Drupal and SEO
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Transcript of Drupal and SEO
Search Engine Optimization
“Search engine optimization (SEO) is theprocess of improving the volume or quality oftraffic to a web site from search engines via"natural" or un-paid ("organic" or"algorithmic") search results as opposed tosearch engine marketing (SEM) which dealswith paid inclusion. Typically, the earlier (orhigher) a site appears in the search resultslist, the more visitors it will receive from thesearch engine. “
Wikipedia
Drupal modules that may increase SEO
I TaxonomyI PathautoI Global redirectI SitemapI XML sitemapI Google website optimizerI Search 404I NodewordsI Google analyticsI Page titleI ...
Can’t tell the content from the url
-What was that article you sent me?-Ah, it’swww.mysitewithunicorns/index.php?q=node/12633
Content is available multiple times
All the same content:I yoursite.com/node/1I yoursite.com/?q=node/1I www.yoursite.com/node/1I yoursite.com/index.php?q=node/1I yoursite.com/node/1/I yoursite.com/dont-duplicate-me
Global redirect
I yoursite.com/node/1I yoursite.com/?q=node/1I www.yoursite.com/node/1I yoursite.com/index.php?q=node/1I yoursite.com/node/1/
⇓
yoursite.com/dont-duplicate-me
Sitemap for humans
Sitemap module„...provides a site map that gives visitors an
overview of your site.”
Sitemap for robots
XML sitemap module„...creates a sitemap that conforms to the
sitemaps.org specification. This helps searchengines to more intelligently crawl a website
and keep their results up to date.”
XML sitemap
I Generates an XML with the newest contentI Can ask search engines to crawl them:
I AskI BingI Yahoo!
(Requires a webmaster account to be set up)
Find the best content
Google WebsiteOptimizer
„...allows you to rotate different segments ofcontent on your key sales pages to work outwhich sections and combinations convertthe best.”
Help your users find what they want
Search 404„Instead of showing a standard "404 Pagenot found", this module performs a search onthe keywords in the URL”
Use the meta tags
Met tag keywords manipulation:
I NodewordsI Integrated Metatags
„Giving more attention to the importantmetadata such as keywords and descriptionon some of your nodes allows you to getbetter search engine positioning...”
Sign up to Webmaster tools
All search engine have one, but Google’s is the onlyone worth using.It will tell you exactly what are the problems.
Captcha modules
A CAPTCHA is a challenge-response test most oftenplaced within web forms to determine whether theuser is human.
I Captcha moduleI Mollom
The site is slow
Google does order sites by page loading speed (notjust pure response time, javascript load times,number of images, number of dns to resolve, etc...)
Speed up your site
I Tons of tutorialsI Last semesters presentationI http://pronovix.com/blog/
optimize-web-pages-bandwidthI http://pronovix.com/blog/
my-favorite-drupal-performance-hacks