DRIVERLESS CARS v. DRONESDrones 3D environment Shifting regulations Less congested ”Last 10 feet...

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DRIVERLESS CARS v. DRONES By land or by air, which technology will be most disruptive? Smith School professors Hank Lucas and Oliver Schlake, along with Matt Scassero from the University of Maryland’s A. James Clark School of Engineering, share insights. Drones inspect the blades on massive wind turbines (often taller than the Statue of Liberty). ENGINEERING CHALLENGES Commercial flight with no pilot. Passenger writes a report during his morning commute (in a self-driving car he summoned on his smartphone). This self-driving car does not need collision insurance. Instead, it has insurance against cybersecurity breaches. Moral dilemma: If a child runs in front of this self-driving car, will it react differently than if the obstacle were an adult — or perhaps an animal — in a scenario in which the car must choose between the safety of its passenger or the preservation of another life? Self-driving cars 2D environment Established regulations More congested More prescriptive (cars must follow roads, obey signs and navigate traffic control devices) Drones 3D environment Shifting regulations Less congested ”Last 10 feet of delivery presents a challenge,” Lucas says. “The overlap is with the autonomous technology that is applicable in any domain,” Scassero says. Delivery drone carries on-demand medicine to a remote island in the North Sea. POTENTIAL MARKET DISRUPTIONS Self-driving cars More people will skip car ownership, creating woes for automakers. Safer roads will reduce the need for car insurance, autobody shops and towing companies. Cities will lose revenue from traffic and parking citations. Drones Ground delivery companies such as UPS and FedEx face disruption as Amazon moves toward drone delivery. Technology will make airline pilots, helicopter pilots and others obsolete. “Self-driving cars will have more immediate impact on people’s lives — just from the time they gain during their commutes,” Schlake says. Farmer controls her driverless tractor from a remote control station. A drone overhead has sensors that measure soil conditions.

Transcript of DRIVERLESS CARS v. DRONESDrones 3D environment Shifting regulations Less congested ”Last 10 feet...

Page 1: DRIVERLESS CARS v. DRONESDrones 3D environment Shifting regulations Less congested ”Last 10 feet of delivery presents a challenge,” Lucas says. “The overlap is with the autonomous

DRIVERLESS CARS v. DRONESBy land or by air, which technology will be most disruptive? Smith School professors Hank Lucas and Oliver Schlake,along with Matt Scassero from the University of Maryland’s A. James Clark School of Engineering, share insights.

Drones inspect the bladeson massive wind turbines(often taller than the Statueof Liberty).

ENGINEERING CHALLENGES

Commercial �ightwith no pilot.

Passenger writes a reportduring his morningcommute (in a self-drivingcar he summoned onhis smartphone).

This self-driving car doesnot need collisioninsurance. Instead, it hasinsurance againstcybersecurity breaches.

Moral dilemma: If a child runs in frontof this self-driving car, will it reactdi�erently than if the obstacle werean adult — or perhaps an animal — in a scenario in which the car must choosebetween the safety of its passenger orthe preservation of another life?

Self-driving cars 2D environment Established regulations More congested More prescriptive (cars must follow roads, obey signs and navigate tra�c control devices)

Drones 3D environment Shifting regulations Less congested ”Last 10 feetof delivery presentsa challenge,”Lucas says.

“The overlap is with the autonomous technology that is applicable in any domain,” Scassero says.

Delivery drone carrieson-demand medicineto a remote island inthe North Sea.

POTENTIAL MARKET DISRUPTIONSSelf-driving cars More people will skipcar ownership, creating woes for automakers. Safer roads will reduce the need for car insurance, autobody shops and towing companies. Cities will lose revenue from tra�c and parking citations.

Drones Ground delivery companies such as UPS and FedEx face disruption as Amazon moves toward drone delivery. Technology will make airline pilots, helicopter pilots and others obsolete.

“Self-driving cars will have more immediate impact on people’s lives — just from the time they gain during their commutes,” Schlake says.

Farmer controls herdriverless tractor froma remote control station.A drone overhead hassensors that measuresoil conditions.