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Transcript of Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3.
The Sport Management and Administration The Sport Management and Administration - Model - Model
The Study of United States Olympic Center The Study of United States Olympic Center at Chula Vista, San Diego, CA at Chula Vista, San Diego, CA
Dr.Siriraks Khawchaimaha - College of Graduate Study in M anagement, Khon Kaen University
and - Mr.Sangwian Boonto Sport Authority of Thailand Region 3,
Nakornratsima, Thailand
After the Nation Event: 24th SEA Games and ASEAN Para Games ,
Nakornrajsima, Thailand
-“The Strategic Business Model as a
Sustainable Growth”
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
HMK Stadium Business ModelProduct 1. Thai
Sport
2. Sport Heroes / Profession
3. Sport Tourism & Holistic Health TAT
& MOPH
4. Competition , Events
Management
F
A
M
I
L
Y
M
E
M
B
E
R
S
S
T
U
D
E
N
T
S
Thai Boxing
Swimming
Tennis
Badminton
Basketball
Golf
Te-Kwan-do
Valley ball
Track & Field
Cycling
Football
Beach Valley
Futsal
SPORTS SPORTS tourismtourism
Thai Thai Traditional Traditional MedicineMedicine
Sport CompetitionSport Competition
- National- National- InternationalInternational
Ta Kraw Aquatic Aquatic Exercise Exercise
SPASPA-HomeHome-DestinatioDestinationn
Professional sport Professional sport competitioncompetition
Traditional Thai Swords
TherapyTherapy HealthcareHealthcare Music ConcertMusic Concert
Holistic Holistic healthhealth
SLIM SLIM centercenter
Training & SeminarTraining & Seminar
Sport Sport Practice Practice CenterCenter
Physical Physical FitnessFitness
WeddingWedding
Beauty ContestBeauty Contest
Local Local Research CenterResearch Center OTOP productsOTOP products Traditional FestiveTraditional Festive
Community &Community &
Public servicePublic service
International International APMEAAPMEA
Sport Science CenterSport Science Center Thai cuisineThai cuisine
Exchange Exchange Professional Athletes Professional Athletes Nutrition cuisineNutrition cuisine
Customers
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
Obstructs & LimitationsObstructs & Limitations
1. Own Personnel - Limited resources with limited business knowledge, know how and experiences
2. Outsourcers : Janitorial, Security and gardening – Limited skills and technology
3. Rules and Regulations - the complexity of the authority procedures, processes
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
The Study Tour The Study Tour
ICSM ICSM International Certificate in Sport ManagementInternational Certificate in Sport Management
14 – 27 September, 200814 – 27 September, 2008 14 พฤษภาคม 2551
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
International Certificate in Sport ManagementInternational Certificate in Sport Management
Dr.S. Khawchaimaha, Mr.S. Boonto Khon KaeDr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3n University & SAT Region 3
*** Government & Self Support Sports *** Government & Self Support Sports Facilities ***Facilities ***Facilities, Equipment, -- for Outdoor Facilities, Equipment, -- for Outdoor Summer SportsSummer SportsSport Science & Sport MedicineSport Science & Sport MedicineUSOC souvenir shop – Marketing USOC souvenir shop – Marketing through Sportsthrough SportsNutrition canteenNutrition canteenAthletes hotel, accommodationsAthletes hotel, accommodations
Grassroots Community Sport : Fairhope
High School :Spanish Fort High School
University :USC, Auburn, Alabama
National Swimming Complex
Nadadore, San Diego
USOC :USOC :Chula VistaChula Vista
Facility:
Verizon Center
On-the-go Event ; Soccer MatchPracticing, Exercise, Coaching
Kids Soccer Match
USC – Fans meet coach – the beating tactics Auburn - After the Competition - Football Alabama - On-the-go ; Volleyball Match
Facilities, Equipment, PhysiciansSponsorship, Fund Raising After the Competition ambiance
Facilities, Equipments, Lockers rooms, Practicing, ExerciseSponsorship, Fund Raising
Facilities : Practice, Swimming, DivingMedal honor & Acknowledgement Sponsorship, After school - Swimming class
Facilities, Customers Segmentation,Sponsor & Fund Raising & Event CalendarBefore-the-event ; preparation management
BIOMECHANICS – Dr. Ariel • A Critical Success Role of Biomechanics on sustaining & Excellence
Objectives of the Study TourObjectives of the Study Tour
United States Olympic Committee(USOC)
USOC operatesUSOC operatesOlympic Training FacilitiesOlympic Training Facilities
= 6 Olympic Training Center = 6 Olympic Training Center (OTC)(OTC)
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
Olympic Training Centers - aspiring Olympians prepare for international competition:
• Colorado Springs, Colorado offers both summer and winter sports training in a variety of sports. It houses the USOC headquarters and many permanent athletic venues.
