Droidcon2013 app analytics_huber_1und1
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Transcript of Droidcon2013 app analytics_huber_1und1
Build your own app analytics toolsdroidcon 2013
Monica Tudora, Matthias Huber1&1 Internet AG
1
Monica Tudora
�works for 1&1 Internet AG in Bucharest, Romania
�developes Android apps for 1&1
�previously worked for Namco Bandai Games
® 1&1 Internet AG 2011
Speaker Introduction
Matthias Huber
�works for 1&1 Internet AG in
Karlsruhe, Germany
�manages a development
department
�previously managed Android
Dev Team at Nero AG
�develops iOS App in his spare
time
1&1 Internet 2
1&1 – Member of United Internet AG
® 1&1 Internet AG 2012
SEDO Holding AG
79.45 %
Indirect
shareholdings
via EFF
Shareholdings in
41
Shareholdings in
young
Internet companies
100 %
3
Freenet 2.98 %
Goldbach 14.96 %
Hi-media 10.65 %
fun 49.00 %
Virtual Minds 48.65 %
ProfitBricks 30.02 %
1&1 Services 3
Effective: August 15th 2012
Motivated team
� More than 5,600 employees, thereof 1,500 in
product management, development and data
centers
Sales power
� 2.9 million new customer contracts p.a.
� 40,000 registrations for free services on a daily
basis
Operational Excellence
� 42 million accounts in 10 countries
5 Data Centers
� 70,000 servers in Europe and USA
1&1: Services of United Internet AG
® 1&1 Internet AG 2012
Access Applications
Networks
User
equipment
Content
Standard
software
4Subsidiaries 4
Effective: August 15th 2012
1&1 Subsidiaries
Apps 5® 1&1 Internet AG 2012
1&1 Apps
® 1&1 Internet AG 2011 1&1 Insights 6
1&1 Insights
® 1&1 Internet AG 2011 Tools 7
Analytics Tools Out There
® 1&1 Internet AG 2011 Why 8
Why Build Your Own Tools
® 1&1 Internet AG 2011 Requirements 9
� You do not trust external service providers
� Own the tools - own the data!
� You need tools that do not exist yet, or you have special requirements
� Build whatever you need!
� You want to be able to change data collection, data transfer, analysis
� You build it - you can change it!
� Last but not least: learn something ☺
Our Analytics Requirements
® 1&1 Internet AG 2011 Technical Setup 10
� Hotmaps: help designers see
how intuitive the screen
design is
� Crash Analytics: help
developers find all the
crashes in an app
� Usage Statistics: gather
specific events and visualise
them in nice graphics
Technical Setup
® 1&1 Internet AG 2011 Live Demo 11
ToolsManagerToolsManager
HotmapsHotmaps
CrashesCrashes
StatisticsStatistics
DBDBAnalytics
Backend
Analytics
Backend
Live Demo
® 1&1 Internet AG 2011 12
Live Demo!
Conclusions
® 1&1 Internet AG 2012
� Implementing your one analytics tools is not difficult
� If you have reasons to build your own analytics tools:
Do not hesitate to do it!
� Things that help you on the way:
�OpenSource libraries (e.g. ACRA – http://acra.ch )
� Server-side tools (LAMP, phpMyAdmin, C)
� 1&1 Dynamic Cloud Server
13
Thank you for your attention!
Questions?!?
14