Tom EricksonCEO, Acquia

@tom_eric

Drupal in the Global 2000

Accelerate Business Agility with

Open Source Drupal

• Disparate systems

• Duplication of content

• Static content

• High cost to manage

• Not scalable

A

BROKEN

WEB

Custom

CMS

A Wide Range of Web Needs[s

ca

le]

[complexity & longevity]

Corporate

Sites

Product

Sites

“Marketing”

Sites

where cost and speed to

market are both critical

factors, open source

software can play a key

role in helping

organizations develop the

capabilities they need to

achieve high performance

quickly and at reduced

cost

• From self-contained, page-centric applications to

content services frameworks

• Modular, flexible architecture to support rapid

application development

• RESTful services - core infrastructure of the Web

to Content Services

Content

Services

Delivery is

Drupal’s

Competitive

Advantage

“Good support for „placeless‟

delivery and reuse of richly tagged

content” Real Story Group

Assembled Web

ExperiencesArchitecture to rapidly “assemble” experiences from

building-blocks instead of code sites from scratch.

Drupal core Drupal + recommended

modules

Solution

Distributions

Web Experience

Management

Unified Web Experience

Commerce

Enable Sales through Rich Content

Build rich, immersive content experiences (brand boutiques, segment stores)

and enable in-line social features and commerce functions

Create Context Aware Mobile Experiences

Use location services to deliver relevant information across device platforms

Connect with Customers through Social CRM

Provide rich,

social support

experiences

and recognize

loyal customers

Product Development Communities

Build value in your partner ecosystem

Gamification

Increase Customer Engagement

Offer Superior Customer Service

Reduce support costs while increasing customer satisfaction

360 Degree View of the Customer

Engage,

reward and

develop rich

behavioral

graphs

Act Global, Think Local

Innovate faster and more frequently

Multi site, multi language

External and Internal

9

Communications

blocks

Tools

Feedback/ratings

HR To Do‟s

Learning

Multimedia

eMail access

Rotating banners

Personalized!

Corporate Standard

Uniform branding, single tech skill set, massive savings

Predominance5

11

86

3

130

2

of the Big 6 US media companies

of the top 18 US media brands

of the top 100 universities worldwide

of the top 4 global music companies

nations using Drupal for gov‟t websites

largest global pharmaceutical companies

Media Entertainment Public Sector Higher Ed

Some of the Bunch

High Tech Pharma / Healthcare Financial Services Others

More of the Bunch

Truly Agile Marketing

February 2012 March 2012 April 2012

Pinterest hits

10M unique visitors

New Drupal module

created for website

Users “pinned” images

15 Drupal sites go live

with

Pinterest integration

Drupal

Measurement and reporting

Social

FB/TwitterPrimary

site

Email

campaign

Video

portalMobile

application

Community

site

Rich media assets User generated

contentMarketing

automation

CRM Feeds

Integration with Best-of-Breed Tools

Better Approach

Ex. 1: Traditional Product

Development CycleEx. 2: Networked Collaboration,

Continuous Innovation

Project A

De

sig

n

Sp

ecs

Re

q‟ts

Te

st &

Re

lea

se

Co

din

g

De

sig

n

Sp

ecs

Re

q‟ts

Project A

Project C

Project B

Project D

Project Etime

effort

TailoredContent “components”

..that can be arranged

for varying contexts .... for all form factors.

A.Comments

B.Ratings

C.Video Player

D.Personalized Content

E.Related Links

F.Advertising

G.Share

H.Tags

I.Download

J.Learn More

K.RSS Feed

Campaign 1

Campaign 2

Fastest time to market for web projects

Open approach drives greater ROI

Best of breed ecosystem

Our Community. Your Platform.

Purpose built for engagement

THANK

YOUTom Erickson | tom@acquia.com

@tom_eric

Situation• Hundreds of websites

• Dozens of CMS‟s

• Using Drupal in one division,

multiple sites

• Global evaluation process

• Oracle Fatwire

• Salesforce

• DNN

Result• Selected Drupal as their global

Web platform

• Building mobile brand sites in 1/4

of time of proprietary system

• Can build new sites in half the

time it takes for internal

deployment

Efficiently Create & Manage Sites

Global Pharmaceuticals Company