Drives&Controls

MEDIA INFORMATION 2015/2016

www.drivesncontrols.com

THE LEADING MAGAZINE FOR AUTOMATION, POWER TRANSMISSION & MOTION CONTROL

ABC audited

circulation

For more than a quarter of a century, Drives & Controls hasbeen the magazine that readers turn to for news andinformation on the worlds of motion control, automationand mechanical power transmission. We also providecomprehensive coverage of allied subjects such as machinesafety, industrial communications, hydraulics, pneumaticsand sensors.

Drives & Controls is widely regarded as the leading UK publicationin the motion control and automation market. There are severalreasons for this.

For a start, we are part of a small, focussed organisation – ouronly other publications are Hydraulics & Pneumatics, Plant & WorksEngineering, Power Electronics Europe and the recently-launchedOffshore Design & Engineering Equipment – so we are close to themarket we serve, and know it well.

Second, we have built up a reputation for editorial quality andintegrity. Unlike many other technical publications, we do notcharge so-called “colour separation fees” or demand otherpayments for items to be included in editorial sections of themagazine. For example, every item in our comprehensive newproducts section is chosen by the editorial team on the basis of itspotential interest to our readers and on its topicality – not onwhether someone is prepared to pay for it to be included.

Another distinguishing feature is the breadth and depth ofour news coverage of both technological and business issues. Wereport not only on UK developments, but also on news from theglobal automation industry, which inevitably has implications forthe UK market. As well as the wide-ranging news coverage in ourprinted editions, we also carry the latest news on our global Website, often in greater depth than is possible in the magazine.

Then there is our exhibition, which has established itself as analmost unmissable event for anyone wanting to keep up-to-datewith developments in our sector. It has a feelgood factor that ismissing from many other exhibitions that are organised byanonymous groups with no real knowledge of the industry theirshows are targeting.

The Drives & Controls Show is held at the Birmingham NEC,alongside other key industrial exhibitions, including MACH, Air-Tech, Plant & Asset Management, European Offshore Energyand NEW, creating the UK’s major engineering showcase. The event, held biennially since 2006, has established itself as themost important meeting place for the UK manufacturing industry.

Drives & Controls has carved a unique place among Britishtechnical magazines, and we are building and expanding fromthis solid base. We thank those that have supported us so far, andlook forward to working with you again in the future.

Tony Sacks, Editor

www.drives-expo.com

DRIVES & CONTROLSEXHIBITION AND CONFERENCE 2016The UK’s leading exhibition for Drives, Automation,Power Transmission and Motion Control Equipment 12-14 APRIL 2016, NEC BIRMINGHAMSince it was first held, more than two decades ago, the Drives & Controls showhas established itself as the leading UK event for motion engineering andautomation, and the only one dedicated to this vital sector of engineering andmanufacturing. Every two years, around 450 of the leading suppliers oftechnologies such as variable speed drives, motors, sensors, programmablecontrollers, mechanical power transmission equipment (including gearboxes,chains, belts, bearings, brakes, clutches and couplings) and test & measurementproducts, gather in Birmingham to exhibit and demonstrate their latestdevelopments. In 2014, the show attracted more than 13,000 visitors during itsthree days. Due to the uptake, we have increased the floorspace by 35% for the2016 event. The show also attracts companies offering services such as machine safety engineering, training, and repairs and maintenance. Contact us now to receive a copy of the 2016 exhibitor’s brochure

The latest HMIs are capable ofdoing much more than simplyacting as a window into amachine’s activities

52

� CONTROLS AND HMIs

November/December 2014 www.drivesncontrols.com

HMIs: more than justthe machine’s face

T raditionally, the main reasons forspecifying HMIs as part of a machinecontrol system were to present andto input data, and to visualise themachine or a process. Over the years, sleek,intuitive graphical control interfaces havesuperseded functional keypads, switches,indicator lamps and panel meters.In many cases, machine quality is judgedby the presentation of the HMI. Even if themachine incorporates cutting-edgetechnology, with superlative design,performance and build quality, a poorlyexecuted, counter-intuitive set of operatorcontrol screens, which lack ergonomics andaesthetics, can convey the impression of apoor-quality machine. Worse still, a poorly-designed operator interface can hindere3ciency, rather than boosting productivity.In the age of smartphones and tablets,screen sizes, numbers of colours, pixel countsand graphical capabilities have becomeimportant to users. Although the industrialmarket has not traditionally mirrored thefast-moving consumer market, attitudes arechanging. These “bells and whistles” are nowexpected. This is re5ected in marketing andin the amount of space dedicated to whatmany see as the racier elements ofautomated machines.

