Presented by

ALCANTARA, DIANEJAVIER, JOANNA

TUAZON, CHARMAINE

DRIVE REDUCTION THEORY

HULL’S THEORY

1884-1952 American Psychologist (behaviorist) Drive Reduction Theory,

was developed by him and it was the first theory for motivation.

Clark Leonard Hull

Need- Physiological imbalances. Drive- state of tension. Reinforcement- Reward

Primary and secondary. Goal- commodity which reduce drive.Need Drive Activity Goal Reduced

Drive

Basic concepts in Hull’s theory

Drive-Reduction Theory

When the instinct theory of motivation failed it was replaced by drive-reduction theory.

Physiological need creates an aroused tension state (a drive) that motivates an organism to satisfy the need

(Hull, 1951).

Drive-Reduction Theory

Primary driveUnlearned drive, such as hunger, based on a physiological state

Secondary driveLearned drive, such as ambition

Drive Reduction

Food DriveReduction

Organism

Physiological aim of drive reduction is homeostasis –  the idea that the body

actively works to maintain a certain state of balance or equilibrium.

Stomach FullEmpty Stomach(Food Deprived)

Drive Reduction Drive Reduction TheoryTheory

MAJOR DIFFERENCES BETWEEN

HULL’S 1943 AND 1952 THEORIES

Change from Drive Reduction to Drive Stimulus Reduction

Hull’s original theory was a drive reduction theory but he modified this to a drive stimulus reduction.

He concluded that drive reduction was too far removed from the presentation of the reinforcer to explain how learning could take place.

Replaced it with DRIVE STIMULI.

http://www.slideshare.net/RathiJayan/hulls-theory-of-learning?qid=4a0bac39-2263-4c7b-9b97-0459b94f28ad&v=qf1&b=&from_search=3

http://study.com/academy/lesson/drive-reduction-theory-of-motivation-definition-examples-quiz.html

http://study.com/academy/lesson/drive-reduction-theory-of-motivation-definition-examples-quiz.html

References

Thank You

THE END