• The ARCO Training Center in Chula Vista, California offers training in various summer sports. The largest facility there is a lake for canoeing and rowing.
• Lake Placid, New York is a facility for winter sports athletes. Permanent facilities include an ice hockey/figure skating arena, a bobsled run, and a luge run.
Olympic University• Marquette, Michigan also trains winter sports athletes. • Pettit National Ice Center on the grounds of West Allis, Wisconsin's
Wisconsin State Fair Park is an indoor winter sports venue utilized for speedskating, ice hockey, and figure skating.
• The US Olympic Rowing Team Training Facility is located at Lake Mercer in Mercer County Central Park in West Windsor New Jersey. The team also practices on Princeton University's rowing course on nearby Lake Carnegie
USOC -Olympic Training Center (OTC)
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
PhilosophyPhilosophy
The place where leaders come together to sh The place where leaders come together to sh are, experience, and build valuable relationsh are, experience, and build valuable relationsh ips. Rooted in the philosophy of ips. Rooted in the philosophy of Olympism
and the and the Olympic Ideals
, Olympic University offers programs and conf , Olympic University offers programs and conf erences built on four pillars erences built on four pillars
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
1 .1 . Performance:Performance: all about performance all about performance 1 . both on and off the field of play.
2. focus on improving performance in all aspects of ourlives
3. sing sport as a metaphor4. help leaders see how to improve the performance of
themselves, their teams and their organizations.
2.2. Leadership:Leadership: means "creating meaningful change" means "creating meaningful change" 1 . focus on helping leaders at all levels understand the
change process2 . how individuals experience and respond to change
3 . a strong focus on Personal Leadership4 . helping leaders to find their internal leadership voice
, act with courage, generate followership, which ulti mately drives meaningful change in the world
5. utilize and discuss various tools, methodologies and assessments in helping leaders on their journey.
4 4 PillarsPillars
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
3.3. Health and Wellness Health and Wellness: Individual success is more than j ust "improved numbers". These programs fall into two cat
egories .1 .1 . Wellness Wellness - contains programs that teach leaders to foc
us on more than just their "intellectual" energy, but al - so their physical and emotional well being.
2 .2 . HealthHealth - leaders to create and evangelize solutions tha t can improve the overall health of all Americans, such
as childhood obesity, diabetes and physical fitness.
4.4. Peace:Peace: The Olympic Ideals promote peace 1 . strive to be a catalyst for positive momentum in this a
rea2 . weaving the concept of Olympism into all that teach
3 . foster the principles which will lead us to a more peac eful and ethical society
4 . hosting broad dialogues, collaboratives and programs - with the focus on purpose driven leadership
5 . role of the individual and the corporation in driving to ward world peace.
4 4 Pillars (con’d)Pillars (con’d)
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
1 . Programs
Open enrollment training classes designed around a specific s ubject matter for a specific level of audience. Typically, progra
ms are run several times per year. Programs can also be run sp ecifically for an intact work team or organization.