As the “quality” of a machine has come tobe judged by its little coloured window,some OEMs are now turning to ergonomicsconsultants and graphic designers. Guidedby input from machine users, these designspecialists are developing the operatorinterface even before the engineers becomeinvolved. The global nature of most OEMbusinesses has also resulted in a shift fromtext-led instructions to intuitive andinstantly-recognisable graphics.

Rich mediaThe latest HMIs – such as Omron’s new NA-series – incorporate capabilities for richmedia, including photos, videos and PDFs,giving operators increased clarity and controlover their machines. It’s fair to say that theHMI has become the nexus of the machine,simplifying even the most complexprocesses. These developments mean that asimple graphical representation of an errorcan link to a video that walks an operatorthrough the recovery process or shows howto replace key components. When in-depthtroubleshooting is needed, PDF manuals canbe displayed, instead of using printouts, thussimplifying maintenance, reducing recoverytimes and boosting productivity.Thanks to the use of standard operating

platforms such as Windows EmbeddedCompact, these media resources can beupdated remotely, easily and securely,ensuring that the interface evolvesconstantly to re5ect the current operationalrequirements.An added bene4t is that the operatingsystem is closed to the user. Compared totraditional industrial PCs, this helps toeliminate the risk of viruses or mis-uses thatcould result in the dreaded “blue screen ofdeath”, while ensuring fast start-ups andretained variables without needing a UPS.These are all factors that users have come toexpect from a modern HMI.HMIs can now deliver crisp, clear, high-resolution graphical representations ofalmost any control element, coupled withfunctions such as trending graphs andaccurate metering. This frees machine-builders to focus on adding value to theirdesigns using other aspects of presentationand visualisation.

Although the connection between theHMI and the PLC is fundamental to the 5owof data, if this data isn’t present in the PLC,then the HMI can’t visualise it. Ethernet-based industrial networks such as EtherCatcan connect all elements of the controlsystem. In Omron’s case, this includes

Today’s control interfaces are designed to bring the technology to life for operators, as well assimplifying diagnostics and maintenance. Karl Walker, automation product marketing manager at Omron, argues that the HMI is now far more than a window into a machine.

26

� BIG DATA

Living with the cloud:

not all data is the same

The rise of cloud storage is o4ering

companies of all sizes new

opportunities to store, manage and

analyse data – easily, e4ectively and

at low cost. Data management in the cloud

has helped them to cut their in-house systems

costs and complexity, while gaining increased

visibility into plant and processes. At the same

time, third-party service organisations have

emerged to provide data dashboards that give

companies “live real-time control” of their

assets – often from remote locations – as well

as historical trend analyses.

Consider, for example, a company with a

vital asset in a remote location. It may be

advantageous to monitor key operational data

to ensure that the equipment is not heading

for a catastrophic fault, and some performance

data to ensure that output is optimal.

Accessing data from sensors and diagnostics

feedback from onboard control systems might

mean setting up embedded Web servers or

establishing some form of telemetry,

and then getting that data into

management software and

delivering it in a means that

can be acted upon.

It would be much easier

to feed those same

outputs to a cloud-based

data management

provider, and then to

log into a

customised dashboard o4ering visualisation

and control, complete with alarms, actions,

reports and more. And all for a nominal

monthly fee. Furthermore, with almost

unlimited storage in the cloud, all of the data

can be stored, mined, analysed and

disseminated in reports that provide

unprecedented levels of traceability and long-

term trend analyses that can help to boost

performance and, ultimately, to improve

pro6tability.

Background noise

As our data output increases, it might seem

reasonable to expect that the quality of

information being returned from the cloud

should improve as well, allowing us to make

better operational decisions that improve

performance still further.

To an extent, this is true. But there is also

danger on that path because, as we move into

an era of “big data”, it is becoming

increasingly di5cult

to pull meaningful, actionable information out

of the background noise.

Whereas a data analyst might once have

been interested simply in production line

quotas and the link to plant or asset uptime,

today they may also be interested in accessing

the data generated by the myriad of

automated devices on the production line.

