Driving Sales & Marketing Alignment€¦ · Clari harvests marketing automation signal from Marketo...
Transcript of Driving Sales & Marketing Alignment€¦ · Clari harvests marketing automation signal from Marketo...
Driving Sales & Marketing Alignment
Clari + Marketo
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Modern sales & marketing teams jointly own the entire revenue funnel
Sales Mktg
Closed Deals
Target Accounts
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Sales Marketing
• Are marketing campaigns moving the needle?
• Where can we provide more support to sales?
• Are we targeting & nurturing the right contacts?
• Are we on track to hit our number next quarter?
• Are we generating enough pipeline for future quarters?
• How is marketing contributing to pipe build?
However, sales & marketing are often unaligned
© Clari, Inc. All Rights Reserved CONFIDENTIAL – PROVIDED UNDER NDA
Marketing can understand campaign influence and identify where to focus to support sales efforts
Sales can better evaluate the true state of the deal and forecast more accurately
The Clari for Marketo Connector gives sales visibility into marketing engagement data
© Clari, Inc. All Rights Reserved
How it works
Clari harvests marketing automation signal from Marketo & Marketo Sales Engage
Cross-account visibilitythat helps prioritize which early stage deals to focus on
Intelligent alerts/scores that help sales take the right action at the right times
Clari’s AI engine intelligently associates marketing activities with the right accounts and opportunities
Deal level insights into how a prospect is engaging with marketing campaigns
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Marketo Connector walkthrough
© Clari, Inc. All Rights Reserved
Marketo Connector walkthrough
© Clari, Inc. All Rights Reserved
Marketo Connector walkthrough
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MarketoFeb 17, 2018 – Feb 23, 2018
MKTO
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Marketo Connector walkthrough
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MarketoFeb 17, 2018 – Feb 23, 2018
Feb
20John SmithFilled Out a Form
Request a demo
MKTO
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Marketo Connector walkthrough
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MarketoFeb 24, 2018 – Mar 02, 2018
Mar
01John SmithEmail Opened
StorageSys webinar
MKTO
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Marketo Connector walkthrough
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MarketoMar 03, 2018 – Mar 09, 2018
Mar
04John SmithEmail Opened
StorageSys webinar
Mar
04John SmithLink Clicked
StorageSys webinar
MKTO
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Marketo Connector walkthrough
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MarketoMar 31, 2018 – Apr 06, 2018
Apr
04Sarah XuSales Engage Email Sent
Denver event MKTO
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Marketo Connector walkthrough
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MarketoApr 07, 2018 – Apr 13, 2018
Apr
08John SmithEmail Opened
Denver event
Apr
10Carla ThompsonEmail Opened
Denver event
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Clari Marketo Connector
• Improve opportunity nurturing and campaign strategies
• Increase sales productivity through access to customer engagement activity
• Improve forecast accuracy through visibility into marketing engagement
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MarketoFeb 24, 2018 – Mar 02, 2018
Mar
01John SmithEmail Opened
StorageSys webinar
MKTO
Driving Sales & Marketing Alignment