great #braid and a life motto...pretty good pre-

#redcarpet afternoon at @thedrybar West Hollywood. #glam

#hair"/Social Media Mention

DailyCandy.com Bag of Tricks: Managing Editor Allison Hatfield/Featured 100 Proof

Coastmagazine.com These local express beauty services will keep you beautiful, and on schedule

Refinery29.com How To Cheat Your Way To Perfect Hair

HawtCelebs.com Jamie Lynn Sigler at Drybar in West Hollywood

TotalBeauty.com The Amazing Beauty Breakthroughs You Haven’t Heard About… Yet

CoastMagazine.com Beauty Bar Craze

StarzDay.com Jamie Lynn Sigler at Drybar in West Hollywood

Celebzz.com Jamie Lynn Sigler at Drybar in West Hollywood

Chiffon Souffle A Trip to the Drybar: The Encino Location

Rank & Style The Ten Best Hair Dryers: Stylish Hair In A Breeze!/Featured Buttercup

DailyMail.co.uk Jamie Lynn Sigler spotted at Drybar

Racked SF

The Podolls’ New Botique Is Making Burlingame Cool/Featured Drybar

San Francisco

Racked SF

The Podolls’ New Boutique Is Making Burlingame Cool/Featured Drybar

San Francisco

InTheCapital.com

Spotted in Washington: French President Hollande, Bradley Cooper,

Jennifer Hudson, and MoreSparkle-and-spice.com With Cupid in Mind...

HuffingtonPost.com Female Entrepreneurs Who Inspire Women With Their Brands

Washingtonian.com Spotted: Malia Obama at Drybar this Weekend

Domestikatedlife.com Drybar Boston

TypicallyTali.com A Trip to the Drybar

Makethemostblog.com Mother-Daughter Date

Glittertrim.com Drybar + Boston Bloggers

Rank & Style

Introductions The List-ful Way: Ten Questions with Drybar Founder, Alli

Webb

Jodibeansblog.com Drybar event with boston bloggers

GuestofaGuest.com

Valentine's Day Gift Guide: Perfect Picks for Every Type of

Girl/Featured Drybar gift certificate

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ClassicallyB.com Boston Bloggers Drybar Event

Soundofcharm.blogspot.com Review: The Drybar in Chestnut Hill

Paleo Princess Boston Bloggers Gather at Drybar: A "Premier" Blow-Dry Bar

Belleofthebean.com Boston Bloggers x Drybar Event Recap

PrettyandFun.com Hint Hint It's Almost Valentine's Day

Star Magazine Star Spots The Stars/Featured Naomi Watts at Drybar Brentwood

SweetLemonMag.com Big, Texas Hair

MatchesFashion.com The Buzz/Drybar review

UsMagazine.com

How Not to Have Hat Head, Make Your Blowout Last All Winter, Plus

More Winter Hair Secrets/Interview with Alli Webb

Glam.com

Dry Shampoo Roundup/Featured Drybar Detox Dry Shampoo for

Brunettes

Racked NY

Updated: Drybar Is Opening Another Salon in Midtown/Interview with

Alli WebbHostingandToasting,com H&T Valentine's Day Gift Guide

Details.com

StyleGirlfriend 'guy's hair essentials' feature has been picked

up/Featured Buttercup and Alli Webb interviewHollywoodLife Instagram Social Media MentionDetails.com Blow Me: The Argument for Investing in a Professional Hair Dryer

HollywoodLife Instagram Social Media Mention

Examiner.com

Fashion week preview: Amex, Pamella Roland, BCBG, Rebecca Taylor,

Tracy Reese

*Please note, Ad Values and Media Impressions are best reflected upon available information and unknown values quantify additional impressions & media dollars.

OUTLET TOPIC / SECTION

Seventeen Magazine 7 Days of Hair

Brides Magazine Bridal Beauty Awards

COVERAGE CONFIRMED

Page 4: Drybar Monthly Press Report February 2014 SA 3.11

Brides Magazine Bridesmaid Gifts

FOAM Magazine Escape/Travel Story

Good Housekeeping Extreme Weather Hair

Health DIY Blowout Guide

Houston Magazine Texas Tea

Martha Stewart Weddings Sprint Beauty Awards

Modern Luxury Dallas Texas Tea

New Canaan Magazine Texas Tea

Pretty Connected Midtown opening/Alli Webb interview

PopSugar Packing for Coachella

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Self Magazine Extending Your Blowout

