Social Media: Drive Results For Your Toastmasters ClubAngela La Gamba, DTMNovember 2016#ToastmastersD60Marketing

Do you want to increase your

club’s marketing at little to no cost?

#ToastmastersD60Marketing

You’re In the Right Place!You will learn how to:

➔ Leverage social media by setting clear and manageable objectives

➔ Spot the difference between top social media platforms such as Facebook, Twitter and others

➔ Manage social media channels with the best results for your club

Why Use Social Media

For Your Club?

#ToastmastersD60Marketing

Benefits of social media➔ Increased brand

recognition➔ Promotion at little to no

cost➔ Opportunities to bring

guests into your club➔ Retain members with great

content and recognition

Objectives and Target

Audience

#ToastmastersD60Marketing

What are your club’s objectives?➔ What do you hope to

achieve with social media?➔ Examples include:

◆ Bring in more guests◆ Create a community for

existing members

Tip: Online & Offline Promos➔ Use a mixture of offline and online

promotion efforts to grow your club➔ Offline Promotion

◆ Word of mouth/referrals◆ Posters/flyers◆ Print and radio

➔ Online Promotion◆ Social media◆ Website◆ Meetup

Who is your target audience?➔ Working professionals looking to

improve their public speaking skills➔ General public looking to enhance

their leadership and communication skills

➔ Individuals looking for networking and career advancement opportunities

➔ Specific age groups such as Younger and Older Millennials (Gen Y), Generation X, Boomers, etc.

What does your audience want?Ask yourself:

➔ What is your audience trying to achieve?

➔ What are they afraid of?Examples:➔ Enhance their public speaking

skills➔ Speak with confidence➔ Advance in their career with

stronger leadership skills➔ Overcome fears of delivering

presentations live

About the

Social Media

Platforms

#ToastmastersD60Marketing

Which social media platform to pick?➔ Social Media Choices: Facebook,

Twitter, YouTube, LinkedIn, Google+, Instagram, and more

➔ Where Your Audience Is: Where is your target audience located?

➔ Your Executive’s Time: How much time does your team have to focus on social media?

➔ Do One Thing Very Well: Start with one platform, learn, grow, and adapt. Add more over time.

About LinkedIn➔ Founded: 2002➔ Audience Size: 467 million members➔ How To Use: Create a LinkedIn group➔ Engagement: Members can ‘follow’ the

club page➔ What To Post: Great for corporate

groups, link to club member profiles, post testimonials, share posts with helpful content

➔ Post Frequency: At least once per week

About Facebook➔ Founded: 2004➔ Audience Size: 1.18 billion active

users➔ How To Use: Create a club page➔ Engagement: Members can ‘like’

club page, write wall posts➔ What To Post: Post milestones,

upcoming events, news, etc.➔ Post Frequency: At least 2 to 3

times per week

Page Example➔ Social Media Site:

Facebook

➔ Club: Blossoming Voices

➔ Event: Created a Facebook club page

➔ Results: 35 members joined to date

About YouTube➔ Founded: 2005➔ Audience Size: Over a billion users➔ How To Use: Create a club account and

YouTube channel➔ Engagement: Members can ‘subscribe’

to your club’s YouTube channel➔ What To Post: Upload club members

speeches, Table Topics, member testimonials, and more (with permission)

➔ Post Frequency: At least once per month

Post Example➔ Social Media Site: YouTube➔ Club: Toastmasters

International➔ Event: Promote useful

public speaking content➔ Results:

◆ 815,168 video views◆ 47,816 channel

subscribers

About Twitter➔ Founded: 2006➔ Audience Size: 317 million monthly active

users➔ How To Use: Create a club profile➔ Engagement: Members can ‘follow’ the

club page, respond and retweet posts➔ What To Post: Profile club members,

create buzz about upcoming speech contests, etc.

➔ Post Frequency: At least once per day

About Google+➔ Founded: 2011➔ Audience Size: 375 million active

members➔ How To Use: Create a Google+ club page;

you’ll need a Gmail account➔ Engagement: Members can follow your

page➔ What To Post: Have members submit

testimonials about their experience; helps with search rankings

➔ Post Frequency: At least once per week

Page Example➔ Social Media Site:

Google+➔ Club: Blossoming

Voices➔ Event: Created a

Google+ club page

About Google Listings➔ Raise awareness about your club➔ Free listing on Google Places for

Business: https://www.google.com/business/

➔ Other directories to list your club information on:◆ Yellow Pages, www.yp.com ◆ Bing Places, www.bingplaces.com ◆ Yahoo,

smallbusiness.yahoo.com/local-listings

Page Example➔ Social Media Site:

Google Places for Business / Reviews

➔ Club: Blossoming Voices➔ Event: Promote club

location, hours, and members testimonials

➔ Results: ◆ 4.9 out of 5 rating◆ 9 member reviews

Content Creation

and Posting

#ToastmastersD60Marketing

What content to post?➔ Ask yourself:

◆ What is your target audience interested in?◆ What news does your club have to communicate?

