DRIVING ENGAGEMENT & VALUE

Laura Inman, Director of Audience, The Atlanta Journal-Constitution Engagement Group Lead CMG

More Data Viz &

Interactives Creating Value

New Products &

Content Features

Digital Adoption

Subscription Flow:

Print & Digital

Increase Content

Reliance & Value

Increased Relevance

& Frequency

Communicating

Value

Integrated Channel

Messaging

Renewal: Drive Rate

Yield

Transparent

Style & Tone

2X

Retention among registered subs

nearly doubles when compared to

non-registered subs.

170 day period

Retention among registered users- All Markets

Where We Stand

Week ending 8/18/14 % Registered % Actively Engaged

Atlanta Journal-Constitution 51.0% 24.7%

Austin American-Statesman 56.7% 29.5%

Dayton Daily News 38.9% 17.1%

The Palm Beach Post 35.5% 15.3%

The goal for 2014 is to be at 60% of subscribers registered for

digital access and 30% actively engaging with the paid products.

Been Introduced

Anonymous digital

footprint

Acquaintance

Observed behaviors &

subscription relationship

Friendly

Known via transactions,

registration, social sign on

Relationship

Identity sync’d across platforms

Consumer Data Footprint

Capitalizing on Data

Joint

Email

Marketing

MAAX

ijento

Site

Catalyst

Enterprise Information Management

DTI Strong

View Janrain MG2

DFP

Consumer Insights

Nielsen

Prizm

EIM

New Subscriber Onboarding – Live 6/24

Introduction of the Afternoon Email 7/1/14

New Content and Bonus Coverage – Live 7/21

Creating Subscriber Experiences- 1864 in 3D

2015 Optimize Email

Mine Social Referral & Advocacy

Create Engagement Experiences

Leverage Events

Build Content Recommendation Platform & Strategy

Engagement Momentum