Seventeen Magazine Product Review

The College Prepster Midtown opening/Alli Webb interview

Travel + Leisure Beyond The Road

Washingtonian MOM Blowout Tips

Washingtonian MOM Dry shampoo

OUTLET TOPIC / SECTION7X7 Magazine Texas Tea/Mai Tai Spritzer

Allure.com Editor's Favorite Pick

Allure.com Product FinderArizona Bride Texas TeaArizona Foothills Texas TeaArizona Foothills Texas Tea

The Atlantan Texas Tea/Mai Tai Spritzer

Atlanta Magazine Texas Tea/Mai Tai Spritzer

BeautyLink.com Interview with AlliBethesda Magazine Texas Tea/Mai Tai Spritzer

COVERAGE PENDING

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Big Boys Neighborhood (Power 106) Men's Pitch

Boston Magazine Texas Tea

Buzzfeed Men's Gift Guide

Ceremony Magazine Product Review

Chicago Magazine Texas Tea/Mai Tai Spritzer

CollegeCandy.com Product ReviewCS Modern Luxury Texas Tea/Mai Tai Spritzer

D Magazine Texas Tea/Mai Tai SpritzerDC Magazine Texas Tea/Mai Tai Spritzer

Delta Sky Magazine Product Review

DuJour Magazine Interview with Alli

Elle Magazine Workbook

Eric & Kathy Mornings (101.9 The Mix) Men's Pitch

Forest & Bluff Texas Tea/Mai Tai Spritzer

Good Housekeeping 2014 Anti-Aging Awards

Good Housekeeping 2014 Hair Awards

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Guyism.com Men's Gift Guide

H Texas Texas TeaH Texas Texas Tea

H Texas Texas Tea

Hinsdale Living Texas Tea/Mai Tai SpritzerHouston Magazine Texas Tea

Houstonia Texas Tea/Mai Tai SpritzerHoustonia Texas Tea/Mai Tai SpritzerImproper Bostonian Texas Tea/Mai Tai Spritzer

Jim & Kim Morning Show (Fresh 102.7) Men's PitchLiving Magazine Texas Tea

Marie Claire Mogul Maintenance

Maxim Men's Gift GuideNew Canaan Magazine Texas Tea/Mai Tai Spritzer

O, The Oprah Magazine Profile PieceON Magazine Texas Tea/Mai Tai Spritzer

On-Air with Ryan Seacrest (KISSFM 102.7) Men's Pitch

PaperCity Texas Tea

Parents Magazine Beauty StoryPhoenix Magazine Texas TeaPlano Profile Texas Tea

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Redbook 2014 MVP AwardsSan Francisco Magazine Texas Tea/Mai Tai Spritzer

Scene Magazine Back Bay/Newbury feature

Scene Magazine Texas Tea

Self Magazine 2014 Beauty Awards

Self Magazine Product Review

Self Magazine Reality Check PageSo Scottsdale Texas Tea

Sophisticate's Hairstyle Guide Tips and tricks for blow drying

Style Wire Back Bay/Newbury featureSwagg Texas Tea

Sweet Lemon Magazine Texas TeaTexas Monthly Texas Tea/Mai Tai SpritzerTexas Monthly Texas Tea/Mai Tai Spritzer

The Daily Free Press Back Bay/Newbury feature

Total Beauty 2014 Beauty Awards

Upscale Magazine Summer Beauty

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Upscale Magazine Mother's Day Gift Guide

Washingtonian Texas Tea/Mai Tai Spritzer

WHERE Boston Texas Tea/Mai Tai Spritzer

Women's Day Latina Mother's Day Gift Guide

OUTLET TOPIC / SECTION

AOL/People/Joyus Interview with Alli

COVERAGE DECLINED

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The following is a detailed account of MEDIA RESULTS generated on behalf of Drybar by BrandLink Communications.

