ASSIGNMENT QUESTION PAPER

DRIVE SPRING 2015

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 3

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/

PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/

PGDROMN/ PGDSCMN/ PGDTQMN – SEM 1

SUBJECT CODE &

NAME MB0050

RESEARCH METHODOLOGY

BK ID B1700

CREDITS 4

MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total

Marks

1 Research is a sequential method of enquiry, directed towards a clear implicit or

explicit objective. Describe in detail the steps to be carried out in a typical research

study.

Meaning of Research

Listing the steps

Explanation of the steps in a research study

2

2

6

10

2

What are descriptive research designs? Explain the different kinds of descriptive

research designs.

Meaning of Descriptive Research designs

Kinds of Descriptive research designs

5

5

10

3 Discuss the concepts involved in Testing of Hypothesis. Also discuss the steps involved

in testing the hypothesis.

Concepts in testing the hypothesis

Steps involved in testing the hypothesis

3

7

10

4 a. Distinguish between:

i. Schedules and Questionnaires

ii. Open ended and closed ended questions

b. Explain the questionnaire design process.

a. Differences

b. Questionnaire design process

4

6

10

5

Explain the any three types of comparative and non-comparative scales of each in

detail.

Definition of Comparative scales

Definition of non-comparative scales

Types of comparative scales

Types of Non- comparative scales

1

1

4

4

10

6

Explain the Structure of the Research Report. What are the guidelines for effective

report writing?

Explanation of the Structure of the Research Report

Guidelines for effective report writing

5

5

10

ASSIGNMENT

DRIVE SPRING 2015

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 3

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/

PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/

PGDROMN/ PGDSCMN/ PGDTQMN – SEM 1

SUBJECT CODE & NAME MB0051-Legal Aspects of Business

BK ID B 1725

CREDIT & MARKS 4 Credits, 60 marks

Note – Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total Marks

1 Legal constraints tend to control or limit the discretion of businesses on the

grounds that absolute rights cannot be conferred in the modern society.

Comment.

Explanation 10 10

2 What is a contract? What test would you apply to ascertain whether an agreement

is a contract?

Explanation 10 10

3 “Power of Attorney is considered as an important concept in Business Law”.

Explain

Meaning 3

Types 2

Registration 5

10

4 “A cheque is a bill of exchange drawn on a banker”. Comment

Explanation 10 10

5 Explain the nature and scope of complaints under the Consumer Protection Act?

Persons competent to make complaints 3

Place of complaint 1

Procedure for filing a complaint 2

Admission of complaint 2

Power of the District Forum 2 10

6 Explain the need and types of meetings.

Need for meeting 2

Statutory meetings 2

Annual General Meetings 2

Extraordinary meetings 2

Class meetings 2 10

ASSIGNMENT QUESTION PAPER

DRIVE SPRING 2015

PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDMMN (SEM 1)

SUBJECT CODE & NAME MK0010- Sales, Distribution and Supply Chain Management

BK ID B1721

CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks

1

Designing the marketing channel involves the decisions pertaining to the size of the

channel, its coverage and number of levels. These decisions are significant since it

ensures the availability of goods and services to customers at locations suitable for

procurement. Discuss the factors like channel structure, breadth and costs involved

which principally determines the Channel design. Definition of marketing channel 2 Channel structure 2 Channel breadth or intensity 3 Costs involved 3 10

2

Explain the various steps involved in the personal selling process. Definition of personal selling process 2 Steps involved 8 10

3

An organization needs to be extremely cautious in making investments in various

types of inventories. The extent of control required to be maintained on all items is not the

same. Explain some important tools of Inventory management like ABC analysis, Just-In-

Time & Economic order quantity model.

Definition of Inventory and Inventory

Management 3

ABC analysis, Just-In-Time &Economic Order

Quantity Model 7 10

4

Explain the SCOR model with a diagrammatic representation. SCOR model 5 Focusing Aspects with diagram 5 10

5

When one member of distribution channel tries to maximize its profits at the

expense of rest of the members, it will create conflicts, resulting in the decline of

profits. To avoid these conflicts, now retail firms have started forming vertical

Marketing systems (VMS). Explain the three types of VMS through which goods

and services are usually distributed to customers. Definition of VMS 2 Three types of VMS 8 10

6

Describe the supply chain Benchmarking Procedure. Definition of Benchmarking. 2 Procedure for supply chain benchmarking 8 10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately

of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT

DRIVE SPRING 2015

PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDMMN (SEM 1)

SUBJECT CODE &

NAME

MK0011- CONSUMER BEHAVIOUR

BK ID B1722

CREDIT & MARKS 4 CREDITS & 60 MARKS

Q.No Questions Total

Marks

1 Is it important to consider the behavior of consumers while deciding on the marketing

mix of the company? Why? Explain with suitable examples.

Explanation

Examples

7

3

10

2 What are the popular positioning approaches that companies use? Give examples.

Explanation

Examples

7

3

10

3 Explain brand image and the dimensions of brand personality

Explanation of brand image

Dimensions of brand personality

3

7

10

4 Select a restaurant which you have visited recently. Analyze the atmosphere and

physical environment of this service set up. What image according to you does the

restaurant’s environment convey? What changes would you suggest to make the

environment more appealing to customers?

Explanation on restaurant’s image

Explanation on changes suggested by you

5

5

10

5 Discuss the application of multi-attribute model in changing consumer attitudes.

Explanation 10 10

6 Write short notes on:

(i) Optimal Stimulation Level(OSL)

(ii) Dogmatism

10 10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT QUESTION PAPER

DRIVE SPRING 2015

PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDMMN (SEM 1)

SUBJECT CODE & NAME MK0012- Retail Marketing

BK ID B1723

CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks

1 Discuss the concept of retail layout and explain the types of retail layouts.

Definition of retail Layout 2

Types of retail layout 8 10

2

Describe the Retail Buying Process in brief. Definition of retailing 2 10

Explanation of retail buying process 8

3

Definition of private branding. Also discuss the advantages and disadvantages of private

label from a retailer’s perspective.

Definition 2

Advantages of private label 5

Disadvantages of private label 3 10

4

What is E-tailing? Describe the advantages and disadvantages of E-tailing.

Definition of E-tailing 2

Advantages and Disadvantages of E-tailing 8 10

5

Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall

Profitability depends on Pricing. It plays an important role in strategic decision making

Process. Explain various pricing strategies are adapted by the retailer according to the

Situation.

Explanation of pricing in Retail 2

Retail Pricing strategies 8 10

6

Describe any three Rural retail strategies in brief.

Definition of Rural retail 2

Any three Rural retail strategies 8 10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately

of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT

DRIVE SPRING 2015

PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDMMN (SEM 1)

SUBJECT CODE &

NAME

MK0013- MARKETING RESEARCH

BK ID B 1711

CREDIT & MARKS 4 CREDITS & 60 MARKS

Q.No Questions Total

Marks

1 Define Research and its characteristics. Also explain any seven types of research.

Definition and characteristics of research

Types of Research

3

7

10

2 A company is looking for a new logo. As a manager of the company, you have been

given the responsibility of generating ideas for the new logo. What type of research

and methods will you use in this case?

Explanation 10 10

3 Explain the nine types of experimental designs

Explanation 10 10

4 Discuss the suitable examples the various observation methods and techniques used

in collecting information.

Explanation & Examples 10 10

5 Discuss the process of designing a questionnaire.

Explanation 10 10

6 Discuss the features of online marketing research and its types.

Definition

Features

Types

2

3

5

10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme