GS Paper IV | Ethics, Integrity and Aptitude – Foundations for Civil Services | UPSC Aspirant
Dr.L.P.Ramalingam - Sourashtra Collegesourashtracollege.com/images/mbabroucher.pdf ·...
Transcript of Dr.L.P.Ramalingam - Sourashtra Collegesourashtracollege.com/images/mbabroucher.pdf ·...
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PRINCIPAL'S DESK
Dear Candidates,
I am delighted to welcome you to the new Academic year
at the Sourashtra College, Madurai.
We are very proud to introduce you to its prestigious MBA
Programme. Our College & Department of Management
Studies (MBA) focuses on the development of the new age
business leader. Sourashtra College has offered Master of
Business Administration (MBA) degree with over 1000
graduates adding value to themselves, their organizations
and their countries. Sourashtra College has a remarkable
record of preparing its students for leadership and
management positions.
Our graduates cover the entire spectrum of CEOs,
executive directors, senior managers and entrepreneurs both in the public and private sectors.
They occupy important positions throughout the world. Our student community of professionals
provides the platform for exceptional networking and business opportunities. Studying at the
Sourashtra College is a truly rewarding experience. Our students are our first priority. We
commit ourselves to supporting our students every step of the way to ensure their success.
The MBA degree at Sourashtra College provides students with the skills to excel in management
and leadership positions. Apart from the theoretical rigor, the programme ensures that students
are exposed to new thinking in leadership; new developments in business; new paradigms in
emerging markets on the global economy and the effects of technology on business.
The MBA degree programme ensures that students apply theory to practice and reflect on their
current managerial experiences through project and problem-based approaches. Our goal is to
transform our students into problem-solvers, team leaders and critical thinkers who make
meaningful contributions to their organizations and society.
I am confident that you will find your experience at Sourashtra College is exciting, rewarding
and value-adding in both your career and Quality of Life.
We look forward to enrolling you onto our programme.
Dr.L.P.Ramalingam Principal
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DIRECTOR’S DESK
Dear MBA Aspirant,
I have great pleasure in welcoming you to the Sourashtra College for
pursuit of the two year MBA Programme, the prestigious and most
cherished professional degree in the contemporary corporate world.
Our MBA Programme is affiliated to the Madurai Kamaraj
University, approved by All India Council for Technical Education
(AICTE), New Delhi.
We at Sourashtra College continuously attempt to equip our
management graduates with the requisite knowledge, skills and
attitude. These attributes are fostered among the students through a
blend of well-structured course effective pedagogy and adequate
practical exposure to the real business situations. The curriculum of
the programme is designed to provide our students with technical,
conceptual and leadership skills with due emphasis on human and
Ethical values. The course contents are continually upgraded to suit
the changing industry requirements, as suggested by the emerging
developments in the highly vibrant field of management.
The Department of Management Studies at Sourashtra College is manned with highly qualified,
experienced and dedicated faculty having rich academic, research and professional background.
Our dedicated team of faculty member is committed to the task of ensuring that our students are
well trained to meet the demanding challenges of their chosen profession in the competitive
business world. The classroom teaching emphasizes on experimental learning with the help of
case and project studies. The comprehensive teaching-learning system makes our students
competent, proficient and confident to take up their roles as business leaders effectively. By
joining our MBA programme, I believe that you would optimally realize your executive and
managerial potentialities during your two year stay with us.
“All our dreams can come true –
If we have the courage to pursue them” ……Walt Disney
Come; join us in this electrifying journey. If you dare to dream, as stated in this inspirational
quote, our College and Department of Management Studies (M.B.A) will foster your overall
development of being a committed global citizen.
Wishing you the best of success………..
Dr.S.Thaigarajan Director
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ABOUT US:
The Department of Business administration (DOBA) has been successfully offering the MBA
Programme from 1972 onwards, to underline its presence and to help build the nation in its
march towards Economic resurgence; Department of Management studies (DOMS) started the
MBA programme in 1994 with the approval of AICTE. DOMS has adopted time honoured as
well as innovative methods to metamorphose the student material to an effective managerial
material in a short span of two years. In addition to the normal curriculum, specific and
appropriate personality development courses and counseling are done to enable us to achieve the
above objective.
The department provides sound infrastructure with eminent and well experienced faculty. Almost
all members of the faculty have industrial experience spanning to decades. The rich background
enables them to illustrate each theory and principle taught through examples of practical
experience which is of paramount practical value for the students. In addition to the above, to
update the students with the current industrial scenario, the Department of Management Studies
also bring a number of personalities from the industry as visiting lectures.
ABOUT COURSE:
Our Two – year full time MBA Programme integrates Business theory, Critical skills and
Practical application of both these through hands-on experiences and activity based learning.