That raw data may well hold the key to

increased productivity, reduced energy

consumption, the elimination of waste,

reduced downtime, improved overall

equipment e4ectiveness and, ultimately, a

better bottom line.

And we really are talking about huge

amounts of data. The rise of the Internet of

Things and machine-to-machine (M2M)

communications, combined with the latest

GSM networks that deliver high-speed,

bidirectional data transfer – without the

limitations of range, power, data size and

network infrastructure that held back

traditional telematics solutions – has seen

data transmission increase exponentially in

the last few years. In 2012, more than 2.5

Exabytes (2.5 x 1018 bytes) of data were

being created every day around

the globe, and it is certainly

not unusual for

individual companies

to generate hundreds

of gigabytes of data.

Importantly,

di4erent types of

We are starting to reap the bene$ts of storing

vast amounts of industrial data in the cloud.

But Wayne Warren,

chief technology o#cer at the database mana

gement specialist Raima, argues that we need

to di"erentiate

between live, actionable information and dat

a with ongoing value, and treat them approp

riately.

November/December 2014 www.drivesn

controls.com

Drives&ControlsNOVEMBER/DECEMBER 2014

www.drivesncontrols.comTHE LEADING MAGAZINE FOR AUTOMATION, POWER TRANSMISSION AND MOTION CONTROL

safe torque off

parametrization via usb

flying motor restart

keypad

energyrecovering

SERIES

D

new heart of electric motion

www.motovario-group.com

INSID

E MACHINE SAFETY:Integrated or separate safety systems: which is best?

CONTROLS AND HMIs:HMIs are much more than a window into a machine

CLOUD STORAGE:We need to distinguish between di�erent types of data

MESSAGE FROM THE EDITOR

DFA Media Ltd • 192 The High Street • Tonbridge • Kent • TN9 1BE • UK • tel: +44 1732 370340 • e: info@dfamedia.co.uk

The UK’s leading exhibition for Drives, Automation, Power Transmission and Motion Control Equipment

Drives & ControlsExhibition & Conference 2016

To discuss exhibiting contact:Doug Devlin on: t: +44 (0) 1922 644766 m: +44 (0) 7803 624471 e: doug@drives.co.uk

Nigel Borrell on: t: +44 (0) 1732 370 341 m: +44 (0) 7818 098000 e: nigel@drives.co.uk

visit www.drives-expo.com ...The Perfect Fit

12-14 APRIL 2016 NEC BIRMINGHAM

IssueSpecialPromotions& BonusDistribution

In-depthReports Focus Feature

EditorialCopyDate

AdvertCopyDate

PublishDate

2015 January

SouthernManufacturing

Variable SpeedDrivesSupplement

SPS IPC DrivesReport

Gears andGearboxes

17November

8December

2 January

FebruaryRenewableEnergySupplement

Sensors and Encoders

HazardousAreas, Oil and Gas

19December

12 January

2 February

March ExecutiveViewpoint

Bearings, Beltsand Chains

Service andRepairs

19January

9 February

2 March

April Hannover FairPreview

Machine VisionSupplement

Conveyors andMaterials-Handling

Machine Tools 19 February

12March

2 April

May MotorsSupplement Linear Motion Hydraulics and

Pneumatics26

March15 April

7 May

June Hannover FairReport

Brakes, Clutchesand Couplings

Communications,Security andNetworking

29April

20 May

10 June

July/August2015 Buyer’s Guide for

Drives, Automation, PowerTransmission & Motion Control

Transportation(Automotive, Aerospace, Railways, Marine)

Robotics andAutomatedManufacturing

1 July

22 July

12August

SeptemberPPMA / EngineeringDesign Show /Sensors &Instrumentation

EnergyEfficiencySupplement

PrecisionEngineering andMotion Control

BuildingServices,including HVAC

4August

25 August

15September

OctoberSPS IPC Drives/Photonex and Vision UK

MachineBuildingSupplement

Food andBeverage Water Industry 10

September1

October22

October

November/December

Safety Supplement

Controlgear andEnclosures

Controllers,HMIs andSoftware

14 October

4November

25November

2016 January

SouthernManufacturing

Variable SpeedDrivesSupplement

SPS IPC DrivesReport

Gears and Gearboxes

6November

4December

4 January

FebruaryRenewableEnergySupplement

Sensors and Encoders

HazardousAreas, Oil and Gas

TBA TBA TBA

March2016 Drives &Controls ShowPreview

Bearings, Beltsand Chains

Service and Repairs TBA TBA TBA

April 2016 Drives & Controls Show Issue and CatalogueCommunications,Security andNetworking

