“Drive Me Wild”. RedsYellowsOrangesRedsYellowsOranges COLORS WARM COLORS.

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Drive Me Wild Drive Me Wild

Transcript of “Drive Me Wild”. RedsYellowsOrangesRedsYellowsOranges COLORS WARM COLORS.

Page 1: “Drive Me Wild”. RedsYellowsOrangesRedsYellowsOranges COLORS WARM COLORS.

““Drive Me WildDrive Me Wild””““Drive Me WildDrive Me Wild””

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RedsReds

YellowsYellows

OrangesOrangesRedsReds

YellowsYellows

OrangesOranges

WARM CCOOLLOORRSSWARM CCOOLLOORRSS

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NASCAR NASCAR doesndoesn’’t do t do green. green.

Or blue. Or blue.

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The same ad -The same ad -

Two different Two different colors.colors.

Different Different effects.effects.

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WARM CCOOLLOORRSSWARM CCOOLLOORRSS Appear hot like the sun or fire.

Give feelings of happiness, activity & cheerfulness.

Appear hot like the sun or fire.

Give feelings of happiness, activity & cheerfulness.

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Remind us of water or sky

Give feelings of quietness or restfulness

Remind us of water or sky

Give feelings of quietness or restfulness

Cool CCOOLLOORRSSCool CCOOLLOORRSS

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•Is this a good

ad?

•Why or why

not?

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Notice the “Z” Shape.

• English speakers

read left to right.

Advertisers know this…

DirectionDirection

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•Is this a good ad?

•Why or why not?

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• Is this a good ad?

• Why or why not?

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•Is this a good ad?

•Why or why not?

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• Is this a good ad?

• Why or why not?

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•Is this a good ad?

•Why or why not?

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•It this a good ad?

Why or why not?

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•Other Shapes Too...

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•It this a good ad?

Why or why not?

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•It this a good ad?

Why or why not?

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•Is this a good ad?

•Why or why not?

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•It this a good ad?

Why or why not?

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•You’ve been looking at shapes since you

were a kid.

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StopStop• Name at least 3 things you need in a good car ad:

• Slogan or Catch Phrase

• For instance, the car design itself.

• Logo

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Arrange your

layout on a blank piece of paper.

SloganSlogan

Car Design

Car Design