DATE CIRC / UNIQUE VISITORS MEDIA IMPRESSIONS AD RATE VALUE $

March Issue 1,127,635 3,946,723 $790,280.00

February Issue 1,193,267 4,176,435 $189,106.00

February 28, 2014 1,038,495 1,038,495 $15,577.43

February 26, 2014 1,099,932 1,099,932 N/A

February 26, 2014 2,469,948 2,469,948 $74,098.44

February 25, 2014 690,404 690,404 N/A

February 25, 2014 N/A N/A N/A

COVERAGE RAN

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February 25, 2014 36,383 36,383 $436.59

February 23, 2014 1,038,495 1,038,495 $15,577.43

February 22, 2014 Followers: 82,461 N/A N/A

February 21, 2014 2,469,948 2,469,948 $74,098.44

February 20, 2014 51092 51092 N/A

February 20, 2014 1,038,495 1,038,495 $15,577.43

February 20, 2014 3.12 3,120 N/A

February 20, 2014 370,949 370,949 N/A

February 20, 2014 51,092 51,092 N/A

February 19, 2014 60,362 60,362 N/A

February 19, 2014 N/A N/A N/A

February 19, 2014 N/A N/A N/A

February 18, 2014 N/A N/A N/A

February 18, 2014 5,740,461 5,740,461 N/A

February 17, 2014 202,674 202,674 N/A

February 17, 2014

February 14, 2014 1336960 1336960 $534.78February 12, 2014 N/A N/A N/A

February 12, 2014 40,903,800 40,903,800 $317,004.45

February 11, 2014 100141 100141 N/A

February 11, 2014 19426 19426 N/A

February 10, 2014 N/A N/A N/A

February 10, 2014 N/A N/A N/A

February 10, 2014 N/A N/A N/A

February 10, 2014 N/A N/A N/A

February 10, 2014 N/A N/A N/A

February 10, 2014 24,424 24,424 $427.42

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February 7,2014 N/A N/A N/A

February 7,2014 N/A N/A N/A

February 7,2014 N/A N/A N/A

February 6, 2014 N/A N/A N/A

February 6, 2014 143785 143785 N/A

February 5, 2014 880,256 3,080,896 $150,300.00

February 5, 2014 N/A N/A N/A

February 5, 2014 36,404 36.404 N/A

February 4, 2014 6,465,206 6.465,206 $64,652.06

February 4, 2014 527,104 527,104 N/A

February 4, 2014 36,383 36.383 $436.00 February 4, 2014 N/A N/A N/A

February 3, 2014 412,097 412.097 N/AFebruary 3, 2014 5,237 5,237February 4, 2014 412097 N/A N/A

February 3, 2014 followers: 11,752 N/Q N/A

February 3, 2014 11,826,779 11,826,773 N/A

TOTAL 69,982,955 70,627,266 $1,708,106.47

*Please note, Ad Values and Media Impressions are best reflected upon available information and unknown values quantify additional impressions & media dollars.

DATE NOTES

April Issue

Photo shoot completed,

BLC sent stylist name to

editor Jillian Rufallo for

the spread

April / May Issue

Beauty Editor Sophie

Moore confirmed

placement of Buttercup in

the issue

COVERAGE CONFIRMED

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March Issue

Editor Beth Swanson

requested imaging and

crediting information for

Drybar Kits- BLC sent all

info to editor and samples

of the VIP kit and Morning

After kit for consideration,

Editor confirmed

placement

March/April Issue

Editor Kathryn Romeyn

requested Alli Webb for

Q&A, Alli Webb submitted

answers

March Issue

BLC facilitated calls with

Alli Webb and Eileen Van

Benschoten to fact check

the article

April Issue

Article from All You is

being used for the April

issue of Health magazine,

Editor Chelsea Burns is

confirming statements

April

Texas Tea to be featured,

BLC to send samples

Spring Issue

BLC working with beauty

director Melissa Foss on

exact products and

number of winners for the

giveaway, BLC presented

giveaway opportunity to

DB team of 10 Blowout in

a Box kit, BLC sent final

crediting info and imaging

April

Texas Tea to be featured,

BLC to send samples

TBD

Megan Gagnon requested

Texas Tea products to

try...under consideration

for a summer issue

April

BLC to coordinate blowout

+ interview around

Midtown shop opening

Late March/Early April

1.4 oz. Detox to be

included in roundup.