TBA TBA TBA

May HillheadPreview

MotorsSupplement Machine Tools Hydraulics and

Pneumatics TBA TBA TBA

June Hannover FairReport

Brakes, Clutchesand Couplings

Communications,Security andNetworking

TBA TBA TBA

July/August2016 Buyer’s Guide for

Drives, Automation, PowerTransmission & Motion Control

Transportation(Automotive, Aerospace, Railways, Marine)

Robotics andAutomatedManufacturing

TBA TBA TBA

DRIVES & CONTROLS 2015/2016 EDITORIAL PROGRAMME

This information is provisional and subject to change

COMPANY SIZEDescription TOTAL1-49 Employees . . . . . . . . . . . . . . . . . . . 930450-99 Employees . . . . . . . . . . . . . . . . . . 2250100-199 Employees . . . . . . . . . . . . . . . 2654200-499 Employees . . . . . . . . . . . . . . . 2656500+ Employees . . . . . . . . . . . . . . . . . . 3136TOTAL 20000

JOB FUNCTIONDescription TOTALDesign . . . . . . . . . . . . . . . . . . . . . . . . . . . .9400General/Corporate Management . . . .4568Production . . . . . . . . . . . . . . . . . . . . . . . .2473Research & Development . . . . . . . . . .1164Purchasing . . . . . . . . . . . . . . . . . . . . . . . . .661Sales & Marketing . . . . . . . . . . . . . . . . . . .692Education . . . . . . . . . . . . . . . . . . . . . . . . . .448Consultant . . . . . . . . . . . . . . . . . . . . . . . . . .594TOTAL 20000

GEOGRAPHYDescription TOTALEast Anglia . . . . . . . . . . . . . . . . . . . . . . . . . .884East Midlands . . . . . . . . . . . . . . . . . . . . .2358London . . . . . . . . . . . . . . . . . . . . . . . . . . . . .404

Midlands . . . . . . . . . . . . . . . . . . . . . . . . . .3400North West . . . . . . . . . . . . . . . . . . . . . . . .2312Northern Ireland . . . . . . . . . . . . . . . . . . . .150Northern . . . . . . . . . . . . . . . . . . . . . . . . . . .733South East . . . . . . . . . . . . . . . . . . . . . . . . .4473South West . . . . . . . . . . . . . . . . . . . . . . . .1701Scotland . . . . . . . . . . . . . . . . . . . . . . . . . . . .773Wales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .891Yorkshire . . . . . . . . . . . . . . . . . . . . . . . . . .1846Other United Kingdom . . . . . . . . . . . . . . .75TOTAL 20000

MAIN ACTIVITYDescription TOTALAerospace . . . . . . . . . . . . . . . . . . . . . . . . . . 958Automotive / Auto Components . . . . 515Banking, Insurance & Commerce . . . . . 74Bricks, Pottery, Glass & Cement. . . . . . 832Chemical & Allied Trades (inc Plastic & Rubber) . . . . . . . . . . . . . . . 565Construction . . . . . . . . . . . . . . . . . . . . . . . 632Consulting, Professional & Scientific Services. . . . . . . . . . . . . . . . . 977Defence . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303Education . . . . . . . . . . . . . . . . . . . . . . . . . . 172Electrical/Electronic Manufacturing . 5104

Food, Drink & Tobacco. . . . . . . . . . . . . 1432Gas, Water, Electricity & Nuclear . . . . . 684Health Service / Medical . . . . . . . . . . . . 315Instrument Engineering/Manufacture . . . . . . . . . . . . . . . . . . . . . . . 102Mechanical Engineering . . . . . . . . . . . 1688Metal Production . . . . . . . . . . . . . . . . . . . 835Mining and Quarrying . . . . . . . . . . . . . . 545Oil Production & Exploration . . . . . . . . 245(Other) Manufacturing Industries . . . 288Pharmaceutical Industry . . . . . . . . . . . . 536Printing, Paper & Packaging . . . . . . . 1267Public Admin / Local Authority. . . . . . 163Shipbuilding & Marine Engineering . 252Textiles, Clothing & Footwear . . . . . . . 240Transport & Communications . . . . . . . 180Warehousing & Distribution . . . . . . . 1096TOTAL 20000

