Driving Creativity with Data - WistiaFest
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Transcript of Driving Creativity with Data - WistiaFest
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Driving Creativity with Data
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@csavage
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The value of creativity is rising.
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Expensive and out of reach
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Affordable
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There are more options for more types of businesses
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All these channels are saturated
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Our competition is not our “competition”
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Attention is a scarce resource
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When we get attention, we need to keep it
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Creativity keeps attention
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Scaling creativity is hard
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It felt easier to be creative when we were small
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78% Average Engagement!
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Team Growth
More Chaos
More organization
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You can measure more You’ve done it before
More shared ownershipCreativity is harder when you are bigger
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You can’t be creative without chaos
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You can’t measure creativity
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You need a creative approach to data
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I’m a sucker for tech gadgetsA Confession
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Track everything
Never track anything
Aim for the middle
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The goal is to feel confident you are headed in the right direction
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Our most recent attempt at getting creative with data
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Proactively track the right things
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% that watched another video
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Creatively measuring their creative success
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Pistol Lake
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reddit thread
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Measuring future buyers
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Question what you are measuring
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You have to champion creativity to expect creativity
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You need an environment that fosters creativity
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Hire for creativity
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Don’t rely only on interviews
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Project-based hiring
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Experimentation Headroom
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Barbershop Video
We scrapped this video
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We were very sad
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Failing has real value
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Permission to get weird
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Show & Tell
Show and Tell
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Creativity is more important than ever
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Embrace measurement
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Don’t obsess over success or failure of individual projects
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Be proactive about scaling creativity
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Thanks!