Presentation Title

The Deal Experts. Over 27 Million Members Worldwide. DRIVING INNOVATION AND BUSINESS GROWTH

Joel Brandon-BravoManaging Director UK, Travelzoo

#www.travelzoo.com

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Create a framework

Look to the future

Listen to your customers

Develop the team4 simple principles

#www.travelzoo.com

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1. Create a framework for innovation

#www.travelzoo.comNOT ON THE PRESENTATION, ONLY FOR SPEECH: Price reduction = booking incentives? How price sensitive are travel interested people truly? In which segments of travelling do people actually care about the price and where do they focus on the experience?

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Existing ProductsNew ProductsExisting MarketsNew MarketsDiversification

Market Penetration

Product Development

Market Development

Diversification

4 simple principles

#www.travelzoo.comAnsoffs Matrix3

audience growth and product developmentAnnual revenue per Member

27 millionNumber of Members

Travelzoo

Strategic Elements

AudienceGrow members across all platforms

2. ProductsEnhance our products

#www.travelzoo.com17 years of innovation AND PRODUCT DEVELOPMENT

#www.travelzoo.com

CAN YOU BE AN OIL TANKEr AND A SPEED BOAT?

#www.travelzoo.com

2. Look to the future (and use data)

#www.travelzoo.comMore on leisureMore on mobile7

Typical CAMPAIGN STRUCTURE

123Compelling headlines maximise user engagement Users are directed to the offer on advertisers website or a call centre to bookTravelzoo editorial provides 3rd party endorsement for each qualified offer

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Desire to offer products all year roundand knowledge of location = local deals

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The Shift from desktop to mobile has changed everything!

#www.travelzoo.com

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Restaurants EntertainmentMobile Focus SpaActivities

The travel continuumTop 20WebsiteDestination features

Inspiration Book directly with Travelzoo What to do in-destination

DestinationTransaction

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3. listen to Your customers (and use data)

#www.travelzoo.comLast xmas we launched giftingIn additional to enabling members to send as a gift via email (for last minute or international gifting)

We launched the ability to send it as a gift pack through the post with personalised messaging in a quality gift envelope on premium colour printed card.

Resulted in a 120% uplift in gifting transactions

#www.travelzoo.com

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The what, where and when

PUSHWe inspire our users with top deals at quality placesPULL have not offered products that are easy to search and browse for specific needsJust arrived in Las Vegas. Any show deals for tonight?You have a hotel deal in New York next weekend?

Id like to take the kids to Disneyland in late August. Can you help with a great deal?

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Fully searchable global hotel platform

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Hire the best and let them get on with it

#www.travelzoo.comDEVELOPING THE TEAMHire people who are brighter than you and know more than you. Be challange. Encourage debate. Empower them to own their businesses and not micro manage them. Close enough to avoid big mistakes b16

DRAGONS DEN ALL COMPANY

#www.travelzoo.comFrom a simple Top 20 App, we are now rolling out new versions each quarter with more functionality.

In destination and deals near me is the key driver but you can still book a cruise in three easy steps.

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DRAGONS DEN ALL COMPANY

#www.travelzoo.comLine managers encouraged their reports to put themselves forwardNerve racking but empowering and invigorating

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OPEN TO ANY level of presentation

#www.travelzoo.comFrom a simple Top 20 App, we are now rolling out new versions each quarter with more functionality.

In destination and deals near me is the key driver but you can still book a cruise in three easy steps.

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BALANCE THINKING ABOUT THE LONG & SHORT TERM

#www.travelzoo.com

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Global leadership forum

#www.travelzoo.comFine21

The right culture creates success

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#www.travelzoo.com

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Bring in the right skills but stay lean

#www.travelzoo.comNOT ON THE PRESENTATION, ONLY FOR SPEECH: Price reduction = booking incentives? How price sensitive are travel interested people truly? In which segments of travelling do people actually care about the price and where do they focus on the experience?

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I dont like lower class, childrens names -- based on geography or location!!But your daughter is called INDIAKeep talking (but think before you speak)

#www.travelzoo.comKeep talking, explain the changes, explain why they are important for the companies growth equally its a two way conversationListen to the people with the experience in the company and the feedback you are getting on the changes being made from suppliers and custoemrs

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zoom in and zoom out

#www.travelzoo.comZoom in leader amaking the changes need to get down to the coal face, not just talking to the people at the coal face but stepping into their shoes and doing their job.Chris joining hotel meetings to hear the objections the sales team were making.Zoom in to get detail, and zoom back out again to let them get on with their job and keep reviewing from above

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It isnt a failure to pivot

#www.travelzoo.comNot all ideas a possible, not all ideas are profitable and not all of them will make it. Whatsonwhen using events info to sell travel and tickets B2C model wasnt there, licensing events content worked for a while but travel companies didnt need help selling product when big events were happening, so helpong them with destination content and ultimately the business made most of its money writing property descriptions for hotel chains, event licensing was still part of the business but wed adpated 2-3 times in 8 years before really finding our growth.

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28www.travelzoo.comJoel Brandon-BravoManaging Director UKTravelzoo (Europe) Ltd.THANK YOU@joelbrandonbrav

#www.travelzoo.com

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