Drupalcon prague v4

Building a Global Digital Marketing Platform with Drupal

Drupalcon Prague, September 24th 2013

[email protected] | @iluli_eu

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Disclaimer: This presentation outlines a general technology direction. Pfizer Inc has no obligation to pursue any approaches outlined in this presentation or to develop or use any functionality mentioned in this presentation. The technology strategy and possible future developments are subject to change and may be changed at any time for any reason without notice.


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Drupal @ Pfizer

Limited internal Drupal usage since 4.7

Closely watching Drupal since 2009

Drupal 7 selected for Consumer BU in Q1 2011

Drupal / Acquia selected for all Commercial BU’s in Q1 2012

18 Months into our Drupal Journey


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The case for consistent technology

Qua

lity

& S

ecur

ity

Sca

labi

lity

Cap

abili

ty

Spe

ed t

o M

arke

t

“More for Less” – Significantly enhance scale and capability of each marketing property, consistently reduce cost per interaction.

Flexibility

Cos

t


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Large Enterprise - ease of technology fragmentationB

usin

ess

Uni

ts

Pro

du

ct 3

Pro

du

ct 1

Pro

du

ct 2

Regions

Market x Market y Market z

Markets

Pro

du

cts


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Selection

User Access / Permissions

Requrements

Identified that through interviews with regional teams and analysis of existing application portfolio.

200+ Large and small sites

SaaS and PaaS offerings

Demonstration Scenarios

Cloning a digital property

Content Deployment

CMS – Pfizer Selection Process

Consolidated Market

Requirements Requirements translated to “Demonstration Scenarios” for a live evaluation of each tool.

Finalists

Solutions evaluated through Demonstration Scores, SWOT analysis, partner capability in respective technology, total cost of ownership and alignment to strategy.

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Key Drupal challenges considered in selection

EnterpriseDeployment

Jenkins / Guidelines

WF Tools

Content Editors Experience

Centralized Content Entry

DrupalResourcing

Engage with Drupal Specialists

Leverage SaaSSI Engagement

Short TermSolution

Long TermSolutionChallenge


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The the case for Open Source / Drupal

Big proprietary solution. “Does Everything”Lots of projects, differing sizes & complexities.Customise (T + $)Customise (TT + $$)Customise (TTT + $$$)Customise (TTTT + $$$$)Customise (TTTTT + $$$$$)Customise (TTTTTTT + $$$$$$)Upgrade? Forget it.Doesn’t quite do what you need. Square Peg, Round Hole.Not quite what you wanted.


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The the case for Open Source / Drupal

Drupal Core + Pfizer Platform + Contrib + CustomA better way…Flexible. Powerful.


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Scaling Enterprise Development

Launching multiple websites per week can be disruptive.

Hundreds of websites.Hundreds of days.18 Months.

[email protected] | @iluli_eu11

Microsite

Blog

Brand Site

Brand Site

Event

Webinar

Event

Webinar

Self Detail

Brand Site

Brand Site

Event

Event

Webinar

Brand Site HCP Portal

Brand Site

HCP Portal

Lifestyle Site

Community Site

Event

Facebook

App

Facebook

App

Drupal - Scalable Usage Patterns


Minimize disruption, leverage the technology and focus.

Web Server

Infr

astr

uct

ure

Operating System

Database

Redundancy / Scalability

Content Management System

Performance / Availability Monitoring

Content Delivery Network

Analytics

Features

User Experience

Creative

Personalisation

Content

Pla

tfo

rmS

oft

war

eC

amp

aig

n S

trat

egy

Time to Market

Cost $$$ $$ $

One-Off PaaS SaaS


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Key Lessons

Focus on the right things

Partner for the commodities

SaaS for as many sites as possible

Application independence by default, layer in dependency as needed

Build a team of Drupal Rockstars

10 ways to do anything, pick the right ones

Rescue/Guide projects as needed

Develop a platform, ensure the appropriate level of consistency

“Core” functionality and strategy – CI, Deployment, BDD, Security


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THANKS!

Drupalcon prague v4

Technology

Transcript of Drupalcon prague v4