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June Issue

BLC followed up with

writer Krista Demaio to

confirm story is running in

the June issue ¬ Writer

confirmed Alli Webb in the

story

April Issue

Editor confirmed

placement of Drybar

Southern Belle Volumizing

Mousse

April

BLC to coordinate blowout

+ interview around

Midtown shop opening

TBD

Freelance writer Kate

Betts is pitching Drybar as

the go to blow dry bar for

a woman on the go - BLC

to follow up

Spring issue

Alli's tips for the achieving

a great blowout

Spring issue

Detox Dry Shampoo in dry

shampoo story. Photo

shoot completed 2/10

DATE NOTES

TBD Pitched Schuyler/Chloe

TBD

BLC sent Hold Me Up Hair

clips to editor Lindsay

Colameo

TBD

Editor Stephanie Saltzman

requested three samples

of the Full Pint Medium

Round Brush for

consideration, BLC sent

samples along with one-

sheetTBD Pitched Sarah BaumannTBD Pitched Diane AielloTBD Pitched Melissa Larsen

TBD Pitched Stephanie Smith

TBD

Pitched Jessica Keaton

Young

TBD

BLC submitted Alli's

answers to editor Susan

Miller TBD Pitched Lisa

COVERAGE PENDING

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TBD

Pitched coasters and

Morning After Kit for

men's gift guide

TBD Pitched Courtney Hollands

TBD

BLC submitted blowout

coasters for men's gift

guide to Perrin Drumm

May Issue

Editor is interested in

drybar – requested

samples, BLC send VIP kit,

100 Proof and Chaser, BLC

sent hi-res images as well

of products for

consideration

TBD

Pitched Carly Boers/Beth

Fenner

TBD

BLC sent samples of 100

Proof, Money Maker, and

Hot Toddy to blogger Alex

Kruse to review and

featureTBD Pitched J. Carroll

TBD Pitched Krista NightengaleTBD Pitched Katie Bianco

TBD

Fashion & Lifestyle editor

Liz Doyle requested

sample of VIP Pack , BLC to

send

June/Summer Issue

BLC sent

informaiton/questions to

DB team, awaiting

answers

TBD

Editor Catherine Straut

connected BLC with

Amanda Fitzsimons

regarding Alli Webb in the

section - BLC to follow up

TBD

Pitched coasters and

Morning After Kit for

men's gift guide

TBD Pitched Kendall McKinven

March Issue

BLC sent editor Nina Judar

samples of Happy Hour

Shampoo and Conditioner

for consideration - BLC

followed up 11.14

September Issue

BLC sending samples of

Southern Belle Mousse to

editors for testing

Page 17: Drybar Monthly Press Report February 2014 SA 3.11

TBD

BLC submitted blowout

coasters for men's gift

guide

TBD Pitched Carla MenendezTBD Pitched Laurette

TBD Pitched Bambi Abernathy

TBD Pitched Kendall McKinvenTBD Pitched Holly Crawford

TBD Pitched Katharine ShilcuttTBD Pitched Kerry HowleyTBD Pitched Alix Childs

TBD

Pitched coasters and

Morning After Kit for

men's gift guideTBD Pitched Abby Hoeffner

TBD

BLC followed up with Erin

Flaherty regarding Alli

being featured in the

column on 2/6

TBD

BLC submitted blowout

coasters for men's gift

guide to Stan WilliamsTBD Pitched Megan Gagnon

TBD

BLC followed up with

creative director Adam

Glassman regarding

possible profile/inclusion

of Alli Webb and Drybar in

an upcoming issue - BLC to

follow upTBD Pitched Kristen

TBD

Pitched coasters and

Morning After Kit for

men's gift guide

TBD

Pitched Megan Winder,

would like to include in

Retail Rap

June Issue

Beauty editor Chloe

Metzger is considering

Detox and Detox for

Brunette for her story ¬

BLC sent samples and

product sheetsTBD Pitched Niki D'AndreaTBD Pitched Cindy Boykin

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June Issue

BLC submitted Sake Bomb

Shampoo, Sake Bomb

Conditioner, and Mudslide

Hair Mask to editor

Marissa Oliva for

considerationTBD Pitched Ellen Cushing

Spring

Bobby DiMarzo requested

images for Back Bay shop,

BLC sent shop images

Spring

Pitched Bobby DiMarzo

May Issue

BLC submitted samples

and press release of the

Mudslide Nourishing Hair

Mask to editor Ariba Avil

for review

April Issue

BLC followed up with

editor April Franzino on

HH Shampoo and

Conditioner on 2/6

April Issue

Editor Elaine D'Farley

requested an interview

from Alli, BLC submitted

answers from DB product

consultant for the storyTBD Pitched Niki D'Andrea

June issue

Phone interview with Alli

(completed)