These elements are not taught separately they are integrated into inclusive curriculum.
ELIGIBILITY Must have graduated in any discipline with 50% aggregate marks in 10 +2+3
or 10+3+3 format and must have PASSED an entrance exam conducted by
either MAT or TANCET or CONSORTIUM of Self Financing Colleges.
The eligibility criteria are subject to change by the Higher Education
Department, Government of Tamil Nadu and the Madurai Kamaraj University.
DURATION TWO YEARS (4 SEMESTERS)
Our Course curriculum helps to prepare students to manage and lead in dynamic business
situation by providing a challenging environment where students can learn, grow and walk out,
ready to lead and inspire. The academic rigor and the application oriented learning makes life a
unique experiences for students.
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COURSE STRUCTURE
SEMESTER - I SEMESTER -II
Management Theory and Practice
Organizational Behavior
Managerial Economics
Management Accounting
Quantitative Techniques for Managers - I
Workshop on Managerial Skills I
Comprehensive Viva Voce
Quantitative Techniques for Managers - II
Marketing Management
Financial Management
Operations Management
Human Resource Management
Workshop on Managerial Skills II
Viva Voce (External Only)
SEMESTER -III SEMESTER -IV
Operations Research
Business Environment and Law
Business Research Methods
Major Elective*
Major Elective*
Non Major Elective*
Workshop on Managerial Skills III
Viva Voce (External Only)
ELECTIVES
MARKETING: Personal Selling and Sales
Management*, Services Marketing* &
Advertising and Sales Promotion*.
FINANCE: Indian Capital Markets* &
International Trade Finance and Documentation*
HUMAN RESOURCES: Training and
Development* & Wages and Salary
Administration*
EVENT MANAGEMENT: Fundamentals of
Event Management* & Event Marketing*
RETAIL MANAGEMENT: Fundamentals of
Retailing* & Retail Store Management.
BANKING: Islamic Banking - I* & Banking
Technology – I.
Entrepreneurship
Strategic Management
Major Elective*
Major Elective*
Major Elective*
Project Work
Viva Voce (External Only)
ELECTIVES
MARKETING: Buyer Behavior*, Industrial
Marketing*, Tourism Management*, Airlines
Management* & International Logistics
Management*.
FINANCE: Merchant Banking and Financial
Services*, Investment and Portfolio Management * &
Global Financial Management.
HUMAN RESOURCES: International Human
Resource Management*, Organisational Development
* & Human Resource Accounting*.
EVENT MANAGEMENT: Special Events*, Event
Production and Logistics* & Event Marketing and
Branding*.
RETAIL MANAGEMENT: Visual Merchandising*
& Mall Management* & Retail Storage And
Warehousing Management.
BANKING: Islamic Banking –II, Banking
Technology - II & International Banking.
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THE FACULTY TEAM
& Faculties from Dept of Business Administration, Economics and Dept of Computer
Application.
Prof.K.S.Ashwath babu (HOD)
Qualification: M.Com, MBA, M.Phil, SET, PGDCA.
Experiences: 18 Years of Teaching, Research & Administration. & 3
Years in Industrial Experience
Publications: 15 Presentations in Conferences & 1000 hours of soft skills
Training for Corporate. NGOs, Schools & Colleges.
Asst.Prof.N.N.Sangesh
Qualification: B.Sc (HM&CS), MMS, MHRM, M.Phil (Management)
Experiences: 3 Years Industrial Experience & 4 Years of Teaching, Research
and Administration.
Publications: 1 Book Published, 25 papers, 20 papers in presented in
conferences.
Asst.Prof. P.Pathamuthu
Qualification: MBA, M.Phil (Management)
Experiences: 3 years of Teaching, Research and Administration
Publications: 15 Papers, Presented 12 Papers in Presented in Conferences.
Dr.S.Thiagarjan
Qualification: M.A (Economics), M.Phil, MBA, Ph.D.,
Experiences: 35 years of Teaching Experience
Publications: 15 Publications, Attended 3 International Conferences at US
and Japan
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INFRASTRUCTURE FEATURES OF DEPARTMENT OF MANAGEMENT STUDIES
(MBA)
AIR- CONDITIONED SMART CLASSROOMS:
The fully air conditioned classrooms
provide a conducive and comfortable
environment where in the students are
unperturbed by the changing weather
conditions.
The smart classrooms are to facilitate
efficient teaching and learning with fully
equipped sophisticated technological
gadgets.
Smart classes use all interactive modules
like videos and presentations and these visually attractive methods of teaching becomes
appealing to students who are already struggling with the traditional method of teaching in a
classroom. In fact, smart classes are almost like watching movies as sometimes, animated visuals
are used to teach a point. This kind of visual is both eye-catching and young students can easily
relate with them. This is because the audio-visual senses of students are targeted and it helps the
students store the information fast and more effectively. And then, there is the advantage of
utilizing much of the time wasted earlier in drawing or preparing diagrams on board.
