Drive Referral Traffic With Pinterest Search By Anna Majkowska

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From the SMX East 2014 Conference in New York City, NY. SESSION: Pinterest: Marketing On The webs Visual Shop. PRESENTATION: Drive Referral Traffic With Pinterest Search - Given by Anna Majkowska, @Amajkowska, Software Engineer - Pinterest. #SMX #32D

Transcript of Drive Referral Traffic With Pinterest Search By Anna Majkowska

  • 1. Drive Referral Traffic withPinterest SearchAnna Majkowska, PinterestOctober 2, 2014bit.ly/pinterest-search

2. Why bother? Millions of referraltraffic visits Rapidly growing Easy to optimize for@amajkowska #smx #32D 3. Start with your profile@amajkowska #smx #32D 4. Put name of your business in accountname and username@amajkowska #smx #32D 5. Make it look legitVerify your website@amajkowska #smx #32D 6. Describe what you pin@amajkowska #smx #32D 7. Get Pin It buttonOrganic way to add your content to Pinterest corpus@amajkowska #smx #32D 8. Many Good Pins => Authority@amajkowska #smx #32D 9. More eyeballs for your contentDistribution to all followers of a Pinner@amajkowska #smx #32D 10. Pre-populate your descriptionUsers rarely change it@amajkowska #smx #32D 11. Describe the PinUpdate dynamically@amajkowska #smx #32D 12. Use Rich Pins More textual content Tend to rank better More visible on the grid Increase click-troughsImpressions CTR@amajkowska #smx #32D 13. Ensure Link Quality@amajkowska #smx #32D 13 14. Write targeted, keyword rich descriptions @amajkowska #smx #32D 15. Avoid too many hashtags Make descriptionspositive andcompelling 16. Board names and descriptions16Meaningful nameEnticing,keyword-richdescription@amajkowska #smx #32D 17. Build authority by growing followers Follow button Widgets@amajkowska #smx #32D 18. Virtuous cycleFollowers PinsSearchRankReferral Traffic@amajkowska #smx #32D 19. Keep it fresh Pin few times a day Pin on weekends formobile traffic, weekdaysfor desktop Not more than 2-3 Pins ata time@amajkowska #smx #32D 20. Not just fashion and cookingTattoos Home Decor Humor Art Sports Travel DIY@amajkowska #smx #32D 21. Struggling in a competitive category?@amajkowska #smx #32D 22. Find your niche!@amajkowska #smx #32D 23. Thank youbit.ly/pinterest-search@amajkowska #smx #32D