READERSHIP BY PRODUCT INTERESTDescription TOTALMechanical . . . . . . . . . . . . . . . . . . . . . . .17266Electrical . . . . . . . . . . . . . . . . . . . . . . . . .17564Control . . . . . . . . . . . . . . . . . . . . . . . . . . .19242Hydraulic . . . . . . . . . . . . . . . . . . . . . . . . . .3044Pneumatic . . . . . . . . . . . . . . . . . . . . . . . . .4068

CIRCULATION ACTIVITY Data provided by DFA Media

Eureka IndustrialTechnology

DesignSolutions

Automation DPACDA Drives & Controls

* Not registered for ABC audits.

The best objective data on who’s reading a magazine comes from theindependent Audit Bureau of Circulation (ABC) which every year analyses andcertifies the circulation of many – but not all – trade magazines. Publishershave to meet strict criteria to qualify for an ABC certificate*. Some of them failto achieve these criteria. Others don’t even apply for certification.

A well as showing the total number of copies of a magazine beingdistributed, the ABC certificates also breaks down circulations into “controlled”and “non-controlled”. Non-Controlled. Non-controlled copies can be sent to anyone. ABC doesn’taudit who is getting these copies. Drives & Controls has no non-controlledcirculation. But for some other titles in the industrial press, up to 90% of theircirculation is non-controlled.Controlled. Controlled copies are sent free only to individuals who meet“terms of control” that define their job title or field of activity.ABC breaks controlled circulation down into three categories:n Copies requested by individuals.

n Copies requested for an individual by someone else in an organisation.n ”Non-requested” copies where the publisher has to prove that theaddressee fits the criteria for the target group defined in the terms of control.These non-requested subscriptions may be going to companies that nolonger exist or to individuals who are no longer with a company. For somemagazines, more than 90% of their circulation is non-requested.

The number of requested readerships is therefore an important indicationof who is actually reading a magazine – and who regards the publicationhighly enough to ask to subscribe to it.

Another important factor is when people asked to subscribe. In somecases, it may be three years since a subscriber asked to receive a magazine.They may no longer be with the company or may have moved to anotherposition. The best publishers invest heavily to keep their requestedcirculations up-to-date. Almost 80% of Drives & Controls’ readers have askedto subscribe in the past 24 months and we also have the largest number ofindividually requested subscriptions (15,387) in the design market.

Drives & Controls is the UK’s No.1 engineering design magazine, both for itsquality circulation and its editorial content. Our circulation is ABC audited (see below) and, for the sixth year running, we have kept pole position in thedesign market.

It is important that the advertiser’s message is seen by the specifiers of drives,motors, automation, power transmission and motion control equipment. Drives & Controls is proud to have a magazine that is highly respected andtrusted. The quality and the frequency – 10 issues a year – enable us to reportup-to-date news and views for this fast-moving and dynamic industry.

Justify your marketing spend and get the exposure you have been promised.Our ABC certificate endorses our number one status on individually requestedcirculation in the engineering design market with a total circulation of more than20,000 for the period January-December 2013.

* The details of any audited magazine can be found on the ABC Web site at www.abc.org.uk

16000

14000

12000

1000

8000

6000

4000

2000

0Panel & Systems Builder*

Subscriptions requested by individual readers(ABC Audit Jan-Dec 2013) u

THE LEADING ENGINEERING DESIGN MAGAZINE

WHO’S READING THE MAGAZINE? WHAT THE ABC FIGURES MEAN

DISPLAY ADVERTISING RATES

FULL COLOURNumber of insertions: 1 3 6 10Full page £3130 £3080 £3010 £2930Half page £2210 £2140 £2080 £2015Third page £1920 £1770 £1705 £1650Quarter page £1250 £1205 £1170 £1150

ADDITIONAL CHARGESFacing Matter Guaranteed £182Guaranteed Page Position £199Solus £375

BACK COVER PREMIUMOutside Back and Inside Back +12%

GATEFOLD FRONT COVER3 pages + front cover panel(max 2 per company) £9825

FRONT COVER PACKAGEFront Cover Panel + Inside Front Cover £5700

Drives & Controls offers you, the advertiser, the opportunity to rent our highly targeted circulation in excess of 20,000 qualifiedreaders. For the cost of £200 per 1,000 (minimum order £500) for direct mail, and £400 per 1,000 for electronic direct mail, you can formulate your own targeted direct mail campaign using the following criteria:

n Business n Activity n Job Function n Areas of Interest n Number of employees

Choose from DFA’s full range of titles and 80k+ contacts from Hydraulics and Pneumatics, Plant & Works Engineering, Offshore Design & Engineering Equipment, Power Electronics Europeand DFA exhibition’s visitor data.

