Cisco Small Business Demand Generation

© 2009 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information. Page 1 of 2

Driving Demand in Small Business Cisco Co-Marketing and Lead Generation

Cisco provides our SMB partners with a customized set of communications, support services, marketing and lead-generation resources, and financial incentives that help drive demand and revenue opportunities in the small business market segment.

As a Cisco partner you can take advantage of these packaged lead-generation activities by co-branding the marketing materials with your logo and customizing them with information about your company and services, and benefit from the combined strength of your brand and Cisco’s brand.

These marketing materials, which are referred to as “Playbooks,” are designed to solicit customer response to specific business problems that can be solved with networking technology. Playbooks can help you quickly and cost-effectively generate sales leads for small businesses, defined as having fewer than 250 employees.

Take advantage now and drive more business:

● Increase leads and opportunities: ready to go co branded customizable marketing materials such as direct marketing emails, postcards and landing pages designed to get the appointment

● Increase your deal size: telemarketing scripts designed to help uncover advanced technology opportunities such as security and wireless

● Build stronger customer relationships: messaging and consultative selling approaches that help you to build customer relationships by focusing on the business problem and selling the right technology

Cisco can help you make marketing easier

Customizable marketing materials available NOW!

E-mail Postcard

For more information, go to www.cisco.com/go/campaignbuilder

Cisco Small Business Demand Generation

© 2009 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information. Page 2 of 2

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