Drivin media presentation_final
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Web Strategy and Online Visibility for Your Business
Drivin Media | www.DrivinMedia.com | 888.308.9464
How we help you attract more traffic, generate more leads and tell your brands story
Drivin Media | www.DrivinMedia.com | 888.308.9464
There are 2 Types of Media
Traditional Media is
Print and Mail Billboards Radio Events and PR TV
Any type of media that is offline
Traditional Media
Drivin Media | www.DrivinMedia.com | 888.308.9464
There are 2 Types of Media
New Media is
Content Engagement Communication Platforms Like:
Any type of media that is online
New Media
Blogs, Facebook, Twitter, social bookmarking, Youtube, etc…
Drivin Media | www.DrivinMedia.com | 888.308.9464
What are your goals?
•Describe your business in 2 sentences•Are you tracking traffic to your site right now? If so, what are you using and where is your traffic being generated from? •How are you marketing right now? What works? What hasn’t?•Are you familiar with online marketing and social networking?
Drivin Media | www.DrivinMedia.com | 888.308.9464
Why use New Media for marketing
It allows you to market where your customers are spending their time:
•There are 40 million Twitter updates every day•The average social networker goes to social sites five days a week and checks in about four times a day for a total of an hour each day.
110 Million Americans use social networks
People not using social networks
0 20 40 60 80 100
People who read blogs
People who don’t read blogs
•Facebook recently overtook Google as the #1 most visited website in the U.S. (March 2010)Years to Reach 50 millions Users: •Radio (38 Years), •TV (13 Years), •Internet (4 Years), •iPod (3 Years)…•Facebook added 100 million users in less than 9 months…•iPhone applications hit 1 billion in 9 months.
Drivin Media | www.DrivinMedia.com | 888.308.9464
New Marketing
•Helps bridge the gap and connect you with a new kind a consumer, called a prosumer
Characteristics of a prosumer:1. Freedom of Choice2. Wants to customize experience 3. Wants to collaborate in the experience 4. Wants to share the experience with peers/friends/ followers, etc
Drivin Media | www.DrivinMedia.com | 888.308.9464
What types of New Media platforms do we use?
•Online social networks:These include sites like Facebook, Twitter, digg, Flikr, etc.
•Blogs and email:Email has seen a 70% ROI with 90% results seen within first 48 hours
Video Content:YouTube is the 2nd largest search engine in the world
Brand Monitoring:Every bad message that is passed through social media can lose youup to 30 clients out of every 45 people that see the message.
Search Engines:There are over 213 searches performed daily through search engines
Drivin Media | www.DrivinMedia.com | 888.308.9464
How we put it all together
Drivin Media | www.DrivinMedia.com | 888.308.9464
What does this all mean for your business?
•More Traffic•More Leads•Be able to be found online quickly•Ability to communicate in real time to negative comments•Be able to tell your brands story
Drivin Media | www.DrivinMedia.com | 888.308.9464
Contact Us