PRODUCTS & SERVICES DIRECTORYSingle entry: £1080 per annum for 10 issues

APPOINTMENTSQuarter Page £960 Half Page £1605Full Page £2595

INSERTSPrices for both loose and bound-in inserts areavailable on request and are dependent on size and weight

Direct

OnlineAd Options

Rates: Size (pixels)

File size (max) Resolution Format

Leaderboard Banner £650 728 x 90 20kB 72dpi gif/jpg/html

Tile Banner £300 125 x 125 15kB 72dpi gif/jpg/html

Full Banner £475 468 x 60 20kB 72dpi gif/jpg/html

Leaderboard Tile £350 125 x 125 15kB 72dpi gif/jpg/html

Narrow Skyscraper £600 120 x 600 20kB 72dpi gif/jpg/html

Skyscraper £700 160 x 600 20kB 72dpi gif/jpg/html

CPM rates are available on application

OnlineAd Options

Rates: Size (pixels)

File size (max) Resolution Format

Leaderboard Banner £750 468 x 60 20kB 72dpi gif/jpg/html

Skyscraper Banner £650 120 x 600 20kB 72dpi gif/jpg/html

Drives & Controls’ frequently updated global Web site(www.drivesncontrols.com) has quickly established itself asa leading online resource for design engineers and technicalmanagers around the world who are involved in automation,power transmission and motion control.

Each month, the site attracts well over 20,000 page views andmore than 12,000 visits, and the numbers are continuing togrow.

Banner advertising on the Web site is available on a cost permonth basis. A geo-targeting facility allows advertisers tospecify the countries where their ads will be seen.

DRIVES & CONTROLS ONLINE BUYER’S GUIDE BANNERADVERTISING (ANNUAL SPONSORSHIP)Home page: £2290Sectional sponsorship: £1360 (there are 24 dedicated sections in the Guide)Enhanced entry with logo: £570 (also includes logo with your entry

in the July/August printed Buyer’s Guide)

DFA DIRECT MAIL SERVICES

ONLINE ADVERTISING & SPECIFICATIONS

E-NEWSLETTERS: Drives & Controlse-newsletter is sent toapproximately 16,000design engineers every month.

(Dimensions: height x width mm )

Front Cover/Supplement Cover PanelType . . . . . . . . . . . . . . . . . . . . .182 x 190

Full PageBleed . . . . . . . . . . . . . . . . . . . .303 x 216Trim . . . . . . . . . . . . . . . . . . . . .297 x 210Type . . . . . . . . . . . . . . . . . . . . .254 x 178

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Half Page VerticalBleed . . . . . . . . . . . . . . . . . . . .303 x 102Trim . . . . . . . . . . . . . . . . . . . . . . .297 x 96Type . . . . . . . . . . . . . . . . . . . . . .254 x 86

Third PageHorizontal . . . . . . . . . . . . . . . . .80 x 178Vertical . . . . . . . . . . . . . . . . . . . .254 x 72Vertical Bleed . . . . . . . . . . . . . .303 x 78Vertical Trim . . . . . . . . . . . . . . .297 x 72

Quarter PageStandard . . . . . . . . . . . . . . . . . .124 x 86Horizontal . . . . . . . . . . . . . . . . .59 x 178Vertical . . . . . . . . . . . . . . . . . . . .254 x 43Vertical Bleed . . . . . . . . . . . . . .303 x 58Vertical Trim . . . . . . . . . . . . . . .297 x 52

Junior Page . . . . . . . . . . . . . .190 x 130

Double Page SpreadBleed . . . . . . . . . . . . . . . . . . . .303 x 436Trim . . . . . . . . . . . . . . . . . . . . .297 x 420Type . . . . . . . . . . . . . . . . . . . . .254 x 394