2 . Conferences Focused on a particular topic, conferences are one time events
for a specific number of people. Typically there will be a keynot e speaker, a number of workshops and an opportunity for netw
orking.
3. CustomizedSolutions Working with business leaders on the issues facing their teams
or organizations, Olympic University staff can create and facilit ate programs designed to build specific skills, create dialogue t
o uncover issues and solve problems. We offer a unique setting and activities to unleash creativity as well as facilitate a myria
d of other solutions.
Olympic University offers thr Olympic University offers thr ee types of educational solut ee types of educational solut
ions:ions:
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
OTCOTCChula Vista, San Diego, CaliforniaChula Vista, San Diego, California
Dr.S. Khawchaimaha, Mr.S. Boonto Khon KaeDr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3n University & SAT Region 3
Field Research and Qualitative Methodology
SAT Region 3 Management
Sport Management
USSA
Business Management
KKU
Observations
Depth Interview
SAT Region 3 SAT Region 3 AcademicAcademic MethodologyMethodology
FIELD Research“HMK Model”
OperationalStaffs
2nd ICSM Team Members
Best Practice“USOC Model”
The Revisited “HMK Model”The Revisited “HMK Model”
Dr.S. Khawchaimaha, Mr.S. Boonto Khon KaeDr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3n University & SAT Region 3
Depth IntervieweesDepth Interviewees
USOC Program Manager USOC Program Manager
USOC DirectorUSOC Director
Tracy LambTracy Lamb
USSA AcademicUSSA Academic
USOC Manager Athlete and USOC Manager Athlete and Community RelationCommunity Relation
Ms.Janet FrancisMs.Janet Francis
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
OTC at Chula VistaVision
“Enable America’s athletes to realize their Olympic and Paralympic dreams”
MissionTo support United States Olympic and Paralympic athletes in achieving systained competitive excellence and preserve the Olympism and Olympic ideals, and thereby inspire all Americans
Olympism and Olympic IdealsA philosophy of life rooted in the balanced development of the mind, body and character, combining culture and education with a view to promote peace, understanding, dignity, fair play and respect to others
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
Olympism & Olympic IdealsOlympism & Olympic Ideals
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
USOC Programs1. Athlete Speakers Network ; As members of what can be called a true
All-American Team, Olympians, Paralympians, and elite athletes representing the United States on the world's stage have the characteristics and background that make them a great addition for any event.
2. Champions in Life ; Champions In Life is a community outreach program of the USOC.
3. Citizens Through Sport Alliance ; A joint effort by the school-college-Olympic community and professional sports leagues to promote the values of citizenship that are realized through sportsmanship
4. Community Olympic Development Programs ; Athlete Services and Programs provide a year-round resident athlete environment that aims to enhance athletes experience at the Olympic Training Centers and positively impact performance.
5. F.L.A.M.E. ; Finding Leaders Among Minorities Everywhere6. Jr. Olympic Skills ; Jr. Olympic Skills is a FREE national grassroots
skills competition that provides both boys and girls, ages 8 to 13, the opportunity to showcase their athletic abilities.
7. Team for Tomorrow Fund ; Team for Tomorrow is a humanitarian fund through which U.S. athletes offer their assistance and support to those in need in the United States and around the world.
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
AwardsThe USOC administers a number of awards and honors for
individuals and teams who – have significant achievements in Olympic and Paralympic sports, or – have made contributions to the Olympic and Paralympic movement
in the U.S.
1. USOC Athlete of the Year - Awards are given annually to the top overall male athlete, female athlete, Paralympic athlete, and team, from among the USOC's member organizations.
2. USOC Coach of the Year - Awards are given annually to the top national, developmental, Paralympic, and volunteer coaches, and for achievement in sports science.
3. U.S. Olympic Hall of Fame - The Hall of Fame honors Olympic and Paralympic athletes, teams, coaches, and others who have demonstrated extraordinary service to the U.S. Olympic movement.