MORDERN TEACHING AIDS
Smart Classrooms are equipped with the state-of-art computer, large screen and audiovisual
equipment. It provides the tools for faculty to incorporate a wide range of media in instruction,
save the annotation of the course content presentation, and to enrich student learning experience.
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LIBRARY:
Our library has vast collection of
management books, which satisfy the
various needs of the students (Number of
books: 8000 Plus). In addition to this,
leading business magazines and
newspapers are subscribed. To ensure
speedy, reliable and accurate current
information to students, the department is
equipped with several videocassettes,
CDS and research publications in the
library.
INFORMATION TECHNOLOGY CENTER (COMPUTER LAB):
The Air- Conditioned Hi-Tech multimedia Computers Lab equipped with the latest configuration
and software related to Management Studies like Tally, SPSS, Etc. The Computer lab has more
than 75 networked computers with Internet connection.
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A HOME AWAY FROM HOME
Hostels are provided only for girls separately. Hostel is attached to the College and is located
within the premises of the College. Admission into hostels will be considered only after the
admission into Sourashtra College.
TRANSPORT FACILITIES
Bus facilities are provided only for girls
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SALIENT FEATURES OF DEPARTMENT OF MANAGEMENT STUDIES (MBA)
MASC:
MASC - Management Association of Sourashtra College is the brain child of our students and
staff fromed with an aim to bring out the inherent talent of our students to the limelight. MASC
serves as the touch bearer by inviting eminent guest lecturers from academicians and
industrialists to give a ringside view of the dynamic business world.
Industrial visits are often arranged for our students to get and awareness of the corporate
realities. MASC has been also arranging psychosomatic health programmes for executives such
as yoga, Transcendental Meditation, Art of living and transactional Analysis.
GUEST LECTURES AND CORPORATE INTERACTIONS
The Department engages visiting faculty from amongst academia, management practitioners and
consultants. Experts from Business Schools and corporate world across India are invited to
deliver special lecture.
Financial Educational Workshop by SEBI (Securities Exchange Board of India)
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Students Interaction with Mr. G. Veeramani, CEO of Chakra Foods, Madurai.
.
Resume Preparation by Prof. L.R.Govardanan - Former Professor Department of English., Sourashtra
College, Madurai.
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Two -day workshop on Project Management by Dr. T.S. Mohanchandralal, former
Director, Maharishi Institute of Management, Bangalore.
Opportunities In Event Management By M. Cristopher Gnanaraj, Managing Partner, Rise
Adverting Private Ltd, Madurai
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FRIDAY COLLOQUIM
Every Friday is devoted to student’s personality development activities. Students are divided into
groups and each group is given weekly responsibility to conduct the program. Other groups will
be participating. Activities like Management Games, Quiz & Business plan etc are conducted
among the students to enrich their knowledge and to gain experience. Other activities like
weekly report on stock, gold, silver, oil etc is presented by students. Every week guest speakers
are invited for sharing their knowledge and their experience supporting students for event
management.
Case analysis, Presentation and Group Discussion are conducted regularly, to enhance the
students' communication skills and promote free exchange of ideas and opinions. Situational
Analysis, Management Games & Role play are conducted to develop the decision making skill in
the students.
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ENTREPRENEURSHIP DEVELOPMENT PROGRAMME
Entrepreneurship Development Programme is organized every year by Department Of
Management Studies, Sourashtra College Madurai in collaboration with [CED] Center of
Entrepreneurship Development, Madurai (Public Charitable Trust and functioning as an
independent state level entrepreneurship development institution recognized by Ministry of
Small Scale Industry, Government of India, New Delhi and Industries Department, Government
of Tamil Nadu, Chennai.)
The Programme is aimed at creating awareness among students about various facts of
entrepreneurship by highlighting the merits of pursuing it as career option. The students are
exposed to different aspects of entrepreneurship, including opportunity guidance, services
offered by agencies of support systems etc. The workshop is been regularly conducted by MBA
Department every year.
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INDUSTRIAL VISITS
The Faculty members of Department of Management Studies are known for their out-of- the-box
teaching and pedagogy methods. One such programme is the Industrial Visit (IV). Industrial
visit focuses on preparing the students to learn about the day-to-day working environment of
Industries and understand its operational issues.
The programme also helps and keeps students updated with present management principles and
practices followed in their organization and acquire traits that the industry demands for them.