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Products & Services advertSingle entry . . . . . . . . . . . . . . . .80 x 40Double entry . . . . . . . . . . . . . .160 x 40Quadruple entry . . . . . . . . . . .178 x 80

Drives&ControlsSEPTEMBER 2014

www.drivesncontrols.comTHE LEADING MAGAZINE FOR AUTOMATION,

POWER TRANSMISSION AND MOTION CONTROL

SEW-EURODRIVE—Driving the world -EURODRIVE—Driving the world

SEW

-EURODRIVE—Driving the world

INSID

E ENERGY EFFICIENCY SUPPLEMENT:15 pages devoted to the latest energy-saving developments

BUILDING SERVICES:Automation at work from a cheese-maker to a London car-park

MOTION CONTROL:Motion applications from dentistry to tablet packaging

Drives&ControlsOCTOBER 2014www.drivesncontrols.com

THE LEADING MAGAZINE FOR AUTOMATION, POWER TRANSMISSION AND MOTION CONTROL

vacon® 100 x a drive for all seasons

INSID

E MACHINE BUILDING:Technical advice and examples of the machine-builder’s artWATER INDUSTRY:54-tonne pumps will help to keep the River Thames cleanFOOD AND BEVERAGE:Freezing out the risk of ice cream production failures

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The price for ‘tipping-on’ is passed on at cost i.e. £88 per thousand for hand tipping or £15.00 per thousand for machine tipping. Folding or extra cutting/trimming of inserts will be charged at cost.

CANCELLATIONSCancellation: 4 weeks preceding the publication date.

Any queries, regarding supply of material, reproduction, etc., please contact our Production Manager, Sarah Blake.

MECHANICAL DATA

Midlands, North & Scotland OfficeSales DirectorDoug DevlinDFA Media LtdDouglas House 12 Vicarage PlaceWalsallWest Midlands WS1 3NA, UKt: +44 (0) 1922 644766f: +44 (0) 1922 633730e: doug@drives.co.uk

London & South OfficeDisplay Sales ManagerNigel BorrellDFA Media Ltd192 High StreetTonbridgeKent TN9 1BE, UKt: +44 (0) 1732 370341 f: +44 (0) 1732 360034e: nigel@drives.co.uk

Business Development Manager DFA DirectIan AtkinsonDFA Media Ltd192 High StreetTonbridgeKent TN9 1BE, UKt: +44 (0) 1732 370340f: +44 (0) 1732 360034e: ian.atkinson@dfamedia.co.uk

EditorTony SacksDFA Media Ltd192 High StreetTonbridgeKent TN9 1BE, UKt: +44 (0) 1732 370345 f: +44 (0) 1732 360034e: tony@drives.co.uk

Production ManagerSarah BlakePoor Row Cottage, Cage Lane, Smarden, Kent TN27 8QD, UKt: +44 (0) 1233 770781m: +44 (0) 7740 771535e: sarah.blake@dfamedia.co.uk

Eastern USA Sales:Karen C Smith-Kernct: +1 717 397 7100 f: +1 717 397 7800e: KarenKCS@aol.com

Western USA and Canada Sales: Alan A Kernct: +1 717 397 7100 f: +1 717 397 7800e: AlanKCS@aol.com

Japan Sales:Yoshinori IkedaPacific Business Inct: +81 (0) 3 3661 6138 f: +81 (0) 3 3661 6139e: pbi2010@gol.com

Head Office:DFA Media Ltd 192 High StreetTonbridge, Kent TN9 1BE, UKt: +44 (0) 1732 370340 f: +44 (0) 1732 360034e: info@dfamedia.co.ukw: www.drivesncontrols.com

DFA Media Ltd

Drives&ControlsNOVEMBER/DECEMBER 2014

www.drivesncontrols.com

THE LEADING MAGAZINE FOR AUTOMATION,

POWER TRANSMISSION AND MOTION CONTROL

safe torque off

parametrization

via usb

flying motor restart

keypad

energyrecovering

SERIESD

new heart of electric motion

www.motovario-group.com

INSID

E MACHINE SAFETY:

Integrated or separate safety systems: which is best?

CONTROLS AND HMIs:

HMIs are much more than a window into a machine

CLOUD STORAGE:

We need to distinguish between di�erent types of data