➔ Examples include:◆ Contest results◆ Executive elections◆ Members success stories, achievements, awards◆ Club achievements - ribbons, awards◆ Video tapes of club members speeches (with permission)◆ Event photos (with permission)

How to create content for posts?➔ Short Posts: Keep your messages short and too

the point, around 100 characters➔ Sticky: Make your message catchy and make it

memorable➔ Images or Videos: Create a connection, get a

reaction and help users engage with your message

➔ Relevant and High Quality: It’s better to have a few quality posts, then many marginal posts

➔ Hashtags: Create tags to make your content easy to find e.g. #Toastmasters

Campaign Post ExampleCampaign: Toastmasters 90th Anniversary➔ Join Toastmasters for our open

house on [DATE] in honor of #TI90Years

➔ Happy 90th Anniversary Toastmasters #Toastmasters

➔ Thinking about joining [YOUR CLUB NAME]? We have 90 Reasons why you should! #Toastmasters

Pro Posting Tips for Facebook➔ Content: Share photos, videos, feedback➔ Group Page: Ask your club members to

like your page➔ Group Messages: Send news, events,

accomplishments on a regular basis➔ Tag Friends: Use the @ symbol to find

club members and customize posts e.g. @AngelaLaGamba

➔ Hashtags: Call attention to posts with # e.g. #Toastmasters #Marketing

Post Example➔ Social Media Site:

Facebook➔ Club: Blossoming Voices➔ Event: Promote (mock) speech

contest award winners➔ Results:

◆ 35 people reached◆ 2 likes◆ 1 share

Pro Posting Tips for Twitter➔ Short Posts: 140 characters or less➔ Frequency: Post more than once per day➔ Link Post: To your website, news articles with

shortlinks e.g. bit.ly, goo.gl➔ Hashtags: Use keywords with # in front to

attract followers e.g. #Toastmasters, #publicspeaking, #leadership

➔ Reply: Respond to followers, thank them➔ Retweet: Share your favorite posts

Post Example➔ Social Media Site:

Twitter➔ Club: Blossoming Voices➔ Event: Promote weekly

Toastmasters meeting➔ Results:

◆ 808 impressions◆ 7 engagements

Image Resources➔ FreeImages.com - A great

resource for non-commercial free images

➔ Google Images - A free resource for images. Look for “free to use or share” usage rights

➔ Canva.com - Free templates to create custom images

Toastmasters Resources➔ Twitter:

@Toastmasters

➔ Social Networking Sites: www.toastmasters.org/socialnetworking

➔ Questions: socialmedia@toastmasters.org

Manage Social Media Posts

#ToastmastersD60Marketing

How to manage your posts?➔ Frequency: Decide how frequently you will be posting content

➔ Subjects: Decide on topics and general subject areas work well for your club

➔ Content Calendar: Develop a content calendar of all the posts that you will be deploying across your social media platforms about one month in advance

How to integrate your accounts?HootSuite➔ Free social media

management tool➔ Keep all your social media

accounts on one dashboard➔ One simple login➔ Program / schedule your posts➔ Track your results

More Toastmasters Social

Media Examples

#ToastmastersD60Marketing

Post Example➔ Social Media Site:

Facebook➔ Club: Eglinton-Yonge➔ Event: Promote upcoming

workshop/open house➔ Results:

◆ 22 people reached◆ 3 likes

Questions?

#ToastmastersD60Marketing

Resources

#ToastmastersD60Marketing

Resources

➔ Growing Your Toastmasters Club Using Social Media, http://www.goldenvisiontraining.com/growing-toastmasters-club-using-social-media/

➔ Toastmasters Promote Your Event, 90th Anniversary, https://www.toastmasters.org/About/90th-Anniversary/Promote-Your-Event

➔ Social Media Tips For Your Club, https://www.toastmasters.org/Magazine/Articles/Club-Marketing-tips

➔ Google Images, How to find free-to-use images, https://support.google.com/websearch/answer/29508?hl=en

➔ How to Promote Your Toastmasters Clubs, http://www.yingyingz.com/tm/2014/06/how-to-promote-your-toastmasters-clubs/

➔ Facebook Information, http://newsroom.fb.com/company-info/➔ Google Plus Demographics and Statistics,

http://www.statisticbrain.com/google-plus-demographics-statistics/ ➔ YouTube Statistics, https://www.youtube.com/yt/press/en-GB/statistics.html ➔ Number of monthly active Twitter users worldwide 2016,

https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/ ➔ Numbers of LinkedIn members 2016,

https://www.statista.com/statistics/274050/quarterly-numbers-of-linkedin-members/

Resources cont’d

➔ HubSpot Social Media Content Calendar Template 2016, https://docs.google.com/spreadsheets/d/18-dfra0rHLx86tU7T0So350ES1tTHDifOQ91pO3OLI0/edit?usp=sharing

➔ Social Media Content Calendar User Guide, http://cdn2.hubspot.net/hubfs/53/Social_Media_Content_Calendar_User_Guide.pdf?t=1479339617546&__hstc=20629287.f5416cebd330d790b3a4bcf9bfb35b19.1479347706781.1479347706781.1479347706781.1&__hssc=20629287.3.1479347706785&__hsfp=3158717353

➔ Staying Connected In The Digital Age, http://www.toastmasters.org/~/media/DC990E1E59464FB3AB8A6561D61F5AB2.ashx

➔ Six Things to Know About Hootsuite, http://www.socialmediatoday.com/content/6-things-know-about-hootsuite

➔ Google Business, https://www.google.com/business/➔ The Top 10 Benefits Of Social Media Marketing,

http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#4a7e34122a4d