4. U.S. Olympic Spirit Award - This award is given biennially to athletes demonstrating spirit, courage, and achievement at the Olympic and Paralympic Games.
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
Sports Training at OTC
1. Archery, 2. Bobsled, 3. Boxing, 4. Canoe/Kayak, 5. Cycling, 6. Fencing, 7. Field Hockey, 8. Lunge, 9. Rowing, 10.Rugby, 11.Sailing, 12.Skiing/Snowboarding, 13.Soccer, 14.Softball, 15.Table Tennis, 16.Track and Field, 17.Triathlon, 18.Volleyball, 19.Wrestling, and 20.various Paralympics Sports
1. Boathouse, 2. Easton Archery Range, 3. Emily Hunte Black Athletics Complex, 4. Alex G. Spanos Field Hockey Complex, 5. Kyocera Soccer Complex, 6. Douglas F. Manchester Family Cycling
Criterium, 7. Softball, 8. BMX Supercross Complex, 9. Strength and Conditioning Pavilion,
Sports Pavilon, 10. Athlete Village and Athlete Housing 11. AT&T Athlete Connections Center
Venues
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
Sports FOCUS
1. Track and Field
2. Archery
3. Field Hockey
4. Cycling
5. Canoe/Kayak
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
Services FOCUS
1. Strength and Conditioning Services
2. Medical Services
3. Sport Psychology Services
4. Psychology Services
5. Nutrition Services
6. Coaching Services
7. Biomechanics Services
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
SponsorshipSponsorship
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
• Team for Tomorrow is a humanitarian relief fund that allows Olympic and Paralympic athletes the opportunity to give back to local communities and people in need throughout the world, consist of donations, volunteerism, disaster services, advocacy and other relief contributions.
• Athletes - interest in humanitarianism, and in social and civic responsibility. Team for Tomorrow offers a vehicle through which to channel our efforts, and to unite the U.S. Team around one extremely worthy cause.
• Team for Tomorrow is actually doing to make the world a better place.
Human Resources Management
Human Resources Management
Personnel in Operations
Director: Tracy Lamb
Manager Athlete and Community Relations: Janet Francis
Volunteers: There are many volunteer opportunities available at the USOC Chula Vista at contact phone USOTC (619)656-1500
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
Performance Service Organization Chart
Performance ServicesAppx 62 personnel
AdministrativeDoug, Tammy, Michelle
OperationsLance, Michelle, Elisabeth
Sportfolio Endurance
Sportfolio Strength & Power
Sportfolio Acrobat & Combat
Sportfolio Team & Technical
Coaching
Lab
Library
Recovery Center
Strength & Conditioning
Project Management
Medical
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
Source of Income
1. Government contribution annually 7.0 M.USD2. Sponsors; Corporate Partner are such as NIKE, AT&T, KYOCERA ( at
original start up, The British Petroleum is the major donor but presently is withdrawn )
3. Private Donation4. Housing ; the charge to 150 Beds is 75$ for non
residencesAnd 45$ for US
residences5. All inclusive of accommodations, nutrition foods, sport activities, AT&T
Athletes Club, and all facilities as wishes, etc.6. The full time Sport programming are on Track & Field, Archery, Field
Hockey, BMX and Canoe/Kayak7. Souvenirs shop8. Community involvement – on yearly the facilities welcome at least 8,000
elementary kids, as the aim of building up sports lovers since grassroots
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
Expenses
1. Personnel
2. Administrations
3. Outsource1. Janitorial services
2. Gardening & Landscape
3. Security services