GHCL Limited (Sri Meenakshi Mills) Paravai, Madurai
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Kerala State Electronics Development Corporation Limited (KSEDC),
Thiruvananthapuram
Tea Museum and Factory (Ooty)
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BUSINESS HOUSE
FRIENDS MART is an Innovative Business Idea by Our MBA Students to develop
Entrepreneurial Skills among them. Tapping
into these opportunities, students develop an
adaptive management style that will lead to
successful entrepreneurial careers, whether
building business, working at high-growth
companies or leading innovation in emerging
markets. As a result they started “Friends
Mart” a garment show room.
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ENJOYING CAMPUS LIFE AND ENRICHING OUTREACH ACTIVITIES
Sourashtra College, Department of Management Studies (M.B.A) is well-known for the creative
and inspiring activities of the students in the campus. There are sports, cultural and spiritual
activities that keep the campus life endearing and inspiring.
SYNERGIA
SYNERGIA is an Intra Collegiate Talent meet organized by Department of Management
Studies of Sourashtra College, Madurai. It is a one day programme which attracts 500+
participants from various college undergraduate colleges across the district with attractive prizes
to be won during the events!!
The Synergia will feature various stage performances like as you Like IT, Short Film, Business
Games Contest, IPL Bidding, Mehandi, Ad act and Paper Presentation.
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SOURASHTRA PREMIER LEAGUE (SPL)
Sourashtra Premier League (SPL) is an intra college tournament conducted between all Post
graduate and under graduated students every year. Sourashtra Premier League’s primary mission
is to create opportunities for students to play team sports where they can learn essential skills and
life lessons.
Our vision is to form a vibrant, healthy and progressive energy that thrives on providing
enjoyable sporting opportunities. In doing this, the students can develop personally in key areas
such as:
Fundamental individual & team based skills
Discipline
Strategic Planning
Sportsmanship
Teamwork
Leadership
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PONGAL DAY CELEBRATION
People can clearly see the activities related to Pongal celebration, once the chill in the air heralds
the festive occasion of Pongal. The festival is celebrated by Department of Management Studies
(MBA) on January 15th every year and is also one of the longest celebrations in the Tamil
calendar, spread over four days. As part of age-old belief and in the hope that the month of
‘Thai’ will usher in good fortunes, people go agog with joy.
TEACHER’S DAY
Teacher’s Day is celebrated with great enthusiasm in many parts of the world. The day is
dedicated to teachers, who play a prominent role in the life of their students. The teachers act as
the guide for life, show the path towards success and enrich the personality of their disciples by
imparting ethical and academic knowledge. Special celebration conducted by Department of
Management Studies to honor Dr.Sarvepalli Radhakrishnan every year.
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INTERNSHIP AND PLACEMENTS
INTERNSHIP
The Department of Management Studies has an active Training & Placement Cell to facilitate placements
internships and other related activities. Internship of students with the corporate houses is one of the
important components of the course curriculum of MBA at Sourashtra College. Such internship not only
exposes the students to the real business situations but also provide them with an opportunity to deal with
the selected business projects that warrant scholarly analysis and investigation. Immediately after
completing their 3rd semester, the students are placed with various reputed business houses across the
country where they carry out typical research projects allotted to them by the respective organizations.
During the 4th semester, the interns are required to write the project report under the joint supervision of
the mentor from the relevant organization and a faculty from the Department.
The internship is for a period of 6-8 weeks and begins in the first week of February every year. The
selection of organizations and the placement of students is a meticulous process and are done by the well-
established by department. The Placement cell is headed by Director, Dr.S.Thaigarajan, who is assisted
by a team of Faculty members. The internship placement also promotes liaison between the company on
the one hand and the Department of Management Studies and its students on the other and therefore sets
the stage for the final placement of students.
PLACEMENT
There exists a high degree of emphasis on maintaining close liaison with the Industry & other employers.
Interaction of the students with professionals from Industry is arranged regularly. This is apart from the
regular training & mock interview sessions arranged for grooming up the students for final placements.
The Department has an impressive placement record as a good number of the maiden batch of its
outgoing students has been placed in various business houses of national repute. We believes in our huge
talent pool of young potential managers equipped with sharp analytical and problem-solving abilities,
impeccable attitude, and a capability to manage and lead change. As we move into the current phase of
consolidation and growth, Sourashtra College, Department of Management Studies is surely going to find
itself amongst the preferred destinations for recruiters. The prominent names of the recruiters of our MBA
pass outs include Just Dial, MRF, Toyota, Axis Bank, HDFC Banks, Hindustan Unilever, ITC etc.
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FOR ADMISSIONS CONTACT
\
Dr.S.Thiagarjan – Director: +91 88704 14334
Prof. Sangesh: +91 9600302985 / Prof.Pathamuthu: +91 90251 43509
This prospects is subject to any alteration as directed by MKU/Govt/AICTE