TBD

Pitched Elissa Garza for

local business profileTBD Pitched Elizabeth

TBD Pitched Amanda KusnherTBD Pitched Kristie RamirezTBD Pitched Mimi Swartz

TBD

Working with Kelsey and

Sebastian on Drybar's

inclusion in a piece about

Newbury Stret

April Issue

BLC submitted Mudslide

to editor Tiffanie Petett

for consideration

TBD

BLC pitched freelance

writer Joane Amay Sake

Bomb and Mudslide

products as remedies for

dry hair

Page 19: Drybar Monthly Press Report February 2014 SA 3.11

TBD

Beauty contributor

Navdeep Mundi requested

hi-res imaging and

crediting information for

Blowout In A Box

TBD Pitched Michelle Thomas

TBD Pitched Leigh Harrington

TBD

Beauty Director Yesenia

Almonte is considering

Drybar VIP Kit for the gift

guide

DATE NOTES

DB passing at this time

COVERAGE DECLINED

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URL

N/A

N/A

http://www.refinery29.com/best-salons-san-francisco#slide-4

http://www.dailymakeover.com/trends/hair/best-dry-shampoos-brands/

http://www.dailycandy.com/san-francisco/flipbook/168289/7/Best-Hairstylists-and-Colorists-in-San-Francisco/Best-Blowout-Drybar

http://guestofaguest.com/beauty/fight-flat-hair-7-products-to-give-you-extra-volume&slide=4

http://dallas.racked.com/archives/2014/02/25/the-38-best-salons-spas-and-beauty-stores-in-dfw.php

COVERAGE RAN

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http://ny.racked.com/archives/2014/02/25/new_york_citys_38_best_beauty_stores_salons_and_spas.php

http://www.refinery29.com/heat-styling-products#slide-1

http://instagram.com/p/kvRMN4FfYQ/

http://www.dailycandy.com/everywhere/flipbook/167833/Inside-Allison-Hatfields-Makeup-Bag?et_cid=74627&et_rid=1683287

http://www.coastmagazine.com/articles/beautybar-2882--.html

http://www.refinery29.com/best-haircut?utm_source=facebook.com&utm_medium=post#slide-8

http://www.hawtcelebs.com/jamie-lynn-sigler-at-drybar-in-west-hollywood/

http://www.totalbeauty.com/content/slideshows/new-beauty-trends-2014-140220/page3

http://www.coastmagazine.com/articles/beautybar-2882--.html

http://starzday.com/jamie-lynn-sigler-at-drybar-in-west-hollywood/

http://www.celebzz.com/jamie-lynn-sigler-at-drybar-in-west-hollywood/

http://chiffonsouffle.com/2014/02/19/a-trip-to-the-drybar-the-encino-location/

http://www.rankandstyle.com/top-10-list/best-hair-dryers-2014/

http://www.dailymail.co.uk/tvshowbiz/article-2561994/Jamie-Lynn-Sigler-steps-blow-dry-bar-wearing-super-skinny-jeans-just-six-months-birth-son.html

http://sf.racked.com/archives/2014/02/17/the-podolls-1.php

http://sf.racked.com/archives/2014/02/17/the-podolls-1.php

http://inthecapital.streetwise.co/all-series/spotted-in-washington-french-president-hollande-bradley-cooper-jennifer-hudson-and-more/http://www.sparkle-and-spice.com/2014/02/with-cupid-in-mind.html

http://www.huffingtonpost.com/abby-draper/female-entreprenuers-who-_b_4769459.html

http://www.washingtonian.com/blogs/shoparound/hair-beauty/spotted-malia-obama-at-drybar-this-weekend.php

http://domestikatedlife.com/2014/02/11/drybar/

http://www.typicallytali.com/2014/02/a-trip-to-dry-bar.html

http://www.makethemostblog.com/2014/02/mother-daughter-date.html

http://www.glittertrim.com/2014/02/drybar-boston-bloggers.html

http://blog.rankandstyle.com/post/76223328686/ten-questions-with-drybar-founder-alli-webb

http://www.jodibeansblog.com/

http://guestofaguest.com/new-york/gift-giving/valentines-day-gift-guide-perfect-picks-for-every-type-of-girl&slide=3