Dr.S. Khawchaimaha, Mr.S. Boonto Khon KaeDr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3n University & SAT Region 3
Community & Citizen Value Propositions
1. Strengthen Family & Community Relations,2. Through Sport Activities, 3. Fund Raising, through Community Shop,4. Volunteers workers : Parents & Kids5. Kids development: Sport, Skill, Competition,
etc Leisure Time :Venice Beach Hollywood, CASINO, Target, Outlet
Grassroots Community Sport : Fairhope Community
High School :Spanish Fort High School
University :USC, Auburn, Alabama
National Swimming:Nadadore, San Diego
USOC :USOC :Chula VistaChula Vista
Facility:Verizon Center
Leisure Time 1. Sports , Recreations, Social, Lifestyle2. & Tourism Integration
Well Balance : Education & Sports& Healthcare Management
1. Sponsorship, Fund Raising, 2. Pride to belongs – Parents, Community3. Exercise, Practicing, Competition4. Event Mgt – Competition, PomPom Girl, Dancer,
Band5. IMC - PR & TVC & Local Newspaper6. Obesity program – health management
Sportainment Business = Sport + Entertainment + Event Management
1. The Products : Facility, the 3 team of Sports Athletes – Sport MKT
2. Customer Segmentation: PRIVATE CLUB, VIP, SUITE, Seating management vs. Ticket price,
3. Source of Income : Sponsorship – Marketing Through Sports, Ticket, Space Leasing Contracts
4. Event Calendar : 280 events booked in advance for 20085. CRM : Sponsor Management, Hall of Fame, Privileges6. Operation Management of the Hawkeye Competition
preparation7. Multi Facilities Support : Sports ( 3 different floor tile,
Concert ) 8. PR room – News & Reporter courtesy & hospitality9. Hospitality Management – 2 concierges at all event show
time
Well Balance : Education & Well Balance : Education & Sports& Healthcare Sports& Healthcare ManagementManagement
1.1. Sponsorship, Fund Raising, Sponsorship, Fund Raising, 2.2. Pride to belongsPride to belongs3.3. Exercise, Practicing, Competition, Event Exercise, Practicing, Competition, Event
MgtMgt4.4. PR & TVC & Local NewspaperPR & TVC & Local Newspaper5.5. Obesity program – health managementObesity program – health management Well Balance : Education &
Sports& Healthcare Management
1. Sponsorship, Fund Raising, 2. Pride to belongs
Education & Sport Management
1. Sponsorship, Fund Raising, Alumni 2. Pride to belongs – family , community3. Fund Raising Activity - PR through Others Observation :1. County , City, States – Positioning by
its Vision & Mission Statement 2. Acknowledgement of the successful
Athletes 3. Sport Heroes & Profession plan - from
BASE – Grass Roots through school, universities, private club
4. Recruitment process – through sports event
5. Fund Raising Activity - PR , IMC, Sport Channel
6. Senior citizen – feels that current sports is too much Business Oriented,
7. Being Professional Athletes earns from being the Brand Ambassador/ Presenter
8. However, some professional athletes are still die poor
Learning'sLearning'sBIOMECHANICS – Dr. Ariel1. Sport Product Development –
R&D
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
HMK Stadium Business ModelProduct 1. Thai
Sport
2. Sport Heroes / Profession
3. Sport Tourism & Holistic Health TAT
& MOPH
4. Competition , Events
Management
F
A
M
I
L
Y
M
E
M
B
E
R
S
S
T
U
D
E
N
T
S
Thai Boxing
Swimming
Tennis
Badminton
Basketball
Golf
Te-Kwan-do
Valley ball
Track & Field
Cycling
Football
Beach Valley
Futsal
SPORTS SPORTS tourismtourism
Thai Thai Traditional Traditional MedicineMedicine
Sport CompetitionSport Competition
- National- National- InternationalInternational
Ta Kraw Aquatic Aquatic Exercise Exercise
SPASPA-HomeHome-DestinatioDestinationn
Professional sport Professional sport competitioncompetition
