Driving Down Costs for Customers and KeHE. page 2 Strategic Anchors.
Driving Customers IRAP Presentation 4 March 2008.
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Transcript of Driving Customers IRAP Presentation 4 March 2008.
Driving Customers
IRAP Presentation
4 March 2008
eBay® of Urban Transportation
21% of mobility trips are not done by collective forms of transportation because of a lack of information.
Collective forms of transportation may provide services similar to those of the private car at comparative costs.
Potential for arbitrage between modes. Sell collective forms of transportation as
cheaper, cleaner, more convenient & more productive.
Multiple ways to build revenue streams.
Comparative Urban TransportationCosts per seat - km
LimousineTaxi
Urban Transit
Bus
Demand Response Cost
Vanpool (US) Cost
SOV
20
25
30
35
40
45
50
55
Ce
nts
/ pla
ce
- km
An information and trading platform where buyers and sellers can trade standardized urban trips.
Market Size
The Canadian passenger bus and urban transit industry (2005):
Total revenues of $ 8.6 billion Net income of $ 1.3 billion
Services 1.684 billion passengers.
Growth rate of 12.2%
Large urban passenger transportation market in Canada, US, and Overseas
Trends Continuance of traditional approaches by incumbents.
Increase in environmental & sustainability concerns.
Introduction of carbon emissions taxes.
Increase in gas price and driving cost.
Rising congestion and time lost to traffic delays.
Increase in demand for wayfinding & navigation technology.
Ubiquity of location-enabled handheld devices.
Social networking and hobby tribes.
Decline of impression-based advertising
Technology PlatformsCurrent Platform: Web-based Interface
ORIGIN DOWNTOWN VANCOUVER
DESTINATION DOWNTOWN VICTORIA
*via BC Ferry TIME MONEY CO2(kg)
FLIGHTPLANE 1/2 120.00 17.0
FLIGHTHELI 1/2 125.00 64.0
TAXI* 2 3/4 155.00 22.0
SOV* 2 3/4 93.00 22.0
PCL* 3 1/2 43.00 14.0
TRANSIT* 3 3/4 19.00 13.0
Deployable on: Kiosks PDAs iPods BlackBerries Cell Phones
WHISK Backend Java-based Serveris able to identify client and send dataaccording to each client’s capabilities
Network-enabled devicesrunning a thin-client (web browser or custom
application)
LaptopPDA
KioskCell
phone
Internet
Timeline
Pacific Coach Lines YVR-Whistler
POI Business Model
2002
Incorporated
BCIT, ESRI, NCR Partnerships
Whistler Kiosk
SR&ED Program (‘03-’07)
Touch-screen Kiosk
Navteq LBS Challenge – Semi Finalists (Mobile Version)
Research in Motion & YVR
*PCL – Pacific Coach Lines
*Navteq LBS Challenge ‘08 - 50% increase in urban transportation solutions.
IRAP YES
PCL & BC Ferries - YVR-Victoria
Resort Municipality of Whistler
2008
2010 (Olympics)Establish IOTO Network for Tourists
PCL – YVR - SEA
Int. US/CAN Airports with multiple transportation modes
Standardized Platform for Sellers / Buyers with Multiple Modes
2012
2007
Revenue Models
• Infrastructure Providers• Transportation Service Provider (TSP)• Point Of Interests (POIs)
Infrastructure Providers
Research In Motion – BlackBerry Handheld Devices
NCR – Kiosks
Navteq / Nokia – Digital Maps / Devices
Bell, Telus, T-Mobile – Carriers
PCL-TSP ShowcasePacific Coach Lines Annual revenues of 9.2 million (‘07)
100 employees (‘07)
One of the largest coach services in Western Canada
Over 500,000 passengers a year between Victoria/Vancouver
Biggest customer of BC Ferries
Key operator for the 2010 Olympics.
Recently bought Cantrail – US
coach company for SEA - YVR
VancouverAirport
IKEA
Cruise Ships
WhistlerSquamish
Seattle
Victoria
Pacific CoachLines
PCL-TSP Showcase
Development and Progress Three high-level meetings (3-4 hrs total - President & Key shareholder) Good fit: local company with intl connections, & strong community. Proposals (initial and revised proposals) Demo meeting early Feb. w/ President, Marketing, & Accounting staff. Led to knowledge of unforeseen potential platform benefits to PCL. Points addressed: fraud, increasing number of points of sale, pricing
flexibility, accounting, capturing greater % of ticket revenue, vouchers. Great enthusiasm from President, suggestion of meeting leading to
letter of intent, but litigation w/ key competitor puts initiative on hold.
Application Demo
POI Model Initiative
3 years
45%
5 years
31%
Shift already started
12%
Never
7%
1 year
5%
Encourage collective forms of transportation. Reduce private automobile use. Motivate through free trips to POIs. Advertise. Cases: BC Ferries, IKEA, Queensborough Landing Impression-Based Advertising
- $3000-$4000 for a full page colored news ad- Cost per newspaper impression estimated at $0.05-0.10- Fragmented customer segments- Ambiguity in advertisement effectiveness
Shifts from Impression-based to Impact-based advertising
IOTO’s Impression-Based Advertising
Priced below cost of impression-based advertising Integrated into company website store-finders Promotes sustainability by reducing automobile use Alleviates customer parking issues Creates social network & hobby tribes
POI Model Initiative
THANK YOU
Will Spat [email protected]
Jimmy [email protected]
IOTO International Inc.
269 West Keith Road, North Vancouver, BC V7M 1L7CANADA
Tel: 604.987.4301www.ioto.ca