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http://www.classicallyb.com/2014/02/07/boston-bloggers-dry-bar-event/

http://soundofcharm.blogspot.com/2014/02/the-drybar-in-chestnut-hill.html

http://paleoprincessrd.com/2014/02/07/boston-bloggers-gather-at-drybar-a-premier-blow-dry-bar/

http://belleofthebean.com/

http://www.prettyandfun.com/2014/02/a-few-valentines-day-hints.html

http://sweetlemonmag.com/living/big-texas-hair/

http://www.matchesfashion.com/womens/the-style-report/the-americana-issue/fashion-week

http://www.usmagazine.com/celebrity-beauty/news/how-not-to-have-hat-head-make-your-blowout-winter-hair-secrets-201442

http://www.glam.com/dry-shampoos-to-extend-the-life-of-any-hairstyle/

http://ny.racked.com/archives/2014/02/04/drybar_saw_a_gap_in_the_market_and_filled_it.phphttp://hostingandtoasting.com/ht-valentines-day-gift-guide/

http://www.details.com/blogs/daily-details/2014/02/blow-me-the-argument-for-investing-in-a-professional-hair-dryer.html

http://instagram.com/p/j9o26AmPpN/http://www.details.com/blogs/daily-details/2014/02/blow-me-the-argument-for-investing-in-a-professional-hair-dryer.html

http://instagram.com/p/j9o26AmPpN/

http://www.examiner.com/article/fashion-week-preview-amex-pamella-roland-bcbg-rebecca-taylor-tracy-reese

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http://www.dailycandy.com/san-francisco/flipbook/168289/7/Best-Hairstylists-and-Colorists-in-San-Francisco/Best-Blowout-Drybar

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http://www.dailycandy.com/everywhere/flipbook/167833/Inside-Allison-Hatfields-Makeup-Bag?et_cid=74627&et_rid=1683287

http://www.dailymail.co.uk/tvshowbiz/article-2561994/Jamie-Lynn-Sigler-steps-blow-dry-bar-wearing-super-skinny-jeans-just-six-months-birth-son.html

http://inthecapital.streetwise.co/all-series/spotted-in-washington-french-president-hollande-bradley-cooper-jennifer-hudson-and-more/

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http://www.usmagazine.com/celebrity-beauty/news/how-not-to-have-hat-head-make-your-blowout-winter-hair-secrets-201442

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http://www.dailymail.co.uk/tvshowbiz/article-2561994/Jamie-Lynn-Sigler-steps-blow-dry-bar-wearing-super-skinny-jeans-just-six-months-birth-son.html

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ACTIVITY

Boston Marathon

Cancer Research Institute Winter Soiree

Minds Matter "Spring for the Students"

Starbucks Media Event

Harper's Bazaar Beauty Issue

Marimekko In-Store Event

Netflix Orange Is the New Black

STK DC

Boston Business Journal Mentor Breakfast

Breast Treatment Task Force

Hermosa Local / Ocean Bar

Ipsy

Live Love Pop

Stepford Wives Premiere

The Lovely It Girl

Wendy's Salad Launch Event

WWD Beauty CEO Summit Gift Bag

EVENTS

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ACTION STATUS

DB to donate 3-pack to auction Confirmed

DB to donate 3-pack to auction Confirmed

DB to donate 3-pack to auction Confirmed

BLC provided feedback on press list Confirmed

BLC to present opportunity to host a possible launch event Pending

BLC provided pricing for Stylists Pending

BLC speaking to Netflix about possible launch event Pending

BLC in communication with STK about potential launch event Pending

BLC recommended to decline opportunity to sponsor Declined

BLC recommended to decline opportunity to sponsor Declined

BLC recommended to decline opportunity to participate in gift bags Declined

BLC recommended to decline opportunity to participate in event Declined

BLC recommended to decline opportunity to sponsor event Declined

Production studio did not have the funds to execute Declined

BLC recommended to decline opportunity to sponsor launch event Declined

BLC recommended to decline opportunity Declined

BLC recommended to decline opportunity to participate in gift bag; Alli attending Declined

EVENTS

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ACTIVITY

Domino Magazine

Gilt City

Shopbop

Stylist Mailer

Better After 50

Million Dollar Listing OC

MARKETING

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ACTION STATUS

BLC vetting partnership opportunity Pending

BLC vetting partnership opportunity Pending

BLC vetting partnership opportunity Pending

Alli to approve stylist names Pending

BLC recommended to decline opportunity to advertise Declined

BLC recommended to decline opportunity to participate Declined

MARKETING