Traditional Thai Swords
TherapyTherapy HealthcareHealthcare Music ConcertMusic Concert
Holistic Holistic healthhealth
SLIM SLIM centercenter
Training & SeminarTraining & Seminar
Sport Sport Practice Practice CenterCenter
Physical Physical FitnessFitness
WeddingWedding
Beauty ContestBeauty Contest
Local Local Research CenterResearch Center OTOP productsOTOP products Traditional FestiveTraditional Festive
Community &Community &
Public servicePublic service
International International APMEAAPMEA
Sport Science CenterSport Science Center Thai cuisineThai cuisine
Exchange Exchange Professional Athletes Professional Athletes Nutrition cuisineNutrition cuisine
Customers
Dr.S. Khawchaimaha, Mr.S. Boonto Khon KaeDr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3n University & SAT Region 3
HMK Model & Focus
1. Products and Services1. Northeastern capabilities2. Sport Excellence
2. Customers Based1. Sport Heroes2. Sport Associations & Screening process3. Grassroots & Community Relation
3. Human Resources Management1. Skill and hospitality management2. Remuneration and Reward3. Volunteer
4. Sponsors – Proud Sponsors
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
HMK Stadium Business ModelProduct
& Services
1. Thai
Sport
2. Sport Heroes / Profession
3. Sport Tourism & Holistic Health TAT
& MOPH
4. Competition , Events
Management
S
P
O
R
T
H
E
R
O
E
S
A
S
S
O
&
M
E
M
B
E
R
S
S
P
O
R
T
S
C
H
O
O
L
Thai Boxing
Swimming
Tennis
Badminton
Basketball
Golf
Te-Kwan-do
Valley ball
Track & Field
Cycling
Football
Beach Valley
Futsal
SPORTS SPORTS tourismtourism
Thai Thai Traditional Traditional MedicineMedicine
Sport CompetitionSport Competition
- National- National- InternationalInternational
Ta Kraw Aquatic Aquatic Exercise Exercise
SPASPA-HomeHome-DestinatioDestinationn
Professional sport Professional sport competitioncompetition
Traditional Thai Swords
TherapyTherapy HealthcareHealthcare 5. Performance 5. Performance ServicesServices
Holistic Holistic healthhealth
SLIM SLIM centercenter
6. Nutrition of 6. Nutrition of Thai cuisineThai cuisine
4.Sponsor
Sport Sport Practice Practice CenterCenter
Physical Physical FitnessFitness
7. Marketing 7. Marketing thru sports - thru sports - Souvenirs ShopSouvenirs Shop
Local Local Research CenterResearch Center 8. Remunerations8. Remunerations Traditional FestiveTraditional Festive
Community &Community &
Public servicePublic service
International International APMEAAPMEA
Sport Science CenterSport Science Center 9. Experiences & 9. Experiences & ExpertExpert
Exchange Exchange Professional Athletes Professional Athletes OTOP productsOTOP products
Customers2. Re-Focused Customer based
1.Re-Focused – Product & Services
3. Re-Focused - HRM
Dr.S. Khawchaimaha, Mr.S. Boonto Khon Kaen University & SAT Region 3
Strategic Sport Marketing Management :SSMM for SAT HMK Region 3
The 8 Services Marketing Mixes
HMK Region 3Focus
OTC Chula VistaThe Learning & Best
Practice
Products & Services One Stop service One stop service
Price Sponsors ManagementThai Residences, Non-Thai Residences
US. Residences & Non US Residences
Place Convenience Convenience
Promotions & PR TVC-sport, Regional Hub & Community Relation
Public & Community Relation
People The Expert & Experiences
Hospitality & Courtesy
Expertise & Hospitality & Courtesy
Process Functional & Systematic Systematic, Professional
Physical Evidences Clean & Green Cleanliness, Tidy, Safety Conscious
Productivity & Quality Customers Satisfaction Survey
Medal Analysis
Medal Analysis
Learning & AdoptionGlobalization
Implement & ExecutionGlocalization
Adapt to fit ‘THAI’ Localization
Q&A